CN117891374A

CN117891374A - Screen interaction method and device and computer equipment

Info

Publication number: CN117891374A
Application number: CN202211222541.XA
Authority: CN
Inventors: 杨文婷; 俞焕; 林海媚; 苏奕隆; 李娟�; 曾迎盈; 蒋玮; 白雪
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2022-10-08
Filing date: 2022-10-08
Publication date: 2024-04-16

Abstract

The present application relates to a screen interaction method, apparatus, computer device, storage medium and computer program product. The method comprises the following steps: responding to the target entering the screen interaction area, and displaying at least two incompletely displayed propaganda pictures on the screen; capturing the position of a target in a screen interaction area; and completely displaying the propaganda picture of the screen area corresponding to the position of the target. According to the method, on one hand, the display of the propaganda content attracts the attention of a user through increasing the interaction process with the user, so that the propaganda effect can be improved, on the other hand, after the propaganda picture is completely displayed from incomplete display of the propaganda picture to entering the screen interaction subarea, the propaganda picture of the corresponding screen subarea is completely displayed, the goal is completed through the change of the walking position, the interaction with the screen display content is realized, the playing mode of the picture is enriched, and the participation feeling and the interestingness of propaganda are increased.

Description

Screen interaction method and device and computer equipment

Technical Field

The present invention relates to the field of image processing technology, and in particular, to a screen interaction method, apparatus, computer device, storage medium, and computer program product.

Background

In the business scene of propaganda, through setting up the screen in public place, broadcast propaganda content, can obtain better propaganda effect. For example, screens may be provided at an elevator cab, subway, bus station, or the like. And in the propaganda of some professional fields, the propaganda content can be played in places inherent to the professional fields, such as professional meeting places, professional competition places and the like, so as to propaganda the culture of the professional fields.

Traditional modes of using screens to advertise are single, and usually, the screens are used to play videos in a circulating way. The propaganda mode enables the user to passively receive propaganda contents, and an ideal propaganda effect is difficult to achieve.

Disclosure of Invention

In view of the foregoing, it is desirable to provide a screen interaction method, apparatus, computer device, computer-readable storage medium, and computer program product that can improve the advertising effect.

In a first aspect, the present application provides a screen interaction method. The method comprises the following steps:

responding to the target entering the screen interaction area, and displaying at least two incompletely displayed propaganda pictures on the screen;

capturing the position of the target in the screen interaction area;

and completely displaying the propaganda picture of the screen area corresponding to the position of the target.

In one embodiment, the displaying at least two incompletely exhibited propaganda pictures on the screen in response to the target entering the screen interaction area includes: responding to the target entering the screen interaction area, and switching the screen from an initial state to display at least two incompletely displayed propaganda pictures; the initial state comprises a screen-off state or a propaganda content playing state.

In one embodiment, the screen is switched from an initial state to display at least two incompletely exhibited promotional pictures in response to the target entering the screen interaction area, including:

and responding to the target entering the screen interaction area, switching the screen from an initial state to display transition characters, and then switching the transition characters to at least two incompletely displayed propaganda pictures.

In one embodiment, after the step of displaying at least two incompletely shown promotional screens on the screen, the method further comprises: and responding to the preset limb action executed by the target, and displaying preset interaction information corresponding to the preset limb action on the screen.

In one embodiment, after the step of displaying the advertisement frame of the screen area corresponding to the location of the target completely, the method further includes:

And responding to the preset limb action executed by the target, and displaying preset interaction information corresponding to the preset limb action in a screen area corresponding to the position of the target.

In one embodiment, the method further comprises:

and responding to the target leaving the screen interaction area, and switching the screen to the initial state.

In one embodiment, the incompletely exhibited promotional screen comprises a promotional screen silhouette image, the promotional screen silhouette image being obtained by shading the promotional screen;

the step of completely displaying the propaganda picture of the screen area corresponding to the position of the target comprises the following steps:

and erasing the shadow of the propaganda picture corresponding to the screen area at the position of the target, and completely displaying the propaganda picture.

In one embodiment, the incompletely exhibited promotional screen comprises a promotional screen partial image; the propaganda picture local image is obtained by shielding the propaganda picture;

the step of completely displaying the propaganda picture of the screen area corresponding to the position of the target comprises the following steps: and canceling shielding of the propaganda picture corresponding to the screen area at the position of the target, and completely displaying the propaganda picture.

In a second aspect, the present application further provides a screen interaction device. The device comprises:

the wake-up module is used for responding to the target entering the screen interaction area and displaying at least two incompletely displayed propaganda pictures on the screen;

the position capturing module is used for capturing the position of the target in the screen interaction area;

and the image processing module is used for completely displaying the propaganda picture of the screen area corresponding to the position of the target. .

In a third aspect, the present application also provides a computer device. The computer device comprises a memory storing a computer program and a processor which when executing the computer program performs the steps of:

capturing the position of the target in the screen interaction area;

In a fourth aspect, the present application also provides a computer-readable storage medium. The computer readable storage medium having stored thereon a computer program which when executed by a processor performs the steps of:

capturing the position of the target in the screen interaction area;

In a fifth aspect, the present application also provides a computer program product. The computer program product comprises a computer program which, when executed by a processor, implements the steps of:

capturing the position of the target in the screen interaction area;

According to the screen interaction method, the device, the computer equipment, the storage medium and the computer program product, when targets enter the screen interaction area, at least two incompletely displayed propaganda pictures are displayed on the screen, and then the pictures of the screen area corresponding to the positions of the targets are completely displayed by capturing the positions of the targets in the screen interaction area.

