Integrity and signing

Google Play's integrity and signing services help you to ensure that users experience your apps and games in the way you intend.

Play Integrity API

Play Developer Reporting API

Google Play In-App Reviews API

Google Pay API for Android

Inappproducts API

Google Play Developer API

Publishing API

Subscriptions and In-App Purchases API

Reporting API

Reply to Reviews API

Permissions API

Play Games Services Management API

Voided purchases API

Overview of Play Feature Delivery

Play Asset Delivery

Language and locale resolution overview

About Android App Bundles

5 Play Console updates to help you understand your app's delivery performance

Android game development

In-app updates

Firebase Test Lab: Beyond Pre-Launch Reports

Partner Marketing Hub: Visual identity

Optimize your app publishing process with new Google Play Console features

Staged releases allow you to bring new features to your users quickly, safely and regularly

Control when changes to your app are sent for review with new Play Console features

Monitor all your deep links in one place

Create deep links to app content

Improve your app quality and discovery on Google Play

Enable next generation IDs for better Play Games Services support for all Google accounts

Google Play Games Services: Sign-in for Android Games

Google Play Games Services: Saved Games Support in Android Games

Google Play Games Services: Integrate the Friends APIs (Java)

Google Play Games Services: Sign-in

Google Play Games Services: Quality checklist

Google Play Games Services: Friends

Google Play Games Services: Leaderboards

Customize the KPIs on your Google Play Console dashboard

Google Play Console powers better strategic decisions with new engagement metrics and unique benchmarks

Grow globally through localization

Localize your app

Android Performance Tuner (APT)

Performance insights for Games, powered by Android Performance Tuner

Track, prioritize, and fix app crashes faster

Firebase Crashlytics, a real time crash reporting tool, helps you prioritize and fix your most pervasive app crashes based on the impact on real users.

Raising the bar on technical quality on Google Play

Android vitals

Android vitals lets you monitor your app quality, reporting on key user-impactingissues and helping you debug and prioritize across them.

Reduce your app size

Making Ratings and Reviews better for users and developers

Leverage the in-app review API

Plan for success on Google Play with Reach and devices

Ratings & Review on the Play Store

Google Play's billing system

Price in-app products with confidence by running price experiments in Play Console

Grow your game’s revenue with Google Play Console’s new strategic guidance

Review in-app subscription performance

Sell subscriptions

Improved Play Console user management

Core app quality

Improved app quality and discovery on Google Play

Build high-quality apps and games

Firebase test lab

Firebase Crashlytics

Firebase Performance Monitoring

Wear OS

About Android App Bundles

App quality

Introduction to Material Design

Google Ads: Promote Your Mobile App with App Campaigns

Firebase App Indexing

Handling Android App Links

Firebase Dynamic Links

Android for Cars

Android TV

Chrome OS

Google Fit

Google Cast SDK

Firebase A/B Testing

Firebase Remote Config

Build for Billions best practices

Upcoming changes to InAppProducts API and subscription catalog management

Getting ready - Google Play's billing system

Play Commerce prevented over $2 billion in fraudulent and abusive transactions in 2022

Integrate the Google Play Billing Library into your app

Google AdMob: Increase Your App Advertising Revenue

Download user journey checklist

Notifications overview

Google Assistant: App Actions

US Children's Online Privacy Protection Act (COPPA)

EU General Data Protection Regulation (GDPR)

Building for kids

Go Ramadan

Think with Google: How to make your app localisation successful in Japan

Think with Google: How to make your app localisation successful in Korea

Think with Google: How to make your app localisation successful in Thailand

Think with Google: How to make your app localisation successful in Brazil

Think with Google: How to make your app localisation successful in Mexico

Google Play Coffee break with iMumz | From start-up to scale-up

Kicking off Google Play Coffee breaks, with Jimjum Studios

Custom store listings increase Koo's installs 15%

Koo's mission is to unite the world despite its language barriers.

Splendid Apps increases revenue by 9% with store listing experiments

Learn how Splendid Apps managed to increase revenue, improve conversions, and stabilize their Play Store ranking by utilizing Google Play’s Store Listing Experiments.

Nexon finds success with pre-registration rewards

Learn how Nexon increased day 60 retention and monetization with pre-registration rewards.

SayHi Chat grows installs and user engagement with app translation service

The Witcher: Monster Slayer increases reach with Android Performance Tuner

Babbel increases ratings volume by 64% with In-App Review API

FunPlus improves engineering efficiency and device targeting with Reach and devices

CyberAgent maintains high Play store rating with the Google Play In-App Review API

Gram Games uses Android vitals to reduce 1-star reviews by 50%

Learn how Gram Games used Play Console to quickly identify a bug causing a crash, stabilize the game, and launch an update.

