CN104113780A - Advertisement processing method and apparatus - Google Patents
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Abstract
The embodiment of the invention discloses an advertisement processing method and apparatus. When being applied to a terminal, the method comprises the following steps that: according to advertisement video feature information, whether a to-be-played or playing video is an advertisement video is determined; and if so, the advertisement video is filtered. According to the embodiment, whether the to-be-played or playing video is an advertisement video at the terminal is determined; and the determined advertisement video is filtered. Therefore, the watching experience of the user is ensured; the use time wasting can be avoided; and the efficiency of video program watching by the user can be improved.
Description
Technical Field
The present disclosure relates to internet video technologies, and in particular, to an advertisement processing method and apparatus.
Background
With the development of internet technology, people increasingly choose to use terminal devices such as a Personal Computer (PC), a mobile phone, a tablet computer, and a smart television to watch video programs on the internet. For profitability, internet video program providers often insert advertisements before the video program starts or during the video program. The inserted advertisements not only affect the watching experience of the user, but also waste the time of the user and reduce the efficiency of the user in watching the video programs.
Disclosure of Invention
To overcome the problems in the related art, the present disclosure provides an advertisement processing method and apparatus to solve adverse effects caused by advertisements inserted when playing internet videos.
According to a first aspect of the embodiments of the present disclosure, there is provided an advertisement processing method for a terminal device, the method including:
judging whether the video to be played or being played is an advertisement video or not according to the advertisement video characteristic information;
and if the advertisement video is the advertisement video, filtering the advertisement video.
Alternatively to this, the first and second parts may,
the advertisement video feature information comprises an advertisement URL list;
the judging whether the video to be played or being played is the advertisement video according to the advertisement video characteristic information comprises the following steps:
for a video to be played, judging whether the URL of the video appears in the advertisement URL list or not;
if the video appears in the advertisement URL list, determining that the video is an advertisement video.
Alternatively to this, the first and second parts may,
the advertisement video characteristic information comprises an advertisement keyword library;
the judging whether the video to be played or being played is the advertisement video according to the advertisement video characteristic information comprises the following steps:
for a video being played, collecting sound in the video;
extracting characters in the sound;
judging whether the characters contain advertisement vocabularies or not according to the advertisement keyword lexicon;
and if the advertisement vocabulary is contained, determining that the video is the advertisement video.
Optionally, the method further includes:
and acquiring or updating the advertisement video characteristic information from a server.
Alternatively to this, the first and second parts may,
the advertisement video feature information comprises an advertisement audio feature library;
the judging whether the video to be played or being played is the advertisement video according to the advertisement video characteristic information comprises the following steps:
for a video being played, collecting the sound of the video;
acquiring audio features of the sound;
sending the audio features to a server so that the server can judge whether the video being played is an advertisement video according to the advertisement audio feature library;
and receiving a judgment result fed back by the server.
Optionally, the filtering the advertisement video includes:
skipping the advertisement video; or,
playing the advertisement video in the background; or,
replacing the advertisement video.
Optionally, the replacing the advertisement video includes:
and selecting a URL from the standby URL list to replace the URL of the advertisement video.
Optionally, the method further includes:
and reporting the URL of the advertisement video to a server.
According to a second aspect of the embodiments of the present disclosure, there is provided an advertisement processing method for a server, the method including:
using a crawler program to obtain advertisement videos on a network;
generating or updating advertisement video characteristic information according to the obtained advertisement video;
and according to the advertisement video characteristic information, the assistant terminal filters the advertisement video to be played or being played.
Optionally, the advertisement video feature information includes an advertisement URL list or an advertisement keyword library;
the generating or updating advertisement video characteristic information according to the obtained advertisement video comprises the following steps:
adding the URL of the advertisement video into the advertisement URL list; or,
and adding the keywords in the advertisement video into the advertisement keyword library.
Optionally, the assisting the terminal to filter the advertisement video to be played or being played according to the advertisement video feature information includes:
and sending the advertisement URL list or the advertisement keyword library to the terminal so that the terminal can acquire or update the advertisement URL list or the advertisement keyword library locally stored by the terminal.
Optionally, the advertisement video feature information includes an advertisement audio feature library;
the generating or updating advertisement video characteristic information according to the obtained advertisement video comprises the following steps:
acquiring audio features of the advertisement video;
adding the audio features to the advertisement audio feature library.
