JP2020009335A - Live commerce-purpose electronic commerce transaction using live video streaming service, and net auction system using the same - Google Patents

Abstract

To provide a live commerce-purpose electronic commerce transaction and net auction system that use a live video streaming service.SOLUTION: A net auction system includes: a mobile device of a distributor or participant that can distribute or receive video streaming data by connecting to the internet and has a live application capable of participating in sales and purchases installed; and a streaming server that is connected to the live application, with an authorized IP, registers membership information on the distributor or participant, authenticates the mobile device to thereby authorize distribution or reception of the video streaming data, and stores the video streaming data. The system selects whether the video streaming data is directly distributed from the distribution mobile device to the reception mobile device, or from the steaming server to the reception mobile device.SELECTED DRAWING: Figure 1

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an e-commerce and online auction system, and more particularly, to a live video streaming service using a live video streaming service that uses a live video streaming service that differs depending on traffic or sales method. It relates to an e-commerce system for commerce and a net auction system.

With the development of communication technology and the diversification and spread of media accompanying this, the concept of business activities related to the purchase of articles and the like has changed, and electronic commerce through various media has been activated.

2. Description of the Related Art Generally, electronic commercial transaction (EC) is a style of commercial transaction in which a purchaser does not go directly to a store that sells products but can purchase articles in a virtual space on a network such as the Internet. Such e-commerce has become the main business style of ordinary people, because the e-commerce can save the time for the purchaser to move directly to the store and the expenses required for the move, regardless of the business hours of the seller.

In addition, with the spread of smartphones in recent years, mobile electronic commerce, which is a service for purchasing products with wireless mobile communication terminals and personal portable information terminals, has been activated.

Patent Literature 1 uses Internet broadcasting technology to provide product information in moving images, and at the same time, participates in bidding in an auction system through the Internet, so that buyers can shop at more reasonable prices, and sellers can A new sales channel can be obtained, and auction methods by Internet distribution of previously produced video materials can be seen.

However, in auctions that use previously produced video material, there is a decision that sellers and buyers cannot communicate in real time.

In addition, problems generally observed when watching a moving image are also observed when an individual uses a mobile device. In other words, mobile devices are different from the general PC environment in that network conditions are limited, and there are problems such as low resolution of the distribution screen, freezes or interruptions of the playback video due to poor communication environment, and burdens on the user due to large traffic. Can occur.

Republic of Korea open patent publication JP 2002-0069582

The present invention has been devised to solve the above-mentioned conventional problems, and the objects of the present invention are as follows.

First, the present invention makes the presence or absence of server intervention in data transmission different according to the number of connected users or the sales method, provides a continuous streaming service to the participants, and prevents live financial streaming of the participants. It is an object of the present invention to provide an electronic commerce and live auction system for live commerce using services.

Another object of the present invention is to provide a live commerce electronic commerce and net auction system using a live video streaming service that provides various auction methods and expands a range of options of sellers (distributors).

The objects of the present invention are not limited to the above-mentioned problems, and those not mentioned or other problems should be clearly understood by those skilled in the art by the following description.

In order to achieve the above object, the present invention provides a mobile device of a distributor or a participant having a live application connected to the Internet and capable of distributing or receiving video streaming data, having a certified IP and connecting to the live application, and Registering the basic information of the distributor and the participant, authorizing the distribution or reception of the video streaming data by the authentication of the mobile device, including a streaming server storing the video streaming data, A streaming live streaming service is selected, in which streaming data is directly distributed from the distributor's mobile device to the recipient's mobile device or distributed from the streaming server to the recipient's mobile device. Live commerce To provide a commerce and online auction system.

The streaming server includes a member authentication module that determines whether or not the user is a member based on the ID and password input to the mobile device.User information that has been authenticated by the member authentication module is transmitted, and the user ID and user connection information are transmitted. A key generation module for generating a one-time distribution key as a base; a database in which the one-time distribution key is stored; a key management module for receiving the one-time distribution key stored in the database as a streaming distribution key; When the number of users increases in the active account where the distribution key is created and the number of users or traffic exceeds a certain standard, it is determined whether or not the streaming server will handle the excess traffic based on that standard value Trough Includes smart management module.

