CELEBRATING 110 YEARS
CELEBRATING 110 YEARS
CELEBRATING 110 YEARS
JOIN US IN CELEBRATING 110 YEARS OF MOSCOT CRAFTSMANSHIP AND STYLE AS WE ENTER OUR 12TH DECADE IN THE BIZ.
Over the years, we've built a rich heritage rooted in timeless design and the vibrant culture of New York City. To commemorate this milestone, we’re embarking on a groundbreaking journey through time, blending the past and future by recreating NYC style from each decade using cutting-edge Artificial Intelligence and traditional photography – a true first in the eyewear world.
1915
The 1910s marked an era of rapid industrialization, where practicality and durability defined fashion. As cities expanded and modern manufacturing rose, The HAMISH exemplifies the sturdy construction demanded by the era.
1920s
The 1920s, known as the Roaring Twenties, burst with economic prosperity and cultural liberation, shaping bold fashion statements. The TUCHUS echoes the artistic expression and flair of a time when jazz and style redefined societal norms.
1930s
The 1930s, defined by the Great Depression, saw fashion shift toward practicality and understated elegance. As economic hardship reshaped society, The MILTZEN became a symbol of quiet sophistication, embodying the strength and perseverance that marked the decade.
1940s
The 1940s, dominated by World War II, saw fashion become more utilitarian and functional, driven by wartime rationing and necessity. As materials were rationed and designs were simplified, The VILDA adds a touch of elegance to an era that balanced style with utility.
1950s
The 1950s heralded a post-war economic boom, bringing a wave of optimism and style marked by sleek, geometric designs in both fashion and architecture. As tailored suits and polished looks defined the era, The LEMTOSH became a symbol of mid-century sophistication.
1960s
The 1960s ignited a cultural revolution, where bold experiments in fashion, art, and social norms challenged the status quo and pushed for progressive change. Fashion embraced exaggerated shapes and daring styles, like The NEBB, with its chunky, rectangular frame and bold, aggressive design.
1970s
The 1970s saw the rise of the counterculture movement, with bold fashion choices and alternative lifestyles rejecting mainstream values. As people sought to break away from convention, The SHTARKER epitomized the daring style of the decade.
1980s
The 1980s celebrated power dressing, where bold shoulder pads, sharp suits, and statement-making accessories became symbols of confidence and success in the corporate world. The SHEISTER, a key accessory for those looking to make a bold statement, captures the decade’s blend of ambition and style.
1990s
The 1990s saw the rise of technological advances that shaped pop culture and set the stage for the digital age. With the decade’s focus on casual, effortless looks like grunge and streetwear, The MOYEL is a symbol of cool, pared-down style.
2000s
The 2000s were marked by a blend of futuristic tech enthusiasm and retro fashion revivals, and fashion embraced a unique mix of old and new. The ZEV embodies this balance of modernity and tradition with its combination of metal and Italian acetate.
2010s
The 2010s were defined by the rise of social media influencers along with global events like the economic recovery and growing social activism. Fashion during this decade created versatile styles that could be both casual and polished. The ARTHUR, based on The LEMTOSH silhouette, remixes classic with contemporary fashion.
2025
The 2020s are marked by a focus on empowerment and inclusivity in fashion, shaped by the COVID-19 pandemic and social justice movements. The DAHVEN embodies the era’s embrace of bold, expressive designs that reflect individuality.
1915
The MOSCOT optical roots were first planted by Great-Great-Grandpa Hyman Moscot, who arrived from Eastern Europe via Ellis Island in 1899. He began selling ready-made eyeglasses from a pushcart on Orchard Street on Manhattan’s Lower East Side, and by 1915, opened the family’s first Shop at 94 Rivington Street.
THE HAMISH
As cities expanded and modern manufacturing rose in the 1910s, The HAMISH, with its classic P-3 shape and authentic cable temples that hugged the ears and straddled the nose, exemplifies the sturdy construction demanded by the era.
