TWM658878U - Marketing system - Google Patents

Abstract

A marketing system is applicable to a communication server, which communicates with a mobile device, and includes: a database server and a generative marketing server. The generative marketing server receives an itinerary planning request; the generative marketing server generates a recommended itinerary based on the product marketing data, the corresponding customer data and the itinerary planning request; the generative marketing server generates a natural language planning content based on the recommended itinerary and transmits it to the mobile device; the generative marketing server determines whether the location information of the mobile device is consistent with the recommended itinerary. If not, the generative marketing server updates the recommended itinerary based on the location information, regenerates the natural language planning content and transmits it to the mobile device.

Description

Marketing system

The invention relates to a marketing system, and in particular to a marketing system capable of generating customized marketing contents.

At present, most banks promote their products to customers by packaging them with preferential content and promoting them to customers through marketing channels. However, this method only cuts in from a single direction and simply pushes standardized marketing content, which cannot be integrated into the customer's life situation and is difficult to arouse the customer's interest. Therefore, how to integrate marketing into the customer's life to attract the customer's attention has become an issue worth discussing.

Therefore, the purpose of the present invention is to provide a marketing system that can analyze customer needs and characteristics and determine the customer's location to recommend marketing content.

Therefore, the new marketing system is applicable to a communication server, which communicates with a mobile device operated by a customer. The marketing system includes a database server and a generative marketing server.

The database server stores a plurality of product marketing data and a plurality of customer data. The generative marketing server is electrically connected to the database server.

The generative marketing server receives from the communication server an itinerary planning request generated by the conversation content input by the customer from the mobile device, and an identification data corresponding to the customer. The generative marketing server searches for the corresponding customer data based on the identification data, and calculates a recommended itinerary indicating one or more of the product marketing data based on the product marketing data, the corresponding customer data, and the itinerary planning request. The generative marketing server generates a natural language planning content based on the recommended itinerary, and transmits the natural language planning content to the mobile device via the communication server. The generative marketing server sends a location confirmation indication to the communication server to receive location information indicating the current location of the mobile device from the communication server. The generative marketing server determines whether the location information matches the recommended itinerary. If not, the generative marketing server updates the recommended itinerary according to the location information, regenerates the natural language planning content according to the recommended itinerary, and transmits the natural language planning content to the mobile device via the communication server.

In some implementations of the novel marketing system, it is also applicable to a first external service server. The generative marketing server also generates the recommended itinerary based on service time information received from the first external service server, and the service time information is related to the time period when the business place provides services.

In some implementations of the novel marketing system, it is also applicable to a second external service server. The generative marketing server also generates the natural language planning content based on life service information received from the second external service server, and the life service information is related to geographical or meteorological information.

In some implementations of the novel marketing system, after the generative marketing server transmits the natural language planning content to the mobile device via the communication server, the generative marketing server can receive the dialogue content input by the customer from the mobile device from the communication server multiple times in a dialogue manner and update the itinerary planning request, and calculate the recommended itinerary based on the updated itinerary planning request, and then generate the natural language planning content based on the recommended itinerary, and transmit the natural language planning content to the mobile device via the communication server.

In some implementations of the novel marketing system, the generative marketing server periodically sends the location confirmation indication to the communication server within a specified time period indicated by the recommended itinerary to receive the location information indicating the current location of the mobile device from the communication server.

In some implementations of the novel marketing system, a signal transmitter is also applicable. When the generative marketing server determines through the communication server that the mobile device receives a beacon signal from the signal transmitter, the generative marketing server generates a discount reminder message and transmits the discount reminder message to the mobile device through the communication server.

The function of the present invention is that: the generative marketing server calculates the recommended itinerary indicating one or more of the product marketing data according to the product marketing data, the corresponding customer data and the itinerary planning request, and then generates the natural language planning content according to the recommended itinerary and transmits it to the mobile device, so that the customer can obtain the customized natural language planning content that meets his own characteristics and needs, and when the generative marketing server determines that the location information of the mobile device of the customer does not match the recommended itinerary, the The generative marketing server updates the recommended itinerary based on the location information, and regenerates the natural language planning content based on the recommended itinerary and transmits it to the mobile device, so that the natural language planning content can be dynamically adjusted according to the actual location of the customer and can be closer to the customer's life. Compared with the past method of simply sending standardized marketing content, the natural language planning content is more in line with the actual needs and preferences of the customer, and therefore it is easier to increase the chance that the customer actually consumes at the store indicated in the natural language planning content. Furthermore, the generative marketing server can receive the dialogue content input by the customer from the mobile device in a dialogue manner for multiple times, and regenerate the recommended itinerary and the natural language planning content. After multiple dialogues, the natural language planning content can more accurately meet the actual needs of the customer. Furthermore, when the generative marketing server determines that the mobile device has received the beacon signal, the generative marketing server generates the discount reminder message and transmits it to the mobile device. When the customer is at the designated store, the chance of transaction of the product or service can be further increased by reminding the discount content again.

