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Big 12 Conference

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The Big 12 Conference is a college athletic conference headquartered in Irving, Texas. It consists of 16 full-member universities (3 private universities and 13 public universities) in the states of Arizona, Colorado, Florida, Iowa, Kansas, Ohio, Oklahoma, Texas, Utah, and West Virginia.

Big 12 Conference
AssociationNCAA
FoundedFebruary 25, 1994 (1994-02-25)[1]
CommissionerBrett Yormark (since 2022)
Sports fielded
  • 25
    • men's: 10
    • women's: 15
DivisionDivision I
SubdivisionFBS
No. of teams16
HeadquartersIrving, Texas
Region
Official websitebig12sports.com
Locations
Location of teams in Big 12 Conference

The Big 12 is a member of the Division I of the National Collegiate Athletic Association (NCAA) for all sports. Its football teams compete in the Football Bowl Subdivision (FBS; formerly Division I-A), the higher of two levels of NCAA Division I football competition.

The Big 12 is one of the Power Four conferences, the four highest-earning and most historically successful FBS football conferences. Power Four conferences are guaranteed at least one bid to a New Year's Six bowl game and have been granted exemptions from certain NCAA rules.

The Big 12 is a 501(c)(3) nonprofit organization.[2] Brett Yormark became the commissioner on August 1, 2022.

The Big 12 was founded in February 1994. All eight members of the former Big Eight Conference joined with half the members of the former Southwest Conference (Texas, Texas A&M, Baylor and Texas Tech) to form the conference, with play beginning in 1996.[3]

Arizona, Arizona State, Colorado, and Utah joined the conference on August 2, 2024, as part of a more extensive NCAA conference realignment.[4]

Member universities

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Current full members

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Institution Location Founded Joined Type Enrollment
(Fall 2023)[5]
Endowment
(billions)[6]
Nickname Colors
University of Arizona Tucson, Arizona 1885 2024 Public 53,187 $1.288 Wildcats    
Arizona State University Tempe, Arizona[a] 1885 2024 Public 57,144[b] $1.467 Sun Devils    
Baylor University Waco, Texas 1845 1996 Private
(Baptist)
20,824 $1.966 Bears    
Brigham Young University Provo, Utah 1875 2023 Private
(LDS)
34,937 $3.080[7] Cougars    
University of Central Florida Orlando, Florida[c] 1963 2023 Public 69,320 $0.229 Knights    
University of Cincinnati Cincinnati, Ohio 1819 2023 Public 50,921 $1.346 Bearcats    
University of Colorado Boulder Boulder, Colorado 1876 1996, 2024[d] Public 37,153 $2.096
(system-wide)
Buffaloes      
University of Houston Houston, Texas 1927 2023 Public 46,676 $1.046
(system-wide)
Cougars    
Iowa State University Ames, Iowa 1858 1996 Public 30,177 $1.643 Cyclones    
University of Kansas Lawrence, Kansas 1865 1996 Public 29,355 $2.357 Jayhawks    
Kansas State University Manhattan, Kansas 1863 1996 Public 19,745 $0.952 Wildcats    
Oklahoma State University Stillwater, Oklahoma 1890 1996 Public 26,008 $1.707
(system-wide)
Cowboys / Cowgirls    
Texas Christian University Fort Worth, Texas 1873 2012 Private
(DOC)
12,785 $2.579 Horned Frogs    
Texas Tech University Lubbock, Texas 1923 1996 Public 40,944 $1.716
(system-wide)
Red Raiders    
University of Utah Salt Lake City, Utah 1850 2024 Public 35,236 $1.643 Utes    
West Virginia University Morgantown, West Virginia 1867 2012 Public 24,200 $0.844 Mountaineers    
Notes
  1. ^ Tempe hosts the main campus and university administration. ASU has three other physical campuses in the Phoenix area.
  2. ^ Enrollment at the main Tempe campus. Total on-campus enrollment is 79,593, and total enrollment including online students is 145,655.
  3. ^ The UCF campus has an Orlando mailing address but is entirely located in unincorporated Orange County, Florida
  4. ^ Colorado was a founding member of the Big 12 in 1996. In 2011, they left to join the Pac-12 Conference and rejoined the Big 12 as a full member in 2024

Membership map

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Big 12 Conference Full Members
Map 
 
800km
500miles
West Virginia 
West Virginia
Utah 
Utah
UCF 
UCF
Texas Tech 
Texas Tech
TCU 
TCU
Oklahoma State 
Oklahoma State
Kansas State 
Kansas State
Kansas 
Kansas
Iowa State 
Iowa State
Houston 
Houston
Colorado 
Colorado
Cincinnati 
Cincinnati
BYU 
BYU
Baylor 
Baylor
Arizona State 
Arizona State
Arizona 
Arizona
Location of Big 12 Full members:
Big 12 Conference Affiliate Members
Map 
 
800km
500miles
17
16
15
14
13
12
11
10
9
8
7
6
5
4
3
2
1
Location of Big 12 Affiliate members:
1
Air Force (Wrestling)
2
Cal Baptist (Wrestling)
3
Missouri (Wrestling)
4
Northern Colorado (Wrestling)
5
Northern Iowa (Wrestling)
6
North Dakota State (Wrestling)
7
Oklahoma (Wrestling)
8
South Dakota State (Wrestling)
9
Utah Valley (Wrestling)
10
Wyoming (Wrestling)
11
Denver (Gymnastics)
12
Fresno State (Equestrian)
13
Florida (Lacrosse)
14
San Diego State (Lacrosse)
15
UC Davis (Lacrosse)
16
Old Dominion (Rowing)
17
Tulsa (Rowing)

Affiliate members

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Institution City State Founded Joined[a] Type Enrollment Nickname Colors Big 12
sport
Primary
conference
United States Air Force Academy USAF Academy[b] Colorado 1954 2015 Military academy 4,000 Falcons     Wrestling Mountain West
California Baptist University Riverside California 1950 2022 Private 11,045 Lancers     Wrestling WAC
University of Denver Denver Colorado 1864 2015 11,809 Pioneers     Women's gymnastics Summit
University of Florida Gainesville Florida 1853 2024 Public 51,474 Gators     Women's lacrosse SEC
California State University, Fresno Fresno California 1911 2019 24,405 Bulldogs     Equestrian Mountain West
(Pac-12 in 2026)
University of Missouri Columbia Missouri 1839 2021[c] 31,089 Tigers     Wrestling SEC
University of Northern Colorado Greeley Colorado 1889 2015 12,084 Bears     Big Sky
University of Northern Iowa Cedar Falls Iowa 1876 2017 13,914 Panthers     Missouri Valley
North Dakota State University Fargo North Dakota 1890 2015 14,747 Bison     Summit
University of Oklahoma Norman Oklahoma 1890 2024[d] 28,308 Sooners     SEC
Old Dominion University Norfolk Virginia 1930 2024[e] 24,375 Monarchs       Women's rowing Sun Belt
San Diego State University San Diego California 1897 2024 35,723 Aztecs     Women's lacrosse Mountain West
(Pac-12 in 2026)
South Dakota State University Brookings South Dakota 1881 2015 12,554 Jackrabbits     Wrestling Summit
University of Tulsa Tulsa Oklahoma 1894 2024 Private 3,769 Golden Hurricane       Women's rowing American
University of California, Davis Davis California 1908 2024 Public 41,500 Aggies     Women's lacrosse Big West
Utah Valley University Orem Utah 1941 2015 31,556 Wolverines     Wrestling WAC
University of Wyoming Laramie Wyoming 1886 2015 13,992 Cowboys     Mountain West
Notes
  1. ^ Reflects the calendar year in which the school joined, which for spring sports is the year before the first season of competition.
  2. ^ Virtually all of the Air Force Academy grounds, including the cadet area and all athletic facilities, are outside the city limits of Colorado Springs. The US Postal Service considers the Academy to be its own entity, and the US Census Bureau considers it to be the census-designated place of Air Force Academy, Colorado.
  3. ^ Missouri was a full Big 12 member from the conference's formation in 1996 until leaving for the SEC in 2012.
  4. ^ Oklahoma was a full Big 12 member from the conference's formation in 1996 until leaving for the SEC in 2024.
  5. ^ Old Dominion was previously a women's rowing affiliate of the Big 12 from 2014 until 2018.
  • On July 29, 2015, the Big 12 announced it would add the six former members of the Western Wrestling Conference—Air Force, Northern Colorado, North Dakota State, South Dakota State, Utah Valley, and Wyoming—as affiliate members for wrestling, plus Denver as an affiliate member for women's gymnastics, all effective with the 2015–16 academic year.[8]
  • On July 5, 2017, the Big 12 added Fresno State and Northern Iowa as wrestling affiliates.[9]
  • On May 2, 2019, the Big 12 added Fresno State as an equestrian affiliate.[10] Fresno State would drop wrestling in 2021, but remains an equestrian affiliate.[11]
  • In 2021, the Big 12 added former full member Missouri as a wrestling affiliate.[12]

Former full members

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Institution City State Founded Joined Left Type Nickname Colors Current
conference
University of Missouri Columbia MO 1839 1996 2012[a] Public Tigers     SEC
University of Nebraska–Lincoln Lincoln NE 1869 1996 2011 Public Cornhuskers     Big Ten
University of Oklahoma Norman OK 1890 1996 2024[b] Public Sooners     SEC
University of Texas at Austin Austin TX 1883 1996 2024 Public Longhorns     SEC
Texas A&M University College Station TX 1876 1996 2012 Public Aggies     SEC
Notes
  1. ^ Missouri returned to the Big 12 as a wrestling-only member effective the 2021–22 school year.
  2. ^ Oklahoma remained in the Big 12 as a wrestling-only member after otherwise joining the Southeastern Conference.