Drawings

FIG. 1 is a schematic diagram of an application scenario of a screen interaction method in an embodiment;

FIG. 2 is a flow chart of a screen interaction method according to an embodiment;

FIG. 3 is a schematic diagram of a promotional screen that is not fully displayed in one embodiment;

FIG. 4 is a schematic diagram of a fully displayed advertisement screen corresponding to a location of a display target in one embodiment;

FIG. 5 is a schematic diagram of a promotional screen switch of a screen in one embodiment;

FIG. 6 is a schematic diagram of a promotional screen switch of a screen in another embodiment;

FIG. 7 is a flowchart of a screen interaction method according to another embodiment;

FIG. 8 is a diagram illustrating a process of displaying a promotional screen of a screen area corresponding to a position of a target in one embodiment;

FIG. 9 is a schematic illustration of a promotional screen not fully displayed in yet another embodiment;

FIG. 10 is a flowchart of a screen interaction method according to still another embodiment;

FIG. 11 is a schematic diagram of an interactive editing setup interface in one embodiment;

FIG. 12 is a schematic diagram of somatosensory detection in one embodiment;

FIG. 13 is a diagram illustrating a screen interaction scene change in one embodiment;

FIG. 14 is a schematic diagram of a screen interaction device according to an embodiment;

Fig. 15 is an internal structural view of a computer device in one embodiment.

Detailed Description

In order to make the objects, technical solutions and advantages of the present application more apparent, the present application will be further described in detail with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the present application.

The screen interaction method provided by the embodiment of the application can be applied to an application scene shown in fig. 1. As shown in fig. 1, the application scenario includes a screen terminal 101, and a capturing device 102 is disposed at a place where the screen terminal is placed, where a capturing range of the capturing device 102 is a screen interaction area 103. Wherein the capture device 102 is connected to the screen terminal 101. The capturing device 102 may be a motion sensing device or a camera. When the screen terminal detects a target entering event of the screen interaction area through the capturing device, at least two incompletely displayed propaganda pictures are displayed on the screen in response to the target entering the screen interaction area, the position of the target in the screen interaction area is captured, and the propaganda pictures of the screen area corresponding to the position of the target are completely displayed.

The screen terminal can be an LED screen, can be arranged in indoor and outdoor public places, in a venue in the professional field and the like and is used for carrying out cultural propaganda.

In one embodiment, as shown in fig. 2, a screen interaction method is provided, and the method is applied to the screen terminal shown in fig. 1 for illustration, and includes the following steps:

at step 202, at least two incompletely displayed promotional pictures are displayed on the screen in response to the target entering the interactive region of the screen.

The screen interaction area is the detection radiation range of the capturing device. And when the capturing device detects that the radiation range of the capturing device, namely the interaction area of the screen, is targeted, displaying at least two incompletely displayed propaganda pictures on the screen. When no target in the interaction area of the screen is detected, the screen is in an initial state. When a target entry event of the screen interaction area is detected, the screen is switched from an initial state to display at least two incompletely displayed propaganda pictures on the screen.

The capturing device 102 may be a somatosensory device, and detects whether a target enters the screen interaction area by capturing a motion of the target in the screen interaction area. Specifically, after the somatosensory device is activated, body data of the target is generated for each detected movement of the target. The body data of the target is of an array type, and represents the joint data of the target in the current picture, specifically the coordinate position of the joint of the target. So that it can be determined whether or not a target enters the screen interaction area through the amount of body data of the target. If the number of body data of the object is zero, the screen interaction area does not detect the object. If the number of the body data of the target is not zero, displaying at least two incompletely displayed propaganda pictures on the screen.

The capturing device 102 may also be a camera, and the movement of the target in the interaction area of the screen is determined by performing image recognition through the camera. Specifically, target detection is performed on an image shot by a camera, and if the target is detected in the image, the entry of the target in the interaction area of the screen is determined. The target detection can be realized by using a target detection model trained by a neural network model. If the target detection model can be trained by adopting a convolutional neural network, the image shot by the camera is input into the target detection model, and the detection result of whether the target exists in the image is output.

The propaganda pictures can be propaganda posters which are manufactured for achieving the propaganda purpose in scenes such as brands, activities, movie dramas, games and the like. Taking brands as an example, the promotional screen may be a poster of a brand speaker. Taking activities as an example, the promotional screen may be a poster of an active presenter, participant, or the like. Taking a movie play as an example, the promotional screen may be a movie that affects the main creation of the play. Taking a game as an example, the promotional screen may be a poster of a contestant. Taking electronic competition culture propaganda as an example, the propaganda picture can be a poster of an electronic competition player, a role in an electronic competition game and the like.

Incomplete display refers to that some shielding strategies are adopted, so that a propaganda picture is shielded and incompletely displayed, mystery colors are added to the propaganda picture, and the interest of a target in the propaganda picture is caused. The occlusion policy may be to occlude a portion of the frame such that the frame only reveals a portion and not a complete portion, e.g., only reveals a portion of the facial organs of a person in the frame, other frame content occlusions. Such as only the eyes, mouth, or nose of a person in the display. The shielding strategy can also be to shadow the picture to form a silhouette, so that the picture only displays the outline but not completely. Taking fig. 3 as an example, at least two silhouette propaganda pictures are displayed on the screen in response to the target entering the screen interaction region.

