JP7314442B2 - point signage business system - Google Patents

Description

The present invention relates to, for example, a point signage business system, and more particularly to a point signage business system using a point signage device having a function of evaluating the advertising effectiveness of, for example, an electronic billboard (digital signage).

In recent years, electronic advertising signboards called digital signage have been widely used. With the progress of large displays such as liquid crystal displays, they are mounted on the exterior walls of buildings, on the walls of railway stations, or on large pillars of public facilities, and advertisements that are considered effective for passers-by are carried out. Furthermore, digital signage is widely used not only for advertising but also for notices and campaigns in public facilities. However, it is unclear to what extent the important advertisements and notices actually attract the attention of passers-by, and as a result, how effective the advertisements are.

In addition, moving bodies such as buses, trucks, and passenger cars are widely used as outdoor advertising media, and they move while displaying advertisements on the outside of the vehicle body or the like. In this case, taking advantage of the movement of advertising media, advertisements are displayed in accordance with the driving area, position, and the like. As with fixed digital signage, it's hard to predict how well it will grab the attention of passers-by and how effective it will be.

For example, Japanese Unexamined Patent Application Publication No. 2002-200002 describes an electronic advertisement body for automobiles and a server system using a private automobile as an advertisement medium. Here, it is described that the electronic advertisement body for automobiles includes an in-vehicle display for displaying information to the outside of the vehicle, displays advertisements according to the position of the vehicle, and records the display history. Also, the server system records advertisements according to the region, receives position information of the electronic advertisement body for automobiles, distributes advertisements according to the position information, and acquires display history information.

In the advertisement for a private car according to Patent Document 1, since the automobile moves relatively quickly, it is unclear how much passers-by who witness the advertisement understand the contents of the advertisement and can expect the advertisement effect to increase. Advertisements can be clearly seen when the vehicle is temporarily stopped at a red light, parked in a parking lot, or parked in a garage. When the vehicle is in motion, it is difficult to expect a significant advertising effect on humans, who are the people to whom the advertisement should be appealed.

Patent Literature 2 describes a content setting device that appropriately acquires location information where a movable digital signage device is installed and sets content to be displayed according to the location. Here, it is described that the current location information is received from the digital signage device every time, and the content to be displayed is transmitted to the digital signage device when it is determined that the received current location information is in the associated area.

Patent Document 1 and Patent Document 2 also disclose the idea of performing advertisements that are suitable for the current location of the digital signage device, but do not describe the idea of performing advertisements that are suitable for the target (human) who wants to see the important advertisement. Furthermore, the technical idea of estimating the effect of the adapted advertisement by some means is not described.

Patent Literature 3 discloses a technical idea of providing a mobile advertising system that realizes digital signage using mobiles by matching owners of mobiles such as automobiles as advertising media with advertisers who want to advertise using mobiles. However, there is no description of a means for showing the advertiser how effective the advertisement is by the owner of a mobile object such as an automobile as an advertising medium.

Japanese Patent Application Laid-Open No. 2002-211314 JP 2016-143297 A JP 2018-092385 A

The present invention intends to solve the above-described problems of the conventional technology, and aims to provide a point signage business system that serves as a base for developing a point signage business that connects an advertiser who wants to advertise, an advertising agency that arranges and manages the execution of the advertisement, and an advertisement executor who actually performs the advertisement, using a point signage device.

In order to solve the above-mentioned problems, the present inventor first created a unique point signage business system which is an advertising business system connecting a plurality of advertisers requesting advertisements, an advertising agency receiving advertisement requests, and a plurality of advertising executors, characterized by using an advertising effect index (point) by a point signage device as information connecting the above three parties.

That is, the point signage business system according to the first aspect of the present invention is an advertising business system in which an advertiser server associated with one or more advertisers requesting an advertisement, an advertising agency server associated with an advertising agency to which an advertisement is requested, and a point signage device associated with one or more advertising executors are connected via a network. at least one of advertising point information reflecting the number of simulated gaze viewers including a person's front view or pupil straight line of sight, and advertising viewer reaction information including voice information and/or video information and/or text information of advertisement viewers' reaction obtained by the point signage device is obtained, and at least any two of the advertiser server, the advertising agency server, and the point signage device obtain advertisement penetration point information using at least one of the advertising point information and the advertising viewer reaction information. It is characterized by performing exchanges.

Here, the advertising point information that reflects the number of viewers who watch the advertisement and who are watching the advertisement refers to information that quantifies the number of people who can objectively evaluate that they have watched/gazed firmly within a certain time/space among the viewers of the point signage device. It is a concept that quantifies the number of people (those who can be assumed to be looking straight ahead) who are evaluated to have existed within a certain period of time in the direction directly facing the person, and the number of people who can be detected as having the pupil position in the center of the eyes within a certain period of time.

In addition, advertisement viewer response information including voice information and/or video information and/or character information that advertisement viewers have responded to is information obtained by acquiring some response from viewers who viewed advertisements made by point signage devices. For example, direct advertisement effect response voice information such as "Nice shoes!" This is a concept that includes both advertising effect reaction video information obtained by imaging a reaction action such as a finger action indicating "two" in response to a question such as "Two", and advertising effect reaction character information obtained by converting information to the effect of selection related to options input on the screen of the point signage device and text information obtained by converting the above-described advertising effect reaction voice information into text.

Furthermore, the information acquisition unit refers to a hardware and/or software configuration that realizes the above-described function of acquiring the advertising viewer reaction information, and is a concept including, for example, a microphone and audio processing unit for acquiring the advertising effect reaction audio information, an imaging device and video processing unit for acquiring the advertising effect reaction video information, a touch panel for acquiring the advertising effect reaction character information, and a character conversion unit after voice information recognition.

Furthermore, the advertisement permeation point information refers to point information that can be viewed objectively based on at least one of the above-described advertisement point information and advertisement viewer reaction information. For example, the advertisement point information and the advertisement viewer reaction information may be numerically digitized, multiplied by a weighting factor, and added together.

In addition, "an advertisement desired by the advertiser server is performed at the point signage device" means that the advertisement content desired by the advertiser server is displayed at a specific point signage device in accordance with an instruction/designation from the advertising agency server to which the advertisement request information is transmitted from the advertiser server.

A digital signage device having a means for evaluating the advertising effect, that is, a new point signage device capable of expressing the advertising effect as points by several indexes is made portable and carried on the back, and the carrier who executes the advertisement walks slowly in the town, thereby attracting the attention of the passers-by, deepening the understanding of the advertisement contents, and further enhancing the advertising effect.

