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Wang et al., 2024 - Google Patents

Congruence in communication and customer booking decision: A cognitive heuristic perspective

Wang et al., 2024

Document ID
4354133524870893216
Author
Wang H
Liang C
Zhu Y
Zhou M
Publication year
Publication venue
International Journal of Business Communication

External Links

Snippet

This study adopts a cognitive heuristic perspective to examine the role of congruence in communication in influencing customer decision-making in the Airbnb context. It is well accepted that home-feeling is an important guest experience of Airbnb. We particularly …
Continue reading at journals.sagepub.com (other versions)

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