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Keane Michael P. Current issues in discrete choice modeling. Marketing Lett. (1997) 8(3):307-322
Lal Rajiv. Price promotions: Limiting competitive encroachment. Marketing Sci. (1990) 9(3):247-262
Narasimhan Chakravarthi. Competitive promotional strategies. J. Bus. (1988) 61(4):427-449
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