Although the above is mainly from the point of view of a company that wants to present advertisements to viewers, this aspect has significance beyond the point of view of the company. That is, by using the portable point signage device according to this aspect, advertisements are made closer to passers-by to be advertised, and the reaction of passers-by to the advertisements is indexed as an advertising effect, and based on the index, it is possible to create a new business that connects advertisers who want to advertise, advertising agencies who arrange the execution of advertisements, and advertisement executors who actually perform advertisements. Specifically, the function of estimating and indexing the advertising effect of the point signage device enables the advertiser to grasp the advertising cost effectiveness, the advertising agency to evaluate the advertising method and advertising content, and the point signage business that enables the advertiser to grasp the more effective advertisement execution position and advertisement execution time period.

As a second aspect of the present invention, in the point signage business system according to the first aspect, the advertiser server includes means for transmitting request information for requesting an advertisement to the advertising agency server, and the advertising agency server transmits advertising content related to the advertisement to the point signage device in order to execute the requested advertisement, and when the point signage device executes the advertisement, the advertisement point information and/or the advertisement viewer reaction information obtained from the execution of the advertisement are transmitted. means for receiving or obtaining; remuneration determination means for determining a remuneration for the advertisement executor based on the advertisement point information and/or the advertisement viewer reaction information; and compensation determination means for determining a compensation for an advertisement effect including the point information and/or the advertisement viewer reaction information; .

The means for receiving or acquiring the advertising point information and/or the advertising viewer reaction information is, as described above, even if the advertising point information and/or the advertising viewer reaction information acquired by the point signage device is, for example, transmitted from the point signage device to the advertising agency server and the advertising agency server receives the information at the receiving unit, or the advertising point information and/or the advertising viewer reaction information acquired by the point signage device is uploaded to the network, and the advertising agency server receives the advertising point information and/or the advertising viewer reaction information from the network. , or the advertisement point information and/or the advertisement viewer reaction information acquired by the point signage device are acquired by the advertising agency server via the information storage medium, and are not limited to these.

The remuneration determining means for determining the remuneration for the advertisement executor based on the advertisement point information and/or the advertisement viewer reaction information is a function that calculates the amount of reward to be obtained by the person who executed the advertisement (that is, for example, a person who carried a point signage device and executed the advertisement to a certain viewer) based on the quantified advertisement point information and/or the advertisement viewer reaction information. It includes, but is not limited to, a computer that executes an algorithm (remuneration calculation unit) in which the numerical value obtained by multiplying this by a fixed unit price is used as the remuneration amount. Further, in this case, the reward calculation unit and the like may be implemented by the advertising agency server, but may be implemented by the advertiser server or the point signage device. By adopting such remuneration determining means, the amount of remuneration to be obtained by the advertiser is determined objectively, so that transparency can be ensured and reasonable remuneration can be guaranteed.

The compensation determining means for determining compensation for advertising effects including the point information and/or the advertising viewer reaction information is a unit that functions to calculate the compensation to be charged by the advertising agency to the person (i.e., the advertiser) who requested the advertisement based on the above-mentioned quantified advertising point information and/or the advertising viewer reaction information. is realized by causing a computer to execute an algorithm (reward calculation unit), but is not limited to this. Further, in this case, the price calculation unit and the like may be implemented by the advertising agency server, but may be implemented by the advertiser server. By adopting such a compensation determination method, it is possible to objectively evaluate the effectiveness of advertising and publicity as an advertiser, so that it is possible to objectively allocate the budget for advertising and publicity expenses.

The means for transmitting or storing the point information and/or the advertising viewer reaction information may be, for example, a mode of transmitting the advertising point information and/or the advertising viewer reaction information acquired by the point signage device to a receiving unit of an advertising agency server as described above, or a mode of transmitting or uploading the advertising point information and/or the advertising viewer reaction information acquired by the point signage device via a network, or storing the advertising point information and/or the advertising viewer reaction information acquired by the point signage device in an information storage medium. It may be any mode, and it is not limited to these.

In the second aspect of the present invention, the advertiser requests the advertisement from the advertising agency, the advertising agency executes the requested advertisement by using the point signage device, the advertisement executioner executes the advertisement, and the advertising agency receives compensation from the points obtained from the advertisement execution act, and the advertising agency reports the total points obtained from the advertisement executioner and the advertisement execution related information to the advertiser, and obtains the advertisement request compensation from the advertiser. The advertiser confirms the effect of the advertisement based on the points, and obtains intangible results such as demand forecast for advertised product, new product forecast, advertisement improvement forecast, etc., obtained from the advertisement performance related information. In this way, a point signage business system is provided in which the advertiser, the advertising agency, and the advertising executor can each benefit.

As a third aspect of the present invention, in the point signage business system according to the first or second aspect, the point signage device may include an advertisement display function, a surrounding environment recording function, an interactive advertisement function, and an advertisement effectiveness indexing function, and the advertising agency server may further include means for deriving a prediction based on the advertisement result requested by the advertiser using at least one of the advertisement display function, the surrounding environment recording function, the interactive advertisement function, and the advertisement effectiveness indexing function. According to the fifth aspect of the present invention, by connecting the point signage devices of a plurality of advertisers, a point signage business system for group advertisements, concentrated advertisements, wavy advertisements, intermittent advertisements, and wide area advertisements is realized. Also, a point signage business system using the interactive advertising function of the point signage device will be realized.

Here, the advertisement display function is, for example, a function of outputting an advertisement including product information related to a product specified by a company that is an advertiser to a viewer in the form of video and/or audio.

The ambient environment recording function is, for example, a function of recording ambient environment information including image information related to the general environment such as structures existing in the surroundings in addition to surrounding people among the image information acquired by the shooting unit of the point signage device. For example, it can be realized by an imaging unit and/or a microphone unit (audio input unit) and a storage unit capable of recording the video information and/or audio information acquired by them, but is not limited to these.

The interactive advertising function is, for example, in a mode in which a virtual idol appears (for example, in the tenth aspect) to be described later and a conversation progresses between the viewer and the content of the advertisement is announced through such dialogue, and the function of inviting the product related to the advertisement is realized. For example, a display unit and/or a speaker unit (audio output unit) that can output video and/or audio when a virtual idol appears, a content providing unit that provides content output to these, a content providing unit that provides content output to these, and video information and video information showing how the viewer responds to the virtual idol. / Or an imaging unit and / or a microphone unit (audio input unit) capable of imaging and / or extracting as audio information, and a storage unit capable of recording the video information and / or audio information acquired by them, but it is not limited to these.

