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Front Row Joe is an animated anthropomorphic cat developed as the mascot for the American movie theater chain Cinemark Theatres in 1988. The mascot was created by the now-defunct animation studio in San Antonio, Texas. He appeared in policy trailers and advertisements until he was retired in 1998 when Cinemark rebranded to an Art Deco design. The mascot returned in 2004 for Cinemark's 20th anniversary, and again in 2018. He no longer appears in policy trailers, but still does appear in promotional advertisements and special events.
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