Ladhari et al., 2015 - Google Patents
eWOM effects on hotel booking intentions, attitudes, trust, and website perceptionsLadhari et al., 2015
View PDF- Document ID
- 17707832273884916906
- Author
- Ladhari R
- Michaud M
- Publication year
- Publication venue
- International Journal of Hospitality Management
External Links
Snippet
The objective of the study is to examine the effect of comments generated on Facebook on the choice of a hotel. More specifically, it focuses on the study of the influence of comments written by Facebook friends on the intentions of booking a hotel, the trust in the hotel, the …
- 230000000694 effects 0 title abstract description 61
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