Jiménez Solís et al., 2019 - Google Patents
Branding for the sustainement of enterprises and future companiesJiménez Solís et al., 2019
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- 10944074197171186105
- Author
- Jiménez Solís C
- Vargas-Hernández J
- Publication year
- Publication venue
- Revista Investigación y Negocios
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The objective of this research is to determine from the point of view of strategic management the causes that Grupo Modelo is losing part of its market share in Mexico. In this sense, the question that triggered the writing of this article was: What are the causes of Grupo Modelo is …
- 238000004458 analytical method 0 abstract 1
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