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Freshmarketer Review

Freshmarketer
Our score: 8.8 User satisfaction: 100%

What is Freshmarketer?

Freshmarketer is a marketing automation software by Freshworks. It is best suited to marketing teams looking to deliver more personalized customer experiences and build a better partnership between marketing and sales.

Freshmarketer enables you to level up your marketing by creating unique buyer experiences. Features such as behavioral segmentation, behavioral targeting, and personalization provide insights into customer behavior and allow you to segment customers based on their actions and run personalized campaigns. It also comes with a self-serve landing page builder and native CRO that can speed up lead generation and conversion.

With powerful automation tools, Freshmarketer also makes it easy for fast-paced teams to engage with customers across their entire lifecycle, from acquisition to retention. You can automate conversations using AI chatbots integrated as chat widgets on your website and instant messaging apps like Facebook Messenger. Meanwhile, CRM customization features like the auto-profile enrichment can automatically update lead, contact, and customer account profiles so your team can save time on doing repetitive administrative work.

Freshmarketer also has a bidirectional synchronization with Freshsales. Connecting sales and marketing gives your sales professionals and marketers a single view of your data. It ensures that any activity or engagement with your lead is reflected in both systems in real-time.

Last but not least, Freshmarketer integrates seamlessly with its sister products Freshdesk and Freshservice. By getting the product through the Freshworks bundle, you can maximize its tools and use it to its full potential.

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Overview of Freshmarketer Benefits

Implement targeted marketing through analytics

Freshmarketer offers advanced features, such as funnel analysis, heatmaps, feedback collection, and A/B testing so you can use the power of analytics for targeted marketing. Using these tools, you will be able to monitor your website traffic and the number of conversions you are getting. Moreover, you can get insights into why customers access your site and what their browsing behavior is like. In this way, you can effectively personalize their experience.

If you need to drill down into your data, Freshmarketer allows you to customize reports and data collection in real-time so that you can analyze metrics however you prefer. With this, you can gauge various aspects of your marketing campaigns, including abandonment rates, duration of visits, and the like. You may even set up customized polls to get responses straight from your website visitors.

Connect Siloed Teams

Sales and marketing teams that work separately often need to contend with disjointed customer data. This can lead to poor customer experience and inefficient, unhappy teams. Freshmarketer addresses this problem by seamlessly connecting sales and marketing through its integration with Freshsales. It connects teams working in silos and provides a platform that is the single source of truth for salespeople and marketing professionals.

Since sales and marketing teams can easily access and share customer information and incidents in one platform, delivering quality services becomes easier. For example, marketing staff can easily personalize campaigns based on the lead information collected in the system while sales agents can access this info and provide customer support or follow-ups with the right context. The result is better customer service and happier sales and marketing teams.

Improve customer engagement 

Even the best, well-trained, and experienced marketing team cannot always keep up with busy operations. Replying to each and every customer inquiry can be slow and can result in frustrated customers. With AI chatbots and other automation tools built into Freshmarketer, you can automate conversations on multiple channels. The app brings together sales and marketing automation and makes it faster to engage with customers whether they contact you through your website, social media, or business phone number. This also takes some of the work off your team’s shoulders so they can give more time to urgent or high-value tasks.

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Overview of Freshmarketer Features

  • Behavioral segmentation
  • Basic segmentation
  • Tasks and appointments tracking
  • Advanced CRM customization
  • Drag and Drop Marketing Journey builder
  • A/B Testing
  • Heatmap
  • Freddy AI Insights
  • Session Replay
  • Form Analysis
  • Funnel Analysis
  • Marketing analytics
  • Event tracking
  • Contact and account management
  • Email marketing campaign management
  • Notification center
  • Data administration
  • Chat management
  • Messaging app integration
  • Website integration
  • Data security management
  • Conversion rate optimization
  • Landing page builder

Awards & Quality Certificates

An award given to products our B2B experts find especially valuable for companies
An award given to products our B2B experts find especially valuable for companies

Freshmarketer Position In Our Categories

Knowing that companies have distinct business wants, it is rational that they steer clear of going for an all-encompassing, “perfect” software. Needless to say, it is futile to find such a software product even among well-known software products. The correct thing to undertake is to write the varied chief factors that call for a investigation such as key features, price plans, skill competence of staff, organizational size, etc. After which, you should do the product research exhaustively. Read some of these Freshmarketer evaluations and scrutinize the other applications in your shortlist in detail. Such detailed research guarantee you drop unsuitable applications and select the system that delivers all the function your business requires in growing the business.