Former affiliate members

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Institution City State Founded Joined Left Type Nickname Colors Big 12
sport(s)
Current
primary
conference
Current
conference
in former
Big 12
sport(s)[a]
University of Alabama Tuscaloosa Alabama 1831 2014 2024 Public Crimson Tide     Women's rowing SEC
California State University, Fresno Fresno California 1911 2017 2021[b] Bulldogs     Wrestling Mountain West
(Pac-12 in 2026)
N/A (dropped wrestling)
University of Tennessee Knoxville Tennessee 1794 2014 2024 Volunteers     Women's rowing SEC
Notes
  1. ^ Affiliation in former Big 12 sport(s); does not necessarily match primary affiliation.
  2. ^ Fresno State remains in the Big 12 as an affiliate member in equestrian.

Membership timeline

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University of UtahPac-12 ConferenceMountain West ConferenceWestern Athletic ConferenceArizona State UniversityPac-12 ConferencePac-12 ConferenceUniversity of ArizonaPac-12 ConferencePac-12 ConferenceUniversity of Central FloridaAmerican Athletic ConferenceConference USAAtlantic Sun ConferenceUniversity of HoustonAmerican Athletic ConferenceConference USASouthwest ConferenceUniversity of CincinnatiAmerican Athletic ConferenceBig East Conference (1979–2013)Conference USABrigham Young UniversityWest Coast ConferenceMountain West ConferenceWestern Athletic ConferenceWest Virginia UniversityBig East Conference (1979–2013)Texas Christian UniversityMountain West ConferenceConference USAWestern Athletic ConferenceSouthwest ConferenceTexas Tech UniversitySouthwest ConferenceBaylor UniversitySouthwest ConferenceSoutheastern ConferenceUniversity of Texas at AustinSouthwest ConferenceSoutheastern ConferenceTexas A&M UniversitySouthwest ConferenceOklahoma State University–StillwaterBig Eight ConferenceKansas State UniversityBig Eight ConferenceUniversity of KansasBig Eight ConferenceIowa State UniversityBig Eight ConferencePac-12 ConferenceUniversity of Colorado BoulderBig Eight ConferenceSoutheastern ConferenceUniversity of OklahomaBig Eight ConferenceSoutheastern ConferenceSoutheastern ConferenceUniversity of MissouriBig Eight ConferenceBig Ten ConferenceUniversity of Nebraska–LincolnBig Eight Conference

Full members 
Other Conference 
Other Conference 
Affiliate member (other sport)
Founding members from Big 8 Conference 
Founding members from Southwest Conference 

Earlier Membership timelines

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Click here for the Big Eight Conference Timeline which predates the Big 12 timeline for founding members:

Click here for the Southwest Conference Timeline which predates the Big 12 timeline for founding members:

Current members with the longest continuous association with the Big Eight Conference / Southwest Conference / Big 12 Conference.

Institution Started Current
Association In
Continuous
Years
Note
Kansas 1907 117
Iowa State 1908 116
Kansas State 1913 111
Baylor 1915 109
Texas Tech 1956 68
Oklahoma State 1958 66 Previously: 10 years in the Southwest Conference (1914–1924);
3 years in the MVIAA (1924–1927)
TCU 2012 12 Previously: 73 years in the Southwest Conference (1923–1996)
West Virginia 2012 12
BYU 2023 1
UCF 2023 1
Cincinnati 2023 1
Houston 2023 1 Previously: 20 years in the Southwest Conference (1976–1996)
Arizona 2024 0
Arizona State 2024 0
Utah 2024 0
Colorado 2024 0 Previously: 49 years in the Big Eight Conference (1947–1996)
and 15 years in the Big 12 Conference (1996–2011)

Sports

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The Big 12 Conference sponsors championship competition in 10 men's and 15 women's NCAA sanctioned sports.[13]

Teams in Big 12 Conference competition
Sport Men's Women's
Baseball 14
Basketball 16 16
Beach volleyball 4
Cross country 13 16
Equestrian 4
Football 16
Golf 16 14
Gymnastics 7
Lacrosse 6
Rowing 6
Soccer 16
Softball 11
Swimming & Diving 7 10
Tennis 9 16
Track and Field (Indoor) 13 16
Track and Field (Outdoor) 13 16
Volleyball 15
Wrestling 14

Current champions

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Source:[14]

Season Sport Men's
champion
Women's
champion
Fall 2024 Cross Country BYU BYU
Football
Soccer Kansas
Volleyball Arizona State
Winter 2024–25 Basketball
Equestrian
Gymnastics
Indoor Track & Field
Swimming & Diving
Wrestling
Spring 2025 Baseball
Beach Volleyball
Lacrosse
Golf
Outdoor Track & Field
Rowing
Softball
Tennis

Men's sponsored sports by university

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Below are the men's sports sponsored by each member institution.

The only men's sports with full participation by the entire conference are basketball, football, and golf. Swimming and diving has the lowest participation with only seven universities fielding a team.

The Big 12 fields 14 teams for wrestling. Before the conference's 2023 expansion, it had the most competing schools of any Big 12 sport, with 13 members at that time. The 2022–23 and 2024–25 wrestling lineups both included only 4 full conference members; all remaining wrestling schools were affiliate members (listed in a separate table below).

University Baseball Basketball Cross
Country
Football Golf Swimming
&
Diving
Tennis Track
&
Field
Indoor
Track
&
Field
Outdoor
Wrestling Total
Big 12
Sports
Arizona Yes Yes Yes Yes Yes Yes Yes Yes Yes No 9
Arizona State Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes 10
Baylor Yes Yes Yes Yes Yes No Yes Yes Yes No 8
BYU Yes Yes Yes Yes Yes Yes Yes Yes Yes No 9
Cincinnati Yes Yes Yes Yes Yes Yes No Yes Yes No 8
Colorado No Yes Yes Yes Yes No No Yes Yes No 6
Houston Yes Yes Yes Yes Yes No No Yes Yes No 7
Iowa State No Yes Yes Yes Yes No No Yes Yes Yes 7
Kansas Yes Yes Yes Yes Yes No No Yes Yes No 7
Kansas State Yes Yes Yes Yes Yes No No Yes Yes No 7
Oklahoma State Yes Yes Yes Yes Yes No Yes Yes Yes Yes 9
TCU Yes Yes Yes Yes Yes Yes Yes Yes Yes No 9
Texas Tech Yes Yes Yes Yes Yes No Yes Yes Yes No 8
UCF Yes Yes No Yes Yes No Yes No No No 5
Utah Yes Yes No Yes Yes Yes Yes No No No 5
West Virginia Yes Yes No Yes Yes Yes No No No Yes 6
Current
totals
14 16 13 16 16 7 9 13 13 4+10
Affiliate Members
University Wrestling
Air Force Yes
California Baptist Yes
Missouri Yes
North Dakota State Yes
Northern Colorado Yes
Northern Iowa Yes
Oklahoma Yes
South Dakota State Yes
Utah Valley Yes
Wyoming Yes

Men's (and Coed – see Rifle) varsity sports not sponsored by the Big 12 Conference which are played by Big 12 universities:

Schools Participating in Men's Non-Sponsored Sports
University Ice Hockey Lacrosse Rifle[a] Skiing Soccer Volleyball
Arizona State NCHC No No No No No
BYU No No No No No MPSF
Colorado No No No RMISA No No
TCU No No PRC No No No
UCF No No No No SBC No
Utah No ASUN No RMISA No No
West Virginia No No GARC No SBC No
  1. ^ Rifle is often categorized as a men's sport because the NCAA bylaws that establish scholarship limits for each sport list rifle as a men's sport.[15] Nonetheless, it is an open coed sport in NCAA college athletics, with men's, women's, and coed teams in all NCAA divisions competing against each other. TCU and West Virginia both field coed teams. Through 2017, West Virginia with 19 national titles and TCU with two, together have won over half of the NCAA titles awarded since the inaugural NCAA championship in 1980. West Virginia also won four pre-NCAA national titles.

