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Wiktionary

go-to-market

English

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Adjective

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go-to-market (not comparable)

  1. (business) Being or relating to a plan to use outside resources (e.g. sales force and distributors) to deliver value to customers and achieve a competitive advantage.
    Synonym: (initialism) GTM
    a go-to-market meeting
    a go-to-market strategy
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