MailerLite is an email marketing platform with powerful features for growing subscriber networks and optimizing email marketing campaigns. The software comes with diverse capabilities for automating email marketing efforts, from creating campaigns to delivering emails and tracking results.
The software comes with various editors to help marketers create emails more efficiently, including a custom HTML email editor and a drag-and-drop newsletter editor. Built-in newsletter templates and photo editing features ensure that marketers can come up with branded, beautifully designed newsletters even without coding. Newsletters can also be embedded with products, surveys, and countdown timers to encourage subscribers to take action.
MailerLite also helps marketers build more than just email campaigns and newsletters. The software comes with a website builder with drag-and-drop functionalities, along with features for creating and optimizing landing pages. These features can boost the growth of inbound leads and support marketers in growing their networks.
Using MailerLite, marketers can automate email delivery through triggered emails. For instance, users can set up marketing workflows so new subscribers are automatically sent a welcome email. These automation features help keep leads and customers engaged throughout their journey. Users can also track automation history to learn what works with each workflow.
For added convenience, MailerLite comes with features for managing email lists and subscribers. Users can import subscriber lists through sign-up forms or through TXT or CSV files. Filter tools and custom fields also help marketers organize their emails into highly targeted segments and interest groups. All these features help marketers keep their email list healthy.
Lastly, to help marketers track the results of their email campaigns, MailerLite provides access to a variety of reports. These reports track important metrics, such as unsubscriber count, link activity, and spam complaints, in addition to opens and clicks.
MailerLite is designed to seamlessly integrate with a wide variety of web services and applications, including ecommerce platforms, such as Shopify, WooCommerce, and EasyStore. These integrations ensure smoother workflows and improved productivity for email marketers.
In addition to all these features, the vendor provides a “feature request” section where users can send their ideas, which the community can upvote for development. This is one way the MailerLite UX design keeps to being adaptive to user needs.
Show MoreConvenient creation of email campaigns
MailerLite comes with plenty of tools, such as a newsletter editor, rich text editor, and custom HTML email editor to help marketers create beautifully designed and fully branded dynamic email campaigns. Built-in photo editors and newsletter templates also make it easier for marketers to build engaging templates. Email newsletters created on MailerLite are optimized for mobile devices as well.
Automated email delivery
MailerLite users can set up workflows so emails are automatically sent to subscribers depending on a variety of triggers, such as completing a form or clicking a link. Marketers can add personalized touches to these emails, including within the email itself or in the subject line. These automated, personalized email delivery features help marketers in keeping subscribers and customers engaged.
Easy A/B testing for email campaigns
MailerLite comes with A/B testing capabilities to help marketers optimize their email campaigns. Variables such as email subject, email content, and sender details can be modified for each email variation, and users can set sample size and winning criteria. The software can then be configured to automatically send the winning email to subscribers.
Powerful email list and subscriber management
The software also comes with an intuitive interface for organizing email lists and subscribers. Once subscriber lists are imported into MailerLite, users can organize subscribers into segments using filter tools and custom fields. Subscribers can also be segmented according to attributes, such as location or age range as well as interests. Through these segmentation features, marketers can easily send relevant email campaigns to the right subscriber groups.
Accurate email campaign tracking
MailerLite comes with various built-in reports to help marketers monitor the results of their email campaigns. In addition to tracking open rates and clicks, the software provides data-backed insights into metrics, such as unsubscribe count, bounce rate and link activity. Advanced reports such as click maps also allow marketers to track how subscribers interact with newsletters.
Award-winning customer support
MailerLite offers not just powerful email marketing features but also 24/7 customer support. The platform offers tutorials and videos, as well as resources through the MailerLite Academy. Marketers can also count on round-the-clock support via chat, email, and tickets.
Show MoreProblem #1: Email marketers have no coding or design skills
Solution: MailerLite comes with drag-and-drop editors to help users to design dynamic emails and newsletters. Users can also choose from built-in newsletter templates and embed interactive elements into their email campaigns. These features allow marketers to create engaging emails even without coding knowledge.
