Snap Advertising Policies
1. Introduction
Snapchat is an app that empowers people to express themselves, live in the moment, learn about the world, and have fun together. It's the easiest and fastest way to communicate the full range of human emotions with your friends without pressure to be popular, pretty, or perfect.
In that spirit of authenticity, we expect advertisers to be honest about their products, services, and content, to be kind to our diverse community, and to never compromise Snapchatters’ privacy.
These Advertising Policies apply to all aspects of advertisements (“ads”) served by Snap––including any creative elements, landing page, or other relevant components of the ads themselves––and you are responsible for ensuring all ads comply.
Advertisers are also required to comply with Snap’s Terms of Service and Community Guidelines, and all other Snap policies governing the use of our Services. We may update our terms, policies, and guidelines from time to time, so please check in and review them regularly.
All ads are subject to our review and approval. We reserve the right to reject or remove any ad in our sole discretion for any reason, including in response to user feedback, which we take seriously. We also reserve the right to request modifications to any ad, to require factual substantiation for any claim made in an ad, or to require documents evidencing that you hold any license or authorization which may be required in connection with your ad.
Snap may suspend or terminate accounts tied to businesses or individuals who violate our Advertising Policies.
Snapchatters may share ads with others or save ads to their devices. They may use any of the tools and features we make available in Snapchat to apply captions, drawings, filters, or other creative elements to the ad or, if you run ads in the Audience Network, they may use any tools and features made available where the ad is run. Age-targeted ads can be shared within Snapchat with Snapchatters of any age. To find out if you can restrict ad sharing and ad saving for your ads within Snapchat, please contact your account representative or visit our Business Help Center.
We may publish information related to ads (including the creative, targeting, paying entity, contact information, and the price paid for those ads), or share that information with third parties, including: (a) our media partners when your ads run in content related to that media partner; and (b) third parties whose products or services you’ve elected to use in connection with the ads.
As we say in our Terms of Service, if you use a service, feature, or functionality that is operated by a third party and made available through our Services (including Services we jointly offer with the third party), each party’s terms will govern the respective party’s relationship with you. Snap and its affiliates are not responsible or liable for a third party’s terms or actions.
2. General Requirements
All ads must be suitable for their selected audience in each geographic area where the ads will run. Snapchat is a 13+ app, so we will reject ads that are addressed to, or intended to appeal to, children under 13.
Ads must comply with all applicable laws, statutes, ordinances, rules, public order rules, industry codes, regulations, and cultural sensitivities in each geographic area where the ads will run. Please note:
Ads for certain products or services may not be targeted on the basis of gender, age, or location.
Certain locations have language requirements.
As a US-based company, Snap will not accept ads targeted to or paid for by entities in countries subject to U.S. trade sanctions or certain other U.S. export control laws.
2.2 Disclosures
All required disclosures, disclaimers, and warnings in ads must be clear and conspicuous (see Ad Specifications and Guidelines for more detail), and advertisers must be accurately and clearly identified in the ad.
2.3 Privacy: Pangongolekta at Paggamit ng Data
Hindi puwedeng kumolekta ang mga advertisement ng sensitibong impormasyon o data na may espesyal na kategorya, kasama na ang impormasyong batay sa o kabilang ang: (i) isang paratang o aktuwal na pag-amin ng isang krimen; (ii) impormasyon sa kalusugan; o (iii) impormasyon tungkol sa pinansyal na estado, lahi o etnikong pinagmulan, mga panrelihiyong paniniwala o kagustuhan, sex life o sexual preference, pulitikal na opinyon, o membership sa trade union. Pinapahintulutan namin ang mga survey na nauugnay sa kalusugan na mula sa mga accredited na institusyon sa pananaliksik o organisasyon ng pampublikong kalusugan lamang.
Kinakailangang madaling i-access ang privacy policy ng advertiser kung may anumang personal na impormasyong kinolekta.