Women's sponsored sports by university

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Below are the women's sports sponsored by each member institution.

The only women's sports with full participation by the entire conference are basketball, cross country, soccer, tennis, indoor track and outdoor track. Oklahoma State is the only member that does not sponsor volleyball, and only Utah and West Virginia do not sponsor golf.

Beach volleyball (4 full members) and equestrian (3 full members, 1 affiliate) have the lowest participation, each with 4 total members. Lacrosse (3 full members, 3 affiliates) and rowing (4 full members, 2 affiliates) follow with 6 total members. The affiliate members are listed in a separate table below.

Full Members
University Basketball Beach
Volleyball
Cross
Country
Equestrian Golf Gymnastics Lacrosse Rowing Soccer Softball Swimming
&
Diving
Tennis Track
&
Field
Indoor
Track
&
Field
Outdoor
Volleyball Total
Big 12
Sports
Arizona Yes Yes Yes No Yes Yes No No Yes Yes Yes Yes Yes Yes Yes 11
Arizona State Yes Yes Yes No Yes Yes Yes No Yes Yes Yes Yes Yes Yes Yes 13
Baylor Yes No Yes Yes Yes No No No Yes Yes No Yes Yes Yes Yes 10
BYU Yes No Yes No Yes Yes No No Yes Yes Yes Yes Yes Yes Yes 11
Cincinnati Yes No Yes No Yes No Yes No Yes No Yes Yes Yes Yes Yes 10
Colorado Yes No Yes No Yes No Yes No Yes No No Yes Yes Yes Yes 10
Houston Yes No Yes No Yes No No No Yes Yes Yes Yes Yes Yes Yes 10
Iowa State Yes No Yes No Yes Yes No No Yes Yes Yes Yes Yes Yes Yes 11
Kansas Yes No Yes No Yes No No Yes Yes Yes Yes Yes Yes Yes Yes 11
Kansas State Yes No Yes No Yes No No Yes Yes No No Yes Yes Yes Yes 9
Oklahoma State Yes No Yes Yes Yes No No No Yes Yes No Yes Yes Yes No 9
TCU Yes Yes Yes Yes Yes No No No Yes No Yes Yes Yes Yes Yes 11
Texas Tech Yes No Yes No Yes No No No Yes Yes No Yes Yes Yes Yes 9
UCF Yes No Yes No Yes No No Yes Yes Yes No Yes Yes Yes Yes 10
Utah Yes Yes Yes No No Yes No No Yes Yes Yes Yes Yes Yes Yes 10
West Virginia Yes No Yes No No Yes No Yes Yes No Yes Yes Yes Yes Yes 10
Current
totals
16 4 16 3+1 14 6+1 3+3 4+2 16 11 10 16 16 16 15
Affiliate Members
University Equestrian Gymnastics Lacrosse Rowing
Denver No Yes No No
Florida No No Yes No
Fresno State Yes No No No
Old Dominion No No No Yes
San Diego State No No Yes No
Tulsa No No No Yes
UC Davis No No Yes No

Women's (and co-educational – see Rifle) varsity sports not sponsored by the Big 12 Conference which are played by Big 12 universities:

Schools Participating in Women's Non-Sponsored Sports
University Acrobatics & tumbling[a] Rifle[b] Skiing Triathlon[a] Water Polo
Arizona No No No Yes No
Arizona State No No No Yes MPSF
Baylor NCATA No No No No
Colorado No No RMISA No No
TCU No PRC No Yes No
Utah No No RMISA No No
West Virginia No GARC No No No
  1. ^ a b Part of the NCAA Emerging Sports for Women program.
  2. ^ Rifle is often categorized as a men's sport because the NCAA bylaws that establish scholarship limits for each sport list rifle as a men's sport.[16] Nonetheless, it is an open coed sport in NCAA college athletics, with men's, women's, and coed teams in all NCAA divisions competing against each other. TCU and West Virginia both field coed teams. Through 2018, West Virginia with 19 national titles and TCU with two, together have won over half of the NCAA titles awarded since the inaugural NCAA championship in 1980. West Virginia also won four pre-NCAA national titles.
  • In addition to the above, UCF lists its coeducational cheerleading and all-female dance teams as varsity teams on its official athletic website.

History

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The Big 12 Conference was founded in February 1994. All eight members of the former Big Eight Conference joined with half the members of the former Southwest Conference (Texas, Texas A&M, Baylor and Texas Tech) to form the conference, with play beginning in 1996.[3]

The Big 12 does not claim the Big Eight's history as its own, even though it was essentially the Big Eight plus four of the Texas universities.

The Big 12 began athletic play in fall 1996, with the Texas Tech vs. Kansas State football game being the first-ever sports event staged by the conference.

From its formation until 2011, its 12 members competed in two divisions in most sports. The two Oklahoma universities and the four Texas universities formed the South Division, while the other six universities of the former Big Eight formed the North Division.

Between 2011 and 2012 four charter members left the conference:

In 2012, two universities joined the conference:

On July 26, 2021, Oklahoma and Texas notified the Big 12 Conference that the two universities did not wish to extend their grant of television rights beyond the 2024–25 athletic year.[17][18] On July 27, 2021, Oklahoma and Texas sent a joint letter to the Southeastern Conference requesting an invitation for membership beginning July 1, 2025.[19][20] On July 29, 2021, the 14 presidents and chancellors of SEC member universities voted unanimously to invite Oklahoma and Texas to join the SEC.[21] The following day, the Texas Board of Regents and Oklahoma Board of Regents each accepted the invitation to join the SEC from July 1, 2025.[22]

On September 10, 2021, the Big 12 announced that invitations had been extended to and accepted by BYU (a football independent and member of the non-football West Coast Conference) and three members of the American Athletic Conference in Cincinnati, UCF, and Houston. These moves, combined with the impending departure of Oklahoma and Texas, would once again increase the Big 12's membership to twelve schools.[23] All four schools began competing in Big 12 athletics beginning in summer of 2023. BYU had initially announced that it would join in 2023,[24] and Houston indicated it could do so as well.[25] On June 10, 2022, The American and its three departing members announced a buyout agreement that allowed those schools to join the Big 12 in 2023.[26]

On February 9, 2023, Oklahoma and Texas announced they had reached a settlement with the conference that allowed them to join the SEC on July 1, 2024.[27]

On July 27, 2023, Colorado, a former member of the Big 12, announced it would rejoin the conference from the Pac-12 beginning in the 2024–25 academic year. The following week, Arizona, Arizona State, and Utah announced they would leave the Pac-12 for the Big 12, also effective for the 2024–25 academic year.

Distinctive elements

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Original Big 12 Conference logo from 1996 to 2004
Big 12 Conference logo from 2004 to 2014

Population base and markets

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The largest media markets represented by the Big 12 are, ranked nationally:

Although West Virginia University is based out of Morgantown, West Virginia (officially part of the Pittsburgh (26th) media market), the TV market encompasses the majority of West Virginia's TV viewership and also reaches well into Western Pennsylvania.

Kansas State University is in Manhattan, Kansas, which is part of the Topeka, Kansas media market, but it is close to the Wichita market, which encompasses two-thirds of the state (stretching to the border with Colorado), including the cities of Dodge City, Garden City, Hutchinson and Salina.

While the University of Kansas is in Lawrence, Kansas, it has close proximity to the Kansas City television market, increasing the base into western Missouri.

State Population[28] Universities
Arizona 7,431,344 * University of Arizona

* Arizona State University

Colorado 5,773,714 * University of Colorado Boulder
Florida 22,610,726 * University of Central Florida
Iowa 3,207,004 * Iowa State University
Kansas 2,940,546 * University of Kansas
* Kansas State University
Ohio 11,785,935 * University of Cincinnati
Oklahoma 4,053,824 * Oklahoma State University
Texas 30,503,301 * Baylor University
* University of Houston
* Texas Christian University
* Texas Tech University
Utah 3,417,734 * Brigham Young University

* University of Utah

West Virginia 1,770,071 * West Virginia University
Total 93,494,199

Grant of Rights

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Member universities granted their first and second tier sports media rights to the conference for the length of their current TV deals. The Grant of Rights (GOR) deal with the leagues' TV contracts ensures that "if a Big 12 school leaves for another league in the next 13 years, that school's media rights, including revenue, would remain with the Big 12 and not its new conference".[29]

GOR is seen by league members as a "foundation of stability" and allowed the Big 12 to be "positioned with one of the best media rights arrangements in collegiate sports, providing the conference and its members unprecedented revenue growth, and sports programming over two networks." All members agreed to the GOR and later agreed to extend the initial 6-year deal to 13 years to correspond to the length of their TV contracts.[30]

Prior to this agreement, the Big Ten and Pac-12 also had similar GOR agreements.[31] The Big 12 subsequently assisted the ACC in drafting its GOR agreement.[32] Three of the four major conferences now have such agreements, with the SEC the only exception.