The advertising effectiveness indexing function is a function that can express the effectiveness of an advertisement requested by an advertiser and executed on a point signage device by an advertising agency as an objective index (for example, as a numerical value). For example, it can be realized by software that executes an algorithm that realizes the function of obtaining an index based on a specific number of viewers obtained by the point signage device and performing a certain calculation on the index to obtain a numerical value, but it is not limited to this.

Means for deriving predictions based on advertising results requested by advertisers refer to those that realize the function of deriving product-related prediction information predicted by the execution of advertisements, including demand predictions or new product predictions related to products specified by advertisers. For example, various acquisition information (data) such as video information and audio information collected from multiple point signage devices are AI-processed as big data, and based on this AI processing, it can be implemented by software that executes an algorithm to derive product-related prediction information, but is limited to these. not to be

A collective advertisement refers to, for example, a management server for a plurality of advertisers or cooperation between advertisers to simultaneously issue advertisements to a specific group over a certain area and/or period. Concentrated advertisement refers to, for example, a management server for a plurality of advertisers or a plurality of advertisers coordinating with each other to collectively and intensively issue advertisements over a certain (extensive) area and/or period. A wavy advertisement refers to, for example, a management server or a plurality of executors connecting a plurality of executors to issue wavy advertisements to a specific group over a certain area and/or period. An intermittent advertisement refers to, for example, an advertisement that is intermittently issued over a certain area and/or for a certain period of time by a management server for a plurality of advertisers or by cooperation between the advertisers. A wide-area advertisement refers to an advertisement that is issued in a wide area for a certain period of time, for example, by connecting a plurality of advertisers to a management server or by connecting the advertisers to each other.

As a fourth aspect of the present invention, in the point signage business system according to the third aspect, an artificial intelligence (AI) technique may be used as a technique for deriving predictions based on the advertising results.

Aspects using the artificial intelligence (AI) technique include, for example, preprocessing various acquired information (data) such as video information and audio information collected from a plurality of point signage devices as big data, performing AI processing on this, and deriving necessary predictions.

As a fifth aspect of the present invention, in the point signage business system according to any one of the first to third aspects, the advertisement penetration point information may be added by executing an advertisement at a checkpoint designated by the advertiser. The fifth aspect relates to a point signage business system that adds points by performing advertisements at checkpoints designated by advertisers.

Advertisement is executed at a checkpoint designated by an advertiser means that a specific point can be defined as a checkpoint (for example, by the advertiser), and when the advertisement is executed at such checkpoint, the advertisement is executed in a manner that adds points (advertisement effect index) obtained by the advertiser. At this time, the checkpoint indicates a point having specific position information specified by the advertiser, but the checkpoint may be a point where the advertiser wishes to execute the advertisement. As a result, for example, the advertiser can happily execute the advertisement while searching for the location desired by the advertiser, under the new feeling of executing the advertisement incorporating game-like elements. This is expected to further double and deepen the appealing effects of advertising and publicity.

Advertisement permeation point information is added, for example, when the advertiser has obtained advance information that demand for a certain product will gather at a specific point at a specific time, if the advertisement is executed at the specific point, it can be expected that the advertisement permeation effect will be higher than if it is executed at another point. In addition to the above, a location or a specific store can be added as a check point, and when an advertiser who owns a bag goes to the location or store, high value-added (for example, high-priced items) advertising content can be downloaded. This will bring benefits to both advertisers and executors, and it is expected that setting such checkpoints in each region will also contribute to regional revitalization.

As a sixth aspect of the present invention, in the point signage business system according to any one of the first to fifth aspects, at least one of group advertisement, concentrated advertisement, wavy advertisement, intermittent advertisement, and wide area advertisement may be performed by connecting the point signage devices of a plurality of advertisement executors. The sixth aspect of the present invention can be realized by connecting the point signage devices of a plurality of advertisers, thereby enabling the point signage business system according to the aspect of the present application to be diversified.

As a seventh aspect of the present invention, in the point signage business system according to any one of the first to sixth aspects, identifiers may be assigned to the point signage devices of a plurality of advertisement executors, and the point signage devices may execute advertisements defined for each of the assigned identifiers.

By individually assigning an identifier to each point signage device, detailed measures such as changing contents for each device, assigning areas in charge, or assigning for each company are possible. At this time, by simultaneously using the GPS function attached to the point signage device, specific contents are pushed to the point signage devices existing at a certain time point in a specific area all at once at a specific time, so that a special effect such as simultaneous advertisement can be produced.

As an eighth aspect of the present invention, in the point signage business system according to any one of the first to seventh aspects, the advertiser may be any one of a private company, a government, and a public institution including a local government, and the advertisement based on a request from the advertiser may include any one of product information, government/municipal notices, and notices. According to the eighth aspect of the present invention, advertisers include not only the private sector but also public institutions such as the government and local governments, and the point signage business system including social contribution activities such as notices and notifications as advertisements is realized.

As a ninth aspect of the present invention, the point signage business system according to any one of the first to seventh aspects may further include a communication means for communicating with a public institution and/or a local government, and an emergency notification display obtained from the public institution and/or the local government by using the communication means in an emergency including the occurrence of an accident and/or an incident may be displayed on the point signage device.

Communication means means a function to realize two-way communication including emergency communication, or a function to receive one-way communication from public institutions/local governments. By equipping the advertising agency server with such a function, for example, in an emergency/emergency, simultaneous communication can be performed from the advertising agency server to a point signage device located at a specific point, and if emergency response information or the like is included in this content, it is possible to provide an infrastructure as a countermeasure against disasters.

As a tenth aspect of the present invention, in the point signage business system according to any one of the first to ninth aspects, the point signage device may further include a virtual idol unit that makes a virtual idol appear and guides the viewer, or that conducts a conversation with the viewer. In this case, the virtual idol may further collect information data and predict information from the big data using an artificial intelligence (AI) technique.

