The Charles Bluemlein Script Collection is an intriguing reminder of the heady days of hand lettering and calligraphy in the United States. From the early 1930s through World War II, there were about 200 professional hand letterers working in New York City alone. This occupation saw its demise with the advent of photo lettering, and after digital typography, became virtually extinct. The odd way in which the Bluemlein scripts were assembled and created - by collecting different signatures and then building complete alphabets from them - is a fascinating calligraphic adventure. Because the set of constructed designs looked nothing like the original signatures, fictitious names were assigned to the new script typefaces. The typeface styles were then showcased in Higgins Ink catalogs. Alejandro Paul and Sudtipos bring the Bluemlein scripts back to life in a set of expanded digital versions, reflecting the demands of today’s designer. Extreme care has been taken to render the original scripts authentically, keeping the fictitious names originally assigned to them by Bluemlein.
Sudtipos was founded in 2002 as a collective of graphic designers passionate about type. Since the beginning, Sudtipos has delivered typographic solutions to design challenges in product packaging, advertising, and corporate identity. Over the years the group has grown in number, skills, and influence – Sudtipos faces have appeared in high-profile campaigns for Coca-Cola and Levi’s, and in the pages of The New York Times, and the group has created custom faces for international clients such as The History Channel and C&A. But the original vision of Sudtipos remains: to translate the aesthetics of culture and commerce into technically sophisticated typefaces that help creative professionals create work that impresses clients, attracts customers, and builds brands.
Sudtipos typefaces have received awards from the Type Directors Club, Communication Arts, Tipos Latinos, and others.
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Desktop
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{{familyCtrl.selectedVariation.preferred_family_name}} {{familyCtrl.selectedVariation.preferred_subfamily_name}}Web
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font-family: {{familyCtrl.selectedVariation.family.css_font_stack.replace('"', '').replace('",', ', ')}};
font-style: italicnormal;
font-weight: {{familyCtrl.selectedVariation.font.web.weight}};
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