Optionally, the assisting the terminal to filter the advertisement video to be played or being played according to the advertisement video feature information includes:
matching audio features sent by a terminal in the advertisement audio feature library;
and feeding back the matching result to the terminal.
According to a third aspect of the embodiments of the present disclosure, there is provided an advertisement processing apparatus for a terminal device, the apparatus including:
the advertisement judging unit is used for judging whether the video to be played or being played is the advertisement video or not according to the advertisement video characteristic information;
and the advertisement filtering unit is used for filtering the advertisement video when the video to be played or being played is the advertisement video.
Alternatively to this, the first and second parts may,
the advertisement video feature information comprises an advertisement URL list;
the advertisement judging unit is specifically used for judging whether the URL of the video appears in the advertisement URL list or not for the video to be played; when the video appears in the advertisement URL list, the video is determined to be an advertisement video.
Alternatively to this, the first and second parts may,
the advertisement video characteristic information comprises an advertisement keyword library;
the advertisement judging unit is specifically used for collecting the sound in the video which is being played; extracting characters in the sound; judging whether the characters contain advertisement vocabularies or not according to the advertisement keyword lexicon; and when the advertisement vocabulary is contained, determining that the video is the advertisement video.
Optionally, the apparatus further comprises:
and the characteristic information acquisition unit is used for acquiring or updating the advertisement video characteristic information from the server.
Alternatively to this, the first and second parts may,
the advertisement video feature information comprises an advertisement audio feature library;
the advertisement judging unit is specifically used for collecting the sound of a video which is being played; acquiring audio features of the sound; sending the audio features to a server so that the server can judge whether the video being played is an advertisement video according to the advertisement audio feature library; and receiving a judgment result fed back by the server.
Optionally, the advertisement filtering unit is specifically configured to skip the advertisement video, or play the advertisement video in the background, or replace the advertisement video.
Optionally, when the advertisement filtering unit is used to replace the advertisement video, the advertisement filtering unit is specifically configured to:
and selecting a URL from the standby URL list to replace the URL of the advertisement video.
Optionally, the apparatus further comprises:
and the advertisement reporting unit is used for reporting the URL of the advertisement video to a server.
According to a fourth aspect of the embodiments of the present disclosure, there is provided an advertisement processing apparatus for a server, the apparatus including:
the advertisement crawling unit is used for acquiring advertisement videos on a network by using a crawler program;
the characteristic information generating unit is used for generating or updating the characteristic information of the advertisement video according to the acquired advertisement video;
and the filtering assisting unit is used for assisting the terminal to filter the advertisement video to be played or being played according to the advertisement video characteristic information.
Optionally, the advertisement video feature information includes an advertisement URL list or an advertisement keyword library;
the feature information generating unit is specifically configured to add the URL of the advertisement video to the advertisement URL list, or add the keyword in the advertisement video to the advertisement keyword library.
Optionally, the filtering assisting unit is specifically configured to:
and sending the advertisement URL list or the advertisement keyword library to the terminal so that the terminal can acquire or update the advertisement URL list or the advertisement keyword library locally stored by the terminal.
Optionally, the advertisement video feature information includes an advertisement audio feature library;
the characteristic information generating unit is specifically used for acquiring the audio characteristics of the advertisement video; adding the audio features to the advertisement audio feature library.
Optionally, the filtering assisting unit is specifically configured to: matching audio features sent by a terminal in the advertisement audio feature library; and feeding back the matching result to the terminal.
According to a fifth aspect of the embodiments of the present disclosure, there is provided an advertisement processing apparatus including:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to:
judging whether the obtained video is an advertisement video or not according to the advertisement video characteristic information;
and if the advertisement video is the advertisement video, filtering the advertisement video.
The technical scheme provided by the embodiment of the disclosure can have the following beneficial effects:
the embodiment of the disclosure judges whether the video to be played or being played on the terminal is the advertisement video, and filters the judged advertisement video, thereby ensuring the watching experience of the user, avoiding the waste of the time of the user, and improving the efficiency of the user in watching the video program.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the invention and together with the description, serve to explain the principles of the invention.
