Every Second Counts is the name under which comedians outside of the United States were challenged to produce parody videos of U.S. President Donald Trump's inaugural address that "From this day forward, it's gonna be only America first! America first!" The first parody video was produced by Dutch comedian Arjen Lubach within two days after Trump's inaugural address. The second comedian to produce a parody video in the same format as Lubach's video, Jan Böhmermann of Germany, challenged comedians around the world to produce similar videos in the same format of introducing one's own country with a dose of self-deprecating humour and requesting to become 'second' after America.