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Kenco is a British brand of instant, roast and ground coffee sold by JDE Peet's in the United Kingdom and Ireland. Originally known as the Kenya Coffee Company, they started distributing coffee to Britain in 1923. Shortly after, they opened a coffee shop in Sloane Square and then changed their name to Kenco in 1962. In 2008, the brand was relaunched with 75% of the beans for its instant range being sourced from Rainforest Alliance certified farms. The company sources their coffee beans from Brazil, Costa Rica, Colombia, Peru, Ethiopia, Vietnam and Indonesia.