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Krishnakumar et al., 2014 - Google Patents

Effects of label on consumer preferences: Focus on Hawaiian avocado industry

Krishnakumar et al., 2014

View PDF
Document ID
4321951840452980420
Author
Krishnakumar J
Chan-Halbrendt C
Zhang Q
Sullivan P
Publication year
Publication venue
Journal of Food Products Marketing

External Links

Snippet

This study examines market challenges facing a local agriculture industry in a small island setting. Examination of the Hawai 'i local avocado industry indicates labeling can address the product information gap between consumers and producers, improve market share, and …
Continue reading at www.researchgate.net (PDF) (other versions)

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