“Is YouTube TV” reporting dimension
A new dimension will be added to reporting making it easy to identify and differentiate YouTube TV traffic on MRC-accredited metrics.
Content Duration and Delivery type multipliers in Custom Bidding
Two new multipliers will be available for users in Custom Bidding using rules. These connected TV-based multipliers allow users to add additional value to the Content Duration that the ads are shown with, from less than 1 minute to over 60 minutes. Additionally they will be able to apply additional value to the Delivery type, whether the ad is shown with Livestream content or Video on Demand.
Ad format controls for YouTube & partners video view line items
We are introducing ad format controls for YouTube & partners video view line items. This allows you to choose whether your video ads can serve as skippable in-stream ads, in-feed ads, or Shorts ads, with any combination of ad formats supported. These ad format controls can also be managed via structured data files.