Dapat na kolektahin at i-proseso ang personal na impormasyon sa ligtas na paraan. Ipinagbabawal ang ads na nakakapanlinlang sa mga user para magbigay ng personal na impormasyon sa ilalim ng mga mapanlokong gawi.
Hindi dapat ipahayag o ipahiwatig ng ads ang kaalaman sa personal na data, sensitibong impormasyon, online na aktibidad, o ang eksaktong kinaroroonan ng user.
2.4 Intellectual Property
Ads must not infringe the intellectual property, privacy, publicity, or other legal rights of any person or entity. Advertisers must have all necessary rights and permissions for all elements of their ads. Ads may not feature the name, likeness (including look-alikes), voice (including sound-alikes), or other identifying features of an individual without the individual's consent.
The following is prohibited:
Ads for products or services principally used to infringe the intellectual property rights of others, such as those designed to bypass copyright protection mechanisms (for example, software or cable signal descramblers).
Ads for products or services principally dedicated to selling counterfeit products, such as imitations of designer or officially-licensed products.
Ads for products or services with false celebrity testimonials or usage.
If you believe your copyright, trademark, or publicity rights have been infringed by an ad served on Snapchat, we encourage you to attempt to contact and resolve your concerns with the advertiser directly. Alternatively, rightsholders and their agents can report alleged intellectual property infringement to Snap here. We take all such reports seriously.
Ads must not suggest an affiliation with or endorsement by Snap or its products. This means that ads must not use any Snap-owned trademark or copyright, Bitmoji artwork, or representations of the Snapchat user interface, except as permitted in the Snapchat Brand Guidelines or the Bitmoji Brand Guidelines. Nor may ads contain altered or confusingly similar variations of any Snap-owned trademark.
2.5 Creative Quality and Landing Page
All ads must meet high quality and editorial standards. Please visit the Specs and Creative Guidelines section of our Business Help Center for the technical and creative specifications for each of our ad products. Ad creatives that do not meet these guidelines will be rejected.
When reviewing ads, we apply our policies not only to the ad’s creative (such as the “top Snap,” Filter, or Sponsored Lens), but also to the ad’s landing page or other associated elements. We reject ads with landing pages that are:
Low quality (e.g., dead links, pages that are non-functional or not formatted for mobile phones)
Disruptive (e.g., unexpected user experiences, sudden loud noises, aggressive flashing)
Irrelevant (e.g., pages that don’t match the product or service being advertised, or that unnecessarily draw out the purchase process in order to expose the user to more and more ads)
Unsafe (e.g., attempts to automatically download files or phish for user data)
2.6 Promotions
Promotions on Snapchat are subject to Snap’s Promotion Rules.
3. Category-Specific Requirements
3.1 Adult Content
All ads must respect the laws and cultural norms of the targeted location, even if they are more strict than the guidelines listed on this page.
Adult content includes depictions of, or references to:
Sexual organs
Other frequently-sexualized body parts (for example: butts, breasts, legs, bare abdomens)
Sexual activity
We conditionally allow adult content that it is not intended to provoke sexual arousal, in these contexts:
References to human genitalia sexual anatomy in the context of health, personal grooming, or education.
Examples: menstrual products, STI testing, safer sex PSAs from reputable sources, or a trailer for a documentary about human sexual anatomy.
References and depictions of internal sexual organs in a health context.
Examples: pregnancy tests, ovulation kits, pelvic floor therapy.
Incidental depictions of the pelvic area, if clothed.
Examples: belts, compression shorts, bikini bottoms
Emphasis on frequently-sexualized body parts that are relevant to a non-sexualerotic product or service.
Examples: ads for swimwear, bare abdominal muscles in ads for exercise programs, or references to butts in an ad for a comfortable chair.
References to sexual activity in a health or public safety context.
Examples: an educational PSA about sexual consent, or positive references to sexual orientation or gender identity.