Before the present invention is described in detail, it should be noted that, unless otherwise specifically defined, the term "electrically connected" in this patent specification is used to describe the "coupled" relationship between computer hardware (e.g., electronic systems, equipment, devices, units, components), and generally refers to "wired electrical connections" achieved by physically connecting multiple computer hardware through conductors/semiconductor materials, and "radio connections" that achieve wireless data transmission using wireless communication technology (e.g., but not limited to wireless networks, Bluetooth, and electromagnetic induction, etc.). On the other hand, unless otherwise specifically defined, the "electrical connection" described in this patent specification also generally refers to a "direct electrical connection" achieved by directly coupling multiple computer hardware to each other, and an "indirect electrical connection" achieved by indirectly coupling multiple computer hardware through other computer hardware.

Referring to FIG. 1 , an embodiment of the novel marketing system 100 is applicable to a communication server 91, a mobile device 92, a first external service server 93, a second external service server 94 and a signal transmitter 95. The marketing system 100 includes a database server 1 and a generative marketing server 2 electrically connected to the database server 1.

Specifically, the marketing system 100 is managed by a financial service institution, for example, and the generative marketing server 2 is electrically connected to the communication server 91, the first external service server 93, and the second external service server 94. The communication server 91 is managed by an information service company that provides an instant messaging software (e.g., Line), and the marketing system 100 can communicate or send and receive messages to the mobile device 92 operated by the customer via the communication server 91. The mobile device 92 is, for example, a mobile phone or tablet belonging to the customer, and is electrically connected to the communication server 91 and the signal transmitter 95. The first external service server 93 can provide information about the time period of services provided by various business locations, such as providing store business information or movie showtime information. The second external service server 94 can provide navigation information or weather forecast information, for example. The signal transmitter 95 is, for example, a device based on Bluetooth Low Energy (BLE), and is located at a designated location (e.g., a specific store). The signal transmitter 95 transmits a beacon signal (e.g., Beacon) to the mobile device 92, so that the mobile device 92 transmits the relevant information to the communication server 91, and then transmits the information to the generative marketing server 2 through the communication server 91, so that the generative marketing server 2 can determine that the mobile device 92 is currently located at the designated location.

In this embodiment, the database server 1 is implemented by a product marketing data server and a customer data server. The product marketing data server stores multiple product marketing data, each of which includes but is not limited to store name, product name, discount content, discount period, usage channel, discount restriction conditions and suitable customer attribute data. The customer data server stores multiple customer data, each of which includes but is not limited to customer ID number, gender, age, occupation, annual income, current bank products or usage records, and customer service records.

The generative marketing server 2 uses generative artificial intelligence technology to process and analyze natural language and automatically generate customized content in natural language.

With reference to FIG. 2 , the following describes how the marketing system 100 of this embodiment operates.

First, in step S1, the generative marketing server 2 receives from the communication server 91 an itinerary planning request generated by the conversation content input by the customer from the mobile device 92, and an identification data corresponding to the customer (e.g., ID card number). Specifically, the customer installs the instant messaging software provided by the information service company on his mobile device 92, and enters the conversation content in the official account corresponding to the financial service institution in the instant messaging software, for example: "I have a meeting at XX Hotel until 5 o'clock this afternoon, help me arrange an evening itinerary from 6 to 10 o'clock", and the mobile device 92 transmits the above conversation content to the generative marketing server 2 via the communication server 91 as the itinerary planning request.

Next, in step S2, the generative marketing server 2 searches for the corresponding customer data according to the identification data, and calculates a recommended itinerary indicating one or more of the product marketing data and the corresponding recommended time periods according to the product marketing data, the corresponding customer data, the itinerary planning request, and the service time information received from the first external service server 93. The service time information is related to the time period when the business place provides services (for example, the business hours of a store or the movie schedule). For example, the recommended itinerary may be: "From 6 to 8 o'clock, ABC Department Store's OO Teppanyaki, with its preferential content; from 8:30 to 10 o'clock, MM Cinema watching the movie "YYY Murder Case", with its preferential content", but it is not limited to this.

In other implementations, if the itinerary planning request does not include location information, the generative marketing server 2 can receive location information of the mobile device 92 through the communication server 91 and can calculate the recommended itinerary based on the location information.

