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VideoSift is a video aggregator designed to showcase unique and interesting videos, the name of the site being a direct allusion to the metaphor of sifting wheat from chaff. It was founded by Brian Houston in February 2006, who was joined by James Roe and Rommel Santor as co-creators. Members submit embedded videos from other websites, such as YouTube and Google Video, which are then ranked according to a social-voting system similar to and inspired by Digg. Nicknamed the Sift, VideoSift aims to provide its users with the best available online video content through a consistent and attractive interface, responding to the problems of videos being scattered among many different sources, each having arguably difficult or unintuitive user interfaces.
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