Problem #2: Automating email campaigns seems complicated
Solution: MailerLite has an intuitive, visual interface that makes it easy for users to set up automated workflows. The software’s email automation editor and drag-and-drop functions allow users to build and modify workflows in minutes.
Problem #3: My business needs more leads and subscribers
Solution: Using MailerLite, you can embed signup forms on your website and social media channels. You can also use the platform to create engaging pop-up subscribe forms, which can turn website visitors into newsletter subscribers.
Since businesses have special business-related requirements, it is only prudent that they abstain from adopting an all-in-one, “perfect” system. Having said that, it is difficult to try to discover such an app even among well-known software systems. The efficient step to do can be to take note of the numerous important factors which call for a careful thought including essential features, budget, skill ability of staff members, organizational size, etc. The second step is, you should conduct the research thoroughly. Have a look at these MailerLite evaluations and check out the other solutions in your list more closely. Such well-rounded research makes sure you take out poorly fit apps and select the system which meets all the benefits your business requires.
Position of MailerLite in our main categories:
MailerLite is one of the top 50 Marketing Software products
Each business is different, and might require a particular type of Email Marketing Software solution that will be designed for their company size, type of customers and staff and even individual industry they support. It's not wise to count on finding an ideal app that will be suitable for each company no matter what their history is. It may be a good idea to read a few MailerLite Email Marketing Software reviews first and even then you should pay attention to what the service is supposed to do for your business and your employees. Do you require a simple and straightforward service with just essential functions? Will you really use the advanced tools required by experts and big enterprises? Are there any specific features that are especially practical for the industry you operate in? If you ask yourself these questions it is going to be much easier to get a reliable app that will match your budget.
MailerLite Pricing Plans:
Free
$10/month
$15/month
$30/month
$50/month
MailerLite Pricing Plans:
Free
$10/month
$15/month
$30/month
$50/month
MailerLite has a free plan and paid premium plans.
With the free plan, you have access to key features such as:
Premium Plans
Pricing:
Growing: $10/month
All in Free, plus
Advanced: $21/month
All in Growing business, plus
Enterprise: custom pricing
All in Advanced, plus
We realize that when you decide to purchase a Email Marketing Software it’s vital not only to see how professionals evaluate it in their reviews, but also to check whether the real users and companies that use this software are genuinely happy with the service. Because of that need we’ve created our behavior-based Customer Satisfaction Algorithm™ that collects customer reviews, comments and MailerLite reviews across a wide array of social media sites. The data is then presented in a simple to digest way revealing how many customers had positive and negative experience with MailerLite. With that information at your disposal you should be equipped to make an informed business choice that you won’t regret.
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MailerLite integrates with the following business systems and applications:
MailerLite average rating:
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Write your own review of this product
ADD A REVIEWThe most favorable review
PROS: Very good customer service, easy to use integration of links, images and text via different templates.
CONS: Change between old and new version were not quite clear, but customer service explained this very well.
The least favorable review
PROS: free tier was good up until you give the business payment.
CONS: Tried to use this service, so I uploaded a campaign and purchased the 10k user tier. Support needed to approve the 10k list first, which is ok. So, they did not approve and told me I could not send a campaign to a list of users because some of them were not authenticated. Ok, so I asked for a refund as no campaign was actually sent. At that point, they argued it was against their policy to provide a refund because my list was no good and it goes against their policy to have a poor list. So, it seems that the company is selective about how many emails you can send even if you pay for a certain number, and they will not refund even if you never send an actual campaign. Terrible support and policy that stole my money and gave nothing back.
More reviews from 39 actual users:
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Fantastic service
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PROS: I have used MailerLite for almost 2 years now and it is very easy to use. And their customer support is fast to respond.
CONS: Better geolocation of subscribers coming from forms not hosted on MailerLites servers, plus the ability to manually change the location field.
