The 4:30 Movie is a television program that aired weekday afternoons on WABC-TV (Channel 7) in New York from 1968 to 1981. The program was mainly known for individual theme weeks devoted to theatrical feature films or made-for-TV movies starring a certain actor or actress, or to a particular genre, or to films that spawned sequels. The more popular episodes were "Monster Week," "Planet of the Apes Week" and "Vincent Price Week." Some films, such as Ben-Hur and How the West Was Won, were of such length that an entire week was devoted to running the whole movie. Other films that ran longer than the program's 90-minute length were often divided into two parts and shown over two days.