The virtual idol section includes, as disclosed in Japanese Patent No. 6117954, which is a patent for the technical concept of the inventor of the present invention, for example, a prefectural collection, which is characterized by each prefecture by virtual idols that are characterized by each prefecture. It is realized by combining hardware and software, including: a vocalizing unit that utters the voice of the idol; an imaging unit that captures the behavior of the viewer in response to the actions of the virtual idol; a voice acquisition unit that acquires the reaction voice of the viewer; a recording unit that stores the video information and/or voice information acquired by the imaging unit and/or the voice acquisition unit;

As a conventional business using a digital signage device, an advertiser owns and installs a digital signage device to advertise, or asks an advertising agency that owns a digital signage device to advertise. In this point signage business, it is possible to construct a new business form that connects advertisers, advertising agencies, and advertisers.

That is, by using the point signage device, the advertising effect, which has not been conventionally performed, can be evaluated by points, so that there is an effect that business profits are appropriately distributed to advertisers, advertising agencies, and advertisers.

In addition, by using a portable point signage device, the advertisement executor can advertise very close to the passerby who is the target of the advertisement, so that the advertising effect is improved and communication with the passerby can be achieved. Advertisement impressions and requests through this communication are very valuable information for advertisers, and are a great effect of this point signage business.

Furthermore, an individual who rents or purchases a portable point signage device from an advertising agency can create a new business in which he or she selects an area or time zone where the advertising effect is expected to be large, carries out the portable advertisement, and receives a reward from the advertising agency according to the advertising result points.

Of course, the advertising agency collectively reports the advertising effectiveness points from a plurality of advertising executioners to the advertiser to obtain advertising execution rewards. The advertiser can make the next advertisement contents more effective by the advertisement effect points, can quickly catch the tastes and fashions of the target of advertisement, and obtain the effect of ensuring product planning, sales estimation, and prediction of the optimum advertising means. That is, in the present point signage business, by linking the advertiser, the advertising agency, and the advertising executor, the effect and profit can be enjoyed together.

1 is a schematic diagram of a point signage business system according to one embodiment of the present invention; FIG. 1 is a schematic diagram of an example of a point signage device used in a point signage business system according to an embodiment of the present invention; FIG. It is a block diagram of one example of the point signage device used in the point signage business system according to one embodiment of the present invention. It is an information processing flowchart figure of one Example of the point signage apparatus used for the point signage business system which concerns on one Embodiment of this invention. FIG. 2 is an explanatory diagram of points in a point signage device used in the point signage business system according to one embodiment of the present invention; FIG. 2 is an explanatory diagram of points in a point signage device used in the point signage business system according to one embodiment of the present invention; FIG. 2 is an explanatory diagram of points in a point signage device used in the point signage business system according to one embodiment of the present invention; It is an example of the conversation situation by the point signage apparatus used for the point signage business system which concerns on one Embodiment of this invention. It is a signage indexing block diagram by the point signage apparatus used for the point signage business system which concerns on one Embodiment of this invention. FIG. 4 is another indexing configuration diagram of a point signage device used in the point signage business system according to one embodiment of the present invention. FIG. 10 is still another indexing configuration diagram by the point signage device used in the point signage business system according to one embodiment of the present invention. FIG. 4 is a schematic diagram of AI processing of various information acquired by a plurality of advertisers in the point signage business system according to one embodiment of the present invention.

Embodiments of the present invention will be described below with reference to the drawings. In the following, the scope necessary for the explanation for achieving the object according to the embodiment of the present invention will be schematically shown, and the scope necessary for explaining the corresponding part according to the embodiment of the invention will be mainly explained.

FIG. 1 is a conceptual explanatory diagram of a point signage business system according to one embodiment of the present invention. A plurality of advertisers Sa company ("tentative name ABC Shoes Co., Ltd." in FIG. 1) to Sn company who want to advertise their own products request advertisements from the advertising agency S2. The advertising agency S2 owns and/or manages the point signage device 4, which will be described later (in the case of management, it may be leased separately from the owning company, for example, on a case-by-case basis), and transmits digital signage information S5 (advertising content: not shown) of the requested product to the point signage device 4. This advertising content may be created by the advertising agency S2 or the advertiser S1, or may be provided by a third party (for example, it may be created by requesting an advertising content manufacturing specialist or recruited from the general public).

The business form is as described above, but from the point of view of an information processing system, information related to advertising requests (request forms, request mails, or input information in a fixed format) is sent from servers S1a to S1n related to a plurality of advertisers to the server S-2 related to the advertising agency. Digital signage information S5 is transmitted to the point signage device 4 from the server S-2 related to the advertising agency or the information processing device related to the advertising agency S2.

A point signage device 4 loaded with desired digital signage contents is, for example, a portable type carried on the back, and an advertisement performer S6 (hereinafter abbreviated as "executor") who carries out advertisements walks, for example, a bustling downtown area and performs advertisements. The point signage devices 4 (4a to 4n) carried by a plurality of performers S6 (S6a to S6n) have a function of indexing the advertising effect as in Patent Document 3, and a function of collecting, recording and transmitting environmental data (including audio recording and video recording) around the point signage device 4. By transmitting the point data, which is information in which the advertising effect is indexed, and the environmental data that can depend on the place (position) where the point signage device is located, to the server S-2 related to the advertising agency S2, it is possible to obtain advertising rewards commensurate with the points. Since an objective evaluation can be obtained for a certain advertising execution act based on the technical concept unique to the present application, which will be described later, it is possible to calculate an objective remuneration amount reflecting such evaluation. This can be used as an advertising reward and payment can be processed to the previous advertising executor. From the executor's point of view, it means that the advertising act that he/she has done can obtain a reasonable amount of reward that conforms to an objective evaluation scale.

The above points will be explained in detail. In other words, the advertising agency S2 can obtain an advertisement execution fee by reporting the point data and environmental data from the advertisement executor S6 to the advertiser S1. For the advertiser S1, the actual effectiveness of the expenses for advertising has been unknown, or even if there were only subjective evaluations, so to speak, the rationality of the expenses has been unavoidable, so to speak. In addition to this point, the advertiser S1 can obtain important information benefits for company management such as product demand forecast, new product forecast, advertisement improvement points, new advertisement method forecast, etc. from point data and environmental data as will be described later.

Supplementally, advertising and publicity up to now have mainly been directed at viewers, whether they are so-called mass marketing or micro-marketing, general viewers, or viewers who have been selected as a specific demographic, and the reaction to the advertisements has been, at most, based on viewer questionnaires. Furthermore, it was not possible to convert reactions from viewers into points as an effect of advertising, or because there was no such idea in the first place, it was impossible to measure the cost performance of the cost of advertising, or even if it was possible, it was impossible to exceed the subjective degree. Therefore, an objective advertisement effectiveness point value can be obtained.