THE HAMISH
KEY FEATURES:
1. Cable Temples
2. Intricate Filigree texturing
3. Hand-Crafted Metal
1920s
The 1920s, known as the Roaring Twenties, burst with economic prosperity and cultural liberation. Hyman’s son, Great Grandpa Sol, at just 15 years old, joined the family business in 1925, dispensing quality customer service and eyewear at fair prices – an ethos that would ring true generations later.
THE TUCHUS
The TUCHUS captures the era’s daring spirit with its sleek, round frames and high nose bridge, echoing the artistic expression and flair of a time when jazz and style redefined societal norms. It’s a perfect reflection of the decade’s embrace of creativity and individuality.
THE TUCHUS
KEY FEATURES:
1. Acetate tips
2. Signature two dot rivets
3. Comfortable key hole nose bridge
1930s
The 1930’s, defined by the Great Depression, saw fashion shift toward practicality and understated elegance. As economic hardship reshaped society, extravagant styles of the previous decade faded; simpler, more functional designs took center stage.
THE MILTZEN
Introduced in this era and named after Uncle Heshy (known as Uncle Miltzen, don’t ask us why), The MILTZEN, with its timeless round shape and minimalist design, became the symbol of quiet sophistication, embodying the strength and perseverance that marked the decade.
THE MILTZEN
KEY FEATURES:
1. Signature adjoined dot rivets
2. Comfortable key hole nose bridge
3. Acetate nose pads
1940s
After the Great Depression came World War II, a global conflict that reshaped political borders and profoundly affected civilian and military lives. The 1940s saw fashion become more utilitarian and functional, driven by wartime rationing and necessity. Clothing and accessories were designed for practicality and longevity with simple lines and durable materials.
THE VILDA
The VILDA, with its sturdy construction and straightforward design, reflects the era’s emphasis on practicality and durability. As materials were rationed and designs simplified, this frame’s sharp lines and sleek cat-eye silhouette add a touch of elegance to an era that balanced style with utility.
THE VILDA
KEY FEATURES:
1. Classic cat eye shape
2. Signature three dot rivets
3. Saddle nose bridge
1950s
The 1950s heralded a post-war economic boom. In 1951, Great Grandpa Sol’s charming and dedicated son, Grandpa Joel, took over the “House of MOSCOT,” quickly making his mark and passing on the family’s values to the next generation.
Introduced during this era, The LEMTOSH became a symbol of mid-century sophistication.
THE LEMTOSH
With prosperity on the rise, fashion embraced tailored suits and polished looks. The LEMTOSH, with its distinct keyhole nose bridge and classic shape, captures the balance of form and function, embodying the refined elegance and confidence that characterized 1950s style.
THE LEMTOSH
KEY FEATURES:
1. Signature diamond rivets
2. Handcrafted Italian acetate
3. Comfortable key hole nose bridge
1960s
The 1960s ignited a cultural revolution, where bold experiments in fashion, art, and social norms challenged the status quo and pushed for progressive change. In eyewear, a variety of lens colors grew in popularity. MOSCOT introduced handmade, dip-dyed Custom Made Tints™ in shades like Big Apple Fade, Mellow Yellow, Denim Blue, Limelight, and American Grey Fade. Joel’s son Dr. Harvey (4th Generation) got his first job tinting in the lab!
THE NEBB
The NEBB, with its chunky, rectangular frame and bold, assertive design, captures the spirit of rebellion and individuality that defined the decade. As the era’s style icons pushed boundaries, this frame stands out amongst the rest.
THE NEBB
KEY FEATURES:
1. Classic square shape
2. Saddle nose bridge
3. Signature two dot rivets
1970s
The 1970s saw the rise of the counterculture movement, with bold fashion choices and alternative lifestyles rejecting mainstream values. Oversized statement-making pieces became popular, reflecting the era’s embrace of individuality and self-expression.
THE SHTARKER
As aviators became synonymous with individuality and self-expression, The SHTARKER is a statement piece for people seeking to break away from convention. Featuring a double-bar nose bridge, oversized frames, and bold design, the frame epitomizes the daring style of the 1970s.