Position of Freshmarketer in our main categories:

TOP 20

Freshmarketer is one of the top 20 Conversion Rate Optimization Software products

Each organization has different requirements and needs a system that can be customized for their size, type of workers and clients, and the particular industry they are in. For these reasons, no system can provide perfect tools out-of-the-box. When you look for a software product, first be sure what you require it for. Read some Freshmarketer Conversion Rate Optimization Software reviews and ask yourself do you need basic tools or do you want complex features? Are there any industry-specific features that you are searching for? Get the answers to these queries to assist your search. There are lots of elements that you need to reflect on and these include your finances, specific business needs, your organization size, integration needs etc. Take your time, check out a few free trials, and finally zero in on the app that offers all that you want to boost your firm effectiveness and productivity.

How Much Does Freshmarketer Cost?

Freshmarketer Pricing Plans:

Free Trial

Free Plan

Free

Growth Plan

$19/month

Pro Plan

$149/month

Enterprise Plan

$299/month

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What are Freshmarketer pricing details?

Freshmarketer Pricing Plans:

Free Trial

Free Plan

Free

Growth Plan

$19/month

Pro Plan

$149/month

Enterprise Plan

$299/month

Freshmarketer offers four pricing tiers that are billed either monthly or annually. The number of users for the plans is based on the number of “marketing contacts” and not per user.

Free Plan

  • Up to 100 base contacts
  • Marketing Activities: Tasks, Appointments, and Notes
  • Contact Management
  • CRM Customization: Rename modules, Search
  • Email Marketing Campaigns
  • Data Administration
  • 24/5 support
  • Mobile App for Android and iOS

Growth Plan – $19/user/month (Billed Annually) or $23/user/month (Billed Monthly)

  • Everything in the Free plan
  • Up to 2,000 base contacts
  • Basic Segmentation
  • Custom Fields
  • Merge/Clone Records
  • Drag-and-drop Email Editor
  • Custom Domains
  • Marketing Journey Builder
  • Notifications (In-app, email, mobile phone, desktop)
  • AI insights

Pro Plan – $89.40 $149/user/month (Billed Annually) or $107.40 $179/user/month (Billed Monthly)

  • Everything in the Growth plan
  • Up to 5,000 base contacts
  • Behavioral Segmentation
  • Advanced CRM Customization
  • Time-zone based delivery of emails
  • IntelliAssign – Round robin method to transfer incoming chat queries to agent
  • Custom Roles for Access Rights

Enterprise Plan – $179.40 $299/user/month (Billed Annually) or $215.40 $359/user/month (Billed Monthly)

  • Everything in the Growth plan
  • Up to 10,000 base contacts
  • Sales and Marketing Home Dashboard
  • Auto-profile Enrichment
  • Transactional Emails
  • Field-level Permissions
  • Advanced Metrics
  • Dedicated Account Manager

Freshmarketer is currently offering a 40% discount on the Pro and Enterprise plans. The discount covers the first 12 months of renewal. Customers will also receive complimentary onboarding services valued at $1000. The offer is valid until February 29, 2024. The discount is applicable for customers who sign up during the specified holiday promotion period and from the holiday landing page.

User Satisfaction

Positive Social Media Mentions 4
Negative Social Media Mentions 0

We realize that when you make a decision to get a Conversion Rate Optimization Software it’s vital not only to learn how experts evaluate it in their reviews, but also to check if the real users and businesses that bought it are genuinely happy with the product. That’s why we’ve devised our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Freshmarketer reviews across a wide array of social media sites. The information is then displayed in an easy to understand way showing how many customers had positive and negative experience with Freshmarketer. With that information at your disposal you should be ready to make an informed buying choice that you won’t regret.