Further, the streaming server determines whether the member is a member based on the ID and password input to the mobile device, for the member, an authentication step in which the result of user authentication is recorded in the ID field of the key management table of the database, Generating an encryption key for distribution by combining ID, IP, and OS information of the mobile device, and generating a distribution key in which a key value is stored in a key field of the database, and generally using a value input to the mobile device. Record the purchase or auction, the distributor or the participant in the key management table, and allocate the distribution key or the physical resources (CPU, Memory, BandWidth) for the live video distribution according to the recorded key. When the video is distributed, it is recorded in the key management table described above. A streaming service can be provided through a monitoring step in which the amount of traffic is monitored and recorded, and a traffic management step of comparing the value recorded in the monitoring step with a reference value and managing the presence or absence of the streaming server at the time of video distribution. .

As the reference value, the traffic reference and the number of participant connections can be simultaneously applied.

Further, in a situation where the traffic or the number of connected persons is equal to or less than the reference value, the direct streaming between Peer to Peer (P2P) allows the distributor to directly distribute the moving image streaming data to the receiver.

If the traffic or the number of connected users exceeds the reference value, the additional participant can receive the video streaming data from the streaming server through a P2P connection with the streaming server.

If the streaming server should bear the distribution load, including when the distributor exceeds the maximum connection that can be processed, the streaming server makes the video streaming data to the participant by making a P2P connection with the participant on behalf of the distributor. Can be delivered.

When a value corresponding to an auction is input from the mobile device, the streaming server receives the video streaming data distributed from a distributor and distributes the video streaming data to all participants. That is, all participants are connected to the streaming server in a P2P manner, and can receive the moving image streaming data only from the streaming server.

When the number of simultaneous participants is equal to or greater than a preset value, the streaming server provides physical resources in a software-like instant form depending on changing traffic and load.

When the value corresponding to the auction is input from the above mobile device, the distributor sets the auction method before distribution, selects the auction holding time, inputs the final auction price, and distributes after completing the auction environment setting stage You can start.

The above auction method is a method that starts from the starting price at the start of the auction, the system keeps raising the auction price at regular intervals, and guides the participants to give up, the last remaining after continuing to participate without giving up It may include a public price-up auction system in which one person takes over ownership of a product.

In the auction method described above, an auction starts at a high price at first, the system continues to lower the auction price by a fixed unit of auction, and a participant who first indicates a purchase intention takes over ownership of the corresponding product. An open price down auction scheme may be included.

In the auction method described above, the seller first specifies the starting price, and during the specified auction period, until the highest winning bidder is determined in the order of the participants' bid prices, or the highest price during the auction time. Participants may include a competitive bidding scheme in which ownership of the traded item is transferred.

In the above-mentioned competitive bidding method, the number of participants, the auction holding period, the number of bids of participants, and the environment of live distribution can be limited by the auction start price.

For example, if the auction start price is equal to or less than the value already set, the distributor directly distributes the video streaming data to the recipient by direct connection between Peer to Peer (P2P), and the number of participants increases and traffic or participation If the number of participants exceeds the reference value, the additional participants receive the video streaming data from the streaming server through the P2P connection with the streaming server, and the auction start price exceeds the preset value The streaming server can receive the video streaming data distributed from a distributor and distribute the data to all participants.

The description of the effect of the present invention configured as described above is as follows.

First, the live commerce electronic commerce and net auction system using the live video streaming service according to one embodiment of the present invention communicates using the P2P protocol, so that the video delay time can be reduced. In addition, when the number of connected users and the traffic are below the reference values, the broadcaster and the mobile device of the participant are connected by P2P (Peer to Peer), and the video streaming data is directly transmitted from the mobile device of the broadcaster to the mobile device of the participant. If the number of participants increases and the number of participants and the traffic exceed the reference values, the server will intervene and the traffic will increase by delivering video streaming data to the participants. Streaming can be provided without interruption.

Next, an e-commerce and online auction system for live commerce using a live video streaming service according to an embodiment of the present invention provides data distribution according to whether a value input to a distributor's mobile device is a general sale or an auction. In the case of general sales, starting with a personal P2P method in which video streaming data is distributed directly from the distributor's mobile device to the participant's mobile device in the case of general sales, in the case of auction, all participants are from the server A P2P connection with the server to receive the video streaming data can maintain the sensitivity of the sales method or the required accuracy.

