Twitter (X) is changing, and it's tough to predict what might be next. If you've been lucky enough to build a follower base on Twitter, and you've ever thought about forging a direct link with them that you control via email, now might be a good time to start a Substack.

We made this guide to support the writers, podcasters, thinkers and videographers who are moving their relationships from Twitter to Substack. Read on for learnings from successful publishers on Substack, and share your own tips in the comments.

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Make your Substack discoverable on Twitter

Here’s how to make it easy for Twitter followers to join you on Substack. 

• Update the link in your Twitter bio. Stating you have a Substack and adding an link to your bio makes subscribing extra clear for your followers. Taylor Lorenz updated her bio, and took it to the next level, changing her Twitter name to a call-to-action you can’t miss: “Subscribe to my Substack.”

• Link your Substack in a pinned tweet. Pinning a tweet that links to and pitches your Substack ensures that visitors to your Twitter profile can quickly learn more. BowTiedBull keeps an enticing tweet introducing their publication pinned to the top of their Twitter profile.

• Change your profile banner. Adding your Substack branding and URL to your Twitter profile banner makes sure visitors won’t miss it. Glenn Loury prominently promotes his Substack in his Twitter banner.

Direct followers to your Substack through your content

• Tweet weekly about your Substack. Lots of tweets get lost in the algorithm, making it hard to reach even your most devoted fans. Make sure your followers see your Substack by tweeting consistently about your publication. This includes reminders, big milestones, and new post announcements like the examples below.

  

  Elizabeth Bear🌻 @matociquala

  Just a reminder that you can foil the algorithms to find out what I'm up to by subscribing to my newsletter. …rowanotherbearinthecanoe.substack.com There's a paid level, but the basic level is free; just quit when it asks you for money.

  

  throwanotherbearinthecanoe.substack.comThrowanotherbearinthecanoe Newsletter | Elizabeth Bear | SubstackHugo-Award-Winning science fiction and fantasy author Elizabeth Bear on publishing, futurism, and diverse topics. Click to read Throwanotherbearinthecanoe Newsletter, by Elizabeth Bear, a Substack publication with thousands of readers.

  7:14 PM ∙ Oct 27, 2022

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  18Likes5Retweets
  

  Austin Kocher, PhD @ackocher

  Excited to cross 1,100 readers of my Substack newsletter this week. I started writing (somewhat self-consciously) as a way to write more freely and regularly about immigration for a broad audience. It's actually been amazing. Sign up below (if you want).

  

  austinkocher.substack.comNicaraguan Migrants Arriving in United States in Record NumbersAfter years of making up a small percentage of Central American migrants in the US, the number of Nicaraguans in the US immigration system has grown rapidly. Here’s the background and the data.

  4:30 PM ∙ Oct 26, 2022

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  13Likes5Retweets
  

  Casey Newton @CaseyNewton

  Here it is: Twitter engineers were told today to *print out* their last 30 to 60 days of code, so they could show it to Elon Musk himself. Then they were told wait, no, actually, please shred all that code you just printed out. Subscribe to read ➡️ platformer.news/p/elon-takes-o…

  

  10:45 PM ∙ Oct 28, 2022

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  12,133Likes3,312Retweets

• Architect an effective thread. A great series of tweets can go viral, leading to millions of impressions from potential readers. Transforming those viewers into subscribers takes some intentionality.
  
  Here are some tips from Substack writer Adam Mastroianni about how to craft an effective Twitter thread:

  1. The hook: Text (and image if possible). Omit your Substack link from this first tweet, and get to what’s most interesting right away. 

  2. Link to the related Substack post in subsequent tweets so readers know where to go to get the full download of your ideas and insights on this topic. 

  3. Finish with a link to your publication homepage and an explanation that you write regularly on these topics on Substack—and they should sign up with their email so they don’t miss anything new. Otherwise, readers won’t know that there’s a place where they can stay up to date on your work. 

• Send a direct message to new followers with your Substack. Photographer and writer Andy Adams manually sends a message to every new follower on Twitter about his Substack. Other writers who receive lots of direct messages tell followers that they only answer questions on Substack, not Twitter. (There are third party tools that help automate this.) 

Need help with designs for Twitter? Download a graphic from our starter pack here.

Why Substack?

Damon K @dada_drummer

Here are stats for my substack: 90% of the traffic is from email, 5% Twitter. Suspect this is more the rule than the exception. Get on email lists you want to hear from, they aren’t going anywhere

12:42 PM ∙ Oct 30, 2022

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43Likes3Retweets

Haven’t started a Substack yet? Visit our comprehensive guide to getting started.

Start a Substack

Got suggestions for items missing from our Twitter migration guide? Tell us and your fellow writers in the comments.

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