Dating ads (as long as there are no references to sexual activity)
We restrict content that is sexually suggestive (i.e., intended to provoke sexual arousal, without being explicit). Suggestive content must be age-gated 18+ (or the age of majority in the targeted location). We do not permit sexually suggestive Sponsored Lenses. Restricted sexually suggestive content includes:
References to sexual anatomy human genitalia or non-specific sexual activity outside of a health, grooming or educational context.
Examples: a movie trailer with sexual innuendo, vibrator ads that do not use graphic language or imagery to describe their purposeallude to masturbation (without graphic language), condom ads that use non-specific phrases like “getting it on.”
Emphasis on frequently-sexualized body parts that are not relevant to the product or service.
We prohibit content that is sexually explicit. This includes:
Sexual solicitation of any kind.
Depictions or graphic descriptions of genitalia in any context, exposed nipples or bare buttocks, or partially-obscured nudity.
Examples: a person that is naked except for body paint or emojis.
Depictions of, or references to specific sex acts, in any context. This includes gestures that imitate a specific sex act, with or without props.
Dating ads that emphasize casual sexual encounters.
Sexual solicitation of any kind.
Adult entertainment
Examples: pornography, sexual live streams, strip clubs, burlesque.
Non-consensual sexual material.
Examples: tabloids that publish leaked, private, suggestive photos
Depictions of, or gratuitous references to sexual violence
Examples: graphic movie trailers that depict sexual assault, self-defense products that describe attempted sexual assault
3.2 Mga Reguladong Kalakal
Ang mga ads na nagpo-promote o tumutukoy sa alak ay kailangang hindi:
Naka-target o malamang na makahikayat lalo na ng mga taong wala pa sa legal na edad para uminon ng alak sa lugar kung saan papaganahin ang ad.
Humihikayat o nagpapakita ng labis-labis na o 'di responsableng pag-inom ng alak.
Manamantala ng indibidwal na lasing o kaya naman ay intoxicated.
Gawing kaakit-akit ang alak, o kaya naman ay magsinungaling sa mga epekto ng pag-inom nito o ipahiwatig na kailangan ang alak para sa tagumpay o pag-asenso ng katayuan sa lipunan o trabaho
I-ugnay ang alak sa pagmamaneho ng sasakyan o iba pang mga gawain na nangangailangan ng partikular na kakayahan o pisikal na koordinasyon, o sa anumang iligal na asal.
Dapat kitang-kita sa ad ang labels ng kinakailangang babala tulad ng “please drink responsibly” o ang lokal na katumbas nito (kung mayroon).
Hindi pinahihintulutan ng Snap ang pag-target ng ads na nagpo-promote o tumutukoy sa alak sa mga sumusunod na bansa:
Algeria, Bahrain, Egypt, Indonesia, Jordan, Kazakhstan, Kuwait, Lithuania, Morocco, Nigeria, Norway, Oman, Pakistan, Qatar, Saudi Arabia, Tunisia, Turkey, at ang United Arab Emirates.
Kailangang nakatarget batay sa edad ang mga ad para sa mga produktong alak sa kahit 18+, o naaangkop na minimum na edad ng pag-inom sa bansa kung saan ka nag-a-advertise:
Canada: 19+.
Japan, Thailand: 20+.
United States: 21+.
Sweden: 25+.
India: maaaring 18+, 21+, o 25+ depende sa States o Union Territories na tina-target.
Ipinagbabawal namin ang pagpapakita ng paggamit ng ipinagbabawal na droga o ang recreational na paggamit ng mga gamot.
Pinapayagan namin ang ilang limitadong ads para sa cannabis, CBD, at mga nauugnay na produkto, kung saan legal, na may naaangkop na pag-target.
Hindi namin pinapayagan ang pagpapakita ng paninigarilyo o vaping, maliban sa konteksto ng pagpaparating ng mensahe tungkol sa kalusugan ng publiko o pagtigil sa paninigarilyo
Ipinagbabawal namin ang ads para sa pagbebenta ng mga armas at bomba at mga nauugnay na accessory. Kabilang dito ang mga baril, bala, paputok, combat knife, at pepper spray.