Very helpful representative and solved my problem with ease
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PROS: Good customer support and value for money. It is very easy to use platform
CONS: The landing page options could be made better
Best-value platform and amazing support
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PROS: Comes with all the marketing tools needed at a price that is unbeatable.
CONS: Some drag & drop modules disappeared (probably for fixing) when they were needed.
Top Tier Systems, Email Deliverability and Support
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PROS: The campaigns, automations and integration with the Stripe payment processing platform are easy to setup and work perfectly. Email deliverability is as good as it gets and beats other more expensive solutions by a long shot. My experience with the support team really amazed me. I had made a mistake with my CloudFlare configuration. Maria from MailerLite Support identified the problem extremely quickly, it was all sorted out in no time. I can honestly say that I have never encountered such effective support before in my entire life.
CONS: I haven't encountered any issues or anything that I'm unhappy with. I've been able to achieve everything that I set out to achieve with the only issues being errors on my part. Thankfully the support team are super helpful and talented.
The best there is, the best there was, the best there ever will be.
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PROS: The ease of use. The features like automation, forms, and detailed analytics. I got a promotion at work because I introduced Mailerlite to the company. It is so effective and reliable. The customer care service (especially Viada) is top-notch. They make the work easier. Wait a minute, did I forget to say the fantastic templates they have? Oh my goodness!!! What cant they do?
CONS: The pricing is a bit too high. Also, integration with other programs and website needs to be worked on. Lastly, the mobile app needs more features.
Best value-for-money email subscriber list management
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PROS: Best value for money tool. Ideal for email subscriber list management, including campaigns, landing pages, simple websites, signup forms, or popups.
CONS: Some smaller hiccups like user interface is sometimes not completely consistent. Page loading speed is sometimes slow. But both issues are minor
good
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PROS: fast working, good support, relatively cheap, unsubscribed leads are not deleted
CONS: no source of the form if you have one form on different pages
Better than the rest
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PROS: Dynamic content is the selling point for me. Others don\\\'t offer such a good service either
CONS: pricing changeover to the new Mailerlite. The only frustration was an offer to migrate which expired before my renewal date a few months ago. So I\\\'m still on Classic.
Very easy to use and excellent customer support
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PROS: I am comparing 3 solutions for our project and MailerLite is by far the best. Very easy and intuitive to use. Everything I need built in: Website/Landing page builder, payment systems, double opt-in, customize to our domain, DKIM and SPF integrations to ensure deliverability, campaign automation and email flow, nice UI and even a developer API. FANTASTIC customer support - Very fast and had a solution for each of my questions.
CONS: Takes a few seconds to load the editor - Nothing crazy.
Amazing service and fast support
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PROS: One of the easiest tools to use and we are huge fan of their analytics dashboard. We appreciate the affordability as well.
CONS: More themes and more creative templates
Great Customer Support
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PROS: Ease of use. Clean GUI. Excellent customer support with very fast response times.
CONS: There was a slight iccup with loggin in when MailerLite didn't recognise my credentials - I reached out to customer support and the issue was fixed within minutes.
Great custumer support
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PROS: It si free for begginers (up to 1000 subscribers), it is easy to use,
CONS: Everthing is ok.
The Best e-mail marketing service with outstanding support
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PROS: Everything I need on my e-mail marketing strategy, including amazing landing page builder, great automation, extremely easy to use and a absolutely outstanding support.
CONS: n/a
MailerLite is superb!
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PROS: Their immediate help throw their technical support is superb!
CONS: The limit of 1,000 subscribers is not enough for most businesses.
Excellent platform and stuff!
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PROS: Esay to use Reasonable price Excellent support All in one (landing pages, website)
CONS: I haven't find one yet
MailerLite runs my entire business!
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PROS: I love the email builder and landing page templates. They are easy to use and always look amazing.
CONS: some small issues with delivery times. waiting for a response
Love this porduct and support!
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PROS: Very easy to use and also very powerful tool. For most users, It solves 99,9% - 99,999% of tasks. Another topic is customer service. Never seen like this before. They take it really seriously. This is just extraordinary! Ecpecially Maria. Thank you so much for finding answers to all my questions.