Third, a live commerce e-commerce and online auction system using a live video streaming service according to one embodiment of the present invention provides various auction services such as a public price up auction system and a public price down auction system. And the range of choices of the distributor (seller) can be expanded.

Fourth, an e-commerce and online auction system for live commerce using a live video streaming service according to one embodiment of the present invention can be implemented on a mobile device separately from a physical broadcast network environment. By proposing an optimized auction method, it is possible to reduce delay and achieve sufficient performance with minimal interaction of the user's mobile device.

The effects of the present invention are not limited to the effects described above, and those not mentioned or other effects will be clearly understood by those skilled in the art from the claims.

The foregoing summary, as well as the following detailed description of the preferred embodiments of the present application, will be better understood when read in conjunction with the appended drawings. For the purpose of illustrating the invention, preferred embodiments are illustrated in the drawings. It should be understood, however, that the application is not limited to the precise arrangements and means illustrated.
1 is a diagram illustrating an electronic commerce and live auction system for live commerce according to one embodiment of the present invention. 1 is a diagram illustrating a streaming server in an electronic commerce and online auction system for live commerce according to an embodiment of the present invention; 1 is a diagram illustrating an interface for providing a streaming service in a live commerce e-commerce and net auction system according to an embodiment of the present invention. 1 is a diagram illustrating a live distribution environment of a first case of a live commerce electronic commerce and net auction system according to an embodiment of the present invention. 2 is a diagram illustrating a live distribution environment of a second case of a live commerce electronic commerce and net auction system according to an embodiment of the present invention. 3 is a diagram showing a live distribution environment of a third case of a live commerce electronic commerce and net auction system according to one embodiment of the present invention. 3 is a diagram illustrating a common stage setting for distribution of a live commerce e-commerce and net auction system according to one embodiment of the present invention. 1 is a diagram showing a setting screen of a public price up auction system and a public price down auction system when an auction is selected in an electronic commerce system for live commerce and a net auction system according to an embodiment of the present invention. 4 is a diagram illustrating a competitive bidding method setting screen when an auction is selected in a live commerce electronic commerce and net auction system according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, it should be understood that the accompanying drawings are merely described to more easily disclose the contents of the present invention, and that the scope of the present invention is not limited by the scope of the accompanying drawings. Anyone with the knowledge of the above should be able to easily understand.

In describing the embodiments of the present invention, components having the same functions will be denoted by the same names and the same reference numerals, but it will be clarified in advance that the components are not completely the same as those of the prior art. .

Also, the terms used in the present application are only used for describing a specific embodiment, and are not intended to limit the present invention. An expression includes a plurality of expressions unless the context clearly differs. In this application, terms such as "comprising" or "having / having" are used to define the presence of features, numbers, steps, operations, components, parts, or combinations thereof described in the specification. And is not to be understood as excluding in advance the possibility of the presence or addition of one or more other features or numbers, steps, operations, components, parts, or combinations thereof. is there.

Prior to the description of the present invention, live commerce will be briefly described. Any platform of the live video broadcasting service can try to trade products without paying the initial investment cost, and the reliability of the products can be maintained by direct transactions between the trading parties. Live broadcasters and live participants will be asking questions and comments in real time, and the effect on product purchases is a relatively direct method. By using such a live video broadcasting platform, the general public who was the target of consumption can take a more initiative in participating in commodity trading activities. This is an environment in which individuals can perform one-to-one and one-to-many broadcasts using only mobile devices, and there is an advantage that there is no need to separately invest in broadcasting equipment and the like.

By the way, if the number of users is not taken into account in live commerce, problems such as interruption of moving images and incorrect transmission of screen frames may occur, which may cause financial damage to users. The present invention proposes an auction method optimized for mobile devices, separately from constructing a physical broadcast network environment, and aims to promote a live video distribution auction under such conditions. . Hereinafter, an electronic commerce system for live commerce and a net auction system using a live video streaming service according to one embodiment of the present invention will be described with reference to the drawings.

