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Bulut et al., 2022 - Google Patents

Analyzing the direct relationship between every-single dimensions of service quality and WOM with a particular multidimensional scale of WOM behavior

Bulut et al., 2022

Document ID
13016632729040915256
Author
Bulut M
Ulema Ĺ
Publication year
Publication venue
Journal of Quality Assurance in Hospitality & Tourism

External Links

Snippet

There are remarkable researches about the relationship between word of mouth (WOM) and service quality, but there are very limited researches that explain the direct relationship between every single dimension of service quality and three major dimensions of WOM …
Continue reading at www.tandfonline.com (other versions)

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