JP2007157004A - Affiliate system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an affiliate system, enabling providing of various services according to the number of points by assigning points to an operator of a Web site according to a contract content, and accurate acquisition of purchase information. <P>SOLUTION: An affiliate management server 11 includes a point distribution means 13, a point monitoring means 14, a commodity purchase data recording means 16 and a reward distribution means 17. Points according to contract contents of Web sites 12 are distributed to the operators of the Web sites 12, network advertisements linked with an EC site 15 are validated according to whether the Web sites 12 hold points or not, and daily rewards are distributed to the operators of the Web sites 12 based on commodity purchase result data via the network advertisements. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to the field of sales and provision of products and the like using the Internet, and an affiliate system in a network advertising transaction in which a shopping site provided on the Internet and an advertiser or publisher of another site are affiliated About.

Along with the rapid penetration of the Internet, a wide variety of businesses that build so-called virtual stores and virtual shopping malls on servers on a network and receive orders from consumers are widely performed. For example, sites such as sales of books, software, air tickets and concert tickets, acceptance of packed tours, and reservations for hotels and inns have been established.
However, it is not possible to get a sufficient number of consumers' attention only by opening a shopping site for receiving and selling orders from consumers. Therefore, advertisements using the Internet, for example, banner advertisements pasted in general web pages (homepages) are widely used. In the case of a banner advertisement, by clicking on the banner advertisement on the Internet browser displaying the web page, the banner advertisement can be led to a page of a shopping site linked to the banner advertisement. Further, on the shopping site side, the website through which the consumer has accessed the shopping site can be acquired. Thus, an affiliate system has been established in which a commission such as a commission corresponding to the sales of the shopping site by a consumer who has passed through the website is paid to the person who established the web page.

For example, the following is disclosed in relation to the technology of the affiliate service through the network advertisement on the Internet.
In patent document 1, when a user accesses an advertiser site by a banner advertisement installed on a partner site using a user terminal, the advertiser ID, partner site ID, and customer ID are stored in the management DB of the management server. An access route tracking system is disclosed in which the partner site ID can be specified by the customer ID and the advertiser ID when the user next accesses the advertiser site directly. .

In Patent Document 2, a product advertisement describing a different identification symbol for each advertising medium is placed on an advertising medium such as a magazine, and on the condition that the identification symbol is received from a customer terminal in a Web server connected to the network. A step of recording sales information in association with the identification symbol or the corresponding advertisement medium when a Web page file necessary for the purchase application is transmitted to the customer terminal and the purchase application is received from the customer terminal, and the recorded sales information A method for measuring an affiliate advertisement effect is included, which includes a step of counting up each identification symbol or corresponding advertisement medium.
JP 2005-165394 A JP 2003-256607 A

  However, in the above-mentioned conventional affiliate system, the purchase information indicating whether or not the user actually bought the product is managed by the advertiser side, and is summed up by the client company and self-reported, and the reliability cannot be guaranteed. There was a problem. On the other hand, it is conceivable to make consumers submit their purchase information. However, it is not possible to force the consumers who do not have the advantage of the affiliate system to make a declaration, and accurate purchasing information is required for implementing the affiliate program. There was a problem that it was difficult to obtain.

  Further, even in an access route tracking system in which a user who has used the website described in Patent Document 1 directly accesses the advertiser site, the affiliated site ID is specified based on the management DB of the management server. There is a problem that the advertiser side has to bear the function of the management server, and that the data management and maintenance becomes complicated and system errors are likely to occur.

  In particular, it is a condition that a product advertisement describing a different identification symbol for each advertising medium described in Patent Document 2 is posted on an advertising medium such as a magazine and the identification symbol is received from a customer terminal in a Web server connected to the network. In the affiliate advertisement effect measuring method in which merchandise transactions are performed, there is a problem in that it imposes a burden on consumers on the transmission of the identification symbol, which hinders sales promotion. In addition, points are given to website operators and consumers according to the contents of the contract, and various services are provided according to the number of points to promote sales and contain customers. When implementing a mileage service or point redemption system in an actual store etc., it is necessary to distribute a point card etc. for identifying consumers and install a card reader etc. to read this in each store, which is a great investment Because it is necessary, it was difficult to take such a sales promotion method.

