A new device for measuring the spatial reflectancedistributionsof surfaces is introduced, along with a new mathematical model of sniaorropic reflectance. The reflectance model presented is both simple and accurate, permitting efficient reflectance data reduction rasdreproduction. Tire validity of the model is substantiated with comparisons to complete meaarsre-mems of surface reflectance functions gathered with the novel retlectometry device. This new device usesimaging technology to capture the entire hemisphem of reflected directions simttkarreously, which greatly accelerates the reflectance data gathering process, making it pssible to measure dozens of surfaces in the time that it used to take to do one. Example measurements and simulations are shown. and a table of fitted parameters for several surfaces is presented.