3.3 Entertainment
Ads for movies, videogames, and television shows must be age-targeted to the intended audience of the content they promote.
When illegal, regulated, dangerous, violent or otherwise harmful elements are presented in a fictional, newsworthy or documentary context, we will review based on appropriateness for the targeted audience, and whether the fictional nature is clear enough to the user.
3.4 Kalusugan
Ang ads para sa pharmaceutical at healthcare na mga produkto at mga serbisyo ay maaari lamang mag-promote ng mga produkto o serbisyo na inaprubahan ng lokal na regulatory na awtoridad sa bawat bansa na tinarget.
Kailangang iparehistro ang ads para sa mga online pharmacy sa mga nauugnay na awtoridad sa bansa kung saan ka nag-a-advertise. Halimbawa, sa United States at Canada kailangang maberipika ang mga online pharmacy ng National Association of Board of Pharmacies (NABP).
Ang lahat ng advertisers ng mga gamot na kailangan ng reseta ay dapat munang aprubahan ng Snap at maaaring hilingin sa mga ito na mag-submit ng katibayan ng pahintulot na mag-advertise ng gamot sa naaangkop na hurisdiksyon. Para simulan, pakisuyong punan ang form para sa pag-advertise sa Mga Produkto at Serbisyong May Kaugnayan sa Kalusugan.
Pinahihintulutan ng Snap ang pag-target ng ads para sa prescription medications sa mga sumusunod na bansa lamang:
Algeria, Bahrain, Canada, Costa Rica, Egypt, Hong Kong, Japan, Kuwait, New Zealand, Oman, Qatar, Saudi Arabia, Singapore, Tunisia, The United Arab Emirates, at ang United States.
Ang lahat ng mga advertiser ng mga OTC na gamot ay dapat na paunang naaprubahan ng Snap at maaaring kailanganin na magsumite ng patunay ng awtorisasyon upang i-advertise ang gamot sa naaangkop na hurisdiksyon. Para simulan, pakisuyong punan ang form para sa pag-advertise sa Mga Produkto at Serbisyong May Kaugnayan sa Kalusugan.
Hindi pinahihintulutan ng Snap ang pag-target ng ads para sa OTC medicines sa mga sumusunod na bansa:
Colombia, Iraq, Lebanon, Romania, Spain, at Turkey.
Kinakailangan ang pag-target sa edad sa mga sumusunod na bansa:
Czech Republic: 15+.
Israel, at United Kingdom: 16+.
Argentina, Egypt, Finland, Italy, Kuwait, Lithuania, Oman, Poland, Portugal, Russia, at Sweden: 18+.
Ang advertisers ng mga health at dietary supplement ay dapat munang aprubahan ng Snap at maaaring hilingin sa mga ito na mag-submit ng katibayan ng pahintulot na mag-advertise ng gamot sa naaangkop na hurisdiksyon. Para simulan, pakisuyong punan ang form para sa pag-advertise sa Mga Produkto at Serbisyong May Kaugnayan sa Kalusugan.
Ang advertisers ay hindi dapat:
Mag-promote ng products na maaaring mapanganib para sa consumers (tulad ng mga kabilang sa advisories ng lokal na regulatory agencies).
Mag-promote ng supplements sa pagpapayat.
Naglalaman ng exaggerated o hindi makatotohanang claims.
Naglalaman ng “before and after” pictures tungkol sa pagbaba ng timbang.
Kinakailangan ang pag-target sa edad sa mga sumusunod na bansa:
Colombia, Greece, Kuwait, at United States: 18+.
