CN101289900A

CN101289900A - Wine selling method

Info

Publication number: CN101289900A
Application number: CNA2007100489395A
Authority: CN
Inventors: 常武强; 车炫宏
Original assignee: Individual
Current assignee: Individual
Priority date: 2007-04-18
Filing date: 2007-04-18
Publication date: 2008-10-22

Abstract

The invention relates to a method for selling wines which is characterized in that a business site is provided with a self-service area, an isolated green area, a commercial service area and a tea ceremony rest area; a hall is provided with a wine culture wall and a television screen, drinking facilities and private rooms; the self-service area can provide general consumer goods, local brands and middle and low grade goods; the commercial service area is provided with fine wine at home and abroad, imported wines and high-grade beers. The method represents recreation of the business site, standardization of business practice, humanization of on-site services, popularization of the price, abundance of commodities, harmony and civilization of wine culture atmosphere, linkage of business shops, unification of logo design and internationalization of drinking modes. The method provides a wine culture space for tasting the wine culture atmosphere.

Description

Wine selling method

Technical field

The present invention relates to Wine selling method, relate in particular to the application process of drinks management style and brand product consumption.

Background technology

At present the wine marketing method has following several: one. the bar, mainly drinking, and there is not the wine of purchase person, and the present bar operator overwhelming majority of China takes and the strap-on management mode of dancing hall, mainly manages high-grade beer, grape wine.Two. dining room, catering trade are the industries that China market is grown comparative maturity, and the dining room becomes the place that most customers drink.Three. the main management Sales Channel is the market, comprise retail store, supermarket, convenience store etc., the problem that exists is that channel is narrow, dealer's cost of marketing constantly increases and is in passively fully, depends on the natural consumption mode of customer's random behavior to a great extent, and the popularization of drinks new product is difficult to find an effective distribution platform, in intense market competition, enterprise can only constantly strengthen propaganda strength, increases selling cost, influences the sale of product.

Summary of the invention

The object of the present invention is to provide a kind ofly can promote Wine selling method, can savour the spirits culture space of spirits culture atmosphere again.

The present invention realizes that by such technical scheme Wine selling method is effectively integrating on the basis of market resource, is core to propagate spirits culture, take into account leisure, sell, propaganda, consumption is the management place of one, the management place is provided with Self-Service district, private room, commercial area, isolate green district, the tea ceremony rest area, spirits culture wall and TV screen show district, hall.Management style embodies manages the place leisureization, manages standardization, on-the-spot service hommization, and price is popular, abundantization of commodity, spirits culture atmosphere sharpening is managed the shop Chain-orientation, and iconic identification is unitized, and the mode of drinking internationalizes.

The invention has the beneficial effects as follows that 1. traveller ensures.By making domestic and international peerless spirits culture place, form a significant specific region, with perfect butt joint of China's spirits culture inside information in 5000, attract numerous love wine family; 2. effective marketing mode.The operation means and the advantage link of all conglomeraties used for reference and received to marketing model; 3. stable business income ensures point.4. long-lasting.

Description of drawings

Accompanying drawing is the management place schematic diagram.

Wherein: 1. import and export, 2. spirits culture wall, 3. Self-Service district, 4, isolate green district, 5. Commercial Area, 6. glass divider wall, 7. tea ceremony rest area, 8. hall, 9. spirits culture wall and TV screen, 10.The facility of drinking, 11. rest rooms, 12. private rooms.

The specific embodiment

Below in conjunction with drawings and Examples the present invention is described in further detail.

Wine selling method of the present invention comprises that managing the place imports and exports 1, and spirits culture wall 2 is characterized in that being provided with Self-Service district 3, is provided with ordinary consumption articles for use, local articles for use and low and middle-grade articles for use.Commercial Area 5, in domestic and international famous brand of wine, foreign wine and high-grade beer are arranged.Tea ceremony rest area 7, in be provided with the amusement and recreation facility.The inboard metope in management place is provided with spirits culture wall 2, and TV screen 9, is provided with in the hall 8 and isolates green area 4 and glass divider wall 6, is provided with drink facility 10 and the private room 12. that satisfy different customers in the hall 8

Management style is mainly reflected in following aspect

(1) manages the place leisureization.Managing the place leisureization, is to take into full account the actual demand of modern city people to the leisure environment, creates a leisure place between leisure tea ceremony and self-service food and drink, realizes the purpose of pleasure mood.