Wherein the screen may be divided into at least two areas, each screen area displaying a different promotional screen thereon.

In step 204, the location of the target in the interaction area of the screen is captured.

The screen is divided into at least two sub-areas according to the number of propaganda pictures to be displayed, and correspondingly, the screen interaction area is divided into sub-areas with the same number as the screen areas according to the number of the screen sub-areas, and each screen interaction sub-area corresponds to one screen sub-area.

The division of the screen interaction area is specifically performed according to the number of the subareas, for example, if the number of the subareas is five, the screen interaction area is divided into five screen interaction subareas according to the coordinate range of the screen interaction area.

The capturing device 102 captures the coordinate position of the target in the screen interaction area, compares the coordinate position of the target with the coordinate range of each screen interaction sub-area, and determines the screen interaction sub-area where the current target is located.

And 206, completely displaying the propaganda picture of the screen area corresponding to the position of the target.

Specifically, according to the corresponding relation between the screen interaction sub-area and the screen sub-area, the propaganda picture of the screen area corresponding to the position of the target is completely displayed. For example, if the target is in the screen interaction sub-region corresponding to the screen sub-region 1, the propaganda picture of the screen sub-region 1 is completely displayed. It can be understood that when the target walks to another screen interaction sub-area, the propaganda picture of the corresponding screen area is also completely displayed, so that the propaganda picture of the corresponding screen area can be completely displayed in sequence through the change of the target position.

The way of complete display corresponds to the way of incomplete display, and the propaganda picture is completely displayed by eliminating the shielding which leads to incomplete display. For example, if the incompletely displayed occlusion policy is to occlude a part of the picture so that the picture is only partially but incompletely displayed, the advertisement picture is completely displayed by canceling the occlusion of other parts. For another example, if the masking policy for the incomplete display is to shadow the picture to form a silhouette, the advertisement picture is completely displayed by eliminating the shadow. Taking a propaganda picture as a person poster as an example, the propaganda picture of a screen area corresponding to the position of the target is completely displayed, and the overall view of the propaganda poster corresponding to the screen area is displayed according to the coordinates of the current player, wherein the overall view of the propaganda poster can not only comprise the appearance of the person, but also comprise the introduction of the person and the like. Taking fig. 3 as an example, at least two silhouette propaganda pictures are displayed on the screen in response to the target entering the screen interaction region. Capturing the position of the target in the screen interaction area, wherein the target is in the sub-area of the screen interaction area corresponding to the first screen sub-area, and fully displaying the propaganda picture of the first screen sub-area as shown in fig. 4.

According to the screen interaction method, when the target enters the screen interaction area, at least two incompletely displayed propaganda pictures are displayed on the screen, and then the position of the target in the screen interaction area is captured, so that the picture of the screen area corresponding to the position of the target is completely displayed.

In another embodiment, in response to a target entering an interactive region of a screen, displaying at least two incompletely shown promotional pictures on the screen, comprising: responding to the target entering the screen interaction area, and switching the screen from an initial state to display at least two incompletely displayed propaganda pictures; the initial state includes a screen-off state or a promotional content playing state.

Specifically, if the initial state is the screen-off state, the screen is in the screen-off state when no target exists in the screen interaction area. When the screen interaction area detects a target, the screen is awakened, and the screen is switched from a screen-off state to display at least two incompletely displayed propaganda pictures. According to the method, the user is surprised from experience by utilizing the front-back difference from the screen-extinguishing to the display of the incomplete display picture, and the incomplete display picture further attracts the target to perform the next interactive exploration, so that the user participation and the propaganda effect are improved.

Specifically, if the initial state is a promotional content playing state, when no target exists in the screen interaction area, the screen is in the promotional content playing state. That is, the screen is in a normally bright state, and when the screen is initialized, i.e. the screen interaction area does not have a target to enter, a propaganda video of an application scene such as a brand advertisement, an activity propaganda, a competition propaganda and the like is played on the screen. When the target entering of the screen interaction area is detected, the propaganda content played on the screen is switched into at least two incompletely displayed propaganda pictures.

As shown in fig. 5, when no object is entered in the interaction area of the screen, a preset advertisement video may be played on the screen in a circulating manner. And when detecting that a target enters the screen interaction area, switching video playing into at least two incompletely displayed propaganda pictures. When the target is not detected, common propaganda display is carried out, common propaganda content is played, when the target is detected to enter the screen interaction area, switching of the playing content is carried out, the target is enabled to feel the difference brought by interaction through the change of the playing content, the target is surprised from experience, and the incompletely displayed picture further attracts the target to carry out next interactive exploration, so that user participation feeling and propaganda effect are improved.

Wherein if the video playing is directly switched to the incompletely displayed propaganda picture, the comparison is abrupt, and the understanding threshold is realized. In order to avoid abrupt switching, the screen is switched from an initial state to display transition characters and then from the transition characters to at least two incompletely displayed promotional pictures in response to the target entering the screen interaction area.