Eyecon improves registration conversion by 30%

Eyecon increases retention with Firebase A/B testing

CD Projekt RED reduces update size by 90% and increases update rates by 10% with Play Asset Delivery

Tokopedia reduces app size and improves installs by 15% with Android App Bundles

redBus reduces app size with Android App Bundles

Learn how redBus streamlines releases and reduced app size by 30% with Android App Bundles.

Cornershop reduces app size by 27% with Android App Bundles

The Android App Bundle speaks Duolingo’s language, reducing its app size by 56%

Twitter reduces app size by a third with app bundles

Learn how Android App Bundles helped Twitter simplify and reduce their app size.

Adobe reduces app size by 20% with app bundles and dynamic delivery

Etermax drives engagement lift with pre-registration milestone rewards

Panzerdog boosts retention and conversions through testing and Google Play Instant

League of Legends: Wild Rift drove nearly 40M pre-registrations on Google Play

mikan grows lifetime value after subscription tests

Learn how testing with Firebase Remote Config reveals surprising user preference.

Google Play subscriptions boost engagement for games

Learn how Japanese game developers find success introducing a subscription business model to ensure regular revenue and boost engagement.

tapple increases LTV with subscriptions

MatchingAgent increased tapple's LTV 30% with subscriptions on Google Play.

Amanotes finds success with new titles through the Early Access program

PlayKids uses price localization to boost revenue by over 220%

Android Developer Story: Ludo King goes from local to global

Netflix reduced app size by 33% with Android App Bundle and dynamic feature modules

Android Developer Story: Rayark improves game quality and conversion rate with Google Play Console

Android Developer Story: Viki uses subscriptions to build a sustainable business

Android Developer Story: IGG finds success in India with Google Play

Android Developer Story: miHoYo making global impact with Google Play

Android Developer Story: The Guardian - Understanding and engaging mobile users

Android Developer Story: Photo app Aviary uses ratings & reviews to iterate faster on Android

Android Developer Story: LIFULL improves user experience and engagement on Google Play

Android Developer Story: CyberLink increased revenue with Google Play subscriptions

Android Developer Story: Beelinguapp finds success with subscriptions

App bundle explorer

Manage all your app bundles, versions, and assets in one place and get expected app and update size, downloads, and insight into what Google Play generates for delivery

Closed testing

Get early feedback on new features from trusted users, without impacting your public ratings and reviews.

Internal app sharing

Quickly share app bundles and APKs with your internal team using a link.

Internal testing

Quickly distribute your builds to a small set of trusted testers without the need to wait for app reviews. Integrate with build qualification processes before promoting to more users.

Open testing

Gather quantitative and qualitative feedback on your app or game from a large number of testers.

Pre-launch reports

Spot issues before they affect your users. Test on a range of Android devices to learn more about your app's stability, performance, accessibility, and more.

Device catalog

View and manage the devices that are compatible with your app.

Integrity and signing

Google Play's integrity and signing services help you to ensure that users experience your apps and games in the way you intend.

Pre-registration

Create excitement and awareness of your apps and games before they’re launched.

Production

Make your app or game available to users on Google Play.

Publishing overview

See your draft and pending changes in one place, and control when updates are published

Releases overview

Monitor your builds to manage your releases at every stage of the process

Acquisition reporting

Track acquisition trends and see which sources are driving the highest quality impressions

Custom store listings

Drive users to tailored store listings by country, install state, or by campaign using unique listing URLs

Deep links

See a comprehensive snapshot of your deep links so you can easily identify and troubleshoot issues

Main store listing

Make a great first impression on potential users with a strong Google Play store listing

Play Games Services

Help acquire, engage, and retain players with premium features like automatic sign-in, leaderboards, achievements and friends

Statistics

Query, explore, and compare exclusive metrics about your app from across Play Console. Find answers, analyze trends in detail with custom dimensions, and compare your performance to similar apps.

Store listing experiments

Optimize your Google Play store listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localized text.

Translation services

Localize your app experience for users around the world by translating your app's store listing page, app strings, and in-app products

Android Performance Tuner

Get game perfoemance insights that help you deliver the best possible user experience by optimizing frame rate stability, loading time, and fidelity across devices.

Android vitals

Monitor and improve the technical quality of your app or game. Android vitals reports on key user-impacting issues and helps you to debug and prioritize across them

App size

Smaller apps download faster and have higher install success rates, so it's important to monitor and optimize your app size for best results

Ratings

Your app rating is a reflection of how users respond to your app. Learn what affects your rating and what you can do to influence it.

