User profiles for "author:Batra R"
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Machine learning in materials informatics: recent applications and prospects
Propelled partly by the Materials Genome Initiative, and partly by the algorithmic
developments and the resounding successes of data-driven efforts in other domains …
developments and the resounding successes of data-driven efforts in other domains …
Skin diseases associated with Malassezia species
AK Gupta, R Batra, R Bluhm, T Boekhout… - Journal of the American …, 2004 - Elsevier
The yeasts of the genus Malassezia have been associated with a number of diseases
affecting the human skin, such as pityriasis versicolor, Malassezia (Pityrosporum) folliculitis …
affecting the human skin, such as pityriasis versicolor, Malassezia (Pityrosporum) folliculitis …
Review of modeling electrostatically actuated microelectromechanical systems
A wide range of microelectromechanical systems (MEMSs) and devices are actuated using
electrostatic forces. Multiphysics modeling is required, since coupling among different fields …
electrostatic forces. Multiphysics modeling is required, since coupling among different fields …
Brand love
Using a grounded theory approach, the authors investigate the nature and consequences of
brand love. Arguing that research on brand love needs to be built on an understanding of …
brand love. Arguing that research on brand love needs to be built on an understanding of …
[HTML][HTML] Hospital admission and emergency care attendance risk for SARS-CoV-2 delta (B. 1.617. 2) compared with alpha (B. 1.1. 7) variants of concern: a cohort …
Summary Background The SARS-CoV-2 delta (B. 1.617. 2) variant was first detected in
England in March, 2021. It has since rapidly become the predominant lineage, owing to high …
England in March, 2021. It has since rapidly become the predominant lineage, owing to high …
Longitudinal observation and decline of neutralizing antibody responses in the three months following SARS-CoV-2 infection in humans
Antibody responses to SARS-CoV-2 can be detected in most infected individuals 10–15 d
after the onset of COVID-19 symptoms. However, due to the recent emergence of SARS …
after the onset of COVID-19 symptoms. However, due to the recent emergence of SARS …
Measuring the hedonic and utilitarian sources of consumer attitudes
R Batra, OT Ahtola - Marketing letters, 1991 - Springer
It has been suggested theoretically that consumer attitudes have distinct hedonic and
utilitarian components, and that product categories differ in the extent to which their overall …
utilitarian components, and that product categories differ in the extent to which their overall …
Many Labs 2: Investigating variation in replicability across samples and settings
We conducted preregistered replications of 28 classic and contemporary published findings,
with protocols that were peer reviewed in advance, to examine variation in effect magnitudes …
with protocols that were peer reviewed in advance, to examine variation in effect magnitudes …
[HTML][HTML] Evaluating the effects of SARS-CoV-2 spike mutation D614G on transmissibility and pathogenicity
Global dispersal and increasing frequency of the SARS-CoV-2 spike protein variant D614G
are suggestive of a selective advantage but may also be due to a random founder effect. We …
are suggestive of a selective advantage but may also be due to a random founder effect. We …
Assessing the role of emotions as mediators of consumer responses to advertising
MB Holbrook, R Batra - Journal of consumer research, 1987 - academic.oup.com
This article pursues the emerging interest in emotional aspects of consumer behavior,
advocates a broadened view of consumption-related emotions, and focuses on the role of …
advocates a broadened view of consumption-related emotions, and focuses on the role of …