CONS: Page editor is a bit slow. 2-3 seconds to load. I really hope they are working with this.
Great customer service at Mailerlite
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PROS: Very good customer service, easy to use integration of links, images and text via different templates.
CONS: Change between old and new version were not quite clear, but customer service explained this very well.
Beyond expectations! I got more than what I paid for!
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PROS: This app looks really professional all-over! My favorite features include automation, content testing, creation of landing pages, and the wide range of options for form designs! Blows my mind how easy it is to do all these things in a single app. Customer support is excellent!
CONS: It takes time to load when using it in a web browser.
Amazing Customer Service
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PROS: Flat pricing. No drama around usage.There is no worries about number of emails you are allowed to send.
CONS: Ability to segment responses.
Vendor reply
Thank you so much for leaving us a review. We truly appreciate it. - Lay
mailerlite is great
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PROS: Very easy to use, easy to see interface. The support is very fast and helpful.
CONS: I didn't find any problem points
Vendor reply
What a lovely review! I would love to see some of your photography some time. Send it our way if you'd like. We always share amazing content our community is doing with the rest of the team. - Lay
Initial contact with MailerLite has been great.
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PROS: I haven't used MailerLite yet as I had a couple questions. I received a very quick response from Norbert who answered my question. When I asked a followup question, I received another quick response. So far given my limited experience, their customer service is very prompt and helpful, which is important to me since I'm not getting any help from MailChimp, probably because I have a free account there. MailLite also has competitive pricing and offers non-profits a 30% discount and if you pay annually instead of monthly, they provide a 30% discont.
CONS: NA.
Vendor reply
Hi there! We're glad Norbert was able to be for help. He's definitely amazing as is our full support team. If you need any help, or have more questions, we also have our Facebook Community that can be very helpful in case you decide to use MailerLite. - Lay
Overall impression
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PROS: It\'s simple to use, the intuitive interface, the multiple functions of use and customer support
CONS: I have no problems with that
Vendor reply
Thanks for the love, Paola! We hope they loved your freebies. - Lay
Continuously Impressed
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PROS: The interface is phenomenal, and the integration to my website was seamless. I had a question for customer service, and I expected an answer "within 24 hours" per most other sites. I received a personal email in response 15 minutes later. So very impressed.
CONS: I haven't found anything yet, but I am still in the nascent stages of using the features. I am excited to see what else Mailerlite can do to increase my reader retention and up my subscribers.
I had a great experience with this functional app!
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PROS: It's a really generous app! It has so many functions, and the developers made sure that new instructions to utilize each function will be sent out to users when needed. It allows you to have up to 1000 subscribers and send out 12,000 emails a month even if you're using a free account.
CONS: Some features are a little confusing such as determining double options which makes managing the subscriber list a bit laborious.
Easy-to-use email marketing tool
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PROS: I like the very streamlined and non-fussy UI of this tool. It is easy to use and understand.
CONS: It is on the slower end compared to other competitors. You will have to wait a few seconds longer to navigate around the tool.
Took my money and gave nothing
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PROS: free tier was good up until you give the business payment.
CONS: Tried to use this service, so I uploaded a campaign and purchased the 10k user tier. Support needed to approve the 10k list first, which is ok. So, they did not approve and told me I could not send a campaign to a list of users because some of them were not authenticated. Ok, so I asked for a refund as no campaign was actually sent. At that point, they argued it was against their policy to provide a refund because my list was no good and it goes against their policy to have a poor list. So, it seems that the company is selective about how many emails you can send even if you pay for a certain number, and they will not refund even if you never send an actual campaign. Terrible support and policy that stole my money and gave nothing back.
MailerLite is an email marketer’s best friend.
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PROS: MailerLite offers a wide range of design templates for content blocks, landing pages, pop-ups, and other forms. The templates are easily customizable which we found really helpful in our lead generation campaigns.
CONS: Not really an issue, but I think it would be better if there are more design options for a landing page.
MailerLite is on top of its game!