Reach and devices

Understand your user and issue distribution to make better decisions about which specs to build for, where to launch, and what to test

Reviews

Discover what users are saying about your app. Engage with users by responding directly to their feedback.

In-app products

Grow your revenue by selling products within your app using Google Play Billing

Price experiments

Price with confidence by testing price points for in-app products and optimizing for local purchasing power at scale

Strategic guidance

Get monetization insights and metric-driven guidance to help you grow your game’s revenue

Subscription reporting

Understand the performance of your subscription business with an in-depth analysis of key metrics

Subscription setup

Grow your revenue with subscriptions and let Play take care of payment, notifications, and subscription management

Policy status

Manage your compliance with new and existing Google Play policies, all in one place

Team and user management

Invite team members to take advantage of Play Console insights, tools, and features. Granular permissions ensure you can safely allow access to only the features you want them to see.

Build a high-quality app or game

Drive long term success by improving key app quality components including content, user experience and technical performance

Getting featured on Google Play

Every day, Google Play helps billions of people discover new engaging, helpful, and enriching content from our developer community. We reward developers who invest in building great user experiences, and we’re constantly developing ways to support and promote high-quality apps and games. These include discovery treatments, for example higher ranking in places where we make recommendations to users, and featuring treatments, such as dedicated spaces for promotional content.

Release with confidence

Make your app launch a success with tools and strategies to help publish, manage, and distribute your app worldwide

Grow your audience

Accelerate your user growth with our reporting and optimization tools, including unique market insights exclusive to Google Play

Monetize with Play Commerce

A commerce platform to help you reach your monetization goals. Explore tools, features, and programs deeply integrated into Google Play - all built on top of our trusted and secure platform.

Engage and retain your users

Keep users coming back for more with our engagement tools and insights

Inspect app versions with the app bundle explorer

The Android App Bundle is the publishing format on Google Play. Publishing using app bundles helps to reduce the size of your app, simplify releases, and enable advanced distribution features.

View and analyze your app's ratings and reviews

Set up an open, closed, or internal test

Share app bundles and APKs internally

Use a pre-launch report to identify issues

Understand your pre-launch report

View and restrict your app's compatible devices

View and download supported devices

Prevent unauthorized modification and redistribution with automatic integrity protection

Use Play App Signing

Build awareness for your apps with pre-registration

Create custom store listings to target specific user segments

Google Ads Help: About App campaigns for pre-registration

Publish your app

Prepare and roll out a release

Review your app's data per release

Control when app changes are reviewed and published

Release app updates with staged rollouts

Distribute app releases to specific countries

Measure your app's acquisition and retention

Download and export monthly reports

Measure and analyze your app's acquisition

Create custom store listings to target specific user segments

Verify and maintain deep links

Add preview assets to showcase your app

View app statistics

Run A/B tests on your store listing

Which parts of my app should I localize?

Which languages should I translate into?

Translate and localize your app

Monitor your app's technical quality with Android vitals

Deobfuscate or symbolicate crash stack traces

Review performance alerts

Monitor your app's technical quality with Android vitals

View your app’s download and install sizes

Inspect app versions with the app bundle explorer

The Android App Bundle is the publishing format on Google Play. Publishing using app bundles helps to reduce the size of your app, simplify releases, and enable advanced distribution features.

View and analyze your app's ratings and reviews

View and understand your app's quality and reach

View app statistics

Create and edit in-app products

How to run price experiments

Understand monetization metrics with strategic guidance

Create and manage subscriptions

Download sales and payout reports

Create and manage subscriptions

My app has been removed from Google Play

Prepare your app for review

Add developer account users and manage permissions

Protect your developer account

Ads

User data

Add preview assets to showcase your app

Promotional content for in-app and in-game events and featured products

Release app updates with staged rollouts

Choose a category and tags for your app or game

Requirements related to content ratings for apps, games and the ads served on both

About App campaigns

Create custom store listings to target specific user segments

Create and set up your app

View and restrict your app's compatible devices

View app statistics

Add info cards to videos

Measure and analyze your app's acquisition

Set up your app's prices

Quests on Google Play

Create and manage subscriptions

Measure and analyse your app's acquisition

Download and export monthly reports

Tax and compliance settings for paid apps, subscriptions, and in-app products

Payments

Understanding Google Play’s Payments policy

Google Play’s service fee

Understanding our service fee

Create an in-app product

Supported locations for distribution to Google Play users

Compare your app’s Android vitals and ratings with custom peer groups

Review in-app subscription performance

Families policies

Manage target audience and app content settings

Google Play Families Policies

Translate and localize your app

Build awareness for your apps with pre-registration

Enrolling in the user choice billing pilot

Go Global

Grow in local markets with insights and best practices from Google Play

Pre-launch testing for mobile games

A guide to Google Play’s pre-launch tools.

