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Wirtz et al., 2017 - Google Patents

Winning in service markets

Wirtz et al., 2017

Document ID
16083593985682171579
Author
Wirtz J
Lovelock C
Publication year
Publication venue
Success through People, Technology, and Strategy

External Links

Snippet

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the …
Continue reading at www.worldscientific.com (other versions)

Classifications

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    • G06Q10/00—Administration; Management
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    • G06Q10/00—Administration; Management
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    • G06Q10/00—Administration; Management
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q50/00—Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
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