THE SHTARKER
KEY FEATURES:
1. Handcrafted metal
2. Comfortable double bar nose bridge
3. Silicon nose pads
1980s
The 1980s celebrated power dressing, where bold shoulder pads, sharp suits, and statement-making accessories became symbols of confidence and success in the corporate world. In 1986, Dr. Harvey joined the family business as the first Doctor of Optometry, ultimately founding MOSCOT Mobileyes non-profit and MOSCOT Music to support artists in downtown NYC.
THE SHEISTER
The SHEISTER, with its classic teardrop aviator shape and wrap-around frame front, embodies the era’s love for strong, assertive designs. This frame is a key accessory for those looking to make a bold statement, capturing the decade’s blend of ambition and style.
THE SHEISTER
KEY FEATURES:
1. Handcrafted Italian acetate
2. Classic aviator shape
3. Comfortable key hole nose bridge
1990s
The 1990s saw the rise of technological advances that shaped pop culture and set the stage for the digital age. Minimalist styles dominated, with a focus on casual, effortless looks like grunge and streetwear.
The MOYEL
The MOYEL, with its sleek wire frames and understated, vintage-esque design, captures the era’s minimalist aesthetic. As the decade’s fashion embraced simplicity, this frame is a symbol of the cool, pared-down style that defined the 1990s’ blend of tech-driven innovation and relaxed, everyday wear.
THE MOYEL
KEY FEATURES:
1. Gauge striped metal skiving on the front and temples
2. Titanium nose pads
3. Signature acetate tips color-coordinated to the metal frame
2000s
The 2000s were marked by a blend of futuristic tech enthusiasm and retro fashion revivals, influenced by major global events like the dot-com bubble burst and the rise of social media. Fashion embraced both digital-forward looks and nostalgic styles, creating a unique mix of old and new.
THE ZEV
The ZEV is named after Great Grandpa Sol’s cousin Zeyfer Braunstein (Zev for short). This frame, a classic P-3 shape handcrafted from metal and Italian acetate, reflects the decade’s mix of sleek innovation and retro charm, as the era fused cutting-edge trends with throwback influences.
THE ZEV
KEY FEATURES:
1. Classic P-3 shape
2. Silicon nose pads
3. Handcrafted in metal and Italian acetate
2010s
The 2010s were defined by the rise of social media influencers along with global events like the economic recovery and growing social activism. In 2013, Dr. Harvey’s son Zack, a formally trained industrial designer, joined as the first Chief Design Officer and fifth generation Moscot.
The ARTHUR
2010s’ influencers and tastemakers embraced both heritage and forward-thinking designs. The ARTHUR, based on The LEMTOSH silhouette but with a similar profile and business-ready keyhole nose bridge, remixes classic with contemporary fashion, becoming a symbol of refined style for the modern era.
THE ARTHUR
KEY FEATURES:
1. Signature two dot rivets
2. Slim Italian acetate
3. Comfortable key hole nose bridge
2025
Finally after 106 years, in October 2021, MOSCOT permanently moved to 94 Orchard Street. With over a century of expertise and a global presence of over 25 Shops and 2,500 retail partners in 50 countries, MOSCOT continues to thrive in the 2020s.
The DAHVEN
The DAHVEN, crafted from thick block acetate and rich tonal hues, embodies the era’s spirit of personal expression and forward-thinking style. As the world continues to navigate change, this frame captures the essence of the 2020s – bold, inclusive, and stylish.
THE DAHVEN
KEY FEATURES:
1. Handcrafted in thick Italian acetate
2. Raised two dot rivets
3. Comfortable key hole nose bridge
SHOP THE COLLECTION
LETTER FROM THE MOSCOTS
To Our Extended MOSCOT Family
We’re so grateful for your support over these past 110 years. As 4th and 5th Generation Moscots, we proudly honor a legacy that began with Great Great Grandpa Hyman’s pushcart on Orchard Street in 1899. With 30 Shops worldwide and exciting plans for more, we continue to share our commitment to exceptional eyewear and service guided by Great Grandpa Sol’s motto “Your vision is our concern!”™
Thank you for being part of our story. Here’s to many more chapters together.