FIG. 1 is a diagram illustrating an electronic commerce and net auction system according to one embodiment of the present invention, and FIG. 2 is a diagram illustrating a streaming server of the electronic commerce and net auction system according to one embodiment of the present invention. 1 is a diagram illustrating an interface for providing a streaming service in an electronic commerce and online auction system according to an embodiment of the present invention.

As shown in FIG. 1, an e-commerce and net auction system for live commerce using a live video streaming service according to one embodiment of the present invention is a mobile device (110, 130) of a distributor (S) and a participant (P). And a streaming server (200).

A live application that can connect to the Internet and distribute and receive video streaming data is installed in the mobile devices (110 and 130) of the distributor (S) and the participant (P). Here, a condition may be added that the mobile device (110) of the distributor (S) fully supports the P2P streaming protocol (webRTC).

The streaming server (200) has a certified IP, is connected to the live app, registers the basics of the distributor (S) and the participant (P), and authenticates the mobile device (110, 130) to the video. Approve distribution or reception of streaming data and save video streaming data.

The four factors to be checked in the design of the e-commerce and online auction system for live commerce are the resolution at the time of video playback, the video response speed, the load processing capacity, and the maximum number of connected users.

First, in order to keep the image quality of a moving image at a certain level or more, a resolution, a compression ratio, the number of transmission frames per second, and the like can be considered. This is because, even at the same transmission speed, the higher the resolution and the number of frames, the lower the image quality may be. For example, youtube supports 720p (2.5 Mbps) and 1080p (4.5 Mbps to 6.8 Mbps), and in this embodiment, the fragment size (file fragment size), image quality (image quality), and accessibility in the mobile device usage environment (accessibility) and transmission cost (delivery cost) are considered, and an environment in which the resolution of 720p and 1080p can be used seamlessly is assumed.

In order to keep the video response speed at a constant level, the live video streaming service of the present embodiment can use the WebRTC protocol that can minimize the delay time so that the video delay time experienced by the participants is less than 1 second.

A configuration for making the load processing capacity and the maximum number of users sufficient will be described later.

As shown in FIG. 2, the streaming server (200) includes a member authentication module (210), a key generation module (220), a key management module (230), a traffic management module (240), and a database (250).

First, the database (250) includes a key management table (252), and the key management table (252) stores an ID field in which a result of user authentication is recorded and a distribution key field in which a generated distribution key is recorded. , W field that records the sales method, S field that records whether the logged-in mobile device (110, 130) is a distributor (S) or a participant (P), and actually distributed with the provided distribution key The field includes an A field for recording whether the is activated, a traffic field for recording the traffic of the distribution key, and an end field for recording whether the distribution is completed.

Next, the member authentication module (210) determines whether the member is a member based on the ID and password when the user logs in the mobile device (110, 130) of the distributor (S) or the participant (P), If the member is authenticated, the user ID is recorded in the ID field, and the user information can be transmitted to the key generation module (220).

The key generation module (220) applies an encryption algorithm (AES512) based on the user ID and connection information, generates a one-time distribution key (encryption key), and stores this in a distribution key field. be able to. The key management module (230) receives the distribution key stored in the distribution key field, and transmits the URL to the distributor (S) in the form of a string distribution key to the mobile device (110) of the distributor (S). The distributor (S) can confirm that the user is an appropriate user who can use the streaming service by reconnecting to the streaming server (200) using the transmitted string distribution key. That is, it is possible to be the only connecting person who has the distribution key and distributes.

The key management module (230) can continuously monitor the traffic and the number of participants (P) of the active account created with the distribution key, and record this in the traffic field.

In the traffic management module (240), a reference value is already set as an environmental initial condition.The value recorded in the traffic field is compared with the reference value. You can decide whether to handle excess traffic. Here, the traffic reference and the number of connected participants (P) can be simultaneously applied to the reference value.

On the other hand, as shown in FIG. 3, the streaming server (200) performs the authentication step (S210), the distribution key generation step (S220), the key management step (S230), the monitoring step (S232), and the traffic management step (S240). Can provide streaming services in real time.

In the authentication step (S210), in the step of confirming the user ID and the password, the member authentication module (210) determines whether or not the user is a member based on the ID and the password. The presence or absence of user authentication can be recorded in the ID field.