Specifically, as shown in fig. 6, the transition text has a prompting property, when a targeted screen interaction area is detected, the transition text is switched from the playing state of the propaganda content to display the transition text, and the transition text can brief the propaganda content, such as a propaganda theme, and then is switched from the transition text to at least two incompletely displayed propaganda pictures.

The form of the transition text is not limited, and may be a pure text prompt, a propaganda poster including text, or the like. In order to ensure the prompting effect of the transition text, the stay time of the transition text can be set, for example, after the transition text is displayed for 2 seconds, the transition text is switched to at least two incompletely displayed propaganda pictures.

When the target is not detected, the embodiment provides a basis for users to understand the subsequent screen interaction by prompting transition characters before the scene transition of the screen display content.

In another embodiment, in order to increase interactivity, after the target enters the screen interaction area and at least two incompletely displayed propaganda pictures are displayed on the screen, preset interactive information corresponding to the preset limb actions is displayed on the screen in response to the preset limb actions executed by the target.

The preset limb actions are specifically preset limb actions capable of interacting with the screen. In order to expand the diversity and interestingness of the interaction modes, a plurality of preset limb actions can be set, and corresponding interaction information is set for each preset limb action. That is, there is a mapping relationship between the preset limb actions and the interaction information, and when it is detected that the target performs any one of the preset limb actions, the preset interaction information corresponding to the preset limb actions is displayed on the screen area.

The specific way of detecting the preset limb motion may be to use somatosensory detection to identify the positions of the joints of the target limb, so as to determine whether the preset limb motion is performed. The specific mode of detecting the preset limb action can also be that an image recognition method is adopted, and whether the target executes the preset limb action or not is judged by utilizing the image recognition mode.

When capturing that the target executes the preset limb action in the interaction area of the screen, displaying interaction information corresponding to the preset limb action on the screen. The preset limb motion may be a gesture motion or a gesture motion. Gesture actions such as lifting hands, lifting feet, applause, bowing, etc. The gesture action may be a raise thumb, a than OK gesture, a than yart gesture, or the like.

The interaction information is feedback of preset limb actions, and can be music playing, two-dimensional code displaying and the like. For example, when it is detected that the target performs the preset limb action 1 in the screen interaction area, music 1 may be played, when the target performs the preset limb action 2 in the screen interaction area, music 2 may be played, and when the target performs the preset limb action 3 in the screen interaction area, a two-dimensional code may be displayed. The target can scan the two-dimensional code to acquire more propaganda information.

In this embodiment, by providing a way of interaction between the limb and the screen, interactivity is increased, and interactive information is displayed, so that the amount of propaganda information is increased.

In the above embodiment, after at least two incompletely displayed propaganda pictures are displayed on the screen, if the target is detected to execute the preset limb action, the preset interaction information corresponding to the displayed preset limb action is specific to the whole propaganda content, and may be propaganda interfaces, game introductions, culture introductions and the like.

After the propaganda picture of the screen area corresponding to the position of the target is completely displayed, when capturing that the target executes the preset limb action, the preset interaction information corresponding to the preset limb action displayed in the screen area corresponding to the position of the target is the propaganda picture of the screen area corresponding to the position of the target.

The preset limb actions are specifically preset limb actions capable of interacting with the screen. In order to expand the diversity and interestingness of the interaction modes, a plurality of preset limb actions can be set, and corresponding interaction information is set for each target limb action. That is, there is a mapping relationship between the preset limb actions and the interaction information, and when it is detected that the target performs any one of the preset limb actions, the preset interaction information corresponding to the preset limb actions is displayed on the screen area.

When capturing that the target executes the preset limb action in the screen interaction area, displaying preset interaction information corresponding to the preset limb action in the screen area corresponding to the position of the target. In this embodiment, the preset interactive information is related to the content displayed in the specific screen area. If the screen area shows a character poster, the preset interaction information can be a brief introduction, a competition experience and the like of the character, the preset interaction information can also be a two-dimensional code related to the character, and a user can use the user terminal to view related information of the character by scanning the two-dimensional code.

In another embodiment, as shown in fig. 7, a screen interaction method includes the following steps:

Step 702, in response to the target entering the screen interaction area, switching the screen from an initial state to display at least two incompletely displayed promotional pictures; the initial state includes a screen-off state or a promotional content playing state.

Specifically, if the initial state is the screen-off state, the screen is in the screen-off state when no target exists in the screen interaction area. When the screen interaction area detects a target, the screen is awakened, and the screen is switched from a screen-off state to display at least two incompletely displayed propaganda pictures.

Step 704, capturing the position of the target in the interaction area of the screen.

And step 706, fully displaying the propaganda picture of the screen area corresponding to the position of the target.

In step 708, the screen is switched to an initial state in response to the target leaving the screen interaction area.

Specifically, when the target of the screen interaction area is detected to leave, the screen is switched to an initial state, namely a screen-off state or a propaganda content playing state.

In this embodiment, the display and closing of the propaganda picture all respond to the interaction of the screen to the person, and the interest of the cultural propaganda is increased through the interaction mode.

In another embodiment, the incompletely exhibited promotional screen comprises a promotional screen silhouette image, the promotional screen silhouette image being obtained by shading the promotional screen. Completely displaying a propaganda picture of a screen area corresponding to the position of a target, wherein the propaganda picture comprises: and (5) erasing shadows of the propaganda pictures of the corresponding screen areas at the positions of the targets, and completely displaying the propaganda pictures.