Next, in step S3, the generative marketing server 2 generates a natural language planning content according to the itinerary planning request, the recommended itinerary, and the life service information received from the second external service server 94. The life service information is related to geographical or meteorological information. For example, the natural language planning content is, for example, "After the meeting, you can walk 5 minutes to ABC Department Store 6F "OO Teppanyaki" for dinner. You can enjoy a 15% discount by using Bank A credit card. To view the menu, please click this link: https://www.123.com.tw. After dinner, we walked to MM Cinema to watch the movie "YYY Murder". We used Bank A's credit card to book tickets online through the DEF website to enjoy a bonus redemption offer, with each ticket only costing $120. To check the movie schedule, please click this link: https://www.456.com.tw. Please be reminded that it may rain between 7pm and 8pm, so please remember to bring rain gear with you."

Next, in step S4, the generative marketing server 2 transmits the natural language planning content to the mobile device 92 via the communication server 91, so that the customer can read the natural language planning content.

It should be noted that after the generative marketing server 2 transmits the natural language planning content to the mobile device 92 via the communication server 91, the generative marketing server 2 can receive the dialogue content input by the customer from the mobile device 92 from the communication server 91 multiple times in a dialogue manner and update the itinerary planning request, and calculate the recommended itinerary based on the updated itinerary planning request, and then generate the natural language planning content based on the recommended itinerary, and transmit the natural language planning content to the mobile device 92 via the communication server 91. For example, the customer can input the dialogue content again on the mobile device 92, such as: "I am a vegetarian, please recommend other nearby restaurants to me", and the generative marketing server 2 will generate the natural language planning content again, such as: "If you are a vegetarian, I recommend you another restaurant "ZZZ Italian Vegetarian Restaurant", located on the 2F. You can also enjoy a 15% discount by using Bank A's credit card. To view the menu, please click this link: https://www.789.com.tw. Please note that this restaurant is only open until 8 pm. I wish you a wonderful dinner time!"

Next, in step S5, the generative marketing server 2 periodically sends a location confirmation instruction to the communication server 91 within a specified time period indicated by the recommended itinerary, so as to receive location information indicating the current location of the mobile device 92 from the communication server 91. For example, if the recommended itinerary mentioned above includes: "ABC Department Store OO Teppanyaki from 6 to 8 o'clock", the generative marketing server 2 sends the location confirmation instruction to the communication server 91 every 30 minutes during the dinner time from 6 to 8 o'clock.

Next, in step S6, the generative marketing server 2 determines whether the location information matches the recommended itinerary. If so, the process ends. If not, step S7 is executed. For example, the recommended itinerary indicates that the customer is advised to have dinner at ABC Department Store OO Teppanyaki. The generative marketing server 2 determines whether the distance between the location information and the ABC Department Store exceeds a certain distance (e.g., 10 kilometers). If the distance is less than or equal to 10 kilometers, the location information is determined to be consistent with the recommended itinerary. Otherwise, if the distance is greater than 10 kilometers, the location information is determined to be inconsistent with the recommended itinerary.

Next, in step S7, when the generative marketing server 2 determines that the location information does not match the recommended itinerary, the generative marketing server 2 updates the recommended itinerary based on the location information, the product marketing data, the corresponding customer data, and the service time information received from the first external service server 93, and regenerates the natural language planning content based on the updated recommended itinerary, and sends the natural language planning content to the server 2. The planning content is transmitted to the mobile device 92 via the communication server 91. The natural language planning content is, for example: "Near your location, there is another popular vegetarian restaurant "ABC Vegetarian Restaurant" about 6 minutes' walk away. You can enjoy a 40% discount by using a credit card from Bank A. The discount period is only until October 30. I wish you a pleasant meal. Please click this link to view the menu: https://www.321.com.tw".

It should be noted that if the customer actually comes to a recommended location indicated by the recommended itinerary within the specified time period indicated by the recommended itinerary, and the recommended location is equipped with the signal transmitter 95, the signal transmitter 95 will continue to send the beacon signal multiple times. When the customer's mobile device 92 receives the beacon signal, the mobile device 92 notifies the generative marketing server 2 of the message via the communication server 91. When the generative marketing server 2 determines through the communication server 91 that the mobile device 92 has received the beacon signal from the signal transmitter 95, the generative marketing server 2 generates a discount reminder message and transmits the discount reminder message to the mobile device 92 via the communication server 91. For example, if the customer actually comes to "ZZZ Italian Vegetarian Restaurant" during the specified time period, the customer's mobile device 92 will receive the discount reminder message, such as: "Remind you to use Bank A's credit card when checking out to enjoy a 15% discount! Enjoy your meal."

