After completing his studies in computer science and business administration, János Moldvay worked in data science and marketing intelligence for three and a half years at the Otto Group. He then went on to successfully establish and lead data science teams at Xing and Jimdo, among other companies. János has been working on AI-based attribution modeling since 2011 and founded Adtriba at the end of 2015. In 2024, Adtriba was acquired by Funnel, the leading marketing intelligence solution.