Specifically, the silhouette image is formed by shading the propaganda picture, the silhouette image refers to a contour image of a target propaganda object, and the silhouette image can be an image with a contour image of a human head, a human body or an object, so that the silhouette image can see the contour of the propaganda picture, and the propaganda picture is not completely displayed. Taking the figure propaganda as an example, the silhouette image may be a figure silhouette, and at least two propaganda pictures of the figure silhouette are displayed on the screen in response to the target entering the interaction region of the screen. For example, in an application scenario of electronic contest culture propaganda, when a target is detected to enter a screen interaction area, firstly, propaganda pictures of character silhouette images of at least two electronic contest related characters are displayed on a screen, the position of the target in the screen interaction area is captured, and the propaganda pictures of the electronic contest related characters in the screen interaction area corresponding to the position of the target are completely displayed. When the target moves, the propaganda pictures of the electric competitive related characters in each screen area on the screen are sequentially and completely displayed. Wherein, the electric competitive related characters can be electric competitive hands and electric competitive middle characters.

Taking the object promotion as an example, the silhouette image can be an object silhouette, and a propaganda picture of at least two object silhouettes is displayed on a screen in response to the target entering the interaction area of the screen. For example, in an application scene of object propaganda, when detecting that a target enters a screen interaction area, firstly displaying propaganda pictures of character silhouette images of at least two objects on a screen, capturing the position of the target in the screen interaction area, and completely displaying the propaganda pictures of the objects in the screen interaction area corresponding to the position of the target. When the target moves, the propaganda pictures of the objects in each screen area on the screen are sequentially and completely displayed. The application scene of the article propaganda can be application scenes such as article auction propaganda, article sales propaganda and article exhibition propaganda.

Taking fig. 3 as an example, at least two silhouette propaganda pictures are displayed on the screen in response to the target entering the screen interaction region. Capturing the position of the target in the screen interaction area, erasing the shadow of the propaganda picture corresponding to the screen area at the position of the target, and completely displaying the propaganda picture, as shown in fig. 4.

The method of erasing the shadow of the propaganda picture corresponding to the screen area where the target is located may be as shown in fig. 8, where the shadow canvas is created as the existing content, the propaganda picture is inserted as the new content based on the existing content, the picture content is reserved on the area which does not overlap with the existing content, and other parts are set to be transparent, so that the picture content is displayed.

In this embodiment, the propaganda picture is incompletely displayed in a silhouette displaying outline mode, mystery colors of the propaganda picture are increased, attention of pedestrians is drawn, and further propaganda effect is improved.

In another embodiment, the incompletely exhibited promotional screen comprises a promotional screen partial image; the local image of the propaganda picture is obtained by shielding the propaganda picture; completely displaying a propaganda picture of a screen area corresponding to the position of a target, wherein the propaganda picture comprises: and the shielding of the propaganda picture corresponding to the screen area at the position of the target is canceled, and the propaganda picture is completely displayed.

Specifically, the occlusion policy may be to occlude a part of the picture, so that the picture only shows a part but not a complete showing, for example, only shows a part of facial organs of a person in the picture, and other picture contents are occluded. Such as only the eyes, mouth, or nose of a person in the display. As shown in fig. 9, the promotional screen is fully displayed by eliminating the occlusion of other parts.

Above-mentioned two kinds of incomplete propaganda picture show's mode has increased the mystery sense of propaganda picture, and then demonstrates the propaganda picture completely through the interdynamic, satisfies user's curiosity, has increased the interest of propaganda.

Taking the culture propaganda applied to electronic games (English: esports, which can be written as electronic sports, e-sports or Esports) as an example, the electronic games are called electronic games for short, which refer to sports events for competition by using electronic games. With the increasing impact of games on economy and society, electronic competition formally becomes one of athletic competitions. Electronic competition is an activity in which an electronic game competition reaches the competition level. Electronic equipment (computers, game hosts, street computers and mobile phones) is used as sports equipment to perform the game, and the intelligent and reaction countermeasure between people is emphasized in operation.

The electronic contest culture propaganda can adopt a mode of playing electronic contest propaganda videos by an LED screen, but the mode is a single pure video playing mode, is monotonous and has no participation feeling, and is not attractive to users. The electronic contest culture propaganda can also use the content related to the projection electronic contest, and the method has high cost and can only be used for closed scenes with very dark light. The projection of the ultra-large picture requires a plurality of projectors, and the ultra-high definition projector has high purchasing cost, and the selling price of the professional projector for engineering is hundreds of thousands. The projection can only be seen in a scene with dark light. The electronic contest culture propaganda can also form an electronic contest culture corridor through the light and the lamp plate. This approach is limited in content volume and is disadvantageous for content updates. The forms of the lamplight and the lamp plate are limited by the design scheme, and the content cannot be too full to influence the beauty. And the content cannot be updated frequently, and the content cannot be updated after finishing.

The electronic contest culture propaganda is carried out by adopting a screen interaction mode, as shown in fig. 10, and comprises the following steps:

in step 1002, the screen is in an initial state, specifically, may be in a status of playing a promotional screen.

The initial state of the screen can be a propaganda picture playing state, and the screen can acquire propaganda videos from the electronic contest material library and play the propaganda videos.

Step 1004, detecting a target entry event of the screen interaction area, and specifically determining whether a target passes through the screen interaction area.