In summary, the generative marketing server 2 calculates the recommended itinerary indicating one or more of the product marketing data according to the product marketing data, the corresponding customer data and the itinerary planning request, and then generates the natural language planning content according to the recommended itinerary and transmits it to the mobile device 92, so that the customer can obtain the customized natural language planning content that meets his own characteristics and needs, and when the generative marketing server 2 determines that the location information of the mobile device 92 of the customer does not match the recommended itinerary, the The generative marketing server 2 updates the recommended itinerary according to the location information, and regenerates the natural language planning content according to the recommended itinerary and transmits it to the mobile device 92, so that the natural language planning content can be dynamically adjusted according to the actual location of the customer, and can be closer to the customer's life. Compared with the past method of simply sending standardized marketing content, the natural language planning content is more in line with the actual needs and preferences of the customer, and it is easier to increase the customer's actual consumption in the store indicated in the natural language planning content. Furthermore, the generative marketing server 2 can receive the dialogue content input by the customer from the mobile device 92 in a dialogue manner for multiple times, and regenerate the recommended itinerary and the natural language planning content. After multiple dialogues, the natural language planning content can more accurately meet the actual needs of the customer. Furthermore, when the generative marketing server 2 determines that the mobile device 92 has received the beacon signal, the generative marketing server 2 generates the discount reminder message and transmits it to the mobile device 92. When the customer is at the designated store, the chance of transaction of the product or service can be further increased by reminding the discount content again.

However, the above is only an example of the implementation of the present invention, and it cannot be used to limit the scope of the implementation of the present invention. All simple equivalent changes and modifications made according to the scope of the patent application of the present invention and the content of the patent specification are still within the scope of the present patent.

100: Marketing system 1: Database server 2: Generative marketing server 91: Communication server 92: Mobile device 93: First external service server 94: Second external service server 95: Signal transmitter S1~S7: Steps

Other features and functions of the present invention will be clearly presented in the embodiments with reference to the drawings, wherein: FIG. 1 is a block diagram showing an embodiment of the present invention; and FIG. 2 is a flow chart showing the operation of the embodiment.

100: Marketing system

1: Database server

2: Generative Marketing Server

91: Communication server

92: Mobile devices

93: First external service server

94: Second external service server

95:Signal transmitter

Claims (6)

A marketing system is applicable to a communication server, which communicates with a mobile device operated by a customer, and the marketing system comprises: A database server storing a plurality of product marketing data and a plurality of customer data; and A generative marketing server electrically connected to the database server; The generative marketing server receives from the communication server an itinerary planning request generated by the conversation content input by the customer from the mobile device, and an identification data corresponding to the customer; The generative marketing server searches for the corresponding customer data according to the identification data, and calculates a recommended itinerary indicating one or more of the product marketing data according to the product marketing data, the corresponding customer data and the itinerary planning request; The generative marketing server generates a natural language planning content according to the recommended itinerary, and transmits the natural language planning content to the mobile device via the communication server; The generative marketing server sends a location confirmation instruction to the communication server to receive location information indicating the current location of the mobile device from the communication server; The generative marketing server determines whether the location information matches the recommended itinerary. If not, the generative marketing server updates the recommended itinerary according to the location information, regenerates the natural language planning content according to the recommended itinerary, and transmits the natural language planning content to the mobile device via the communication server. The marketing system as described in claim 1 is also applicable to a first external service server, wherein the generative marketing server also generates the recommended itinerary based on service time information received from the first external service server, and the service time information is related to the time period during which the business premises provide services. The marketing system as described in claim 1 is also applicable to a second external service server, wherein the generative marketing server also generates the natural language planning content based on life service information received from the second external service server, and the life service information is related to geographical or meteorological information. A marketing system as described in claim 1, wherein, after the generative marketing server transmits the natural language planning content to the mobile device via the communication server, the generative marketing server can receive the dialogue content input by the customer from the mobile device from the communication server multiple times in a dialogue manner and update the itinerary planning request, and calculate the recommended itinerary based on the updated itinerary planning request, and then generate the natural language planning content based on the recommended itinerary, and transmit the natural language planning content to the mobile device via the communication server. A marketing system as described in claim 1, wherein the generative marketing server periodically sends the location confirmation indication to the communication server within a specified time period indicated by the recommended itinerary to receive the location information indicating the current location of the mobile device from the communication server. The marketing system as described in claim 1 is also applicable to a signal transmitter, wherein when the generative marketing server determines through the communication server that the mobile device has received a beacon signal from the signal transmitter, the generative marketing server generates a promotional reminder message and transmits the promotional reminder message to the mobile device via the communication server.

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