As described above, the point signage business system of the present invention provides a business system that can systematically secure a new business structure that enables each of three parties, the advertiser S1, the advertising agency S2, and the performer S6, to obtain appropriate profits based on points.

FIG. 1A is an external view of a point signage device that serves as a reference for a point signage business system according to an embodiment of the present invention, and is assembled into a backpack-type portable bag 1. FIG. As shown in the figure, inside the point signage device 10, which makes up a point signage device built -in bag (hereinafter, simply called a "bag") with a back paddle (belt) 7, is inside the information control unit 101, memory portion 102, authentication unit 102, displayed intercourse driving portion, indicator driving / pre -place. Electronic units such as Ribe 104, interface portion 105, wireless transmission and reception department 106, GPS device unit 107, power supply portion 109 etc. are housed. A planar information display part 2 is provided on the back of a bag 1 (point signage device), a photographing part 3 like a digital camera capable of photographing the side where the information display part 2 can be visually recognized, a speaker 4 and a microphone 6, and a wired interface part 5 is provided on the side. In addition, a second photographing unit 8 oriented in a substantially opposite direction to the photographing unit 3 may be installed as an option so that the front and rear of the bag body 1 can be photographed. When the second photographing unit 8 is provided, the photographing unit 3 can be oriented mainly in a direction substantially perpendicular to the plane of the information display unit 2, for example. Furthermore, in this case, the second photographing unit 8 may be installed, for example, above the backpack. As described above, the point signage device 10 is formed by integrating the bag main body 1, the information display section 2, the photographing section 3, the speaker 4, the wired interface section 5, and the microphone 6, and the point signage device built-in bag 1 is formed by incorporating the backpack (belt) 7 into the point signage device 10.

It is desirable that the information display section 2 has a flexible color display. The photographing unit 3 such as a digital camera has a viewing angle that exceeds the range in which the authentication unit 103 can recognize the image plane displayed by the information display unit 2 . The speaker 4 outputs the song or music associated with the advertisement displayed on the information display unit 2 or the voice related to the explanation of the advertisement, which is appropriately processed by the display device driving/preprocessing unit 104 . Note that FIG. 1A illustrates a case in which an advertisement for a fictitious "ABC Shoes" company is displayed as an example of an advertiser.

The (wired) interface unit 5 can execute an interface function for sending advertisement video information to a memory unit 102 described later and transmitting/receiving control information for the information control unit 101 through a wired connection such as a USB connector. It is also possible to control the information control section 101 with the remote controller 108 via the (wired) interface section 5 .

FIG. 2 is a block diagram mainly showing the functional configuration according to one embodiment of the point signage device 1. As shown in FIG. The information control unit 101 selects and retrieves signage (advertisement) information stored in the memory unit 102, and controls the information display unit 2 to display the advertisement information via the interface unit 105 and the display device driving/preprocessing unit 104. Advertisement information is extracted from the memory unit 102 as described above by selecting and extracting the time information, the position information from the GPS device 107, or the video information from the photographing unit 3, which is analyzed by the authentication unit 103. FIG. The extracted video information is displayed on the information display section 2 via the interface section 105 and the display device driving/preprocessing section 104, and the sound is generated from the speaker 4. FIG. In addition, the point signage device built-in bag 1 incorporates a microphone 6, and as will be described later, it is also possible to directly record the words of a passerby who saw the advertisement as a voice record via the microphone 6. Additionally/or alternatively, the video information may be recorded as a video record. A remote control unit (also referred to as a “remote controller”) 108 can be connected to the interface section 105 in order to control the above microphone or display special advertisement information.

The advertisement information displayed on the information display unit 2 is stored in the memory unit 102, and can also be received and displayed via the wireless transmission/reception unit 106 by Wi-Fi (registered trademark) or Bluetooth (registered trademark). Further, as an application, the current location of the point signage device 10 can be measured by the GPS device 107, transmitted from the wireless transmission/reception unit 106 to the outside, and advertising information suitable for the current location can be received and displayed as an advertisement.

The visual field center line of the photographing unit 3 such as a digital camera is parallel to the central vertical line of the information display unit 2 as shown in FIG.

Next, the operation of the point signage device 1 or the point signage bag 10 configured as described above will be described. FIG. 3 is a schematic diagram of an information flow chart for explaining the operation of the point signage device 10 or the point signage bag 1. As shown in FIG. The start time in FIG. 3 is the time when power is applied from the power source 109 to the point signage device 10, an arbitrary start image is displayed on the information display unit 2, and the image information from the shooting unit 3 is input to the information control unit 101 (step S101).

As described above, the video information from the photographing unit 3 includes the video information of surrounding structures and the like in addition to the surrounding people. First, the authentication unit 103 identifies and extracts only the person (person) who is the target of the advertisement (step S102). Since the performance of digital cameras has improved dramatically at present, such image information processing is almost established, and conventional techniques can be adopted for detailed processing methods for identifying and extracting persons from composite images. Therefore, detailed description thereof will be omitted. Simultaneously with extracting the person, the authentication unit 103 observes or measures the distance from the information display unit 2 to the person, and selectively extracts only the person image information within a specific distance R (step S103).

Next, the information control unit 101 performs general gender determination and general age estimation on the extracted person image information within the specific distance (step S104). Following this process is the step of signage (advertisement) selection. First, it is selected whether the advertisement is for a specific target (step S105). Such selection is performed systematically, but may be partially selected artificially. When such selection is made systematically, that is, when an advertisement for a specific target (for example, for young women) is selected by automatic selection by the information control unit 101 or by a control signal from the interface unit 105, the information control unit 101 selects and displays, for example, an advertisement for young women from the result of the personal information (step S106).

On the other hand, if the advertisement for a specific target is not selected ("N" in step S105), it is selected whether or not the advertisement is suitable for the location where the point signage device 10 is located (step S107). If the location is selected ("Y" in step S107), the GPS device 107 knows the current location, so the information control unit 101 selects and displays an advertisement suitable for the location (step S108). For example, if the current location is Akihabara, information control unit 101 selects an advertisement for young men and displays it on information display unit 2 (step S108). If neither specific target nor current location is selected (“N” in step S107), the information control unit 101 displays a default advertisement (steps S109 and S110).

By the above-described procedure, one of the advertisements is displayed on the information display unit 2 (step S110), and as the next step, the advertising effect is estimated (step S111), and a list of estimation results is created and/or recorded (step S112).