The capture device 102 may be a motion sensing device, such as a Kinect device, developed by microsoft, applied to the peripheral devices of Xbox 360 and Xbox One hosts. It lets the player not need to hold or step on the controller, but rather use voice instructions or gestures to manipulate the Xbox 360 and Xbox One's system interface. The device can also capture the actions of the whole player up and down, and play the game by using the body, thereby bringing the player with a game and entertainment experience without a controller. The Kinect sensor is a device shaped like a web camera. The Kinect has three lenses, the middle lens is an RGB color camera, and the left and right lenses are 3D structure light depth sensors composed of an infrared emitter and an infrared CMOS camera respectively. Kinect also matches the focus tracking technology, and the base motor can rotate along with the movement of the focusing object. The Kinect is also internally provided with an array microphone, and a plurality of groups of microphones are used for simultaneously receiving sound and eliminating noise after comparison. As shown in fig. 12, by capturing body data of a target of the screen interaction area, whether the target enters the screen interaction area is detected. Specifically, after the somatosensory device is activated, body data of the target is generated for each detected movement of the target. The body data of the target is of an array type, and represents the joint data of the target in the current picture, specifically the coordinate position of the joint of the target. So that it can be determined whether or not a target enters the screen interaction area through the amount of body data of the target. If the number of body data of the object is zero, the screen interaction area does not detect the object. If the number of the body data of the target is not zero, displaying at least two incompletely displayed propaganda pictures on the screen.

For example, the body frame (body frame) of the data returned by the Kinect contains body data (bodies data), the body data is of an array type, the body data represents joint data of a human body in a current picture, and the joint data comprises coordinate positions (color x, color y) of joints of the human body. Whether a human body exists in the picture or not can be judged according to the number of the joint data. If the number of joints is 0, no target is detected in the screen interaction area. Coordinates PELVIS (color x, color y) of the origin joint pelis can be obtained from the body data.

In this embodiment, somatosensory recognition is added in the mode of screen interaction, and whether a target passes through the screen interaction area is judged in the mode of somatosensory recognition, so that the screen is awakened to display transition characters and propaganda pictures, the interaction form of screen interaction is increased, and immersive experience is given to a user. Meanwhile, the cost required by adopting the existing somatosensory recognition equipment such as Kinect is low.

In step 1006, the screen is switched from the initial state to display the transition text.

If the initial state is switched directly to the incompletely shown promotional screen, the comparison may be abrupt with an understanding threshold. To avoid abrupt switching, the screen is first switched from an initial state to display transitional text in response to the target entering the screen interaction area.

When the preset display duration of the transition text is reached, step 1008 is executed.

Step 1008, switching from transition text to at least two incompletely displayed promotional pictures.

The transition characters have prompter, when the target screen interaction area is detected, the initial state such as the playing state of the propaganda content is switched to display the transition characters, the transition characters can brief propaganda content such as propaganda subjects, and then the transition characters are switched to at least two incompletely displayed propaganda pictures.

In one embodiment, the promotional screen for each screen region may be pre-set via an editing interface. An editing interface for one embodiment is shown in fig. 11 and includes a screen interaction region setting section 101 and an information display section 102. As shown in fig. 11, the content displayed above the information display area 102 is the position of the target in the interaction area, and the content displayed in the screen interaction area setting area 101 includes information of a propaganda picture, specifically, a character poster related to an electronic contest, such as an electronic contest player, including a photograph, a name, a character, and a brief introduction of the electronic contest player. The team members of the country are used during the sub-congregation period, the team members of the match are used during the large-scale competition period, or the team members of the cooperation club of each business scene (hotel, internet bar, peak, cafe) of the electronic contest are used as materials according to the time node of the current electronic contest.

The electronic competition vermicelli is attracted to participate in the interaction through the addition of the player, and further more users can know and experience the electronic competition digital interaction through vermicelli transmission, so that the aim of propaganda of electronic competition culture is fulfilled.

In step 1010, the location of the target in the interaction area of the screen is captured.

Taking somatosensory detection as an example, coordinate pelvis (color x, color y) of origin joint is taken from somatosensory data. Since the picture captured by the somatosensory device is in mirror image relationship with the real world, when the person in the real world is at the leftmost side and the person in the picture is at the rightmost side, the x coordinate of the origin joint is subtracted from the width of the picture shot by the somatosensory device to calculate the current coordinate of the person on the x axis, namely posX=kinect width-color.

Step 1012, the electronic athletic publicity picture of the screen area corresponding to the position of the target is completely displayed.

Specifically, a screen area corresponding to the position of the target is calculated. The corresponding position coordinates of the human body in the LED screen can be calculated firstly, and the position coordinates are required to be calculated according to the ratio of the width kinect width of the screen inter-branching area to the width window width of the LED screen.

screenX＝windowWidth/kinectWidth*posX

The elements of a specific position can be modified through the coordinates of the human body corresponding to the LED screen. The change in the position of the target is captured by calculating coordinates screenX1 and screenX2 of the start time and end time over a period of time.

And after the screen area corresponding to the position of the target is determined, completely displaying the electronic athletic advertisement picture of the screen area corresponding to the position of the target.

The incompletely displayed propaganda picture comprises propaganda picture silhouette images, wherein the propaganda picture silhouette images are obtained by shading on the propaganda picture; and completely displaying the propaganda picture by erasing the shadow of the propaganda picture of the corresponding screen area at the position of the target.