FIG. 1 is a flow diagram illustrating a method of advertisement processing in accordance with an exemplary embodiment;
FIG. 2 is a flow diagram illustrating a method of advertisement processing in accordance with an exemplary embodiment;
FIG. 3 is a flow diagram illustrating a method of advertisement processing in accordance with an exemplary embodiment;
FIG. 4 is a flow diagram illustrating a method of advertisement processing in accordance with an exemplary embodiment;
FIG. 5 is a flow diagram illustrating a method of advertisement processing in accordance with an exemplary embodiment;
FIG. 6 is a block diagram illustrating an advertisement processing device in accordance with an exemplary embodiment;
FIG. 7 is a block diagram illustrating an advertisement processing device in accordance with an exemplary embodiment;
FIG. 8 is a block diagram illustrating an advertisement processing device in accordance with an exemplary embodiment;
FIG. 9 is a block diagram illustrating an advertisement processing device in accordance with an exemplary embodiment;
FIG. 10 is a block diagram illustrating an apparatus for advertisement processing in accordance with an exemplary embodiment;
FIG. 11 is a block diagram illustrating an apparatus for advertisement processing in accordance with an example embodiment.
Detailed Description
Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present invention. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the invention, as detailed in the appended claims.
FIG. 1 is a flow diagram illustrating a method of advertisement processing according to an example embodiment. The method can be used for terminal equipment such as a PC, a mobile phone, a tablet personal computer, an intelligent television and the like. Referring to fig. 1, the method may include the steps of:
in step S101, it is determined whether the video to be played or being played is an advertisement video according to the advertisement video feature information.
And for the video to be played or being played on the terminal equipment, the video to be played or being played can be judged one by one according to the advertisement video characteristic information so as to find out the advertisement video in the video. In the embodiment, it is not limited to how to determine the advertisement video feature information in the specific implementation, for example, the determination may be performed according to a URL (Universal Resource Locator) of the video, or may be performed according to a sound in the video, and so on, and these manners may be used herein without departing from the spirit and the scope of the present invention.
In step S102, if the advertisement video is an advertisement video, the advertisement video is filtered.
In this embodiment, if it is determined that the video to be played or being played is an advertisement video, the advertisement video may be filtered, for example, the advertisement video may be skipped or the advertisement video may be played in the background, so as to eliminate the adverse effect of the advertisement video.
If the video to be played or being played is judged not to be the advertisement video, the video to be played or being played is normally played, wherein the normally playing may include: the playing to be played is played in the original sequence or the playing is continued.
FIG. 2 is a flow diagram illustrating a method of advertisement processing in accordance with an exemplary embodiment. In this embodiment or some other embodiments of the present disclosure, the advertisement video feature information may include an advertisement URL list, as shown in fig. 2, the determining whether the video to be played or being played is an advertisement video according to the advertisement video feature information may include:
in step S101a1, it is determined whether the URL of a video to be played appears in the advertisement URL list. If the URL of the video appears in the advertisement URL list, performing step S101a 2; if the URL of the video is not in the advertisement URL list, step S101a3 is performed.
When a terminal device opens a web page and prepares to play a video program on the web page, one or more video URLs are usually obtained on the basis of the web page, and the terminal device can further access the videos in the web page by means of the URLs, so that the video playing is realized.
In this embodiment, an advertisement URL list may be set on the terminal, where URLs of advertisement videos are all stored in the advertisement URL list, and which videos to be played on the terminal belong to the advertisement videos may be screened out by using the advertisement URL list.
In step S101a2, the video is determined to be an advertisement video. In other words, if the URL of the video to be played is included in the advertisement URL list, it may be determined that the video to be played is an advertisement video.
In step S101a3, the video to be played is played normally.
FIG. 3 is a flow diagram illustrating a method of advertisement processing in accordance with an exemplary embodiment. In this embodiment or some other embodiments of the present disclosure, the advertisement video feature information may include an advertisement keyword library, as shown in fig. 3, the determining whether the video to be played or being played is an advertisement video according to the advertisement video feature information may include:
in step S101b1, for a video being played, sound in the video is captured.
In step S101b2, the characters in the sound are extracted.
In step S101b3, it is determined whether the character includes an advertisement word or not based on the word stock of advertisement keywords. If the advertisement vocabulary is contained, the step S101b4 is performed, and if the advertisement vocabulary is not contained, the step S101b5 is performed.
In step S101b4, the video is determined to be an advertisement video.
In step S101b5, the video being played is played normally.
For the advertisement inserted in the current program or program of each internet video website, the advertisement audio frequency has higher identification degree. For example, KFC fast food advertisements are often flooded with a large number of promotional words. The voice in the video can be converted into words through a voice recognition technology, and then whether the words contain advertisement words or not is judged by using the advertisement keyword word bank, so that whether the video is an advertisement video or not can be determined.