(2) management style standardization.The operation of reference fast food, the buffet operation, western restaurant manages, and certain form of Chinese restaurant operation is taked the management mode open relatively, that part limits, the part sale combines, is carried out field control.Open relatively most wine product, drink, food, fruit are carried out self-service open operation; Part restriction: high-end wine product (famous brand of wine, foreign wine), drink (coffee etc.), food (famous and precious), fruit (import, famous and precious) are carried out and put on short allowance; Part is sold: valuable wine product, fruit, food, drink and extension product (cigarette, packed snacks, the product of sobering up, health product etc.) are sold in the retail mode that is lower than the market price or is equal to the market price, the tea product of being supplied, drink, snack, fruit are all taked the unified image standard, the sanitary standard supply.

(3) on-the-spot service hommization.Because manage the particularity of classification and self-service industry situation form, human nature service is exactly when fully satisfying guest's demand, avoid to greatest extent the customer drunk, make trouble, the food waste, carry out the service of tracking mode emotional affection.

(4) price is popular.Because the difference of regional food price, will there be certain difference in the price of self-service consumption.But the level with the popular consumption in locality is that parameter is fixed a price.

(5) abundantization of commodity.With self-service class is example, drinks, drink class, foodstuff, fruits and additional classes five big classes.Drinks can be divided into Liquor, grape drinks, fruit wine class, beer class, the diffusing drinks of characteristic; Drink can be divided into self-control drink, carbonic acid class drink, fruits and vegetables class drink, mineral water, teas; Foodstuff can be divided into local snack, dessert, snack, the little tea product of self-control; Mainly based on the different seasonal melons and fruits in locality, fruits put on short allowance famous and precious fruit.Can buy high-grade famous brand of wine, foreign wine, local characteristic wine and other local extension products outside the Self-Service district 3 Commercial Area 5 customers, sell in the retail mode that is lower than market price or is equal to the market price.

(6) spirits culture atmosphere sharpening.The management place decorated style keeps the perfect adaptation of Chinese classical culture and modern cultural, and the on-the-spot high-resolution large-screen color TV 9 of installing is convenient to the customer and is watched sport category, grave news, excellent cameo shot and advertisement for alcoholic drinks propaganda film.

(7) manage the shop Chain-orientation.This project can set up branches in most at home areas, in view of regional alcohol drinking patterns, eating habit, consumption habit difference can be done local the adjustment.

(8) iconic identification is unitized.Shop door head, literal, color, shop interior trim style, ornament materials all adopt unified standard.

(9) mode of drinking internationalizes.The one, the internationalization of the mode of drinking is advocated civilization and is drunk, the new ideas that health is drunk; The 2nd, management style.

Embodiment

Put local old product, new product in the Self-Service district in the management place,, can put Sichuan product, Qinghai product, these products low grade products all placed in the middle with the classification pendulum in an area.Ordinary consumer all can afford to consume, and puts domestic and international famous brand of wine, foreign wine and high-grade beer in the Commercial Area, drinks and buys for high salary class, experiences the spirits culture breath while the customer can sample wine in the hall by spirits culture wall and TV screen.

Claims

1. a Wine selling method comprises that managing the place imports and exports (1), spirits culture wall (2), it is characterized in that being provided with: Self-Service district (3), isolate green district (4), Commercial Area (5), glass divider wall (6), tea ceremony rest area (7), hall (8), spirits culture wall and TV screen (9), the facility (10) of drinking, rest room (11), private room (12)

A manages the place and imports and exports (1), spirits culture wall (2), Self-Service district (3), isolate green district (4), Commercial Area (5), glass divider wall (6), tea ceremony rest area (7), hall (8), spirits culture wall and TV screen (9), the facility of drinking (10), rest room (11), private room (12) are all in a kind of body building;

B, the Self-Service district is provided with the ordinary consumption articles for use in (3), regional brand and low and middle-grade articles for use;

C, the Commercial Area is provided with domestic and international famous brand of wine in (5), foreign wine and high-grade beer;

D, the tea ceremony rest area is provided with the amusement and recreation facility in (7);

E, described Wine selling method body characteristics is: embody and manage place leisureization, management style standardization; On-the-spot service hommization; Price is popular; Abundantization of commodity; Spirits culture atmosphere sharpening; Manage the shop Chain-orientation; Iconic identification is unitized; The mode of drinking internationalizes, the spirits culture space of body odour spirits culture atmosphere.