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Jani et al., 2011 - Google Patents

User-generated destination image through weblogs: A comparison of pre-and post-visit images

Jani et al., 2011

Document ID
16123007776839394597
Author
Jani D
Hwang Y
Publication year
Publication venue
Asia Pacific Journal of Tourism Research

External Links

Snippet

Despite the increase in use of user-generated electronic content as an information source by tourists, its influence in destination image formation is not yet fully understood. This research aimed to explore the communicated destination image held by tourists to Zanzibar Island …
Continue reading at www.tandfonline.com (other versions)

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