Story insertion orders will be deprecated
Starting in October 2023, you will not be able to create new Story insertion orders or add line items to existing Story insertion orders. Active Story insertion order line items will pause and stop serving in December 2023.
Operating system targeting on Connected TV line items
Operating system targeting will soon be available in the Connected TV line item. This enables you to tailor your targeting to specifically reach top operating systems.
Cross-Media Reach
Cross-Media Reach reporting provides reports of incremental and deduplicated reach driven by historical digital campaigns & linear TV campaigns in a single view. This will be available in US, DE, JP, VN, and FR.
Support for YouTube TV network channel exclusions
YouTube TV allows you to reach US audiences watching streaming cable TV content, ranging from live sports to on-demand episodes. We will be introducing YouTube placement exclusion targeting at the advertiser level so that you can exclude up to 10 YouTube TV channels where you don't want your ads to show. This enables you to exclude your ads from running on YouTube TV channels that aren’t appropriate for your brand. Targeting set at the advertiser level will apply to all current and future YouTube & partners line items contained within the advertiser.