There are various methods of estimating the effectiveness of advertisements, and FIGS. 4-1 to 4-3 show three typical methods of estimating effectiveness according to one embodiment of the present invention. FIG. 4-1 is a conceptual perspective view showing a case where a person exists within the visual field θ and the distance R in which the information display section 2 of the point signage device-integrated bag 1 can be visually recognized. The authentication unit 103 identifies persons existing within the field of view θ and the distance R (persons within a certain physical range), and the information control unit 101 receives this information, assumes that each person has viewed the advertisement, and records the number of people (three persons in the case of FIG. 4-1) within a certain unit time as an index (point) of the advertising effect. In addition, it is desirable to be able to record information on the date and time when the point signage bag 10 was activated, the location, and the type of signage (what kind of advertisement was displayed).

FIG. 4-2 is a conceptual perspective view showing a case where the point signage bag 10 according to one embodiment of the present invention detects the orientation of a person in addition to the aspect of FIG. 4-1. An information control part 101 of a point signage bag 10 records the number of persons facing the information display part 2 directly facing the information display part 2 (front-view fake person) as a point of advertising effect, assuming that there is a high possibility of seeing the advertisement. In this case, as in FIG. 4-1, it is desirable to record the number of people facing each other, the date and time, the place, the type of signage, the gender of the person facing each other, and the estimated age. In the example of FIG. 4-2, the two persons indicated by diagonal lines are added to the points because they may have seen the advertisement.

FIG. 4-3 is a conceptual perspective view showing a case where the point signage bag 10 detects the pupil of a person's eye in addition to the mode of the cases in FIGS. 4-1 and/or 4-2. The information control part 101 of the point signage bag 10 considers that the person who recognizes the advertisement screen (straight eye gaze person) must be recognized with a high probability if the position of the person's pupil detected by the authentication part 103 is in the center of the eye. Further, detection of an advertisement image reflected in the pupil 9 is considered to be the best method for the detection of the pupil 9 . For example, if an advertisement of an idol wearing red clothes and dancing is used as an advertisement image, even if the image in the pupil 9 is not clear, if the image in the pupil 9 shows a red color or the image in the pupil 9 moves with the movement of the idol, it is determined that the advertisement is surely seen. In view of these points, the video remaining time in the pupil 9 can be the most reliable advertising effect point calculated by the information control unit 101 . As recording in this case, it is desirable to record each piece of information relating to the video retention time in the pupil 9, the date and time, the place, and the signage type.

In the above description, the technical concept of an embodiment of the present invention has been described with reference to FIGS. 4-3, where the person's line of sight is directed to the advertisement image depending on the person's position and the image in the pupil. In recent years, the person's line of sight detection method has made great progress, and various methods are used to detect the line of sight. The technical concept of the present application is not limited to the method shown in FIG. 4-3, but the latest method described above may be used to detect a line of sight, apply it to a point signage device, and use the line-of-sight dwell time as a point, all of which are included in the technical concept of the present invention.

While the advertising effect is enhanced by the above-mentioned three examples of advertising effect indicators (points), by making the point signage device portable as shown in FIG. Furthermore, it is possible to collect voice conversation records of direct advertisement effect responses such as "Nice shoes!" or "Where are they sold?"

By further developing the above function, it is also possible to ask passers-by through the speaker of the point signage device and record the answers from the passers-by. That is, after the point signage device displays the advertisement, a virtual character (advertiser) is displayed, and the character asks information that the advertiser wants to know, such as "What color do you like the sneakers advertised just now?" The recorded response voice information and/or the character information obtained by converting the response voice information into characters, for example, becomes information that directly represents the advertising effect. It is more effective to use idols or virtual idols from collections by prefecture as described above as the characters.

Until now, digital signage devices have been passive type advertisements in which advertisements are made at locations and time zones that are considered effective. However, by making point signage devices portable, an advertising executor (hereinafter also referred to as "carryer") carrying such a portable point signage device can advertise while walking in a busy downtown area, etc., making it possible to carry out unprecedented positive type advertisements. It should be noted that it is possible to implement priority control of the switching of advertisement information, volume adjustment, and the like of this apparatus wirelessly or via an interface section using ordinary techniques and conventional techniques.

Furthermore, by using the passerby's gender rough age estimation function, as shown in FIG. 5, it is possible to advertise or ask passersby such as "Hello lady in a red dress over there", "If you buy these sneakers now, you will get 20% off", or "What color sneakers do you like?" Conventional signage advertising is a one-way (one-way) advertising medium that only advertises to passers-by passing in front of the signage device. However, it can be said that the point signage device is the emergence of a completely new interactive advertising medium that can collect not only impressions of advertisements issued by passers-by who have seen the advertisements, but also requests and complaints by the above-mentioned inquiry function.

By using the point signage device according to one embodiment of the present invention, it is possible to display an advertisement, estimate the effect of the advertisement by several methods, and index these effects as points. 2. Description of the Related Art Mobile bodies such as buses, trucks, and passenger cars are widely used as outdoor advertising media to move while displaying advertisements on the outside of the vehicle body. Also, by using digital signage technology, which has become widespread in recent years, and by taking advantage of the fact that advertising media move, it is also possible to display advertisements according to driving areas, positions, and the like.

Furthermore, it is possible to have a function of adding points (advertisement effect index) by advertising at a specific check point (location, specific shop) or by downloading high-value-added content. With this function, it is possible to provide a sense of a game known as Pokemon Go (registered trademark), and the advertiser can enjoy executing the advertisement while searching for the location desired by the advertiser. This will further double and deepen the appealing effects of advertising and publicity.

As described above, by using the point signage device according to one embodiment of the present invention, it is possible to carry out advertising and the like very efficiently, and furthermore, it is possible to express the advertising effect by several indices. The technical concept of the point signage business system of the present invention is not limited to the above-described embodiments, and various expansions, reductions, substitutions, additions, partial deletions, developments, etc. are possible, and all of these are included in the technical concept of the present application. For example, in the above description, as one aspect of realizing the advertisement effect estimation function, video information from the shooting unit 3 is analyzed by the authentication unit 103, and based on this, the information control unit 101 provided in the point signage device 10 calculates the advertisement effect points. In place of or in addition to having each terminal (point signage device) take charge of the advertising effect indexing unit, which is the part for the purpose, a mode may be adopted in which the management server device takes charge. Alternatively, instead of the above, the video information from the photographing unit 3 may be authenticated by the authentication unit 103, and the analysis function may be performed by the advertising effect indexing unit. All of these are included in the technical idea of the present application.

