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An affinity credit card program allows an organization to offer its members and supporters—those who have an "affinity" for that organization—a credit card branded with the organization's brand and imagery. An affinity credit card program may pay the brand owning organization a bonus for each new account generated, plus a percentage of every transaction charged to the card. In some cases the brand-owning organization will form a revenue and profit sharing joint venture on a 50/50 basis. The venture is funded by the from the card scheme such as MasterCard or Visa, fees, charges and credit lent to cardholders.

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  • An affinity credit card program allows an organization to offer its members and supporters—those who have an "affinity" for that organization—a credit card branded with the organization's brand and imagery. An affinity credit card program may pay the brand owning organization a bonus for each new account generated, plus a percentage of every transaction charged to the card. In some cases the brand-owning organization will form a revenue and profit sharing joint venture on a 50/50 basis. The venture is funded by the from the card scheme such as MasterCard or Visa, fees, charges and credit lent to cardholders. Affinity credit cards are offered by many retailers, shopping centers, airlines, universities, alumni associations, sports teams, professional associations and others, and increasingly by small and mid-sized nonprofits and membership-based groups that rely on these programs for incremental revenue. (en)
  • Karta affinity (z ang. to have affinity with – darzyć kogoś sympatią) – karta płatnicza, wydawana przez bank w porozumieniu z instytucją lub organizacją działalności niekomercyjnej (non profit), w celu wspierania jej działalności. Bank przekazuje danej jednostce część pieniędzy z prowizji (pobieranej przy każdorazowym użyciu karty przez jej posiadacza, czasami również część opłaty za wydanie. Dodatkowo niektóre banki obarczają posiadacza karty dodatkową prowizją z tytułu korzystania z tego rodzaju karty. Klient chcąc wesprzeć wybraną przez siebie organizację może dokonać wyboru spośród różnych kart. W Polsce karty affinity stopniowo zyskują popularność, wydawane są m.in. z uczelniami (np. UJ, AGH) i fundacjami (np. WOŚP, Fundacją Rozwoju Kardiochirurgii). (pl)
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  • An affinity credit card program allows an organization to offer its members and supporters—those who have an "affinity" for that organization—a credit card branded with the organization's brand and imagery. An affinity credit card program may pay the brand owning organization a bonus for each new account generated, plus a percentage of every transaction charged to the card. In some cases the brand-owning organization will form a revenue and profit sharing joint venture on a 50/50 basis. The venture is funded by the from the card scheme such as MasterCard or Visa, fees, charges and credit lent to cardholders. (en)
  • Karta affinity (z ang. to have affinity with – darzyć kogoś sympatią) – karta płatnicza, wydawana przez bank w porozumieniu z instytucją lub organizacją działalności niekomercyjnej (non profit), w celu wspierania jej działalności. W Polsce karty affinity stopniowo zyskują popularność, wydawane są m.in. z uczelniami (np. UJ, AGH) i fundacjami (np. WOŚP, Fundacją Rozwoju Kardiochirurgii). (pl)
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  • Affinity credit card (en)
  • Karta affinity (pl)
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