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PROS: This app is almost incomparable to its competitors like MailChimp in terms of features and customer service. MailerLite has a wide variety of features (add-ons) that come with its base price. If I'm using MailChimp, I have to pay a fee to get such features. The support staff is really reliable!
CONS: I don't have negative things to say about this platform. It's perfect!
Email marketing just got easier for non-designers!
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PROS: One of the best things about this platform is its customizable design templates for newsletters. It totally makes the job simpler for people without any experience of layout and design. Setting up was a breeze, too!
CONS: Although it's easily customizable, I think the tools and workspace for editing can still be further optimized -- just minor things like an easier way to select recently used colors.
Probably the best auto-mailer available!
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PROS: I find this program really useful especially with its automated mailing, split campaign, and analytics features. I use this app to send out training emails to new staff and newsletters to our customers. The available templates make it so much easier for me to keep in touch with stakeholders and other key people in my business.
CONS: MailerLite won't allow you to open an account unless your emails are linked to your own website or any legit website for that matter. I totally do understand it is necessary to filter out spams. Searching for a specific subscriber can be a hassle. I hope the developers add an option to do this.
MailerLite review
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PROS: Two of my favorite things about this platform are its competitive price and its simple and intuitive automation systems! It offers so much for very little cost. They offer a free plan -- not a trial plan, so you can use it for as long as you want. With subscriber (1000) and email (10,000) limits, of course!
CONS: It's understandable, but customizing can be a problem when using a free plan because only a few options for templates are available.
MailerLite is exactly what I need for my business!
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PROS: I've been using MailerLite for only a month and my mind is already blown bigtime about how it's performing better than most of the pricey platforms I used in the last two decades. It offers so much with just a little cost, providing more opportunities (and resources!) for me to grow my business. Learning to use it didn't really become a problem. I didn't have to allot so much time to get used to it, unlike the previous platform I was using.
CONS: There is no easy way to use all MailerLite features with multiple websites. This is something you have to work on. It's completely possible, but adapting takes time.
Extremely helpful especially for beginners
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PROS: This platform is really intuitive and well-rounded. I love how simple the interface is. It's not hard to learn which makes it beginner-friendly. The support team is also always ready to help! They are extremely prepared with visual guides and even written instructions to address customer concerns. I couldn't ask for a better customer support service.
CONS: Some button isn’t that easy to see. So, perhaps the developers can improve the layout a bit to optimize workspaces within the app.
Bye, MailChimp!
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PROS: I hate to compare, but this software is so much better than MailChimp -- more user-friendly, provides more options, and better customer service!
CONS: I wish we could integrate the other platforms/apps that we're using in the business into this platform.
High-quality platform for email marketing!
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PROS: I love the drag-and-drop editor! It's the best feature of this platform among its many other useful and user-friendly tools. It's really an effective platform.
CONS: So far, so good!
Easy to Learn
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PROS: This platform offers a lot of options for me to reach out to our customers.
CONS: I can't pinpoint a specific weakness of the platform, but I think it can still be further improved as trends change.
Perfect for your business
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PROS: I like its functionality! Everything I loved with other platforms, such as creating landing pages, grouping subscribers, and automating visuals, are all combined in MailerLite. It's a user-friendly app -- really functional and intuitive.
CONS: Setting up accounts requires a lot of work since you have to fill in a lot of details. While I totally understand the reason behind this, I think it will scare off some users especially those who are new to the field.
Excellent and very affordable tool for freelancers
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PROS: - Free up to 1.000 subscribers. Good for when you want to test something around and don't want to pay (paid plans are affordable as well) - UI is simplistic, clear and really easy to use - Great support.
CONS: - You have to have website to get approved, without that you will not be able to send any campaigns - If you want email marketing for e-commerce - MailerLite has limited integrations for that.
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Fantastic service
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Very helpful representative and solved my problem with ease
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Best-value platform and amazing support
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Top Tier Systems, Email Deliverability and Support
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The best there is, the best there was, the best there ever will be.
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