Ang mga ad para sa products o serbisyo na para sa diet at fitness ay hindi dapat:
Naglalaman ng over-exaggerated na claims o ng mga larawan ng “before and after”
Nagmamaliit sa user, o nagpapahiya sa sinuman dahil sa hugis o sukat ng katawan
Nanlilinlang o nagbibigay ng maling paglalarawan sa mga kalidad at katangian ng food product, at sa anumang nauugnay na claim sa kalusugan at nutrisyon.
Dapat na naka-target sa edad na 18+ ang ads tungkol sa pagpapapayat.
Sa mga bansang pinahihintulutan ang ads para sa condoms, ang content ay hindi maaaring magpakita ng mga sexual na pagkilos o ng masyadong provocative na representasyon. Tingnan ang seksyong Pang-adult na Content para sa dagdag na detalye.
Hindi pinahihintulutan ng Snap ang pag-target ng ads para sa condoms sa mga sumusunod na bansa:
Bahrain, Ireland, Kuwait, Lebanon, Monaco, Oman, Poland, at Qatar.
Kinakailangan ang pag-target sa edad sa mga sumusunod na bansa:
Norway: 16+.
Australia, Chile, Egypt, Lithuania, Peru, Pilipinas, Portugal, Russia, Slovakia, at Turkey: 18+.
Ang hormonal contraceptives na classified bilang mga gamot ay sakop ng policies para sa prescriptions o OTC, kung anuman ang na-aayon sa partikular na requirements ng bansa.
Hindi pinahihintulutan ng Snap ang pag-target ng ads para sa hormonal contraceptives sa mga sumusunod na bansa:
Bahrain, Colombia, Czech Republic, Denmark, Germany, Iraq, Ireland, Italy, Kuwait, Lebanon, Monaco, Oman, Poland, Qatar, Romania, Saudi Arabia, Spain, Switzerland, Thailand, Turkey, United Arab Emirates, at Uruguay.
Kinakailangan ang pag-target sa edad sa mga sumusunod na bansa:
Australia, Egypt, Lithuania, Portugal, at Slovakia: 18+.
Hindi pinahihintulutan ng Snap ang pag-target ng mga ad para sa plastic surgery sa mga sumusunod na bansa:
Greece, Hong Kong, India, Indonesia, Italy, Jordan, Lebanon, Monaco, Oman, Pilipinas, Poland, Serbia, Tunisia, at Turkey.
Dapat na naka-target sa edad 18+ ang ads para sa plastic surgery, maliban sa Bahrain kung saan dapat naka-target iyon sa 21+.
Dapat na naka-target sa edad 18+ ang ads para sa non-surgical cosmetic procedures (hal., lip fillers, botox).
Ipinagbabawal namin ang ads para sa products o procedures para sa pagpapaputi.
3.5 Gaming, Gambling, and Lotteries
Our ad policies regarding the promotion of Gaming and Gambling Services apply to the promotion of online casinos, brick and mortar casinos, lotteries, daily fantasy sports, and any product or service (including online or mobile games) that asks Snapchatters to pay to play games of chance to win prizes with real-world value ("Gaming and Gambling Services").
Advertisers for Gaming and Gambling Services must comply with all applicable licensing or registration requirements and must provide Snap with proof of current license or registration. All Gaming and Gambling Services advertisers must be pre-approved by Snap. To apply for approval, please complete the Advertising of Gambling Services Application and agree to the Snap Gambling Terms
Ads for Gaming and Gambling Services must not:
Target territories where the advertiser is not authorized to operate.
Target or be likely to appeal particularly to people under the legal gambling age in the territory where the ad will run.
Glorify gambling or misrepresent the benefits of participation.
Encourage individuals to play beyond their means.
Ads must not promote gambling tipster services (information about odds or offers available from gambling operators).
3.6 Financial Products and Services
Ads for financial products and services must clearly and prominently disclose all applicable material terms and conditions to consumers prior to the submission of an application.
Ads for loans must disclose, among other things, APR, repayment period, fees and costs, penalties, and the contact information of the lending institution.