Tier 3 events

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The Big 12 is the only major conference that allows members to monetize TV rights for tier 3 events in football and men's basketball.[33] This allows individual Big 12 member institutions to create tier 3 deals that include TV rights for one home football game and four home men's basketball games per season. Tier 3 rights exist for other sports as well, but these are not unique to the Big 12. The unique arrangement potentially allows Big 12 members to remain some of college sports' highest revenue earners. Other conferences' cable deals are subject to value reductions based on how people acquire cable programming; Big 12 universities' tier 3 deals are exempt.[34] Texas alone earned more than $150 million of that total from their Longhorn Network before it was shut down with its move to the SEC.[35]

As of 2022, all of the Big 12's tier 3 rights are held by ESPN; it bought the tier 3 rights to most Big 12 teams (besides Oklahoma) in 2019, moving the events exclusively to ESPN+.[36] The Oklahoma Sooners retained an agreement with Bally Sports Oklahoma (which distributed its football game via pay-per-view) until 2022, when it also sold its rights to ESPN+. Prior to its departure to the SEC, ESPN also ran a dedicated cable network for the Texas Longhorns known as Longhorn Network, as a joint venture between the university and Learfield.[37][38]

Business partnerships and innovation

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The Big 12 has a sponsorship rights partnership with Learfield IMG College.[39] The Big 12 announced on September 9, 2022, that it appointed WME Sports and IMG Media, Endeavor companies, to facilitate its global content and commercial strategy. Commissioner Brett Yormark stated "We have aligned with a best-in-class team to build a best-in-class business strategy for the Conference".[40] November 14, 2022 Big 12 formed a comprehensive business advisor board composed of over three dozen entrepreneurial icons and respective industry leaders. From the likes of Monte Lipman the Founder/CEO Republic Records, Steve Stoute Founder/CEO UnitedMasters & Translation, Mark Shapiro President of Endeavor, Gary Vaynerchuk’s VaynerMedia, singer Garth Brooks, NBA legend Jason Kidd, Keith Sheldon President of Entertainment for Hard Rock Cafe International, and Ross Levinsohn Chairman and CEO - The Arena Group & Sports Illustrated.[41]

The Big 12 partnered with creative agency Translation to help build a more contemporary audience and brand.[42] Soon after Big 12 Conference made a deal with A Bathing Ape (BAPE) for Championship games. The Conference and BAPE worked together to create limited-edition clothing and a camouflaged Big 12 logo throughout the stadium, arena, and uniforms.

The Big 12 has 11 official corporate partners: Allstate, Children’s Health, Dr Pepper, Gatorade, Grand Caliber, Old Trapper, On Location, Phillips 66, Sonic Hard Seltzer, Sprouts Farmers Market, and Tickets For Less. There are dozens of other companies engaged as sponsors of the conference.[43]

Conference Pro Day

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On March 15, 2023, before the NFL Draft, the Big 12 announced the first of its kind across all college conferences, being a conference-wide Pro Day. Instead of schools hosting separate pro days for their football players, there will be only one conference-wide scouting event before the 2024 NFL draft. The event will be held at the Dallas Cowboys training complex, Ford Center at The Star. What essentially would be a conference version of the NFL combine, the Pro Day would be televised on NFL Network.[44]

Hoops in the Park

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In March, the Big 12 Conference announced a partnership with the legendary Rucker Park for a community engagement event. In June the event was officially announced as "Big 12 Hoops in the Park", to host men's and women's summer exhibition games. Throughout the event, the Big 12 is also preparing a number of entertainment activities and community engagements. The activities include youth clinics, meet-and-greets, live music, and food.[45]

Mexico

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Early June 2023, the "Big 12 Mexico" was announced, which will include men's and women's soccer, baseball, basketball, and football games and an international media rights strategy. The Big 12 Mexico will debut in December 2024 with men's and women's basketball games between Kansas and Houston at the Arena CDMX in Mexico City. The Big 12 will also consider hosting a football bowl game in Monterrey beginning in 2026. This would be the first-ever bowl game in Mexico.[46]

Conference annual revenue distribution

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Year Total distributed Annual increase Average per universitya
1997[47] $53.6 million $4.5 million
1998[47] $58 million 8.2% $4.8 million
1999[47] $64 million 10.3% $5.3 million
2000[47] $72 million 12.5% $6.0 million
2001[47] $78 million 8.3% $6.5 million
2002[47] $83.5 million 7.1% $7.0 million
2003[47] $89 million 6.6% $7.4 million
2004[47] $101 million 13.5% $8.4 million
2005[47] $105.6 million 4.6% $8.8 million
2006[47] $103.1 million −2.4% $8.6 million
2007[47] $106 million 2.8% $8.8 million
2008[47] $113.5 million 7.1% $9.5 million
2009[47] $130 million 14.5% $10.8 million
2010[47] $139 million 6.9% $11.6 million
2011[48] $145 million 4.3% $12.1 million
2012[49] $187 million 29.0% $18.7 million
2013[49] $198 million 5.9% $19.8 million
2014[50] $212 million 7.1% $21.2 million
2015[51] $252 million 18.9% $25.2 million
2016[52] $304 million 20.6% $30.4 million
2017[53] $348 million 14.5% $34.8 million
2018[54] $364 million 4.9% $36.5 million
2019[55] $388 million 6.3% $38.8 million
2020[55] $377 million -2.8% $37.7 million
2021[56] $345 million -8.5% $34.5 million
2022[57] $426 million 23.5% $42.6 million
2023[58] $470 million 10.3% $39.8 million†
$18.0 million‡
a Twelve Big 12 members received disbursements each year from 1997 to 2011; ten each year afterwards. Individual universities' disbursement varied annually according to bylaw rules and entrance or withdrawal agreements.
†legacy 10-member institutions.
‡Four new coming institutions(UCF, BYU, UC & UH).

Conference revenue comes mostly from television contracts, bowl games, the NCAA, merchandise, licensing and conference-hosted sporting events. The Conference distributes revenue annually to member institutions.[59] From 1996 to 2011, 57 percent of revenue was allotted equally; while 43 percent was based upon the number of football and men's basketball television appearances and other factors.[60][61] In 2011, the distribution was 76 percent equal and 24 percent based on television appearances. Changing the arrangement requires a unanimous vote; as a Big 12 member, Nebraska and Texas A&M had withheld support for more equitable revenue distribution.[60]

With this model, larger universities can receive more revenue because they appear more often on television. In 2006, for example, Texas received $10.2 million, 44% more than Baylor University's $7.1 million.[62]

Big 12 revenue was generally less than other BCS conferences; this was due in part to television contracts signed with Fox Sports Net (four years for $48 million) and ABC/ESPN (eight years for $480 million).[63]

In 2011, the Big 12 announced a new 13-year media rights deal with Fox that would ensure that every Big 12 home football game is televised, as well as greatly increasing coverage of women's basketball, conference championships and other sports.[64] The deal, valued at an estimated $1.1 billion, runs until 2025.[65] In 2012, the conference announced a new agreement with Fox and ESPN, replacing the current ABC/ESPN deal, to immediately increase national media broadcasts of football and increase conference revenue;[66] the new deal was estimated to be worth $2.6 billion through the 2025 expiration.[67] The two deals pushed the conference per-university payout to approximately $20 million per year, while separating third-tier media rights into separate deals for each university; such contracts secured an additional $6 million to $20 million per university annually.[68] The per-university payout under the deal is expected to reach $44 million, according to Commissioner Bob Bowlsby.[69]

In 2022, the conference renewed its media rights with ESPN and Fox Sports for six seasons starting in 2025–26, with an estimated US$380 million average annual fee.[70]

Athletic department revenue by school

edit

Total revenue includes ticket sales, contributions and donations, rights and licensing, student fees, school funds and all other sources including TV income, camp income, concessions, and novelties.

Total expenses includes coach and staff salaries, scholarships, buildings and grounds, maintenance, utilities and rental fees, recruiting, team travel, equipment and uniforms, conference dues, and insurance.