In the distribution key generation step (S220), the key generation module (220) combines the user ID, the IP to which the mobile device (110, 130) is connected, and the OS information of the mobile device (110, 130) for distribution. A key (encryption key) can be generated (AES512). Further, a distribution key can be recorded in a distribution key field in a string type.

In the key management step (S230), the key management module (230) distinguishes between general sales and auctions according to values input to the user's mobile devices (110, 130), and records them in the W field. For example, 1 for general sales and 2 for auctions. In addition, it is possible to distinguish between the distributor (S) and the participant (P) based on the value input from the user's mobile device (110, 130), and record this in the S field. For example, the distributor (S) can be recorded as 1 and the participant (P) can be recorded as 2. Also, the key management module (230) informs the distributor (S) of the distribution key, and this can be omitted for the participant (P). If the distributor (S) reconnects to the streaming server (200) with the transmitted distribution key, physical resources for video live distribution are allocated, live distribution becomes possible, and when distribution is performed, It can be communicated to the key management module (230). In the monitoring stage, when the content is distributed with the distribution key transmitted to the distributor (S), this can be recorded in the A field. For example, when it is distributed, it can be recorded as 1. Also, if a signal indicating that distribution is in progress is input to the A field, the key management module (230) can be monitored. For example, in the traffic field, the traffic volume and the number of connections are monitored and recorded in units of one minute.

In the traffic management step (S240), the reference value entered in the traffic management module (240) is compared with the value entered in the traffic field, and if the value entered in the traffic field exceeds the reference value, the streaming server (S240). At 200), it can be determined whether to handle excess traffic. In this embodiment, there are three cases according to the intervention level of the streaming server (200), and the traffic management module (240) compares the value entered in the traffic field with the reference value, and performs video streaming in one of the three cases. Data can be delivered. Thereby, the load processing capacity and the maximum number of users can be made sufficient.

FIG. 4 is a diagram showing a live distribution environment of a first case of the electronic commerce and net auction system according to one embodiment of the present invention, and FIG. 5 is a diagram showing a second embodiment of the electronic commerce and net auction system according to one embodiment of the present invention. FIG. 6 is a diagram showing a live distribution environment of a second case, and FIG. 6 is a diagram showing a live distribution environment of a third case of the electronic commerce and net auction system according to one embodiment of the present invention.

First, as shown in FIG. 4, in the first case, the traffic entered in the traffic field, or the connection between Peer to Peer (P2P) if the number of connected users is below the reference value, the distributor (S) joins the participants ( Video streaming data can be delivered directly to P). That is, the streaming server (200) does not intervene in the video streaming data distribution. For example, the maximum processing capacity that a direct connection between Peer to Peer can handle with a response delay speed of less than 1 second is 0.1 Gbps, and the maximum number of simultaneous participants is 20.

Next, as shown in FIG. 5, in the second case, when the traffic or the number of connected parties exceeds the reference value, the additional participant (P) is connected from the streaming server (200) by the P2P connection with the streaming server (200). Video streaming data can be received. That is, the server (200) can partially intervene in the streaming video data distribution. For example, the maximum processing capacity that a connection between a streaming server and a participant's P2P can handle with a response delay speed of less than 1 second is 0.1 Gbps, and the maximum number of simultaneous participants is 20.

As shown in FIG. 6, the third case is a case where a value corresponding to the auction is input from the mobile device (110, 130), and the streaming server (200) transmits the video streaming transmitted from the distributor (S). Receives data and distributes it to all participants (P). All participants (P) can connect to the streaming server (200) in a P2P manner and receive video streaming data only from the streaming server (200). That is, the streaming server (200) intervenes 100% in video streaming data distribution. For example, when the streaming server transmits data to all participants, the maximum processing capacity that can be processed with a response delay speed of less than 1 second is 1.0 Gbps, and the maximum number of simultaneous participants is 100.

Table 1 summarizes the three cases mentioned above.

Here, the response delay speed, the maximum processing capacity, and the maximum number of connected users are merely examples, and may vary depending on the server capacity, the response delay speed required by the user, and the like. Hereinafter, several cases in which electronic commerce or online auction using a live video streaming service is established will be described.