By way of example, a portion of the content of the word stock of advertisement keywords can be found in table 1:
TABLE 1
| Numbering | Advertisement vocabulary |
| 1001 | KFC |
| 1002 | Buy one and send one |
| 1003 | Overtaking set meal |
| 1004 | Fast-overtaking |
| 1005 | Now only need to |
| 1006 | Kendyl |
| 1007 | Beauty and instant mask |
| 1008 | Has the opportunity to |
| 1009 | Master kang |
The advertisement keyword word stock can be made and edited by users. Of course, in order to improve the recognition rate, the word stock of the advertisement keywords may be provided to the terminal device by the server, and the terminal device may also obtain updates of the word stock from the server periodically or aperiodically. Similarly, the advertisement URL list may be provided to the terminal device by the server, and the terminal device may periodically or aperiodically obtain updates of the list from the server. Therefore, in this embodiment or some other embodiments of the present disclosure, the method may further include:
and acquiring or updating the advertisement video characteristic information from a server.
FIG. 4 is a flow diagram illustrating a method of advertisement processing in accordance with an exemplary embodiment. In this embodiment or some other embodiments of the present disclosure, the advertisement video feature information may include an advertisement audio feature library, as shown in fig. 4, the determining whether the video to be played or being played is an advertisement video according to the advertisement video feature information may include:
in step S101c1, for a video being played, the sound of the video is captured.
In step S101c2, audio features of the sound are acquired.
In step S101c3, the audio feature is sent to a server, so that the service can determine whether the video being played is an advertisement video according to the advertisement audio feature library.
In step S101c4, the determination result fed back by the server is received.
In step S101c5, if the server determines that the video is an advertisement video, it is determined that the video is an advertisement video; and if the server judges that the video is not the advertisement video, normally playing the video.
The audio characteristics of the sound in each video are different, and the audio characteristics are equivalent to the fingerprints of the videos and can be used for distinguishing the videos. Therefore, the server end can be provided with the audio feature library of the advertisement videos and store the audio features of the advertisement videos. When the terminal plays the video, the audio features of the current video are extracted by collecting the sound, then the audio features are sent to the server for matching, and whether the current video is the advertisement video is determined according to whether the audio features of the current video are matched in the audio feature library by the server.
In this embodiment or some other embodiments of the present disclosure, the filtering the advertisement video may include:
skipping the advertisement video; or,
playing the advertisement video in the background; or,
replacing the advertisement video.
When the advertisement video is judged to be the advertisement video, skipping or replacing processing can be carried out on the advertisement video, so that the advertisement video does not affect a user. If some advertisement videos may not be allowed to be skipped or replaced, a browser process can be newly started in the background to play the advertisement videos, so that the user can not detect the existence of the advertisement videos, and the filtering effect is achieved.
In this embodiment or some other embodiments of the present disclosure, the replacing the advertisement video may include:
and selecting a URL from the standby URL list to replace the URL of the advertisement video.
A standby URL list can be set on the terminal device, URLs of public service advertisements or garbled videos and the like are stored in the standby URL list, and the terminal device can randomly select one URL from the list according to some rules to replace the URL of the current advertisement video.
In addition, in order to facilitate the server to count, evaluate and improve the effectiveness of advertisement replacement, the method may further include:
and reporting the selected URL to a server.
In addition, in order to facilitate the server to count, evaluate and improve the advertisement filtering effect, the method may further include:
and reporting the URL of the advertisement video to a server.
The embodiment judges whether the video to be played or being played on the terminal is the advertisement video or not, and filters the judged advertisement video, so that the watching experience of a user can be ensured, the waste of time of the user is avoided, and the efficiency of the user in watching the video program is improved.
FIG. 5 is a flow diagram illustrating a method of advertisement processing in accordance with an exemplary embodiment. The method may be used for a server. Referring to fig. 5, the method comprises the steps of:
in step S501, an advertisement video on a network is acquired using a crawler program.
And a crawler program can be used for regularly carrying out simulated access on each Internet video website. Simulating access means simulating the behavior of a browser, as if a real user is accessing the website from the viewpoint of the video website.
After the crawler program obtains the video data from the website, the advertisement video URL in the video data can be identified and extracted according to various ways. For example, some video URLs may be accompanied by labels containing words such as "advertisement" and "ad", and thus the video URLs can be identified as advertisements; for another example, various resources on a web page are typically distributed to different servers for storage, such as using a picture server to store pictures on the web page, using an advertisement server to store advertisement videos, so that the source of the videos can be analyzed to identify which are advertisement video URLs, and so on.