The following table shows institutional reporting to the United States Department of Education as shown on the DOE Equity in Athletics website for the 2022–23 academic year.[71]

Institution 2022–23 Total Revenue from Athletics 2022–23 Total Expenses on Athletics
Texas Christian University $149,297,918 $149,297,918
University of Kansas $205,747,275[a] $139,748,616
University of Arizona $138,761,638 $136,866,623
Baylor University $137,460,582 $137,460,582
University of Colorado Boulder $136,114,468 $136,114,468
Arizona State University $128,265,591 $128,265,591
Texas Tech University $123,551,688 $113,108,592
Oklahoma State University $119,235,776 $118,229,024
University of Utah $111,483,459 $110,060,805
Brigham Young University $106,430,702 $106,430,702
West Virginia University $103,142,400 $103,142,400
Kansas State University $102,332,761 $96,925,648
Iowa State University $93,048,114 $92,987,544
University of Central Florida $88,199,644 $88,199,644
University of Houston $84,023,065 $84,023,065
University of Cincinnati $77,436,016 $77,436,016
  1. ^ This total may or may not include fundraising dollars to fund renovations at David Booth Kansas Memorial Stadium.

The following table shows Big 12 Conference distributions during the fiscal year ending June 2023 as reported by ProPublica using Schedule A of the Big 12 Conference tax filings[72]

Institution 2022–23 Distribution
Texas Christian University $48,258,005
University of Oklahoma
Left Big 12 for SEC July 1, 2024
$45,195,567
Kansas State University $45,038,935
University of Texas
Left Big 12 for SEC July 1, 2024
$44,711,453
University of Kansas $44,104,036
Oklahoma State University $43,821,197
Texas Tech University $43,663,496
Baylor University $43,072,005
Iowa State University $42,190,473
West Virginia University $41,984,886
Average for 10 Schools $44,204,005

Apparel

edit
School Provider
Arizona Nike
Arizona State Adidas
Baylor Nike
BYU Nike
Colorado Nike
Cincinnati Nike, Air Jordan (basketball only)
Houston Nike, Air Jordan (basketball only)
Iowa State Nike
Kansas Adidas
Kansas State Nike
Oklahoma State Nike
TCU Nike
Texas Tech Adidas
UCF Nike
Utah Under Armour
West Virginia Nike

Facilities

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School Football stadium Capacity Basketball arena Capacity Baseball stadium Capacity Softball Stadium Capacity
Arizona Arizona Stadium 50,782 McKale Center 14,688 Hi Corbett Field 9,500 Rita Hillenbrand Memorial Stadium 2,956
Arizona State Mountain America Stadium 53,599 Desert Financial Arena 14,198 Phoenix Municipal Stadium 8,775 Alberta B. Farrington Softball Stadium 1,535
Baylor McLane Stadium 45,140 Foster Pavilion[a] 7,500 Baylor Ballpark 5,000 Getterman Stadium 1,230
BYU LaVell Edwards Stadium 63,470 Marriott Center 17,978 Larry H. Miller Field 2,204 Gail Miller Field 2,100
Cincinnati Nippert Stadium 38,088 Fifth Third Arena 12,012 UC Baseball Stadium 3,058 Non-softball university
Colorado Folsom Field 50,183[73] CU Events Center 11,064[74] Non-baseball university Non-softball university
Houston TDECU Stadium 40,000 Fertitta Center 7,100 Darryl & Lori Schroeder Park 3,500 Cougar Softball Stadium 1,200
Iowa State Jack Trice Stadium 61,500[75] Hilton Coliseum 14,356 Non-baseball university[b] Cyclone Sports Complex 1,500
Kansas David Booth Kansas Memorial Stadium[c] 47,000[78] Allen Fieldhouse 15,300 Hoglund Ballpark 2,500 Arrocha Ballpark 1,100
Kansas State Bill Snyder Family Football Stadium 50,000[79] Bramlage Coliseum 11,000 Tointon Family Stadium 2,331[80] Non-softball university
Oklahoma State Boone Pickens Stadium 52,305 Gallagher-Iba Arena 13,611 O'Brate Stadium 3,500[d] Cowgirl Stadium 750
TCU Amon G. Carter Stadium 47,223[82] Schollmaier Arena 6,700[83] Lupton Stadium 4,500 Non-softball university
Texas Tech Jones AT&T Stadium 60,229[84] United Supermarkets Arena 15,098 Dan Law Field at Rip Griffin Park 4,528 Rocky Johnson Field 1,181[85]
UCF FBC Mortgage Stadium (Bounce House) 45,301[86] Addition Financial Arena 10,000 John Euliano Park 3,841 UCF Softball Complex 600
Utah Rice-Eccles Stadium 53,644 Jon M. Huntsman Center 15,000 Smith's Ballpark[e] 15,411 Dumke Family Softball Stadium 1,410
West Virginia Mountaineer Field at Milan Puskar Stadium 60,000[88] WVU Coliseum 14,000[89] Monongalia County Ballpark 3,500[90] Non-softball university
  1. ^ Opened in January 2024, replacing Ferrell Center.
  2. ^ Iowa State discontinued its participation in baseball as an NCAA-recognized activity following the 2001 season.[76] It participates in club baseball as a member of the National Club Baseball Association. Games are played at Cap Timm Field, capacity 3,000.[77]
  3. ^ Closed for renovations in the 2024 season, during which Kansas will play non-conference games at Children's Mercy Park (capacity 18,467) in Kansas City, Kansas and conference games at Arrowhead Stadium (capacity 76,416) in Kansas City, Missouri.
  4. ^ Permanent seated capacity; expandable to 8,000.[81]
  5. ^ Utah is building America First Ballpark (capacity 1,200) on its campus and plans to start play in the new facility in the 2026 season.[87]

Key personnel

edit
School Athletic Director Football Coach Salary Men's basketball coach Salary Women's basketball coach Baseball coach Softball coach
Arizona Desiree Reed-Francois Brent Brennan $3,100,000 Tommy Lloyd $5,250,000 Adia Barnes Chip Hale Caitlin Lowe
Arizona State Graham Rossini Kenny Dillingham $3,950,000 Bobby Hurley $2,800,000 Natasha Adair Willie Bloomquist Megan Bartlett
Baylor Mack Rhoades Dave Aranda $4,5400,000 Scott Drew $5,132,821 Nicki Collen Mitch Thompson Glenn Moore
BYU Tom Holmoe Kalani Sitake NA† Kevin Young NA† Amber Whiting Trent Pratt Gordon Eakin
Cincinnati John Cunningham Scott Satterfield $3,600,000 Wes Miller $2,550,000 Katrina Merriweather Jordan Bischel
Colorado Rick George Deion Sanders $5,700,000 Tad Boyle $2,634,000 JR Payne
Houston Eddie Nuñez Willie Fritz $4,500,000 Kelvin Sampson $4,610,000 Ronald Hughey Todd Whitting Kristin Vesely
Iowa State Jamie Pollard Matt Campbell $4,001,000 T. J. Otzelberger $2,504,179 Bill Fennelly Jamie Pinkerton
Kansas Travis Goff Lance Leipold $7,500,000 Bill Self $9,453,800 Brandon Schneider Dan Fitzgerald Jennifer McFalls
Kansas State Gene Taylor Chris Klieman $5,250,000 Jerome Tang $3,223,333 Jeff Mittie Pete Hughes
Oklahoma State Chad Weiberg Mike Gundy $7,750,000 Steve Lutz $2,400,000 Jacie Hoyt Josh Holliday Kenny Gajewski
TCU Jeremiah Donati Sonny Dykes $5,000,000 Jamie Dixon NA† Mark Campbell Kirk Saarloos
Texas Tech Kirby Hocutt Joey McGuire $4,250,000 Grant McCasland $2,900,000 Krista Gerlich Tim Tadlock Craig Snider
UCF Terry Mohajir Gus Malzahn $4,000,000 Johnny Dawkins $1,703,500 Sytia Messer Rich Wallace Cindy Ball-Malone
Utah Mark Harlan Kyle Whittingham $6,525,000 Craig Smith $2,050,000 Lynne Roberts Gary Henderson Amy Hogue
West Virginia Wren Baker Neal Brown $4,000,000 Darian DeVries $2,800,000 Mark Kellogg Randy Mazey
Notes

Sources:[91][92]
†Private institution not required to release coaching salaries
•Salaries based on 2022–2023 academic year

Championships

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National team titles by institution

edit

The national championships listed below are as of the November 23, 2024.[93][94][95] Football, Helms, pre-NCAA competition and overall equestrian titles are included in the total, but excluded from the column listing NCAA and AIAW titles.