Wherein, the incompletely displayed propaganda picture comprises a propaganda picture local image; the local image of the propaganda picture is obtained by shielding the propaganda picture; the propaganda picture is completely displayed by canceling shielding of the propaganda picture corresponding to the screen area at the position where the target is located.

In response to the target leaving the screen interaction area, the screen switches to an initial state, step 1014.

After step 1012, preset interaction information corresponding to the preset limb action may be displayed in the screen area in response to the preset limb action performed by the target.

The preset interactive information can be a description of the person, such as a description of the poster person displayed in a text form. Specifically, after the player wakes up the silhouette of the electronic contest player, the player can further perform gesture interaction with the screen, after the device captures that the player executes the target gesture, the hero commonly used by the electronic contest player, the corresponding outgoing legend and the two-dimensional code are displayed on the LED screen, the player can skip to a small program by scanning the two-dimensional code through the WeChat, watch the wonderful video clip of the electronic contest player in the small program, or synchronize the outgoing legend of the electronic contest player through the code scanning.

An effect diagram corresponding to the method is shown in fig. 13, and for a propaganda screen, when no user passes through, a propaganda film is played, and when the user approaches to the screen interaction area, at least two incompletely displayed propaganda pictures are displayed on the screen. And when the user walks, the propaganda picture of the screen area corresponding to the position of the target is completely displayed, and when the user leaves, the propaganda film is played.

According to the screen interaction method, the somatosensory recognition is added, the interaction mode is enriched through the mode of waking up screen content by walking, and an immersive experience is increased. The method has lower cost, and the cost of the LED screen with the same size and the same effect is lower than that of projection. The method is not limited to indoor, and can be used in places with dark indoor light, and also can be used in outdoor scenes. The propaganda picture content of the method is convenient to update and iterate. The digital content presentation can flexibly update the electronic contest content, and the electronic contest content, the electronic contest team and the electronic contest game can be presented on the screen. The method can also support remote updating of content without going to field construction.

It should be understood that, although the steps in the flowcharts related to the embodiments described above are sequentially shown as indicated by arrows, these steps are not necessarily sequentially performed in the order indicated by the arrows. The steps are not strictly limited to the order of execution unless explicitly recited herein, and the steps may be executed in other orders. Moreover, at least some of the steps in the flowcharts described in the above embodiments may include a plurality of steps or a plurality of stages, which are not necessarily performed at the same time, but may be performed at different times, and the order of the steps or stages is not necessarily performed sequentially, but may be performed alternately or alternately with at least some of the other steps or stages.

Based on the same inventive concept, the embodiment of the application also provides a screen interaction device for realizing the above-mentioned screen interaction method. The implementation of the solution provided by the device is similar to the implementation described in the above method, so the specific limitation of one or more embodiments of the screen interaction device provided below may be referred to the limitation of the screen interaction method hereinabove, and will not be repeated here.

In one embodiment, as shown in fig. 14, there is provided a screen interaction device, including:

a wake-up module 1002, configured to display at least two incompletely displayed advertisement frames on a screen in response to a target entering an interaction area of the screen;

a position capturing module 1004, configured to capture a position of the target in the screen interaction area;

and the image processing module 1006 is configured to completely display the advertisement frame of the screen area corresponding to the position of the target.

According to the screen interaction device, when the targets enter the screen interaction area, at least two incompletely displayed propaganda pictures are displayed on the screen, the positions of the targets in the screen interaction area are captured, so that pictures in the screen area corresponding to the positions of the targets are completely displayed.

In another embodiment, the wake-up module is configured to switch the screen from an initial state to display at least two incompletely displayed promotional pictures in response to a target entering a screen interaction area; the initial state comprises a screen-off state or a propaganda content playing state.

In another embodiment, the wake-up module is configured to switch the screen from an initial state to display transition text and then switch the transition text to at least two incompletely displayed promotional pictures in response to the target entering the screen interaction area.

In another embodiment, the system further comprises an interaction module, configured to respond to a preset limb action executed by the target, and display preset interaction information corresponding to the preset limb action on the screen.

In another embodiment, the system further comprises an interaction module, wherein the interaction module is used for responding to the preset limb action executed by the target, and displaying preset interaction information corresponding to the preset limb action in a screen area corresponding to the position of the target.

In another embodiment, the method further comprises a restoration module, wherein the restoration module is used for responding to that the target leaves the screen interaction area, and the screen is switched to the initial state.

In another embodiment, the incompletely exhibited promotional screen comprises a promotional screen silhouette image obtained by shading the promotional screen; and the image processing module is used for erasing the shadow of the propaganda picture corresponding to the screen area at the position of the target and completely displaying the propaganda picture.

In another embodiment, the incompletely exhibited promotional screen comprises a promotional screen partial image; the propaganda picture local image is obtained by shielding the propaganda picture; and the image processing module is used for canceling shielding of the propaganda picture corresponding to the screen area at the position of the target and completely displaying the propaganda picture.

The modules in the screen interaction device can be implemented in whole or in part by software, hardware and a combination thereof. The above modules may be embedded in hardware or may be independent of a processor in the computer device, or may be stored in software in a memory in the computer device, so that the processor may call and execute operations corresponding to the above modules.