In step S502, advertisement video feature information is generated or updated according to the acquired advertisement video.
In step S503, the assistant terminal filters the advertisement video to be played or being played according to the advertisement video feature information.
In this embodiment or some other embodiments of the present disclosure, the advertisement video feature information may include an advertisement URL list or an advertisement keyword library, and the generating or updating advertisement video feature information according to the obtained advertisement video may include:
adding the URL of the advertisement video into the advertisement URL list; or,
and adding the keywords in the advertisement video into the advertisement keyword library.
As an example, a part of the content of the generated advertisement URL list can be seen from table 2, where table 2 takes the advertisement inserted on the fox video tv.
TABLE 2
| ID | URL |
| 1 | http://data.vod.itc.cn？prod＝ad&new＝/193/83/RyYYe2mc80w0XcGvZSfr31.mp4 |
| 2 | http://data.vod.itc.cn？prod＝ad&new＝/208/247/bDeaa1bV8qYQ2BiTJ4Txu1.mp4 |
| 3 | http://data.vod.itc.cn？prod＝ad&new＝/170/46/QDlpLoLAb2Bbmkg3vrlhR2.mp4 |
| 4 | http://data.vod.itc.cn？prod＝ad&new＝/200/100/eVGuppwPIzCqzPRcd4Udx1.mp4 |
In this embodiment or some other embodiments of the present disclosure, the assisting the terminal to filter the advertisement video to be played or being played according to the advertisement video feature information may include:
and sending the advertisement URL list or the advertisement keyword library to the terminal so that the terminal can acquire or update the advertisement URL list or the advertisement keyword library locally stored by the terminal.
In this embodiment or some other embodiments of the present disclosure, the advertisement video feature information may include an advertisement audio feature library, and the generating or updating advertisement video feature information according to the obtained advertisement video may include:
acquiring audio features of the advertisement video;
adding the audio features to an advertisement audio feature library.
After the advertisement audio feature library is constructed in this way, the server can help the terminal device to distinguish the advertisement video, so according to the advertisement video feature information, the server assists the terminal to filter the advertisement video to be played or being played, which may include:
matching audio features sent by a terminal in the advertisement audio feature library;
and feeding back the matching result to the terminal.
FIG. 6 is a block diagram illustrating an advertisement processing device according to an example embodiment. The apparatus may be used for a terminal device, and as shown in fig. 6, the apparatus may include:
an advertisement judging unit 601, configured to judge whether a video to be played or being played is an advertisement video according to advertisement video feature information;
the advertisement filtering unit 602 is configured to filter an advertisement video when the video to be played or being played is the advertisement video.
In this embodiment or some other embodiments of the present disclosure, the advertisement video feature information may include a list of advertisement URLs; the advertisement judging unit may be specifically configured to judge whether a URL of the video appears in the advertisement URL list for the video to be played; when the video appears in the advertisement URL list, the video is determined to be an advertisement video.
In this embodiment or some other embodiments of the present disclosure, the advertisement video feature information may include an advertisement keyword library; the advertisement judging unit can be specifically used for collecting the sound in the video played at the moment; extracting characters in the sound; judging whether the characters contain advertisement vocabularies or not according to the advertisement keyword lexicon; and when the advertisement vocabulary is contained, determining that the video is the advertisement video.
Referring to fig. 7, in this embodiment or some other embodiments of the present disclosure, the apparatus may further include:
a characteristic information obtaining unit 603, configured to obtain or update the advertisement video characteristic information from the server.
In this embodiment or some other embodiments of the present disclosure, the advertisement video feature information may include an advertisement audio feature library; the advertisement judging unit can be specifically used for collecting the sound of a video being played; acquiring audio features of the sound; sending the audio features to a server so that the server can judge whether the video being played is an advertisement video according to the advertisement audio feature library; and receiving a judgment result fed back by the server.
In this embodiment or some other embodiments of the present disclosure, the advertisement filtering unit may be specifically configured to skip the advertisement video, or play the advertisement video in the background, or replace the advertisement video.
In this embodiment or some other embodiments of the present disclosure, when the advertisement filtering unit is used to replace the advertisement video, it is specifically configured to:
and selecting a URL from the standby URL list to replace the URL of the advertisement video.