Big 12 National Championships
University Total Titles Titles as a member of the Big 12 NCAA titles[96] Men's Women's Co-ed† AIAW titles Notes
Oklahoma State 55 12 53 53 0 0 0 1 claimed football and equestrian title
Arizona State 43 0 25 12 13 0 18
Colorado 30 9 28 16 3 9 1 1 claimed football title
Utah 28 0 25 2 9 14 3
West Virginia 23 4 20 1 0 19 0 3 pre-NCAA rifle titles
Arizona 21 0 19 7 12 0 2
Iowa State 18 0 13 13 0 0 5
Houston 17 0 17 17 0 0 0
BYU 14 2 13 7 6 0 0 1 claimed football title
Kansas 14 3 12 11 1 0 0 2 Helms basketball titles
TCU 8 3 6 1 1 4 0 2 claimed football titles
Baylor 5 5 5 2 3 0 0
Texas Tech 3 2 3 2 1 0 0
Cincinnati 2 0 2 2 0 0 0
UCF 1 0 0 0 0 0 0 1 claimed football title
Kansas State 0 0 0 0 0 0 0
Total 280 38 240 146 48 46 29

† Co-ed sports include fencing (since 1990), rifle, and skiing (since 1983). Team fencing championships before 1990 and team skiing championships before 1983 were awarded as men's or women's championships and are counted here as such.

Most recent NCAA championship

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Legend for Most Recent National Title table by School
Indicator Meaning
* Most recent NCAA championship
University Year Sport
Arizona 2018 Women's Golf
Arizona State 2024 Men’s Swimming & Dive
Baylor 2021 Men's Basketball
BYU 2024* Men's cross country
Cincinnati 1962 Men's Basketball
Colorado 2024 Skiing
Houston 1985 Men's Golf
Iowa State 1994 Men's Cross Country
Kansas 2022 Men's Basketball
Kansas State
Oklahoma State 2023 Men's Cross Country
TCU 2024 Men's Tennis
Texas Tech 2024 Men's Indoor Track & Field
UCF
Utah 2023 Skiing
West Virginia 2017 Rifle

National championships

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The following is a list of all NCAA, equestrian, and college football championships won by teams that were representing the Big 12 Conference in NCAA-recognized sports at the time of their championship.[97] The most recent Big 12 team to win a national title is BYU men's cross country in 2024, along with being the most recent team to win a national title while representing the Big 12. Only two years of the Big 12's existence has the conference not won at least one team National Title, 2007 and 2020. However, in 2020 multiple National Championships were not awarded due to the COVID-19 pandemic.

One former member of the conference did not win a National Championship while a member of the Big 12, Missouri. Original members Kansas State and Iowa State have not won a championship while representing the Big 12. The only national championships won by 2012 arrivals TCU and West Virginia since joining the Big 12 have been in rifle, a sport that the conference has never sponsored. Of the 2023 arrivals, Houston, UCF, and Cincinnati have not won a championship in the Big 12, but BYU has won in women’s and men’s cross country.

Men's swimming has the most overall championships with 10, while men's golf has the most different schools win a championship with 4.

Conference champions

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The Conference sponsors 23 sports, 10 men's and 13 women's.[99]

In football, divisional titles were awarded based on regular-season conference results, with the teams with the best conference records from the North and South playing in the Big 12 Championship Game from 1996 to 2010. Baseball, basketball, softball, tennis and women's soccer titles are awarded in both regular-season and tournament play. Cross country, golf, gymnastics, swimming and diving, track and field, and wrestling titles are awarded during an annual meet of participating teams. The volleyball title is awarded based on regular-season play.


All-Time Big 12 Championships by University (through December 2, 2024)[100]
University Years Regular Season Postseason Total
Arizona Wildcats 2024–present 0 0 0
Arizona State Sun Devils 2024–present 0 1 1
Baylor Bears 1996–present 48 41 89
BYU Cougars 2023–present 0 3 3
Cincinnati Bearcats 2023–present 0 0 0
Colorado Buffaloes 1996–2011,
2024–present
5 26 31
Houston Cougars 2023–present 1 0 1
Iowa State Cyclones 1996–present 4 27 31
Kansas Jayhawks 1996–present 25 20 45
Kansas State Wildcats 1996–present 11 7 18
Oklahoma State Cowboys 1996–present 15 84 99
TCU Horned Frogs 2012–present 12 8 21
Texas Tech Red Raiders 1996–present 14 17 31
UCF Knights 2023–present 0 0 0
Utah Utes 2024–present 0 0 0
West Virginia Mountaineers 2012–present 7 6 13


Football

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The first football game in conference play was Texas Tech vs. Kansas State in 1996, won by Kansas State, 21–14.[101]

From 1996 to 2010, Big 12 Conference teams played eight conference games a season. Each team faced all five opponents within its own division and three teams from the opposite division. Inter-divisional play was a "three-on, three-off" system, where teams would play three teams from the other division on a home-and-home basis for two seasons, and then play the other three foes from the opposite side for a two-year home-and-home.[102]

This format came under considerable criticism, especially from Nebraska and Oklahoma, who were denied a yearly match between two of college football's most storied programs.[citation needed] The Nebraska-Oklahoma rivalry was one of the most intense in college football history.[citation needed] (Until 2006, the teams had never met in the Big 12 Championship.) Due to the departure of Nebraska and Colorado in 2011, the Big 12 eliminated the divisions (and championship game) and instituted a nine-game round-robin format.[citation needed] With the advent of the College Football Playoff committee looking at teams' strength of schedule for picking the four playoff teams, on December 8, 2015, the Big 12 announced an annual requirement for all Big 12 teams to schedule a non-conference game against a team from the four other Power Five conferences (plus Notre Dame).[103] Per Big 12 commissioner Bob Bowlsby: "Schedule strength is a key component in CFP Selection Committee deliberations. This move will strengthen the resumes for all Big 12 teams. Coupled with the nine-game full round robin Conference schedule our teams play, it will not only benefit the teams at the top of our standings each season, but will impact the overall strength of the Conference."[103] The Big 12 has made it to the Playoffs 6 times from 2014 to 2023. Three Big 12 participants have made it to the playoff: Oklahoma in 2015, 2017, 2018, and 2019; Texas in 2023; and TCU in 2022.

Championship game

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The Big 12 Championship Game game was approved by all members except Nebraska.[104] It was held each year, commencing with the first match in the 1996 season at the Trans World Dome in St. Louis. It pitted the division champions against each other after the regular season was completed.

Following the 2008 game, the event was moved to the new Cowboys Stadium in Arlington, Texas, being played there in 2009 and 2010. In 2010, the Sooners defeated the Cornhuskers 23–20.[105]

After 2010, the game was moved to Arlington for 2011, 2012, and 2013.[106] However, the decision became moot following the 2010 season because the league lacked sufficient members.[107]

In April 2015, the ACC and the Big 12 developed new rules for the NCAA to deregulate conference championship games. The measure passed on January 14, 2016, allowing a conference with fewer than 12 teams to stage a championship game that does not count against the FBS limit of 12 regular-season games under either of the following circumstances:

  • The game involves the top two teams following a full round-robin conference schedule.
  • The game involves two divisional winners, each having played a full round-robin schedule in its division.

Under the first criterion, the Big 12 championship game resumed at the conclusion of the 2017 regular season, and is played during the first weekend of December, the time all other FBS conference championship games are played.

Bowl affiliations

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The following were bowl games for the Big 12 for the 2022 season.[needs update]

Pick Name[108] Location Opposing conference
College Football Playoff
1 Sugar Bowl New Orleans, Louisiana SEC
2 Alamo Bowl San Antonio, Texas Pac-12
3 Cheez-It Bowl Orlando, Florida ACC
4 Texas Bowl Houston, Texas SEC
5 Liberty Bowl Memphis, Tennessee SEC
6 Guaranteed Rate Bowl Phoenix, Arizona Big Ten
7‡ Armed Forces Bowl Fort Worth, Texas AAC/C-USA
7‡ First Responder Bowl Dallas, Texas AAC/ACC/C-USA
†The Big 12 champion will go to the Sugar Bowl unless selected for the College Football Playoff. In the event that the conference champion is selected for the playoff, the conference runner-up will go to the Sugar Bowl. In years in which the Sugar Bowl is a CFP semifinal, the Big 12 champion (runner-up if the champion is selected for the CFP) is slotted to the Cotton, Fiesta or Peach Bowls.

‡The seventh selection is a "flex pick."

Rivalries

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The Big 12 is known for rivalries (primarily in football) that mostly predate the conference. The Kansas-Missouri rivalry was the longest running, the longest west of the Mississippi, and the second longest in college football, dating back to the Missouri Valley Intercollegiate Athletic Association before evolving into the Big Eight. It was played 119 times before Missouri left the Big 12. As of October 2012, the University of Kansas' athletic department had not accepted Missouri's invitations to play inter-conference rivalry games, putting the rivalry on hold. Sports clubs sponsored by the two universities continued to play each other.[109] Kansas and Missouri renewed the rivalry in men's basketball starting in December 2021, and have announced that they will meet again in football in 2025.

