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Nguyen et al., 2024 - Google Patents

Food vloggers and their content: understanding pathways to consumer impact and purchase intentions

Nguyen et al., 2024

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Document ID
4129135851197479619
Author
Nguyen T
Le B
Leenders M
Poolsawat P
Publication year
Publication venue
Journal of Trade Science

External Links

Snippet

Purpose This study aims to understand pathways to success for food video bloggers (food vloggers) by identifying the drivers of positive reception among audiences. It examines how entertainment, information and interaction values affect attitudes toward food videos and …
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Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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