Jōvan Musk is a line of cologne for men and women. Barry Shipp developed the oil musk as a standalone fragrance and introduced it to the market in 1972 through Jōvan, Inc. Jōvan Musk's co-founder, Murray Moscona, created the oil fragrance's first iteration. The line is now being manufactured by Coty Inc. In 1981, Jōvan signed a contract with the Rolling Stones for an image marketing tie-up.
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