Video

Screenshots

Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Free
  • Monthly payment
  • Annual Subscription

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Freshmarketer?

Freshmarketer users can leverage its app marketplace and its API capabilities to integrate with a number of applications. Some examples of apps it can connect with are:

  • Website Integration
  • SMS Integration
  • Facebook Messenger
  • WhatsApp
  • Apple Business Chat

Freshmarketer User Reviews

Freshmarketer average rating:

Average score
4.2/5 (15 user reviews)
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Shannon

PROS: Aside from the survey polls, I consider mapping one of the highly used features. It helps us find the roots cause of specific issues that are financially affecting our day to day operations. Also, it's a very straightforward platform that does its best to fulfill your business needs.

CONS: Nothing at all. I’ll continue to subscribe because it gives us beneficial results.

Reviewed 4 years ago

Read full review >

The least favorable review

Anonymous Reviewer

PROS: The best thing about Freshmarketer is its automation tools, like chatbots and auto-profile updates, which save time on repetitive tasks. It’s great for creating personalized campaigns with features like behavioral targeting and segmentation. Plus, its seamless integration with Freshsales keeps sales and marketing teams perfectly aligned. The landing page builder is also super easy to use.

CONS: Freshmarketer is great, but it could be more intuitive for beginners. Some features, like automation setups, can feel a bit complex initially. The reporting tools, while detailed, could use more customization options. Also, its performance can slow down slightly when dealing with large data sets. A smoother learning curve would make it even better.

Reviewed 2 weeks ago

Read full review >

More reviews from 15 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Simplifies Marketing and Sales Coordination

Read full review >
Anonymous Reviewer
3/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 13.12.2024 Company Size: N/A Industry: N/A

PROS: The best thing about Freshmarketer is its automation tools, like chatbots and auto-profile updates, which save time on repetitive tasks. It’s great for creating personalized campaigns with features like behavioral targeting and segmentation. Plus, its seamless integration with Freshsales keeps sales and marketing teams perfectly aligned. The landing page builder is also super easy to use.

CONS: Freshmarketer is great, but it could be more intuitive for beginners. Some features, like automation setups, can feel a bit complex initially. The reporting tools, while detailed, could use more customization options. Also, its performance can slow down slightly when dealing with large data sets. A smoother learning curve would make it even better.

What do you think about this review?

Great Poor

It can help you find ways to have better sales output that works within your budget.

Read full review >
Jalon
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 21.11.2021 Company Size: 11-50 Employees Industry: N/A

PROS: It’s not that expensive based, in my opinion, plus the integration process is so much easier than other software. It gives you visibility of your site traffic and gives you an idea of how your shoppers behave and what causes them to leave.

CONS: Some people had a hard time using the product. It’s hard to teach them because some features are too complex.

What do you think about this review?

Great Poor
Show More User Reviews (15)

The best platform that can give you a permanent fix for your conversion issues.

Read full review >
Robert
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 19.11.2021 Company Size: 11-50 Employees Industry: Education Management

PROS: Ideal to use regardless if you have a small or big business. The results that it yields can get your company into places that you’ve never imagined. It allows users and admins to automate certain things like poll surveys, lead generation, check-outs, and email marketing. Also, I couldn’t argue with the data provided because it helps me develop smarter business decisions.

CONS: CS team is sometimes hard to reach. I cannot call them past office hours because I’d be automatically redirected to voicemail service. I’ve also tried integrating Freshmarketer with its bundle products, but I’m still experiencing mild to moderate system issues.

What do you think about this review?

Great Poor

Hands up to this product for its superb analytical abilities that get you from point A to B.

Read full review >
Brando
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 20.09.2021 Company Size: More than 100 Employees Industry: N/A

PROS: With Freshmarketer you don’t have to worry about being at a loss for whats’ happening to your website. It gives you a helpful set of metrics that could help you figure out the root cause of the problem. You’d have a clear idea of how often people visit your site and how long do they stay.