Ads for products intended for a limited audience should only be targeted to that audience. For example, if a credit card offer is limited to individuals over the age of 18, the offer’s ad campaign must be age targeted to 18+.
Ads for certain complex financial products, which may include cryptocurrency wallets and trading platforms, require prior approval from Snap.
We prohibit:
Get-rich-quick offers, pyramid schemes, or other deceptive or too-good-to-be true financial offers (see General Requirements: Fraud for more details).
Promising guaranteed financial returns on speculative investments
Ads that promote particular securities or that provide or allege to provide insider tips
Payday loans or predatory lending
3.7 Dating
Ads for dating services must be age targeted to 18+, or the legal age of majority in the location being targeted.
Ads for dating services may not:
Be overtly sexual or provocative (see Adult Content)
Reference transactional companionship
Depict individuals who are, or appear to be, too young to use the service
Promote or glamorize infidelity
Target the following countries:
Algeria, Bahrain, Egypt, Gaza and the West Bank, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Tunisia, and the United Arab Emirates.
3.8 Telecommunication Services
Ads for calling, SMS and VPN services must contain clear pricing and terms, and must not reference using their services illegally or in a classroom setting.
3.9 Sales to Government Entities
Government entities must work with a Snap sales representative and receive Snap authorization prior to running ads on our platform.
Snap does not accept ads submitted by, paid for by, or that promote, Russian state-owned entities.
3.10 Polisiya ng Snap sa Political at Advocacy Advertising
Ang Snapchat ay nagbibigay-daan sa pagpapahayag ng sarili, kabilang ang tungkol sa politika. Ngunit ang political advertising na lumalabas sa Snapchat ay dapat na transparent, legal, at naaangkop para sa aming mga user.
Ang Political na Policies sa Advertising na ito ang may saklaw sa lahat ng political ads na inihahatid ng Snap, kabilang ang ads na konektado sa eleksyon, advocacy ads, at issue ads.
Kabilang sa ads na konektado sa eleksyon ang ads tungkol sa mga kandidato o partido para sa pampublikong opisina, ballot measures o referendums, political action committees, at ads na humihikayat sa mga tao na bumoto o mag-rehistro para makaboto.
Ang advocacy o issue ads ay mga ad tungkol sa mga issue o organisasyon na pinag-uusapan sa debate sa local, national, o global level, o na may halaga sa publiko. Kabilang sa mga halimbawa ang: ads tungkol sa pagpapalaglag, imigrasyon, kalikasan, edukasyon, diskriminasyon, at mga baril.
Sumusunod dapat ang political advertising sa lahat ng naaangkop na batas at regulasyon, pati na rin sa lahat ng batas sa pambansang halalan, batas sa copyright, batas sa paninirang-puri, at (sa mga lugar kung saan naaangkop) sa mga regulasyon ng Federal Election Commission at mga batas at regulasyon ng estado at lokal na gobyerno. Ang advertiser ang natatanging may responsibilidad sa pagsunod sa mga batas at regulasyong iyon.
Ang lahat ng political advertising ay dapat may nakasaad na mensaheng “paid for by” sa ad na sinusundan ng pangalan ng tao o entity na nagbabayad. Posible ring hingin ng Snap ang isang pagbubunyag na “paid for by” sa ad content na nagli-link sa political content, ad content para sa political merchandise, o sa ibang sitwasyon, ayon sa sariling pagpapasya ng Snap. Sa United States, nakasaad dapat sa electoral ads kung ang ad ay pinahintulutan o hindi ng kandidato o organisasyon, at ang election ads na hindi pinahintulutan ng kandidato ay may kasama dapat na contact information ng nagso-sponsor na organisasyon.
Gaya ng lahat ng ads sa Snapchat, sumusunod dapat ang political ads sa Terms of Service, Community Guidelines, at Policies sa Advertising ng Snap. Bukod sa iba pang bagay, nangangahulugan iyon na:
Walang content na nangha-harass, nananakot, o nagbabanta.
