Tictail was a social shopping website for shoppers to discover emerging designers around the world. For brands, the platform was a DIY e-commerce tool focused on strong community integration, simplicity of use, and attractive, customizable design. With no need for coding or web-design experience, small business owners were given the tools to build global brands. For shoppers, Tictail was a destination to discover and shop home decor and fashion finds from a global community of emerging designers. Founded in Stockholm, Tictail currently has offices in both Sweden and New York where it opened its first brick-and-mortar store in January 2016. In November of 2018, Tictail was sold to Shopify. The acquisition by Shopify also resulted in Tictail’s brick-and-mortar store in New York City closing.
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