CONS: I discovered that Freshmarketer only gathers essential data from business websites. I feel kind of sad because aside from my website, I also advertise my business on Instagram and Facebook. Unfortunately, I could not utilize Freshmarketer to give me the number that I need coming from these two platforms. They told me there is a way to do it, but the process is tedious to learn.

What do you think about this review?

Great Poor

Using this platform has helped our business exceed our sales expectations that we weren’t able to achieve in such a long time.

Read full review >
Alexa
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 19.08.2021 Company Size: 11-50 Employees Industry: N/A

PROS: It has all the basic and advanced tools to help promote our website to a broader audience. Also, I can say that I am satisfied with the results for the price that we are paying.

CONS: I don’t think that something is wrong with the product. Everything has been doing great with our business since we started acquiring Freshmarketer last year.

What do you think about this review?

Great Poor

Gives you the best visualization reports that are easy to interpret and act upon.

Read full review >
Hassan
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 12.08.2021 Company Size: 11-50 Employees Industry: N/A

PROS: Set up takes a few minutes to complete, which makes us love the product more each day. The price is just right for us because we can utilize all the testing features that help us generate better insights for our company.

CONS: Sometimes Freshmarket can be buggy, which causes us to have some limitations in using its testing features that specialize in comparative data analysis. I also suggest that they add some enhancements to their A-B tests to use it as often as possible.

What do you think about this review?

Great Poor

A smart tool that helps you analyze what’s going on with your website.

Read full review >
Uriel
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 30.06.2021 Company Size: 11-50 Employees Industry: N/A

PROS: I started to invest in Freshmarketer because I want to increase my website traffic which was a real challenge for the past six months. I researched for an app and took a good look at the analytics, so I could use it according to my liking and need. It comes with features that would help you determine what your site visitors are specifically looking for and how to give it to them. It comes with a smart user interface that will make any first time user feel comfortable. I also love its integration capabilities which makes it a prime selling point of the product.

CONS: One thing that I don’t like about Freshmarketer is the cost. Let us be realistic about this fact because new companies would think twice about using the product. Some things need fixing to make the program more appealing to their target market.

What do you think about this review?

Great Poor

It’s an all in one tool that helps us exceed our sales and marketing expectations.

Read full review >
Roman
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 14.05.2021 Company Size: More than 100 Employees Industry: N/A

PROS: Even though the cost of the standalone product is quite steep, I am still saving money each year because it comes with a lot of impressive features. Instead of buying five apps, I’ve realized that I only need Freshmarketing. Now I mainly use it to generate more leads that I could convert into sales and also for getting feedback.

CONS: Based on what I’ve seen so far and the feedback that my team has given me, I could say that this product needs to work more to improve its documentation process. Another thing would be the annual cost which is not considered as a budget-friendly at all.

What do you think about this review?

Great Poor

Keeps your marketing moves running effectively

Read full review >
Maximillian
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 04.03.2021 Company Size: More than 100 Employees Industry: N/A

PROS: The platform can do multiple business functions such as marketing, customer service, and sales. Each of the functions is unique and results-driven, which is one reason I patronize the product so much.

CONS: Freshmarketer needs to be more stable so that it can cater to more significant sites and companies. Feature-wise, some things are still lacking and need to be developed for the product to be more competitive and favorable. But other than that, then I would say that things are great on our end.

What do you think about this review?

Great Poor

It gives you an overall view of your business standing.

Read full review >
Shannon
5/5

Overall impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 12.02.2021 Company Size: 11-50 Employees Industry: N/A

PROS: Aside from the survey polls, I consider mapping one of the highly used features. It helps us find the roots cause of specific issues that are financially affecting our day to day operations. Also, it's a very straightforward platform that does its best to fulfill your business needs.

CONS: Nothing at all. I’ll continue to subscribe because it gives us beneficial results.

What do you think about this review?