The rivalry between TCU and Baylor, known as the Revivalry is also one of the longest running in college football, with the two universities having played each other — largely as Southwest Conference members — 120 times since 1899. Following the 2024 game, TCU leads the series 59–54–7.

Some of the football rivalries between Big 12 universities include:

Rivalry Name Trophy Games
played
Began Record
Arizona–Arizona State Duel in the Desert Territorial Cup 98 1899 Arizona 51–45–1
Baylor–Houston 30 1950 Baylor 15–14–1
Baylor–TCU The Bluebonnet Battle 120 1899 TCU 59–54–7
Baylor–Texas Tech Texas Farm Bureau Insurance Shootout 83 1929 Baylor 42–40–1
BYU–Utah Holy War Beehive Boot 102 1896 Utah 62–36–4
Cincinnati–UCF 10 2015 Tied 5–5
Cincinnati–West Virginia 22 1921 West Virginia 18–3–1
Colorado–Utah Rumble in the Rockies 70 1903 Utah 35–32–3
Colorado–Kansas State 67 1912 Colorado 45–21–1
Houston–Texas Tech 35 1951 Houston 18–16–1
Iowa State–Kansas State Farmageddon 108 1917 Iowa State 54–50–4
Kansas–Kansas State Sunflower Showdown Governor's Cup 122 1902 Kansas 65–52–5
TCU–Texas Tech The West Texas Championship The Saddle Trophy 67 1926 Texas Tech 33–31–3

Men's Basketball

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As of the end of the 2023-2024 season, nine current Big 12 members are among the teams with the most wins and/or the highest win percentage in NCAA Division 1 men's basketball: Kansas (#2 in wins, #3 in percentage), Cincinnati (#12 wins, #19 percentage), Utah (#15 wins, #22 percentage), BYU (#17 wins, #31 percentage), Arizona (#19 wins, #10 percentage), West Virginia (#20 wins, #36 percentage), Houston (#37 percentage), Oklahoma State (#39 wins), and Kansas State (#42 wins). On the list of the most Final Four appearances, Kansas is #5 and Cincinnati, Houston, and Oklahoma State are all tied (with several other schools) at #11.[110]

From 1996 to 2011, standings in conference play were not split among divisions, although the schedule was structured as if they were. Teams played a home-and-home against teams within their divisions and a single game against teams from the opposite division for a total of 16 conference games. After Nebraska and Colorado left, Big 12 play transitioned to an 18-game, double round robin schedule.[111] When the conference temporarily expanded to 14 members for the 2023–24 season, the 18-game schedule remained, but the double round-robin was discontinued in favor of a new scheduling formula.[112]

Starting in 2024–25, the Big 12 will go to a 20-game schedule. Each team will face five opponents at home, five opponents on the road, and five opponents both home and away.[113]

Conference champions

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Kansas has the most Big 12 titles, winning or sharing the regular-season title 20 times in the league's 25 seasons, including 14 straight from 2004–05 to 2017–18. The 2002 Jayhawks became the first, and so far only, team to complete an undefeated Big 12 regular season, going 16–0. Though rematches between Big 12 regular season co-champions have happened in that year's Big 12 tournament, none have met in the ensuing NCAA Tournament.

Season Regular season champion Tournament champion
1996–97 Kansas Kansas
1997–98 Kansas (2) Kansas (2)
1998–99 Texas Kansas (3)
1999–00 Iowa State Iowa State
2000–01 Iowa State (2) Oklahoma
2001–02 Kansas (3) Oklahoma (2)
2002–03 Kansas (4) Oklahoma (3)
2003–04 Oklahoma State Oklahoma State
2004–05 Oklahoma
Kansas (5)
Oklahoma State (2)
2005–06 Texas (2)
Kansas (6)
Kansas (4)
2006–07 Kansas (7) Kansas (5)
2007–08 Texas (3)
Kansas (8)
Kansas (6)
2008–09 Kansas (9) Missouri
2009–10 Kansas (10) Kansas (7)
2010–11 Kansas (11) Kansas (8)
2011–12 Kansas (12) Missouri (2)
2012–13 Kansas (13)
Kansas State
Kansas (9)
2013–14 Kansas (14) Iowa State (2)
2014–15 Kansas (15) Iowa State (3)
2015–16 Kansas (16) Kansas (10)
2016–17 Kansas (17) Iowa State (4)
2017–18 Kansas (18)* Kansas (11)*
2018–19 Kansas State (2)
Texas Tech
Iowa State (5)
2019–20 Kansas (19 [18]) Canceled**
2020–21 Baylor Texas
2021-22 Kansas (20 [19])
Baylor (2)
Kansas (12 [11])
2022-23 Kansas (21 [20]) Texas (2)
2023-24 Houston Iowa State (6)

In 2004–05, Oklahoma won the Big 12 Tournament seeding tiebreaker over Kansas based on its 71–63 win over the Jayhawks in Norman, OK. The teams did not meet in Kansas City, MO.
In 2005–06, Texas won the Big 12 Tournament seeding tiebreaker over Kansas based on its 80–55 win over the Jayhawks in Austin, TX. Kansas beat Texas 80–68 in the Big 12 Tournament championship game in Dallas, TX.
In 2007–08, Texas won the Big 12 Tournament seeding tiebreaker over Kansas based on its 72–69 win over the Jayhawks in Austin, TX. Kansas beat Texas 84–74 in the Big 12 Tournament championship game in Kansas City, MO.
In 2012–13, Kansas won the Big 12 Tournament seeding tiebreaker over Kansas State based on winning 59–55 in Manhattan and 83–62 in Lawrence. Kansas beat Kansas State for a third time 70–54 in the championship game in Kansas City, MO.
*Due to the use of an ineligible player, Kansas was forced to vacate 15 victories from its 2017-18 season, including the Big 12 regular season and postseason championships the Jayhawks won that year. The bracketed numbers in subsequent are the official number of titles counting those that were vacated.
**The 2020 Big 12 Tournament was cancelled due to COVID-19.

In 2021–22, Kansas won the seeding tiebreaker over Baylor for the Big 12 Tournament, as Kansas had gone 1–1 against third place team Texas Tech, while Baylor had been swept by Texas Tech.

NCAA tournament performance

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Totals through the end of the 2023–24 season.[114][115]

University Appearances Final Fours Championships
Arizona 38 4 1
Arizona State 17 0 0
Baylor 16 3 1
BYU 31 0 0
UCF 5 0 0
Cincinnati 33 6 2
Colorado 16 2 0
Houston 25 6 0
Iowa State 23 1 0
Kansas 51 15 4
Kansas State 32 4 0
Oklahoma State 29 6 2
TCU 11 0 0
Texas Tech 19 1 0
Utah 29 4 1
West Virginia 31 2 0

*Arizona has appeared in 38 tournaments; however, their 1999, 2008, 2017 and 2018 Tournament appearance was vacated by the NCAA, officially giving them 34 tournament appearances *Kansas has appeared in 51 tournaments and 16 final fours; however, their 2018 Tournament appearance was vacated by the NCAA, officially giving them 50 tournament appearances and 15 final fours

*Texas Tech has appeared in 20 tournaments; however, their 1996 Tournament appearance was vacated by the NCAA, officially giving them 19 tournament appearances.

*Arizona, Arizona State, BYU, UCF, Utah, Cincinnati & Houston totals are while members of other conferences

All-time wins

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Source:[116]

Team Big 12 Record Big 12 Winning % Overall record Overall winning % Big 12 regular season championships Big 12 tournament championships
Arizona 0–0 1889–986–1 .657 - -
Arizona State 0–0 1468–1303 .530 - -
Baylor 222–248 .472 1434–1387 .508 2 -
BYU 10–8 .556 1892–1145 .623 - -
UCF 7–11 .389 874–688 .560 - -
Cincinnati 7–11 .389 1911–1079 .639 - -
Houston 15–3 .833 1435–882 .619 1 -
Colorado 98–153 .390 1427–1271 .529 - -
Iowa State 215–259 .454 1460–1398 .511 2 6
Kansas 380–94 .802 2393–896 .728 21 12
Kansas State 212–262 .447 1740–1238 .584 2 -
Oklahoma State 237–237 .500 1748–1249 .583 1 2
TCU 68–146 .318 1319–1476 .472 - -
Texas Tech 196–277 .414 1514–1180 .562 1 -
Utah 0–0 1897–1081 .637 - -
West Virginia 101–114 .470 1855–1175 .612 - -

Totals though the end of the 2023−24 season.

All-time series record

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Totals from though the end of the 2023–24 season.
Includes any regular season match up regardless of conference affiliation or postseason meetings.

