The end of the industrial age coincides with the advent of the Information Society as the next model of social and economic organization, which brings about significant changes in the way modern man conceives work and social environment. The functional basis of the new model is pivoted upon the effort to formulate the theory on the violent reversal of the basic relationship between man and information, and isolate it as one of the components for the creation of the new electronic reality. The objective of the theory of reversal is to effectively contribute to the formulation of a new definition consideration in regards to the concept of the emerging information society. In order to empirically apply the theory of reversal, we will examine a case study based on the example of the digital library.