In one embodiment, a computer device is provided, which may be a screen terminal, and an internal structure diagram thereof may be as shown in fig. 15. The computer device includes a processor, a memory, an input/output interface, a communication interface, a display unit, and an input means. The processor, the memory and the input/output interface are connected through a system bus, and the communication interface, the display unit and the input device are connected to the system bus through the input/output interface. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage media. The input/output interface of the computer device is used to exchange information between the processor and the external device. The communication interface of the computer device is used for carrying out wired or wireless communication with an external terminal, and the wireless mode can be realized through WIFI, a mobile cellular network, NFC (near field communication) or other technologies. The computer program is executed by a processor to implement a screen interaction method. The display unit of the computer device is used for forming a visual picture, and can be a display screen, a projection device or a virtual reality imaging device, wherein the display screen can be a liquid crystal display screen or an electronic ink display screen, and the input device of the computer device can be a touch layer covered on the display screen.

It will be appreciated by those skilled in the art that the structure shown in fig. 15 is merely a block diagram of a portion of the structure associated with the present application and is not limiting of the computer device to which the present application is applied, and that a particular computer device may include more or fewer components than shown, or may combine certain components, or have a different arrangement of components.

In one embodiment, a computer device is provided comprising a memory and a processor, the memory having stored therein a computer program, the processor when executing the computer program performing the steps of:

capturing the position of the target in the screen interaction area;

In one embodiment, the processor when executing the computer program further implements:

In one embodiment, a computer readable storage medium is provided having a computer program stored thereon, which when executed by a processor, performs the steps of:

capturing the position of the target in the screen interaction area;

In one embodiment, a computer program product is provided comprising a computer program which, when executed by a processor, performs the steps of:

capturing the position of the target in the screen interaction area;

Those skilled in the art will appreciate that implementing all or part of the above described methods may be accomplished by way of a computer program stored on a non-transitory computer readable storage medium, which when executed, may comprise the steps of the embodiments of the methods described above. Any reference to memory, database, or other medium used in the various embodiments provided herein may include at least one of non-volatile and volatile memory. The nonvolatile Memory may include Read-Only Memory (ROM), magnetic tape, floppy disk, flash Memory, optical Memory, high density embedded nonvolatile Memory, resistive random access Memory (ReRAM), magnetic random access Memory (Magnetoresistive Random Access Memory, MRAM), ferroelectric Memory (Ferroelectric Random Access Memory, FRAM), phase change Memory (Phase Change Memory, PCM), graphene Memory, and the like. Volatile memory can include random access memory (Random Access Memory, RAM) or external cache memory, and the like. By way of illustration, and not limitation, RAM can be in the form of a variety of forms, such as static random access memory (Static Random Access Memory, SRAM) or dynamic random access memory (Dynamic Random Access Memory, DRAM), and the like. The databases referred to in the various embodiments provided herein may include at least one of relational databases and non-relational databases. The non-relational database may include, but is not limited to, a blockchain-based distributed database, and the like. The processors referred to in the embodiments provided herein may be general purpose processors, central processing units, graphics processors, digital signal processors, programmable logic units, quantum computing-based data processing logic units, etc., without being limited thereto.

The technical features of the above embodiments may be arbitrarily combined, and all possible combinations of the technical features in the above embodiments are not described for brevity of description, however, as long as there is no contradiction between the combinations of the technical features, they should be considered as the scope of the description.

The above examples only represent a few embodiments of the present application, which are described in more detail and are not to be construed as limiting the scope of the present application. It should be noted that it would be apparent to those skilled in the art that various modifications and improvements could be made without departing from the spirit of the present application, which would be within the scope of the present application. Accordingly, the scope of protection of the present application shall be subject to the appended claims.

Claims

1. A method of screen interaction, the method comprising:

capturing the position of the target in the screen interaction area;

2. The method of claim 1, wherein displaying at least two incompletely shown promotional pictures on the screen in response to the target entering the screen interaction zone comprises:

Responding to the target entering the screen interaction area, and switching the screen from an initial state to display at least two incompletely displayed propaganda pictures; the initial state comprises a screen-off state or a propaganda content playing state.

3. The method of claim 2, wherein the screen switching from an initial state to display at least two incompletely exhibited promotional pictures in response to the target entering the screen interaction zone comprises:

4. The method of claim 1, wherein after the step of displaying at least two incompletely shown promotional pictures on the screen, the method further comprises:

and responding to the preset limb action executed by the target, and displaying preset interaction information corresponding to the preset limb action on the screen.

5. The method of claim 1, wherein after the step of fully displaying the promotional screen of the screen area corresponding to the location of the target, the method further comprises:

6. The method according to claim 2, wherein the method further comprises:

7. The method of claim 1, wherein the incompletely exhibited promotional screen comprises a promotional screen silhouette image, the promotional screen silhouette image being obtained by shading the promotional screen;

8. The method of claim 1, wherein the incompletely exhibited promotional screen comprises a promotional screen partial image; the propaganda picture local image is obtained by shielding the propaganda picture;

9. A screen interaction device, the device comprising:

and the image processing module is used for completely displaying the propaganda picture of the screen area corresponding to the position of the target.

10. A computer device comprising a memory and a processor, the memory storing a computer program, characterized in that the processor implements the steps of the method of any one of claims 1 to 8 when the computer program is executed.