Walang content na nakakalito, mapanlinlang, nagpapanggap bilang isang tao o grupo o 'di kaya'y hindi tapat sa iyong kaugnayan sa isang tao o grupo.
Walang content na may kasamang mga synthetic na avatar, o ma-visual o audio na pagkakahawig ng isang totoong tao na na-manipula para sa maliang o nakalilitong layunin (maaaring gamit ang generative AI o mapanlinlang na pag-edit).
Walang content na lumalabag sa publicity, privacy, copyright, o iba pang mga karapatan sa intellectual property ng isang tao.
Walang content na nagpapakita ng graphic na karahasan o mga panawagan para magsagawa ng karahasan.
Hinihikayat namin ang mga political advertiser na maging positibo. Ngunit hindi kami ganap na nagba-ban ng “attack” ads; pinapahintulutan sa pangkalahatan ang pagpapahayag ng hindi pagsang-ayon sa o pangangampanya laban sa isang kandidato o partido kung nakakatugon ito sa iba pa naming guidelines. Gayunpaman, ang political ads ay hindi dapat naglalaman ng mga atakeng nauugnay sa personal na buhay ng kandidato.
Sa Canada, hindi pinahihintulutan ng Snap ang "partisan advertising" o "election advertising" (tulad ng tinukoy ng Canada Elections Act, na sinususugan pana-panahon (ang "Act")) na binili nang direkta o hindi direkta sa ngalan ng kwalipikadong partido, nakarehistrong asosasyon, kalahok sa nominasyon, potensyal o aktwal na kandidato, o third party na kailangang magparehistro sa ilalim ng subsection 349.6(1) o 353(1) ng Act. Maaaring kabilang dito (nang walang limitasyon) ang content na nagtataguyod o sumasalungat sa anuman sa mga indibidwal/grupo, o isyung nauugnay sa sinuman o anuman sa mga indibidwal/grupo na iyon.
Sa US, kasalukuyang hindi pinapahintulutan ng Snap ang state o municipal election ads o ballot initiatives sa estado ng Washington.
Ang political ads ay susuriin ng Snap ayon sa sitwasyon. Para magsimula, pakisagutan ang aming form para sa political advertiser.
Nakalaan sa amin ang karapatang tumanggi, ayon sa sarili naming pagpapasya, o na humiling ng mga pagbabago sa ads na sa palagay namin ay lumalabag sa mga pamantayang nakalista sa itaas o na hindi naaangkop. Hinding-hindi kami magpapasya nang may layuning paburan o hindi paburan ang sinumang kandidato o anumang political view o political party.
May karapatan din kaming humingi ng pagpapatunay sa mga factual na pahayag ng isang advertiser.
Ang Snap ay maaaring magpakita sa publiko o 'di kaya'y magbunyag ng impormasyon tungkol sa political advertising, kabilang ang ad content, detalye sa targeting, paghahatid, gastusin, at ibang impormasyon tungkol sa kampanya.
Ang political ads sa Snap ay hindi maaaring bayaran, direkta man o hindi, ng mga non-resident na dayuhang mamamayan o grupo -- sa madaling salita, ng mga tao o grupo na hindi nakatira sa bansa kung saan ipapakita ang ad. Mayroong limitadong eksepsiyon sa pagbabawal na ito para sa mga pampulitikang mga ad na nakatuon sa sinumang Miyembro ng Estado ng European Union (EU), na maaaring bayaran nang direkta o hindi direkta ng mga grupo na nakabase sa ibang Miyembro ng Estado ng EU.
Ipinagmamalaki naming panatilihin ang aming transparency gamit ang aming pampulitikang ad library.
4. Prohibited Content
4.1 Harassment
Ads should not promote harassment, bullying, or shaming. For example: fitness ads should not belittle anyone on the basis of body shape or size.