The first case is a non-auction general sale where only a personal video distributor (S) distributes and requires a small user network. This is the live distribution of a general sales private hall, which will be described later. A plurality of participants (P) including the distributor (S) log in to the streaming server (200) under the condition that they have already subscribed to the live video distribution service of the streaming server (200), and then a key management stage (S230) A distribution key (encryption key) is distributed depending on whether the user is the distributor (S) or the participant (P), and a distribution group is formed. Thereafter, distribution proceeds in the following order.

The user information of the participant (P) who intends to participate in the live video distribution established by himself is transmitted to the distributor (S) via the streaming server (200). Also, the first participant (P) can already receive information (distribution key, IP) related to the distributor (S) via the streaming server (200) and participate in live distribution of the distributor (S).

The broadcaster (S) checks the maximum number of users trying to participate in the live video distribution established by himself and the induced traffic, prevents the number of participants (P) from exceeding the reference value, and starts the live distribution in the first case You can get started.

If the number of participants (P) exceeds the reference value, the participants (P) that exceed the reference value can receive moving picture streaming data from the streaming server (200) through a P2P connection with the streaming server (200). That is, it is possible to switch to the second case.

The participant (P) uploads the video streaming data to the streaming server (200) after the distribution is completed, and can prepare for re-use. This is because the moving image data is separately stored in the streaming server (200) after the commercial transaction used in live streaming is completed.

The second is non-auction general sales, in which the individual distributor (S) distributes, but for some reason the streaming server (200) should bear the load. A live video of a general sales private hall, which will be described later, corresponds to this. For example, this may be the case when there is a problem in directly distributing the moving image streaming data to the participant (P) due to the network environment failure of the distributor (S). In this case, although the distribution starts in the first case, it is also possible to distribute in the second case at the request of the distributor (S).

The third case is a case of live distribution of an auction or a general sales company building and a host building to be described later. If the value corresponding to the auction is recorded in the W field, or if the value entered in the ID field is the ID of a corporate member or influencer, distribution is possible in the third case regardless of the number of participants (P). That is, the distributor (S) distributes the video streaming data using the streaming server (200), and all the participants (P) receive the video from the streaming server (200) connected to the streaming server (200) in a P2P manner. Streaming data can be received. Since auctions are more sensitive than general sales, streaming can be supported with a more stable P2P connection with the server (200) than with individual P2P connections.

Also, in the case of live auction, if the number of participants (P) exceeds the already set number, considering the importance of auction distribution, the streaming server (200) will respond to changing traffic and load amount instead of a single server (200). It can be provided in the form of a cloud service that provides physical resources (CPU / Memory / BandWidth) in the form of a software instance.

In this way, the intervention of the streaming server (200) in the distribution of video streaming data is fluidly controlled according to the conditions such as the number of participants (P), network environment, sales method, etc., and the participants (P) You can receive a continuous video streaming service regardless of the conditions.

FIG. 7 is a diagram illustrating a common stage setting for e-commerce and Internet auction system broadcasting according to one embodiment of the present invention.

On the other hand, as shown in FIG. 7, when a value corresponding to the auction is input from the mobile device, that is, when a value corresponding to the auction is input to the W field, the distributor (S) uses the pre-delivery auction method, After setting the auction time, final auction price and auction environment, the live distribution can be started.

Here, the auction method may include a public price up auction method, a public price down auction method, and a competitive bidding method.

FIG. 8 is a view showing a setting screen of a public price up auction system and a public price down auction system when an auction is selected in the electronic commerce and net auction system according to one embodiment of the present invention.

In the open price-up auction method, the system starts from the initial price at the start of the auction, and the system gradually raises the auction price at regular intervals and induces the participant (P) to give up and remains without giving up The last one can take ownership of the product.

In the open price down auction method, when the auction starts at a high price first and the system gradually reduces the auction price at a constant auction price, the participant (P) who first expressed the purchase intention takes ownership of the product. It is a method of taking over.

FIG. 9 is a diagram showing a competitive bidding method setting screen when an auction is selected in the electronic commerce and net auction system according to one embodiment of the present invention.

The competitive bidding method is the most common auction method, in which the seller first specifies the starting price and the highest bidder is determined in the order of the bid price of the participant (P) during a certain auction period, or until the applicable auction In this method, the participant (P) who has designated the highest price during the holding period can transfer ownership of the transaction article.

