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Banyeva et al., 2023 - Google Patents

Digital Tools of Marketing Strategies in Hotel Branding

Banyeva et al., 2023

View PDF
Document ID
12483319047468884988
Author
Banyeva I
Lebedieva N
Parfinenko T
Velychko O
Petrova O
Peresichna S
Publication year
Publication venue
Journal of Information Technology Management

External Links

Snippet

The condition of the hotel's competitiveness is a strong brand. The introduction of digital marketing in the strategy of hotel branding creates new opportunities for hotels when interacting with guests through digital channels. The purpose of this study is to develop …
Continue reading at jitm.ut.ac.ir (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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