  The present invention has been made in view of such circumstances, can ensure the reliability of the data of the purchase information, reduce the burden on the management server, facilitate the data management and maintenance, and make the contract contents. Affiliate system that gives points to website operators in response to them and enables various services to be provided according to these points, and enables accurate grasp of purchase information derived from network advertisements. The purpose is to provide.

  In the affiliate system of the present invention, a website operator posts a network advertisement linked to an EC site that sells products on the Internet via an affiliate management server, and the user visits the website via the network advertisement. In the affiliate system that receives rewards from the EC site according to the purchase results of the product, the affiliate management server distributes points according to the contract contents to the website operator, and links to the EC site Point monitoring means for validating the received network advertisement according to the presence / absence of the points held by the website, and the product purchase result data via the network advertisement by the user who visited the website is acquired from each EC site. Store Merchandise purchase data recording means, and reward distribution means for distributing a daily payment to a website operator based on the product purchase data for each website operator held in the merchandise purchase data recording means. It is configured as follows.

  According to the present invention, a point corresponding to the contract content is distributed to a website operator, a network advertisement linked to an EC site is validated according to the presence or absence of the point held by the website, Since the daily payment is distributed to the website operator based on the product purchase record data via the network advertisement, the reliability of the purchase information data by the user of the website can be ensured. Moreover, the data management and maintenance can be facilitated, points can be given to the website operator according to the contract contents, and various services can be provided according to the number of points.

  The affiliate system according to the present embodiment places a network advertisement linked to an EC site where a website operator sells products on the Internet via an affiliate management server, and the network advertisement by a user who visits the website. In the affiliate system that receives a reward from the EC site according to the purchase result of the product via the site, the affiliate management server distributes points according to the contract contents to the website operator, and the EC site Point monitoring means for activating linked network advertisements according to the presence or absence of the points held by the website, and acquiring product purchase result data via network advertisements by users who have visited the website from each EC site Shi Product purchase data recording means for storing, and reward distribution means for distributing daily payment to website operators based on the product purchase data for each website operator held in the product purchase data recording means, It is characterized by having. Thereby, the data reliability of the purchase information by the user of the website can be surely ensured. In addition, since it has point monitoring means, it facilitates data management and maintenance through points set for each affiliated website with the affiliate management server, reducing the burden on the affiliate management server operator. Or various services can be provided according to points.

The affiliate management server is a server provided on the Internet, and is arranged so as to link between an affiliated website on the Internet and an EC site owned by the advertiser.
The affiliate management server is connected to an arithmetic processing unit consisting of a CPU, main memory, etc. in the main body, storage means for storing software for arithmetic processing, an input / output port as an input / output unit for these data, and a network. And a communication control means such as a network card for controlling communication with other computers. Such an affiliate management server includes a point distribution means, a point monitoring means, a product purchase data recording means, and a reward distribution means, and a purchaser who visits a website can access EC via the affiliate management server on the Internet. You can sell products with the site. A network advertisement linked to the EC site can be posted on the website, and a reward can be received from the EC site in accordance with a product purchase result via the network advertisement by a user who has visited the website.

The point distribution means is provided in the affiliate management server, and has a management function for distributing points according to the contract contents to the website operator via the Internet. by this,
In addition to being used to increase access to the affiliate management server, the advertising cost can be freely adjusted by introducing the point concept. In addition, when sales by the affiliate system are increased, points corresponding to the sales amount can be paid. Note that there is an advantage that no advertising costs are incurred unless sales increase.
Furthermore, when the web page on which the network advertisement is posted by the affiliate system is displayed a predetermined number of times, a predetermined point can be paid.

  The point monitoring means has a function of enabling a network advertisement linked to an EC site held by an advertiser according to the presence or absence of points held by the website. This makes it possible to efficiently operate the network advertisement system via points via the affiliate management server.

  The product purchase data recording means has a function of acquiring and storing the product purchase record data via the network advertisement by the user who visited the website from each EC site. Can be secured.

  The reward distribution means distributes the daily payment to the website operator based on the product purchase data for each website operator held in the product purchase data recording means. As a result, a reward can be provided to the affiliated website operator via the Internet in a short period of a day.

