brandwagon

Blend of brand +‎ bandwagon; see jump on the bandwagon.

brandwagon (plural brandwagons)

1. (marketing, informal) A trend or craze relating to a marketed brand.
   • 2011, Jeffrey H. Gitomer, Social Boom!, page 67:

     Because they don't want their (stupid, chicken, technophobic) competitors to wake up and get on the bandwagon, or should I say, brandwagon […]

   • 2013, Barbara E. Kahn, Global Brand Power: Leveraging Branding for Long-Term Growth, page 17:

     Through online relationships, current loyal customers can possibly persuade new customers to jump on the brandwagon.