We prohibit profanity, obscenity and obscene gestures.
4.2 Violent or Disturbing
We prohibit the depiction of real-life graphic violence in creatives (e.g., top Snaps, Filters, Sponsored Lenses). Landing pages that depict real-life violent or disturbing imagery may do so only in a legitimate newsworthy or documentary context, only when the top Snap prepares the viewer in some way, and only if appropriately age-targeted.
For fictional violence in movie trailers, video games, etc., see the Entertainment section.
We prohibit the glorification of violence, including any glorification of self-harm, war, murder, abuse or animal abuse.
We prohibit disturbing content that may cause distress, such as graphic depictions of gore, physical afflictions, bodily fluids, and certain medical or cosmetic procedures.
We allow spooky and scary ads, but please avoid intense jump scares and audio of prolonged screaming or crying.
4.3 Mapanlinlang na Content
Alisto kami sa aming pagpapatupad ng mga tuntunin laban sa mapanlokong mga ad. Kabilang sa panloloko ang iba't ibang uri ng mga scam at mapanlinlang na marketing practices na umaabuso sa tiwala ng komunidad o na nang-aakit sa mga user na bumili o magsagawa ng mga aktibidad ayon sa mga kasinungalingan.
Ipinagbabawal namin ang:
Mga ads na hindi totoo o nakaliligaw, kabilang ang mapanlinlang na mga pahayag, alok, functionality, o mga pamamaraan ng negosyo, pati na rin ang pagmamanipula ng content para sa maling layunin (sa pamamagitan man ng generative AI o mapanlinlang na pag-edit).
Hindi awtorisado o hindi inihayag na sponsored content
Promotion ng mga mapanlokong product o serbisyo, kabilang ang mga palsipikadong dokumento o sertipiko o mga pekeng product
Paggawa o pagse-share ng content na gumagaya sa hitsura o function ng features o formats ng Snapchat
Ads na naglalaman ng mapanlinlang na tawag sa pagkilos, o nagdadala sa landing pages na walang kaugnayan sa brand o content na ina-advertise.
Pagkukubli, o 'di kaya'y paghihigpit sa access sa landing page, o pagbabago sa URL content matapos ang pag-sumite, sa pagtatangkang iwasan ang review.
Ads na humihikayat ng hindi tapat na pag-uugali (hal., ads para sa pekeng IDs, plagiarism, mga serbisyo sa essay writing).
Hindi paghahatid ng mga product, o pagkukunwaring naantala ang shipping o na may limitasyon sa imbentaryo
Tingnan din ang Mga Partikular sa Industriya: Mga pinansyal na product at serbisyo
4.4 Hate Speech, Hate Groups, Terrorism and Violent Extremism
The Snapchat community includes diverse users from all over the world. To foster a welcoming platform, we prohibit hateful, discriminatory, or extremist content that undermines our commitment to safety and inclusion.
Hate speech is content that demeans, defames, or promotes discrimination or violence on the basis of race, color, caste, ethnicity, national origin, religion, sexual orientation, gender identity, disability, or veteran status, immigration status, socio-economic status, age, weight or pregnancy status.
Avoid perpetuating stereotypes based on any of the categories listed above.
We strive to maintain an inclusive community for all Snapchatters. Avoid the inappropriate use of culturally-sensitive imagery.
4.5 Illegal Activity
We prohibit ads that facilitate or encourage illegal activity (conduct, products, or enterprises). For example, ads should not:
depict illegal drug use
promote the illegal wildlife trade, or products and services derived from endangered or threatened species (For Example: elephant ivory products, traditional medicine or supplements derived from tigers, rhinos, sharks, etc.
4.6 Dangerous Activities
Ads should not encourage or enlist participation in dangerous or harmful activities. For example, ads should not encourage Snapping while driving.
5. Conclusion
For more information about how to launch and manage an ad campaign on Snapchat, or how to troubleshoot the ad review process, please visit our Business Help Center.