Deep links crash course

Driving Buyer Behavior with In-App Purchases

Driving buyer behavior with subscriptions

How to Scale the Happiness of Your Users

Read about lessons from MyFitnessPal on sustainable, long-term engagement and growth.

Drive inclusivity and belonging in gaming

An introduction to metrics

An experiment with app rewards

Best practices for launching a sequel to your mobile game

Signs and signals of sub-optimal monetization

How to win back subscribers who cancel

Rethinking your game monetization strategy

Diversifying your mobile games' revenue with rewarded ads

Benefits of the freemium model

Strategies for effectively monetizing genre-mashing titles

10 tips to optimize app engagement

Apps that fit: designing around people’s lives to unlock sustainable growth

Best practices for mobile games in multiplayer communities

Optimizing notifications in games

Best practices for publishing in Chinese languages

Best practices to expand your payer base in India and Southeast Asia

Increase engagement and distribution using local events and holidays in India and Southeast Asia

Driving payer conversion in India and Southeast Asia

Find success for apps and games in Japan

Find success for apps and games in South Korea

Find success for apps and games in Thailand

Discover insights to find success for apps and games in France

6 tips to launch your app or game in Germany

Find success for apps and games in the Middle East and North Africa

6 best practices to guide your culturalization and localization strategy in Russia

5 tips to launch your app or game in the UK

Explore insights into mobile games in Western Europe

Engaging players and unlocking spend in Spanish speaking Latin America

7 tips to help you drive player engagement and revenue

Insights into Latin America’s mobile games market

Localization strategies for entering the USA’s expansive apps and games economy

From PC to mobile: Lessons in expanding to multi-platform gaming

Best practices for bringing PC and console games to mobile

Make the most of the Android App Bundle and dynamic delivery

Test your app or game

Testing can be a valuable step for your app, whether you have a production app and are preparing an update, or you have a new app and are looking to gather pre-launch feedback.

Use a pre-launch report to identify issues

View and restrict your app's compatible devices

Make the most of the Android App Bundle and dynamic delivery

Maximize pre-launch momentum with pre-registration

Google Play Academy: Launch courses

Review your app's data per release

Google Play Store Listing Certificate

Showcase your app growth and user acquisition skills with our industry-recognized certification.

Best practices for your Google Play store listing preview assets

Analyze your data and respond to trends

Translate and localize your store listing

Reduce your app size with Android App Bundles

Feedback, ratings, and reviews

Set up and manage monetization options

Run effective price experiments for in-app products

Subscription models for games

Build privacy-friendly apps

Learn more about Google Play policies

Add users and manage user permissions

Test your app before release

Build and distribute privacy-friendly apps

View and restrict your app's compatible devices

Pre-launch testing and best practices for games

Plan and prepare for app review times

Comply with Google Play store listing policies

Create a Google Play store listing

Launch your app or game

Optimize your store listing with experiments

Analyze your data using statistics

Introduction to LiveOps

Set up and manage monetization options

Set up and manage monetization options

Grow your app business with subscriptions

Games Business Fundamentals

Optimize your app for sustainable business growth

Engage with user feedback

Understanding Google Play's Families policies

Learn how to develop a market-to-market strategy in Western Europe with this Google Play Academy

Translate and localize your store listing

Games business fundamentals

Measure and analyze your game app with Google Analytics

Best practices for your Google Play store listing preview assets

Your app's store listing is the first opportunity you have to make a lasting impression with users and a key to app discovery.

Promotional content overview

Promotional content guidelines and best practices

Measure performance with promotional content reports

Best practices for making high quality kids apps

Understand content appropriateness standards for Teacher-Approved apps

Understand ad & in-app purchase standards for Teacher-Approved apps

Apps, Games, & Insights Podcast

Winning as a subscription business

Change the Game

Change the Game is an initiative from Google Play to support and empower women as game players and creators. By conducting ongoing research, fostering youth engagement, partnering with forward-thinking organizations and spotlighting stories of success, we seek to improve representation in the mobile gaming world and create purposeful change in the industry.

Google Play Partner Program for Games

A program that gives top game developers access to additional growth tools and premier services tailored to their high-scale, high-performance needs.

Google Play Pass

Google Play Pass is a subscription service offering access to hundreds of apps and games, completely free of ads and in-app purchases. Play Pass provides a high-quality, curated collection of titles – with new content added regularly.