Referring to fig. 8, in this embodiment or some other embodiments of the present disclosure, the apparatus may further include:
an advertisement reporting unit 604, configured to report the URL of the advertisement video to a server.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
The embodiment judges whether the video to be played or being played on the terminal is the advertisement video or not, and filters the judged advertisement video, so that the watching experience of a user can be ensured, the waste of time of the user is avoided, and the efficiency of the user in watching the video program is improved.
FIG. 9 is a block diagram illustrating an advertisement processing device according to an example embodiment. The apparatus may be used for a server, and as shown in fig. 9, the apparatus may include:
an advertisement crawling unit 901, configured to acquire an advertisement video on a network using a crawler program;
a feature information generating unit 902, configured to generate or update advertisement video feature information according to the obtained advertisement video;
and a filtering assisting unit 903, configured to assist the terminal to filter the advertisement video to be played or being played according to the advertisement video feature information.
In this embodiment or some other embodiments of the present disclosure, the advertisement video feature information may include an advertisement URL list or an advertisement keyword library; the feature information generating unit may be specifically configured to add the URL of the advertisement video to the advertisement URL list, or add the keyword in the advertisement video to the advertisement keyword library.
In this embodiment or some other embodiments of the present disclosure, the filtering assisting unit may be specifically configured to:
and sending the advertisement URL list or the advertisement keyword library to the terminal so that the terminal can acquire or update the advertisement URL list or the advertisement keyword library locally stored by the terminal.
In this embodiment or some other embodiments of the present disclosure, the advertisement video feature information may include an advertisement audio feature library; the feature information generating unit may be specifically configured to acquire an audio feature of the advertisement video; adding the audio features to the advertisement audio feature library.
In this embodiment or some other embodiments of the present disclosure, the filtering assisting unit may be specifically configured to:
matching audio features sent by a terminal in the advertisement audio feature library; and feeding back the matching result to the terminal.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
An embodiment of the present disclosure further provides an advertisement processing apparatus, including:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to:
judging whether the obtained video is an advertisement video or not according to the advertisement video characteristic information;
and if the advertisement video is the advertisement video, filtering the advertisement video.
The disclosed embodiments also provide a non-transitory computer-readable storage medium, in which instructions, when executed by a processor of a mobile terminal, enable the mobile terminal to perform a method of advertisement processing, the method including:
judging whether the obtained video is an advertisement video or not according to the advertisement video characteristic information;
and if the advertisement video is the advertisement video, filtering the advertisement video.
FIG. 10 is a block diagram illustrating an apparatus for advertisement processing in accordance with an example embodiment. For example, the apparatus 1800 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, an exercise device, a personal digital assistant, and the like.
Referring to fig. 10, the apparatus 1800 may include one or more of the following components: processing component 1802, memory 1804, power component 1806, multimedia component 1808, audio component 1810, input/output (I/O) interface 1818, sensor component 1814, and communications component 1816.
The processing component 1802 generally controls the overall operation of the device 1800, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing component 1802 may include one or more processors 1820 to execute instructions to perform all or part of the steps of the methods described above. Further, the processing component 1802 may include one or more modules that facilitate interaction between the processing component 1802 and other components. For example, the processing component 1802 can include a multimedia module to facilitate interaction between the multimedia component 1808 and the processing component 1802.
The memory 1804 is configured to store various types of data to support operation at the device 1800. Examples of such data include instructions for any application or method operating on the device 1800, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 1804 may be implemented by any type or combination of volatile or non-volatile memory devices, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.
The power supply component 1806 provides power to the various components of the device 1800. The power components 1806 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the apparatus 1800.
The multimedia component 1808 includes a screen providing an output interface between the apparatus 1800 and a user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 1808 includes a front facing camera and/or a rear facing camera. The front-facing camera and/or the rear-facing camera may receive external multimedia data when the device 1800 is in an operating mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.
Audio component 1810 is configured to output and/or input audio signals. For example, the audio component 1810 includes a Microphone (MIC) configured to receive external audio signals when the apparatus 1800 is in operating modes, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 1804 or transmitted via the communication component 1816. In some embodiments, audio component 1810 also includes a speaker for outputting audio signals.
I/O interface 1818 provides an interface between processing component 1802 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.