FIG. 6 is a configuration diagram conceptually showing another overall configuration of the point signage effect indexing system, which is the base for establishing the point signage business system according to one embodiment of the present invention. As shown in the figure, while a plurality of point signage devices 10 having the above configuration (however, the information control unit 101 of the point signage device 10 may or may not have an advertising effect indexing unit that is a part for realizing the function of calculating advertising effect points) is operated, each point signage device 10 is connected via wireless communication to a management server device 200 provided with an advertising effect indexing unit. Actions and operations in this mode will be described below. In each point signage device 10, various types of information acquired by each point signage device 10 including video information from the photographing unit 3 and audio information from the microphone 6 are transmitted to the management server device 200 via the wireless transmission/reception unit 106 in real time or at regular time intervals. In the management server device 200 that receives this, the advertising effectiveness estimation function described above is executed. In this case, information processing including the estimation can be performed intensively in the management server device, and the functional equipment of the point signage device 10 and the point signage device built-in bag 1 can be reduced. When the processing is performed in real time, the effect described later can be obtained.

FIG. 7 is a configuration diagram conceptually showing the overall configuration of a point signage effect indexing system according to another embodiment. As shown in the figure, while a plurality of point signage devices 10 having the above configuration (however, the information control unit 101 of the point signage device 10 may or may not have the function of calculating advertising effect points) are operated, each point signage device 10 is connected to a management server device 200 provided with an advertising effect indexing unit via a network NW. Actions and operations in this mode will be described below. In each point signage device 10, various types of information acquired by each point signage device 10 including video information from the imaging unit 3 and audio information from the microphone 6 are transmitted to the management server device 200 via the network NW. In the management server device 200 that receives this, the advertising effectiveness estimation function described above is executed. In this case, since information processing including the above estimation can be performed intensively in real time by the management server device, it is possible to realize an immediate marketing function, that is, to realize a new function that realizes a marketing effect by immediately grasping what level of interest is given to what kind of product and based on this information, by changing the content of advertisement or changing the target. To implement such a new function, an AI (artificial intelligence) function, which will be described later, may be utilized, that is, the advertising effect indexing unit may be equipped with an AI unit (not shown). In addition, the functional equipment of the point signage device 10 and the point signage device-embedded bag 1 can be reduced.

FIG. 8 is a configuration diagram conceptually showing the overall configuration of the point signage effect indexing system. As shown in the figure, while a plurality of point signage devices 10 having the above configuration (however, the information control unit 101 included in the point signage device 10 may or may not have an advertisement effect point calculation function) are operated, each point signage device 10 and the management server device 200 provided with the advertisement effect indexing unit may or may not be particularly connected. The memory unit 102 of each point signage device 10 stores various kinds of information acquired by each point signage device 10 including video information from the imaging unit 3 and audio information from the microphone 6 . The information stored in this memory section 102 can be downloaded by a portable recording medium M. FIG. Actions and operations in this mode will be described below. In each point signage device 10, various types of information acquired by each point signage device 10 including video information from the photographing unit 3 and audio information from the microphone 6 are accumulated in the management server device 200 via the portable recording medium M. When the information from each point signage device 10 is accumulated in this way, the management server device 200 collectively executes the above-described advertising effect estimation function, that is, batch processing. Processing such a large amount of data is more suitable for technically developing further marketing by utilizing AI (artificial intelligence) functions, for example. That is, from the various acquired information collected in the management server device 200 via the network or by the portable recording medium as described above, points (index index) as evaluation of advertisement execution, advertisement improvement points most desired by advertisers, demand forecasts, new product forecasts, and other advertisement forecast results are derived as follows. A method for that purpose will be described below.

Various kinds of acquired information (data) such as video information and audio information collected from a plurality of point signage devices is enormous, and AI processing is suitable for processing such big data as described above. FIG. 9 is a diagram schematically showing the AI processing described above. The processing process for processing various data collected by the point signage device of the advertising executor executing the advertisement ranges from a relatively easy process to a complicated process using an AI method that handles big data, and it is important to share data processing between the point signage device and the management server. In general, it is desirable to reduce the processing load on point signage devices, increase the number of advertisement executions, and process big data transmitted from a large number of devices by a management server.

Human detection and line-of-sight detection as image information by the imaging unit 3 have been described above, and it is presumed that environmental conditions at the time of advertisement execution can be easily grasped by detecting a person's facial expression and an object near the person. In speech processing, in addition to noise reduction and separation from environmental sounds to record speech, dialect extraction, accent extraction, phoneme, vocal range, and intonation extraction make it possible to estimate the emotions of the target audience, and predict more effective advertising methods. Such various predictions are very valuable information for advertisers, which is the significance of advertising and can be considered an intangible profit.

In addition to the above, it is also possible to determine the country of origin of the advertiser through language extraction, and to change the description language of the advertisement to an appropriate one. In addition, keyword (KWD) extraction, logic extraction, and meaning extraction are expected to help advertisers' preferences and understanding of advertisements, and to improve advertisements. Abnormal sound detection has the potential to play a role as a social contribution that leads to incident accident reports and warning displays in combination with video information.

In addition, the point signage business system according to one embodiment of the present invention is not a standby type business system that uses conventional fixed signage devices, but can be said to be an active business system in the sense that it can respond to the needs of advertisers by actively performing mobile advertisements using a large number of portable point signage devices, and at the same time, by indexing the advertising effectiveness to systematically ensure the visualization (for example, quantification) of the objective advertising effectiveness. In addition, the indexing makes objectively measurable advertising effectiveness apparent, and a completely new business system can be constructed that brings appropriate benefits to the advertiser, advertising agency, and advertising executor.

Furthermore, as a new business development by using the point signage business system according to the aspect of the present invention, by renting a portable point signage device to a person who wants to execute an advertisement in a rental format, it is possible to provide a new business field to a person who has time to spare. In other words, since it is a rental format, no purchase cost is required, and the time for executing the advertisement (that is, by carrying/carrying the bag with the point signage device built-in according to this form and walking around a specific place for a certain period of time, the content of the signage advertisement related to the bag with the point signage device built-in to potential purchasers/consumers, etc. is known/recognized) is, in principle, free (or the executor can decide when it is convenient for him/herself). It will provide a suitable new workplace for gig workers seeking so-called short-term one-time work. Here, the reason why the executor can decide when it is convenient for him/herself is that, as explained in the above-mentioned form of the present application, an indicator with a certain degree of objectivity is provided regarding the extent to which it is likely to be effective. They can also intervene in the process and specify, for example, that the advertisement will run at a particular time/place. In any case, regardless of whether they intervene in the process or not, by providing objectively-evaluable indicators, companies can systematically guarantee that they can make reasonable advertising fee payments according to the results. In addition, by connecting a plurality of advertisers to a management server or to each other, it is expected that unprecedented new advertising activities, commonly known as wolf packs, will be created, such as the execution of time-difference wavy advertisements for specific areas and the simultaneous execution of wide-area area advertisements.