Google Play Points

Google Play Points is a program that rewards users for engaging with the Play ecosystem. Selected developers are invited to provide app specific Play Points promotions which provide even greater rewards, increasing user retention and reinvestment of points within their app.

High fidelity games

Grow your user base and reach more players globally with 2.5B+ monthly active users worldwide on Google Play

Indie Games

Discover our dedicated programs, designed specifically for indie game developers, that will help you create great games and grow on Google Play.

Promotional content

Boost awareness of your in-app events, offers, and major updates to targeted user groups and countries across the Play Store to improve engagement, monetization, and lifetime value

Media Experience Program

The Play Media Experience Program helps developers build best in class user experiences through deep product integrations, while recognizing industry economics of media content verticals.

Teacher approved

Parents look for apps and games that are both enriching and entertaining for their kids. In the Teacher Approved program, teachers and children’s education and media specialists recommend high-quality apps for kids on Google Play.

User Choice Billing Pilot

This pilot allows participating developers to test offering an alternative billing option next to Google Play's billing system and is designed to help us explore offering this choice to users.

Google Play Instant

I/O '18: Release management: Successful launches and updates on Google Play

Learn about the latest changes to release tools in the Google Play Console enabling fast and safe release rollouts. The session will also highlight developer best practices about release processes, including rapid iteration, fast feedback, and advanced staged rollouts.

I/O '19: Customizable delivery with the App Bundle and easy sharing of test builds

Fixing color contrast issues in PLR

Custom store listings in Google Play

Optimize your app performance using the new deep linking management tools in Play Developer Console

Top Google Play and Android highlights from the 2023 Google for Games Developer Summit

I/O '19: Unleash the power of Play Store discovery

Deep dive on new frame rate metrics in Android Vitals

Plan and optimize your game for success on Google Play

Monetization insights with strategic guidance in Play Console

Playtime EMEA '18: How the power of community influences app and game design

Ensure you’re launching a high-quality app or game with the pre-launch report

I/O '18: Autonomous and customized pre-launch testing in the Google Play Console

Policies and publishing on Google Play

I/O '23: What great quality looks like on Google Play

What’s new with release management in Play Console

I/O ’23: Boost your revenue with Play Commerce

GDC '23: How to get the best of Play monetization

Embrace hybrid monetization - App growth

Expanding your business in the Western European market

Google Play Coffee Break with Jimjum Studios

Indie Games Accelerator journey: Octathorpe web consultants

Fixing edit text elements in PLR

Fixing content labels in PLR

App Bundles: Everything to know about Play App Signing

Play Integrity API for Android developers

Release with confidence with the new Play Console

Grow your audience with Google Play Console

Deep Links Crash Course

Deep Links Crash Course: Part 1: Introduction to deep links

Deep Links Crash Course: Part 2: Deep links from zero to hero

Deep Links Crash Course: Part 3: Troubleshooting your deep links

Deep Links Crash Course: Part 4: Deep links for your business

I/O '21: Grow your business with new engagement and monetization features

Tapps Games increases installs with store listing experiments

Google for Games Developer Summit: Plan and optimize your game for success on Google Play

Noom grows revenue by 80% through localization on Google Play

Android Game Dev Show: Introducing Android Performance Tuner

Android Performance Tuner deep dive

I/O '21: New tools to help you build safer apps on Google Play

Optimize paywall conversion - App growth

Go Global: Connect with players during Ramadan

Android Developer Story: SGN games increase conversions with Store Listing Experiments

Android Developer Story: Kongregate increases installs by 45% with Store Listing Experiments

Android Developer Story: Riafy uses Android App Bundles to reduce app size and grow installs

Android Developer Story: Big Fish Games successful prelaunch with open beta

Android Developer Story: FunPlus delivering better game experiences with Google Play

Android Developer Story: Jagex bringing Runescape from PC to mobile

Android Developer Story: Kefir achieving global success

Android Developer Story: Mercado Libre increases retention by optimizing with Android vitals and building for Android Go

Android Developer Story: Netflix reduced app size by 33%

Android Developer Story: Seekrtech grows from local to global

Android Developer Story: SHAREit sharing wonderful moments

Award winning indie game developers: Meet G30, Odia, & Photographs

Android Developer Story: Pincer Games grows with Google Play Academy

Android Developer Story: Chinese developer Tap4Fun improves user ratings with Google Play

Android Developer Story: HelloTalk improves app quality & revenue w/ Android Vitals & Subscriptions

Discover how HelloTalk has increased revenue with Google Play subscriptions and also improved app quality with Android vitals.

Android Developer Story: Netmarble finding success in emerging markets