When the distributor (S) selects the competitive bidding method, the number of participants (P), the auction holding period, the number of bids per participant (P), and the live distribution environment may be limited by the auction start price.

For example, if the auction start price is 100,000 yen or less (the value already set), the number of participants (P) is 20 or less, the auction time is 20 minutes or less, and the number of bids per participant (P) is 3 Can be limited to once. Further, when the auction start price is 100,000 yen or less (a value already set), the live distribution environment may be limited to the first case and the second case. In other words, if the auction start price is less than 100,000 yen (the value already set), the number of participants (P) continues to be relatively small, so it is expected that excessive traffic will not occur, and the live distribution environment will be It can be limited to the first case and the second case.

Also, if the auction start price is 100,000 yen or more (the value already set), the number of participants (P) is 100 or less, the live auction time is 30 minutes or less, and the number of bids per individual is limited to 5 times it can. In this case, the live distribution environment can be limited to the third case. If the auction start price is higher than the set value, streaming will be interrupted or delayed due to excessive traffic due to the large number of participants (P). Can be prevented beforehand.

On the other hand, if a value corresponding to general sales is input from the mobile device, that is, if a value corresponding to general sales is input in the W field, the personal information of the distributor (S) or the distributor (S) Based on the input value, the subject of distribution can be classified into influencers such as individuals, companies, power bloggers and entertainers. In addition, by classifying the distributor (S), the distribution resources can be allocated to the individual room, the company room, and the host room in different formats. For example, a lot of distribution resources are allocated to the corporate room and host room where the number of participants (P) is expected to be large, and relatively few distribution resources are allocated to the personal room where the number of participants (P) is expected to be relatively small. Resources can be allocated.

Then, when participating in general sales as a participant (P), the user can select a distribution from the list currently being distributed, check the outline of the distribution, and then participate in the distribution.

In the personal room, the distributor (S) selects the product name, photo, description, product category to be sold, used or new, number of products sold, delivery, and provides the participant (P) with basic delivery-related information. Can be provided.

In the case of a corporate room, the distributor (S) starts distribution after a distribution key is assigned by the key management module (230), and performs live distribution for sale directly to many participants (P) via P2P communication. be able to.

As described above, preferred embodiments according to the present invention have been seen, but in addition to the embodiments already described, the fact that the present invention can be embodied in other specific forms without departing from the spirit and scope of the present invention is described in the art. It is clear to the person of ordinary knowledge. Therefore, the above-described embodiments should be regarded as illustrative rather than restrictive, and accordingly, the present invention is not limited to the above description, but may be modified within the scope of the claims and equivalents thereof. .

S: Distributor
P: Participant
110: Distributor's mobile device
130: Participant's mobile device
200: Streaming server
210: Member Authentication Module
220: Key generation module
230: Key Management Module
240: Traffic Management Module
250: Database

Claims (15)