Contrary to the above, an unprecedented advertising method such as adding an identifier (ID) to the point signage device and simultaneously advertising related individual advertisements such as personal computer, printer, and projector advertisements in the same area can be performed.

The point signage business system according to one embodiment of the present invention can be used not only for general advertisements, but also for emergency calls in the event of a disaster, and by utilizing the position detection function of the point signage device, it can be used as an effective device for rescue activities in the event of a disaster, such as displaying emergency evacuation sites and emergency evacuation routes in the area where the device is located.

As another form of utilization of the aspect of the present invention, since the first and second photographing units can obtain the environmental image information before and after the advertisement executor, it can also be used for the executor to move to the disaster site in the event of an emergency disaster and transmit and report the disaster situation. Similarly, it can also be used for fixed-point observation, such as reports on accidents and fires, reports on crimes, and the like.

As described above, the point signage business system according to the aspect of the present invention is not a standby type business system that uses conventional fixed signage devices, but can be said to be an active business system in the sense that it can respond to the needs of advertisers by actively performing mobile advertisements using a large number of portable point signage devices, and at the same time, by indexing the advertising effectiveness to systematically guarantee the visualization (for example, quantification) of the objective advertising effectiveness. In addition, the indexing makes objectively measurable advertising effectiveness apparent, and a completely new business system can be constructed that brings appropriate benefits to the advertiser, advertising agency, and advertising executor.

Accordingly, the present invention has profound applicability in various industries, including general commerce and advertising.

S1... Advertiser, S2... Advertising agency, S5... Advertising content, S6... Advertising executor (executor), 1... Point signage device built-in bag (point signage bag), 2... Information display unit, 3... Shooting unit, 4... Speaker, 5... Wired interface unit, 6... Microphone, 7... Backpack (belt), 8... Second shooting unit, 9... Pupil, 10... Point signage apparatus, 101... Information control unit, 102... Memory unit, 103... Authentication unit 104 Pre-processing unit 105 Interface unit 106 Wireless transmission/reception unit 107 GPS device 108 Remote controller 109 Power supply 200 Management server device NW Network M Portable recording medium

Claims (10)

An advertising business system in which an advertiser server associated with one or more advertisers requesting advertisements, an advertising agency server associated with an advertising agency receiving advertisement requests, and a point signage device including a GPS device unit, an imaging unit, and an authentication unit identifying and extracting a person from video information imaged by the imaging unit, associated with one or more advertising executors, are connected via a network,
an information control unit that controls so that an advertisement desired by the advertiser server is displayed on the information display unit of the point signage device, and that the advertisement is selected as an advertisement for a specific target after performing rough gender determination and rough age estimation on the person extracted by the authentication unit, an advertisement that matches the current location known by the GPS device unit, or a default advertisement;
an advertising effect indexing unit for estimating an advertising effect index from at least one of advertising point information reflecting the number of simulated viewers selected and extracted by an authentication unit of the point signage device as being present within the viewing angle and distance at which the information display unit can be visually recognized, and advertising viewer reaction information including audio information and/or video information and/or text information with which advertising viewers reacted, obtained by the point signage device;
A point signage business system, wherein at least two of the advertiser server, the advertising agency server, and the point signage device exchange the advertising effectiveness index estimated by the advertising effectiveness indexing unit. The advertiser server comprises means for transmitting request information for requesting an advertisement to the advertising agency server;
The advertising agency server
means for transmitting advertising content related to the advertisement to the point signage device in order to execute the requested advertisement;
means for receiving or acquiring the advertisement point information and/or the advertisement viewer reaction information obtained from the execution of the advertisement when the advertisement is executed by the point signage device;
remuneration determination means for determining a remuneration for the advertisement executor based on the advertisement point information and/or the advertisement viewer reaction information;
a price determining means for determining a price for an advertisement effect including the advertisement point information and/or the advertisement viewer reaction information;
with
2. The point signage business system according to claim 1, wherein said point signage device comprises means for transmitting or storing said advertisement point information and/or said advertisement viewer reaction information obtained from an act of executing said advertisement when said advertisement is executed by said point signage device. The point signage device has an advertisement display function, a surrounding environment recording function, an interactive advertisement function, and an advertisement effectiveness indexing function,
3. The point signage business system according to claim 1, wherein the advertising agency server further comprises means for deriving predictions based on advertising results requested by the advertiser using at least one of the advertising display function, the ambient environment recording function, the interactive advertising function, and the advertising effectiveness indexing function. 4. The point signage business system according to claim 3, wherein an artificial intelligence (AI) technique is used as a technique for deriving the prediction based on the advertising result. 5. The point signage business system according to any one of claims 1 to 4, wherein the advertisement effect index is added by executing an advertisement at a checkpoint designated by the advertiser. 6. The point signage business system according to any one of claims 1 to 5, wherein at least one of group advertisement, concentrated advertisement, wavy advertisement, intermittent advertisement, and wide area advertisement is performed by connecting the point signage devices of a plurality of advertisers. The point signage devices of a plurality of advertisement executors are given identifiers,
7. The point signage business system according to any one of claims 1 to 6, wherein said point signage device executes an advertisement defined for each of said assigned identifiers. the advertiser is any public entity, including private companies, governments, and local governments;
8. The point signage business system according to any one of claims 1 to 7, wherein the advertisement based on the request from the advertiser includes any one of product information, governmental/local government notices, and notices. further comprising communication means for communicating with public authorities and/or local authorities;
8. The point signage business system according to any one of claims 1 to 7, characterized in that, in an emergency including an accident and/or an incident, an emergency notification display obtained from the public institution and/or the local government by using the communication means is displayed on the point signage device. 10. The point signage business system according to any one of claims 1 to 9, wherein the point signage device further comprises a virtual idol unit that makes a virtual idol appear to guide the viewer or conducts a conversation with the viewer.

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