Great Poor

It’s a unique tool that gives you a clear idea of what your audience is looking for on your website.

Read full review >
Josefa
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 17.01.2021 Company Size: More than 100 Employees Industry: N/A

PROS: It can help you improve your lead generation services by allowing you to transfer your client data from any external source to Freshmarketer. Doing this would be very beneficial in making sure that you can create appointments and do follow-ups religiously.

CONS: I’ve tried the most affordable package from Freshteam, but I realized that it lacks the functionality that I need to increase my sales. So I decided to shell out a little extra for a higher package, and the results were impressive from a business standpoint.

What do you think about this review?

Great Poor

Smart enough to figure out what people want!

Read full review >
Kenna
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 17.08.2020 Company Size: 11-50 Employees Industry: N/A

PROS: It comes with a lot of features that I can use to increase my monthly conversion rates. Digital marketing can be very tough because of the high competition. Still, there are tools like Freshmarketer that can help you achieve your goals.

CONS: It’s pricey for me, so I had second thoughts about whether to stick to the free trial. But when you look further at what the tool can offer, then chances are you’d change your mind.

What do you think about this review?

Great Poor

Very efficient and consistent in terms of performance even if merged with other apps.

Read full review >
Lauriane
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 17.08.2020 Company Size: More than 100 Employees Industry: N/A

PROS: We decided to push further with the product subscription because of its merging capability with almost all business apps in the market. It shows that it has a high compatibility rate, which for us, is a big bonus. Merging it with Google Analytics has been one of the best decisions that we ever made. Doing this makes it easier for us to monitor our sales trends and customer behavior. The reports that it produces are easily customized to each team member to figure out what’s going on.

CONS: We want to maximize the use of surveys to get ideas on how to improve our products and customer service. However, this feature lacks the consistency that we expect because sometimes it's not working at all. We've got no choice but to report it.

What do you think about this review?

Great Poor

It makes things more efficient on our end because everything we need can be found in one program alone.

Read full review >
Shawna
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 13.08.2020 Company Size: 11-50 Employees Industry: N/A

PROS: I like that it comes with the best features that I can use to improve my marketing and sales. I will continue using Freshmarketer even though I’ve already reached my business goals.

CONS: It would be nice if they could repackage it to become more affordable. Some entrepreneurs would like to have it, but the price is something to consider.

What do you think about this review?

Great Poor

It helps you increase your level of marketing to attract more people.

Read full review >
Filiberto
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 08.08.2020 Company Size: 11-50 Employees Industry: N/A

PROS: We never had any difficulties in adapting to how the system works. From the interface to each of the features, everything is easy to figure out. I’m glad that Freshmarketer has contributed so much to the expansion of our business. Results may not be seen right away, but you’ll notice the difference in terms of site visits, inquiries, and sales. I’d recommend the free version for startups, but you can upgrade anytime as you wish to.

CONS: Something that stops people from using the product is the actual cost. They’d go for the free trial at first but wouldn’t continue with the subscription. Hopefully, the people behind Freshmarketer could consider adjusting their pricing to entice more people to avail of a membership.

What do you think about this review?

Great Poor
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Freshmarketer user reviews

Simplifies Marketing and Sales Coordination

Read full review >
Anonymous Reviewer
3/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 13.12.2024 Company Size: N/A Industry: N/A

It can help you find ways to have better sales output that works within your budget.

Read full review >
Jalon
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 21.11.2021 Company Size: 11-50 Employees Industry: N/A

The best platform that can give you a permanent fix for your conversion issues.

Read full review >
Robert
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 19.11.2021 Company Size: 11-50 Employees Industry: Education Management

Hands up to this product for its superb analytical abilities that get you from point A to B.

Read full review >
Brando
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 20.09.2021 Company Size: More than 100 Employees Industry: N/A

Using this platform has helped our business exceed our sales expectations that we weren’t able to achieve in such a long time.

Read full review >
Alexa
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 19.08.2021 Company Size: 11-50 Employees Industry: N/A
Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

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