The sensor component 1814 includes one or more sensors for providing various aspects of state assessment for the apparatus 1800. For example, the sensor assembly 1814 can detect an open/closed state of the device 1800, the relative positioning of components such as a display and keypad of the apparatus 1800, the sensor assembly 1814 can also detect a change in position of the apparatus 1800 or a component of the apparatus 1800, the presence or absence of user contact with the apparatus 1800, orientation or acceleration/deceleration of the apparatus 1800, and a change in temperature of the apparatus 1800. Sensor assembly 1814 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly 1814 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 1814 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.
The communication component 1816 is configured to facilitate communications between the apparatus 1800 and other devices in a wired or wireless manner. The device 1800 may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 1816 receives a broadcast signal or broadcast associated information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 1816 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.
In an exemplary embodiment, the apparatus 1800 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.
In an exemplary embodiment, a non-transitory computer readable storage medium is also provided, such as the memory 1804 including instructions that are executable by the processor 1820 of the apparatus 1800 to perform the above-described method. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
FIG. 11 is a block diagram illustrating an apparatus for advertisement processing in accordance with an example embodiment. For example, the apparatus 1900 may be provided as a server. Referring to FIG. 11, the device 1900 includes a processing component 1922 further including one or more processors and memory resources, represented by memory 1932, for storing instructions, e.g., applications, executable by the processing component 1922. The application programs stored in memory 1932 may include one or more modules that each correspond to a set of instructions. Further, the processing component 1922 is configured to execute instructions to perform the advertisement processing method described above.
The device 1900 may also include a power component 1926 configured to perform power management of the device 1900, a wired or wireless network interface 1950 configured to connect the device 1900 to a network, and an input/output (I/O) interface 1958. The device 1900 may operate based on an operating system stored in memory 1932, such as Windows Server, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, or the like.
Other embodiments of the invention will be apparent to those skilled in the art from consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the invention following, in general, the principles of the invention and including such departures from the present disclosure as come within known or customary practice within the art to which the invention pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the invention being indicated by the following claims.
It will be understood that the invention is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the invention is limited only by the appended claims.
Claims (27)
1. An advertisement processing method, used for a terminal device, the method comprising:
judging whether the video to be played or being played is an advertisement video or not according to the advertisement video characteristic information;
and if the advertisement video is the advertisement video, filtering the advertisement video.
2. The method of claim 1,
the advertisement video feature information comprises an advertisement URL list;
the judging whether the video to be played or being played is the advertisement video according to the advertisement video characteristic information comprises the following steps:
for a video to be played, judging whether the URL of the video appears in the advertisement URL list or not;
if the video appears in the advertisement URL list, determining that the video is an advertisement video.
3. The method of claim 1,
the advertisement video characteristic information comprises an advertisement keyword library;
the judging whether the video to be played or being played is the advertisement video according to the advertisement video characteristic information comprises the following steps:
for a video being played, collecting sound in the video;
extracting characters in the sound;
judging whether the characters contain advertisement vocabularies or not according to the advertisement keyword lexicon;
and if the advertisement vocabulary is contained, determining that the video is the advertisement video.
4. A method according to claim 2 or 3, characterized in that the method further comprises:
and acquiring or updating the advertisement video characteristic information from a server.
5. The method of claim 1,
the advertisement video feature information comprises an advertisement audio feature library;
the judging whether the video to be played or being played is the advertisement video according to the advertisement video characteristic information comprises the following steps:
for a video being played, collecting the sound of the video;
acquiring audio features of the sound;
sending the audio features to a server so that the server can judge whether the video being played is an advertisement video according to the advertisement audio feature library;
and receiving a judgment result fed back by the server.
6. The method of claim 1, wherein the filtering the advertisement video comprises:
skipping the advertisement video; or,
playing the advertisement video in the background; or,
replacing the advertisement video.
7. The method of claim 6, wherein the replacing the advertisement video comprises:
and selecting a URL from the standby URL list to replace the URL of the advertisement video.
8. The method of claim 1, further comprising:
and reporting the URL of the advertisement video to a server.
9. An advertisement processing method, for a server, the method comprising:
using a crawler program to obtain advertisement videos on a network;
generating or updating advertisement video characteristic information according to the obtained advertisement video;
and according to the advertisement video characteristic information, the assistant terminal filters the advertisement video to be played or being played.
10. The method of claim 9, wherein the advertisement video feature information comprises a list of advertisement URLs or a library of advertisement keywords;
the generating or updating advertisement video characteristic information according to the obtained advertisement video comprises the following steps:
adding the URL of the advertisement video into the advertisement URL list; or,
and adding the keywords in the advertisement video into the advertisement keyword library.
