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MOST RECENT ARTICLES BY:

Arielle Avila

Writer, the Strategist
@arielle_avila
@ari.ellelouise
arielle.avila@nymag.com

Arielle Avila is a writer at the Strategist covering wardrobe basics and personal care. She joined the Strategist in 2020 and previously wrote about style at Texas Monthly.

  1. gifts
    The Best Gifts for Teenage Girls, According to Teenage GirlsIncluding cozy blankets, bedroom décor, and lots of beauty.
  2. black friday
    It’s My Third Year Covering Sephora Black Friday. Here Are My Favorite Deals.From giftable fragrance sets to moisturizing face masks.
  3. gifts
    The Best Gifts for Teenage Boys, According to Teenage BoysFrom their favorite scents to in-style sweatpants.
  4. dental care
    The 7 Very Best Water Flossers“This brand is to water flossers what Kleenex is to tissues.”
  5. gifts
    The Tech Gifts Teens WantFrom the practical (AirTags and chargers) to the fun (fidget spinners and ice-cream-makers).
  6. grooming
    9 of the Very Best Tweezers for Hair RemovalFor eyebrow shaping, ingrown dislodging, and banishing errant face hairs.
  7. celebrity shopping
    What Paige DeSorbo Can’t Live Without“It’s a game changer. I’m proud that TikTok got me on this one.”
  8. women’s shoes
    The 15 Very Best Slippers for WomenFrom cozy cold-weather pairs to waterproof and lightweight options.
  9. grooming
    The 9 Very Best Nail ClippersWhether you’re looking for nail clippers for babies or toenail clippers for the thickest of nails.
  10. footcare
    The 9 Very Best Callus RemoversIncluding gentle foot files and fast-acting gels.
  11. shampoo and conditioner
    The Shampoos Our Writers Actually Buy“If you have fine hair, buy this shampoo.”
  12. men’s apparel
    The 9 Very Best Men’s Cashmere SweatersIncluding classic cable knits and less traditional prints.
  13. women’s apparel
    The 11 Very Best Sweaters for WomenIncluding Strat-approved basics and bolder picks.
  14. gifts
    The Best Grooming Gifts for Teen BoysOne takeaway: They’re really into cologne.
  15. dental care
    The 9 Very Best Electric ToothbrushesIncluding rotating, oscillating, and sonic toothbrushes.
  16. dental care
    The 8 Very Best Over-the-Counter Mouth Guards for Teeth Grinders“Teeth are stupid” — so they need a little extra support sometimes.
  17. moisturizers
    Four Aggressive Moisturizers on Their Winter RoutinesAdvice from people who are doing the absolute most to keep their skin supple in the dry-air months.
  18. gifts
    The Best Beauty Gifts for Teen GirlsIncluding the Sephora teens’ favorites and most-spotted products in GRWM videos.
  19. skin-care treatments
    The 12 Very Best Face ExfoliatorsFrom gentle exfoliating cleansers to more heavy-duty peels.
  20. strategist brain
    On My Mind: Salomon Alternatives and Winter SkirtsWelcome to “Strategist Brain.”
  21. dental care
    The 9 Very Best Teeth-Whitening Toothpastes and KitsThe key ingredient? Hydrogen peroxide.
  22. gifts
    28 Gifts Under $50 From Indigenous-Owned BrandsFrom sustainably made clothing and accessories to hand-printed home goods.
  23. eyes
    The Tarte Shape Tape Dupe Is Just $11It’s less mattifying and more natural looking.
  24. eyes
    The Mascaras Our Writers Actually Buy“When I discovered this mascara, I knew it was over for the rest.”
  25. don’t dillydally
    New Stuff Alert: The Shoppiest Shoppy Shop CollaborationPlus, Gap’s Wicked collection, Tecovas’s first candle, and Law Roach’s Pepsi merch.
  26. skin-care treatments
    The 10 Very Best TonersFor taming greasiness, adding moisture, smoothing out texture, and more.
  27. dental care
    The 13 Very Best ToothpastesIncluding ones to brighten your pearly whites and help with sensitivity.
  28. dental care
    There Are Lots of Things for Your Teeth on SaleOral-B toothbrushes, Crest whitening strips, Listerine mouthwash, and more dental-care discounts.
  29. beauty
    What’s Worth Buying at Credo Beauty’s Friends of Credo SaleOur favorite sustainable body oil, gloss for sensitive lips, and a celebrity-approved fragrance.
  30. prime day
    This Amazon Prime Day, Stock Up on Trash Bags, Toothpaste, and Toilet PaperStock up while it’s on sale.
  31. women’s apparel
    3 Universal Standard Best Sellers for Just $78That breaks down to $26 per item.
  32. skin-care treatments
    The Best Dark-Spot Correctors, According to DermatologistsFor brighter, even-toned skin.
  33. skin-care treatments
    Do You Need a Retinol Body Lotion?It depends on your skin concerns and your willingness to commit.
  34. running
    The Best Running Hydration Packs and Water Bottles, According to RunnersFrom grab-and-go handhelds to vests designed for women.
  35. coffee
    My Favorite Coffee-Slash-Espresso Maker Is Just $100It allows me to cosplay as a barista without any actual experience.
  36. sales
    Trash Bags, Toothbrushes, and More Boring Things on Sale NowRestock while you can get a deal.
  37. celebrity shopping
    What the Dare Can’t Live Without“They’re like the socks of DJ-ing. You put them in your pocket, and they’re just gone forever.”
  38. massagers and recovery
    The Very Best Compression SocksFor long flights, recovery, pregnancy, and everyday wear.
  39. dental care
    A Compact, Cordless Waterpik for $38It has two pressure settings, a long-lasting charge, and is ADA-approved.
  40. grooming
    The Very Best Women’s RazorsFrom convenient subscription packs to supersharp safety razors.
  41. health
    The Very Best Period UnderwearIncluding pairs with maximum protection and seamless options.
  42. face
    The Best CC Creams, According to Makeup ArtistsFor full coverage and loads of skin benefits.
  43. lip balms and treatments
    A Non-Drying Lip Stain That Actually Lasts“It felt like I wasn’t wearing anything — no tackiness and no spidery lines around my mouth.”
  44. skin-care treatments
    The 8 Very Best Facial MasksFrom ultramoisturizing barrier-repair formulas to unclogging clay masks.
  45. activewear
    The Best Running Socks, According to RunnersFor keeping your feet blister and sweat free.
  46. bath and body
    The Body Washes Our Beauty Writers Actually Buy“It lathers beautifully and lasts forever.”
  47. skin-care treatments
    The Best Anti-Aging Serums, According to DermatologistsIncluding drugstore picks and formulas for sensitive skin.
  48. massagers and recovery
    The Very Best Heating PadsFrom options for severe pain to convenient cordless heating pads.
  49. women’s apparel
    I’m About to Buy My 3rd Pair of These (On-Sale) Madewell PantsStock up while all colorways are 40 percent off.
  50. don’t dillydally
    New Stuff Alert: Nike MoMA Socks and Beetlejuice SunglassesPlus Funboy Halloween decor and Bandit’s fall gear.
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