A mobile device of a distributor or participant who has a live app installed that can connect to the Internet to distribute or receive video streaming data and participate in sales and purchases at the same time;
Has a certified IP, connects to the live app, registers the basic information of the distributor and the participants, approves the distribution or reception of the video streaming data through the authentication of the mobile device, and saves the video streaming data Streaming server,
And the video streaming data can be selected to be directly distributed from the distributor's mobile device to the recipient's mobile device, or distributed to the recipient's mobile device through the streaming server. Electronic commerce and online auction system for live commerce using services. In claim 1, the streaming server comprises:
A member authentication module that determines whether or not the user is a member based on the ID and password input through the mobile device,
A key generation module that transmits user information whose membership has been authenticated by the above member authentication module and generates a key for one-time distribution based on the user ID and user connection information,
A database in which the one-time distribution key is stored,
A key management module for receiving the one-time distribution key stored in the database and transmitting the key as a streaming distribution key;
In the active account where the streaming distribution key is created, when the traffic or the number of connected users exceeds a certain reference value due to an increase in the number of users, the excess traffic is processed by the streaming server from the reference value. Traffic management module to determine whether
E-commerce and online auction system for live commerce using video live streaming services. In claim 1, in the streaming server,
Determining whether the member is a member based on the ID and the password input to the mobile device, and for the member, an authentication step in which a user authentication result is recorded in an ID field of a key management table of a database;
Generating a distribution encryption key by combining ID, IP, and OS information of the mobile device, and generating a distribution key in which a key value is stored in a key field of the database;
According to the value input to the mobile device, whether the purchase is a general purchase or an auction, a distributor or a participant is recorded in the key management table, and thereby a distribution key is assigned or a physical resource (CPU, Memory) for live video distribution is recorded. , BandWidth), and a key management stage that notifies the key management module when the live video is distributed.
If the live video is distributed, the traffic amount recorded in the key management table is monitored and recorded,
A traffic management step of comparing the value recorded in the monitoring step with a reference value and managing the presence or absence of the intervention of the streaming server during live distribution,
An e-commerce and online auction system for live commerce using a live video streaming service that provides streaming services through the Internet. In claim 2 or claim 3, the reference value is:
An e-commerce and online auction system for live commerce using a live video streaming service to which traffic standards and the number of participants are simultaneously applied. In claim 2 or claim 3,
When traffic or the number of connected users is less than the above reference value, live commerce using a live video streaming service where the distributor directly distributes the above video streaming data to the recipient by direct connection between Peer to Peer (P2P) E-commerce and net auction system. In claim 2 or claim 3,
If the traffic or the number of connected users exceeds the above-mentioned reference value, the additional participant may use a live video streaming service that receives the video streaming data from the streaming server through a P2P connection with the streaming server, for an electronic participant for live commerce. Commerce and net auction system. In claim 2 or claim 3,
If the streaming server should bear the distribution load, including the case where the connection maximum that the distributor can handle is exceeded, the streaming server makes the P2P connection with the participant on behalf of the distributor, and sends the video streaming data to the participant. An e-commerce and online auction system for live commerce using a live video streaming service to be distributed. In claim 2 or claim 3,
When a value corresponding to an auction is input from the mobile device, the streaming server receives the video streaming data distributed from a distributor and distributes the video streaming data to all participants. A live commerce e-commerce and net auction system using a live video streaming service, in which all participants are connected to the streaming server in a P2P manner and receive the video streaming data only from the streaming server. In claim 8,
If the number of simultaneous participants is equal to or greater than the set value, the streaming server will use a live video streaming service that provides physical resources in a software-based instant format depending on the changing traffic and load. And net auction system. In claim 2 or claim 3,
When the value corresponding to the auction is input from the above mobile device, the distributor sets the auction method before distribution, selects the auction holding time, inputs the final auction price, and distributes after completing the auction environment setting stage And a live commerce e-commerce and online auction system using a live video streaming service that can distribute live video multiple times during the auction period. In claim 10, the auction method comprises:
At the start of the auction, the system starts from the starting price, the system keeps raising the auction price at regular intervals, and guides the participants to give up, the last person who continues to participate without giving up owns the product An e-commerce and online auction system for live commerce using a live video streaming service including a public price up auction method of transferring rights. In claim 10, the auction method comprises:
Initially, the auction starts at a high auction price, the system continues to lower the auction price by a fixed unit, including the open price down auction method in which the participant who initially indicated the purchase intention will take ownership of the product An e-commerce and online auction system for live commerce using a live video streaming service. In claim 10, the auction method comprises:
The seller sets the starting price first, and until the highest winning bidder is determined in the order of the participant's bid price during the specified auction period, or the participant who specified the highest price at the auction time has ownership of the traded item. An e-commerce and online auction system for live commerce using a live video streaming service including a transferred bidding method. In claim 13,
An e-commerce and online auction system for live commerce using a live video streaming service where the number of participants, the duration of the auction, the number of bids of participants, and the environment for live distribution are limited depending on the auction start price. In claim 14,
If the auction start price is less than the value already set, the direct connection between Peer to Peer (P2P) allows the distributor to directly deliver the above video streaming data to the recipient, increasing the number of participants and increasing traffic or participants When the number exceeds the reference value, the additional participant receives the video streaming data from the streaming server through a P2P connection with the streaming server,
If the auction start price exceeds the already set value, the streaming server receives the video streaming data distributed from the distributor and distributes the video streaming data to all participants using a live video streaming service. Commerce and net auction system.

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