11. The method according to claim 10, wherein the assisting the terminal to filter the advertisement video to be played or being played according to the advertisement video feature information comprises:
and sending the advertisement URL list or the advertisement keyword library to the terminal so that the terminal can acquire or update the advertisement URL list or the advertisement keyword library locally stored by the terminal.
12. The method of claim 9, wherein the advertisement video feature information comprises an advertisement audio feature library;
the generating or updating advertisement video characteristic information according to the obtained advertisement video comprises the following steps:
acquiring audio features of the advertisement video;
adding the audio features to the advertisement audio feature library.
13. The method according to claim 12, wherein the assisting the terminal to filter the advertisement video to be played or being played according to the advertisement video feature information comprises:
matching audio features sent by a terminal in the advertisement audio feature library;
and feeding back the matching result to the terminal.
14. An advertisement processing apparatus, for a terminal device, the apparatus comprising:
the advertisement judging unit is used for judging whether the video to be played or being played is the advertisement video or not according to the advertisement video characteristic information;
and the advertisement filtering unit is used for filtering the advertisement video when the video to be played or being played is the advertisement video.
15. The apparatus of claim 14,
the advertisement video feature information comprises an advertisement URL list;
the advertisement judging unit is specifically used for judging whether the URL of the video appears in the advertisement URL list or not for the video to be played; when the video appears in the advertisement URL list, the video is determined to be an advertisement video.
16. The apparatus of claim 14,
the advertisement video characteristic information comprises an advertisement keyword library;
the advertisement judging unit is specifically used for collecting the sound in the video which is being played; extracting characters in the sound; judging whether the characters contain advertisement vocabularies or not according to the advertisement keyword lexicon; and when the advertisement vocabulary is contained, determining that the video is the advertisement video.
17. The apparatus of claim 15 or 16, further comprising:
and the characteristic information acquisition unit is used for acquiring or updating the advertisement video characteristic information from the server.
18. The apparatus of claim 14,
the advertisement video feature information comprises an advertisement audio feature library;
the advertisement judging unit is specifically used for collecting the sound of a video which is being played; acquiring audio features of the sound; sending the audio features to a server so that the server can judge whether the video being played is an advertisement video according to the advertisement audio feature library; and receiving a judgment result fed back by the server.
19. The apparatus according to claim 14, wherein the advertisement filtering unit is specifically configured to skip the advertisement video, or play the advertisement video in the background, or replace the advertisement video.
20. The apparatus according to claim 19, wherein the advertisement filtering unit, when replacing the advertisement video, is specifically configured to:
and selecting a URL from the standby URL list to replace the URL of the advertisement video.
21. The apparatus of claim 14, further comprising:
and the advertisement reporting unit is used for reporting the URL of the advertisement video to a server.
22. An advertisement processing apparatus, for a server, the apparatus comprising:
the advertisement crawling unit is used for acquiring advertisement videos on a network by using a crawler program;
the characteristic information generating unit is used for generating or updating the characteristic information of the advertisement video according to the acquired advertisement video;
and the filtering assisting unit is used for assisting the terminal to filter the advertisement video to be played or being played according to the advertisement video characteristic information.
23. The apparatus of claim 22, wherein the advertisement video feature information comprises a list of advertisement URLs or a library of advertisement keywords;
the feature information generating unit is specifically configured to add the URL of the advertisement video to the advertisement URL list, or add the keyword in the advertisement video to the advertisement keyword library.
24. The device according to claim 23, wherein the filtering assisting unit is specifically configured to:
and sending the advertisement URL list or the advertisement keyword library to the terminal so that the terminal can acquire or update the advertisement URL list or the advertisement keyword library locally stored by the terminal.
25. The apparatus of claim 22, wherein the advertisement video feature information comprises an advertisement audio feature library;
the characteristic information generating unit is specifically used for acquiring the audio characteristics of the advertisement video; adding the audio features to the advertisement audio feature library.
26. The device according to claim 25, wherein the filtering assisting unit is specifically configured to: matching audio features sent by a terminal in the advertisement audio feature library; and feeding back the matching result to the terminal.
27. An advertisement processing apparatus, comprising:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to:
judging whether the obtained video is an advertisement video or not according to the advertisement video characteristic information;
and if the advertisement video is the advertisement video, filtering the advertisement video.
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