Example 1
FIG. 1 is a configuration diagram of an affiliate system according to the first embodiment.
In FIG. 1, 10 is an affiliate system according to the first embodiment, 11 is an affiliate management server for managing information data and the like according to product purchase results by users who visit each website 12 on which network advertisements are displayed, 13 Is a point distribution means for distributing points according to the contract contents for each operator of each website 12, and 14 is a network advertisement linked to an EC site 15 operated by the advertiser. Point monitoring means 16 for validating according to the presence / absence of points, for acquiring and storing product purchase record data via network advertisements from user terminals 18 of users who visit the website 12 from each EC site 15 The product purchase data recording means 17 is held in the product purchase data recording means 16. Based on the product purchase data for each Ebusaito operator to operator of each web site 12, which is a reward distribution means for distributing Nichi払 reward, respectively.

  As shown in the figure, the affiliate system 10 includes product purchase data recording means 16 in which the affiliate management server 11 records product purchase results via network advertisements, and data reliability of purchase information by the user terminal 18 of the website 12. Can be securely secured. Moreover, since it has the point distribution means 13, the point monitoring means 14, and the reward distribution means 17, the affiliate management server 11 is connected to the affiliate management server 11 via the points set for each website 12 affiliated with the affiliate management server 11. In addition to being able to improve access, the data management and reward management for users can be facilitated, and the maintainability is excellent. That is, an advertisement is distributed to a website serving as a place for providing advertisements, and purchase application information is received from the user terminal 18, and the application information is transmitted to a terminal on the EC site side. When purchase is performed, purchase information is received from the EC site side terminal, an affiliate fee and points are calculated based on the purchase information, and point information about the calculated points is transmitted to the website side terminal. By doing so, the points can be managed efficiently.

(Example 2)
Next, an example of a management form of a daily paying affiliate advertisement carried out using such an affiliate system 10 will be described below. In the daily payment affiliate in the affiliate system 10, the remittance fee is free as many times as possible because it is possible to transfer money from 1 yen or more on the same day at any time. Information that can identify an individual is not required at all, and security is set in advance so that personal information relating to contract contents does not flow out from the affiliate management server 11 to the outside or inside. In addition, any website that is under the management of the affiliate management server 11 and that does not violate the rules can access the affiliate management server 11.
Further, if the advertiser of the EC site 15 has set automatic sales approval, immediate sales can be confirmed. Furthermore, the reliability can also be improved by disclosing the past approval rate for each advertiser. In addition, if the advertiser of the EC site 15 has permission, the content restriction can be invalidated.
Affiliate management server 11 can provide additional functions such as a one-click affiliate website creation function, mobile version affiliate, broken link checker, and other services such as free tax accountant consultation, free lawyer consultation, and free HP production consultation. May be provided.

Furthermore, the affiliate system 10 has no restrictions on the number of advertisements or sites that can be distributed with one member's ID, and there is no need for additional charges. You can cancel at any time.
Thus, by introducing the point concept via the point distribution means 13 and the point monitoring means 14, the operator for each website 12 can freely adjust the advertising cost and operate the system flexibly.
There are few restrictions, so anyone can become an advertiser, such as an individual, self-employed, professional (lawyer, tax accountant, etc.), weekend entrepreneur, freelancer, and even an affiliate member. Can be delivered.

The affiliate management server 11 is excellent in operability and operability of these management functions, and it is easy to set a rate for each advertising product. For example, the following functions can be set.
・ Abundant CSV output and e-mail magazine transmission function ・ Affiliate member ranking in 10 levels and individual settings ・ Upper limit of affiliated affiliate members and accepting recruitment ・ Stopped setting ・ Advertiser's own tag by advertising material Settings such as collective approval, refusal, and cancellation of operation confirmation / affiliation / sales confirmation

An affiliate is a mechanism in which an advertiser who sells a product recruits a member (affiliate member) who cooperates in sales, and has an advertisement of his shop posted on a site operated by the affiliate member. It differs greatly from other advertisements in that when a product is sold via an affiliate member's site, a reward of several percent of sales is paid to the affiliate member. The affiliate system 10 is characterized in that the affiliate management server 11 can be managed and operated, and payment of the reward can be performed on behalf of the operator of the website 12.
In this case, if there is no sales, no advertising costs are required, so that risk-free advertising distribution is possible.

The following types of network advertisement types in the affiliate system 10 are provided.
(1) Click-type affiliate ads:
It is an advertising method in which XX points are paid when an advertisement is clicked on. Used for site access.
(Example 1: When 5 points are clicked) When the advertisement material is clicked once, 5 yen is paid to the affiliate member. All points that are not spent will be refunded.
(2) Page view billing affiliate ads:
This is an advertising method in which XX points are paid when a page on which an advertisement is posted is displayed XX times. Suitable for cases where there are many page views and the exposure level of advertisement is important.
(Example 2: When 100 points are displayed for 100 times) When the advertisement material is displayed 100 times, 100 yen is paid to the affiliate member.
(3) Success fee fixed type affiliate:
It is an advertising method unique to affiliates that provides a certain amount of XX points when requesting materials, making inquiries, registering a member, or increasing sales.
(Example 3: 30 points) 30 yen is paid to affiliate members regardless of the amount of sales. It is necessary to insert a tag on the sales completion page.
(4) Success-revenue conversion type affiliate:
This is an advertising method in which, when sales increase, points for XX% of the sales amount are paid.
(Example 4: 30%) When sales are 10,000 yen, 3000 yen is paid to affiliate members. In this case, it is necessary to insert a tag on the sales completion page.
If there is no sales, no advertising costs are required, so zero-risk advertising distribution is possible. In addition, while the points are held, the advertisement is distributed, and when it reaches zero, it is stopped, the points that have not been digested are fully refunded, and can be canceled at any time on a daily basis.
In addition to being able to freely adjust advertising costs by introducing the point concept in this way, registered affiliate members as daily paid affiliates can also become advertisers with daily paid affiliates and reliably increase the number of visits to the site. be able to.

The flow until such a user obtains a reward is as follows.
(1) Register with the affiliate management server 11 as an affiliate member. Click “Register” for the desired advertisement from the “Partner Advertising Settings” menu and enter the required information.
(2) An EC site advertiser will contact you to "approval publication" (may be refused)
(3) Confirm the “link” of the approved advertisement, and insert the code beginning with “<ahref =” ”directly into the HP or blog entered in (1).
(4) When an advertisement is clicked or sales increase, the points of the website increase. The point that you currently have is “Request for payment of remuneration” and you can request it anytime from 1 yen or more, and you can remit money on the same day with completely no remittance fee.

A tag can be inserted into the page of the website 12 as necessary. A tag is a very simple program of about one line. This tag includes programs such as, for example, identifying which affiliate member came from, how much the product was purchased (or who was the person who requested the material or registered as a member) It will be set up on the page for finalizing sales (or requesting materials, registering members)
For example, when an advertisement material is registered in the affiliate management server 11, the advertisement material is inserted into the website 12 at the beginning of the HTML page (e.g., directly under the <body> tag).

  As described above, the affiliate system of the present invention enables the network advertisement linked to the EC site according to the presence or absence of points held by the website, and the website is based on the product purchase record data via the network advertisement. The gist is to distribute the daily payment to the operator of the system, and what belongs to this is the scope of the right of the present invention. For example, in the present embodiment, this can ensure the reliability of the purchase information data by the user of the website. Moreover, the data management and maintenance can be facilitated, points can be given to the website operator according to the contract contents, and various services can be provided according to the number of points.

1 is a configuration diagram of an affiliate system of Example 1. FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Affiliate system of Example 1 11 Affiliate management server 12 Website 13 Point distribution means 14 Point monitoring means 15 EC site 16 Merchandise purchase data recording means 17 Reward distribution means 18 User terminal

Claims (1)

A website operator posts a network advertisement linked to an EC site that sells products on the Internet via an affiliate management server, and according to the product purchase record via the network advertisement by a user visiting the website In an affiliate system that receives rewards from the EC site,
The affiliate management server distributes points according to the contents of the contract to the website operator, and the presence / absence of the points held by the website in the network advertisement linked to the EC site The point monitoring means to be activated, the product purchase data recording means for acquiring and storing the product purchase record data via the network advertisement by the user visiting the website from each EC site, and the product purchase data recording means An affiliate system comprising: reward distribution means for distributing a daily payment to a website operator based on the product purchase data for each website operator.

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