Source:[117]

  vs. Arizona vs. Arizona
State
vs. Baylor vs. BYU vs. UCF vs. Cincinnati vs. Colorado vs. Houston vs. Iowa
State
vs. Kansas vs. Kansas
State
vs. Oklahoma
State
vs. TCU vs. Texas
Tech
vs. Utah vs. West
Virginia
Total
Arizona 161–87 5–5 20–19 0–0 4–0 26–16 6–6 4–3 4–8 6–8 3–0 1–2 24–28 40–32 3–2 307–216
Arizona
State
87–161 2–7 22–28 0–0 1–2 12–16 3–3 2–1 6–5 5–4 3–5 2–3 19–22 28–37 0–0 182–294
Baylor 5–5 7–2 6–6 1–0 1–0 11–16 16–39 25–24 10–37 25–26 37–57 109–89 65–83 0–3 17–8 335–395
BYU 19–20 28–22 6–6 3–0 2–2 6–17 3–6 1–7 2–4 4–5 5–4 20–3 3–3 134–129 2–1 238–229
UCF 0–0 0–0 0–1 0–3 5–17 1–1 11–24 0–1 1–0 0–3 3–0 1–1 1–1 1–0 1–2 25–54
Cincinnati 0–4 2–1 0–1 2–2 17–5 7–1 33–16 4–3 5–4 8–1 2–4 6–1 2–0 3–1 12–11 119–77
Colorado 16–26 16–12 16–11 17–6 1–1 1–7 3–3 78–70 40–124 48–96 61–48 2–2 13–18 12–18 0–0 324–442
Houston 6–6 3–3 39–16 6–3 24–11 16–33 3–3 4–5 3–6 4–5 10–13 49–26 31–27 0–1 1–0 199–158
Iowa
State
3–4 1–2 24–25 7–1 1–0 3–4 70–78 5–4 68–190 94–146 68–72 17–14 23–22 1–2 10–14 395–578
Kansas 8–4 5–6 37–10 4–2 0–1 4–5 124–40 6–3 190–68 205–96 125–60 26–4 43–8 2–0 27–7 806–314
Kansas
State
8–6 4–5 26–25 5–4 3–0 1–8 96–48 5–4 149–94 96–205 87–59 21–13 26–25 2–1 12–16 541–513
Oklahoma
State
0–3 5–3 57–37 4–5 0–3 4–2 48–61 13–10 72–68 60–125 59–87 29–14 50–26 4–1 13–12 418–457
TCU 2–1 3–2 89–109 3–20 1–1 1–6 2–2 26–49 14–17 4–26 13–21 14–29 56–87 16–6 7–18 251–394
Texas
Tech
28–24 22–19 83–65 3–3 1–1 0–2 18–13 27–31 22–23 8–43 25–26 26–50 87–56 3–4 10–18 363–378
Utah 32–40 37–28 3–0 129–134 0–1 1–3 18–12 1–0 2–1 0–2 1–2 1–4 6–16 4–3 6–0 241–246
West
Virginia
2–3 0–0 8–17 1–2 2–1 11–12 0–0 0–1 14–10 7–27 16–12 12–13 18–7 18–10 0–6 109–121

Big 12 series record

edit

1997 - 2024 as Big 12 Members

Source:[118]
Note: Some of the values from the bottom of page 32 don't match with the detailed numbers given on pages 33–41 so that latter values were used: *

  vs. Arizona vs. Arizona
State
vs. Baylor vs. BYU vs. UCF vs. Cincinnati vs. Colorado vs. Houston vs. Iowa
State
vs. Kansas vs. Kansas
State
vs. Oklahoma
State
vs. TCU vs. Texas
Tech
vs. Utah vs. West
Virginia
Total
Arizona 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0
Arizona
State
0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0
Baylor 0–0 0–0 1–1 1–0 1–0 0–0 0–1 24–19 9–34 26–17 * 26–31 20–5 * 29–26 0–0 13–9 149–144
BYU 0–0 0–0 1–1 2–0 0–1 0–0 0–1 1–1 1–0 1–1 1–1 1–0 0–1 0–0 1–0 8–7
UCF 0–0 0–0 0–1 0–2 0–2 0–0 0–2 0–1 1–0 0–1 1–0 1–0 1–1 0–0 1–1 5–11
Cincinnati 0–0 0–0 0–1 1–0 2–0 0–0 0–2 0–1 0–1 1–0 0–1 1–1 1–0 0–0 1–1 6–8
Colorado 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0
Houston 0–0 0–0 1–0 1–0 2–0 2–0 0–0 1–1 1–1 1–0 1–0 0–1 1–0 0–0 1–0 12–3
Iowa
State
0–0 0–0 19–24 1–1 1–0 1–0 0–0 1–1 16–43 29–28 20–24 14–9 20–21 0–0 9–12 * 131–163
Kansas 0–0 0–0 34–9 0–1 0–1 1–0 0–0 1–1 43–16 57–7 34–13 21–3 * 34–8 0–0 19–7 * 244–59
Kansas
State
0–0 0–0 17–26 * 1–1 1–0 0–1 0–0 0–1 28–29 7–57 18–26 * 17–8 * 18–23 * 0–0 10–14 117–186
Oklahoma
State
0–0 0–0 31–26 1–1 0–1 1–0 0–0 0–1 24–20 13–34 26–18 * 11–11 39–22 0–0 12–10 158–144
TCU 0–0 0–0 5–20 * 0–1 0–1 1–1 0–0 1–0 9–14 3–21 8–17 * 11–11 7–15 0–0 6–17 51–118
Texas
Tech
0–0 0–0 26–29 1–0 1–1 0–1 0–0 0–1 21–20 8–34 23–18 * 22–39 15–7 * 0–0 9–15 * 126–165
Utah 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0 0–0
West
Virginia
0–0 0–0 8–14 0–1 1–1 1–1 0–0 0–1 12–9 * 7–19 * 14–10 10–12 17–6 15–9 * 0–0 85–83

Baseball

edit

All current Big 12 members sponsor baseball except Colorado, which never sponsored baseball during its first conference tenure and still does not sponsor the sport, and Iowa State, which dropped the sport after the 2001 season. All other former Big 12 members sponsored the sport throughout their tenures in the conference.[119]

NCAA tournament performance

edit

Totals through the end of the 2024 season.

University NCAA Appearances CWS Appearances CWS Championships Championship Seasons
Arizona 43 18 4 1976, 1980, 1986, 2012
Arizona State 41 22 5 1965, 1967, 1969, 1977, 1981
Baylor 21 3 0 -
BYU 16 2 0 -
Cincinnati 7 0 0 -
Houston 22 2 0 -
Iowa State 3 2 0 -
Kansas 5 1 0 -
Kansas State 5 0 0 -
Oklahoma State 49 20 1 1959
TCU 19 6 0 -
Texas Tech 18 4 0 -
UCF 13 0 0 -
Utah 5 1 0 -
West Virginia 15 0 0 -

Broadcasting and media rights

edit

The Big 12's media rights are controlled primarily by ESPN (ABC, ESPN, ESPN2, ESPNU, and ESPN+) and Fox Sports (Fox and FS1). Since 2012, ESPN has sublicensed college basketball games to CBS Sports.[120][121] Beginning in 2025, ESPN will sublicense college football and basketball games to TNT Sports.[122][123][124]

2012 media deal

edit

On September 7, 2012, the Big 12 announced a 13-year agreement with ESPN and Fox valued at $2.6 billion in total. ESPN and Fox split college football rights, while the basketball inventory was held by ESPN with sublicensing options for CBS Sports and Fox Sports. The agreement also included a grant of rights for all current Big 12 teams over the period of the contract.[125][126]

In addition to the national agreement, each Big 12 university maintained the right to sell its "third-tier" covering selected events per-season (including one football game, basketball games, and other events outside of those sports). The third-tier rights to the Texas Longhorns are held through a channel dedicated to the team — Longhorn Network — which is operated by ESPN. In 2019, ESPN announced that it would acquire the third-tier rights to all Big 12 teams through 2024–25 (excluding Oklahoma and Texas, which are still under long-term contracts with ESPN+ and Longhorn Network respectively), and place their content on its subscription streaming service ESPN+. ESPN also acquired exclusive rights to all future Big 12 football championship games, replacing the previous alternation between ESPN and Fox.[127]

2025 extension deal

edit

On October 30, 2022, the Big 12 announced that it had reached early broadcast deal to renew rights with ESPN network (includes ABC rights) and Fox. It is a six-year media rights agreement worth a total of $2.3 billion, but also reportedly includes an "escalator clause" that will raise the value of the contracts if only Power Five schools are added. By striking a deal prior to the exclusive negotiating window with ESPN and Fox, the Big 12 managed to achieve several of its primary objectives of stability and security, including the ability to consult its member schools to seek an extended grant of rights and potential future conference expansion. Fox's deal also places a slate of Big 12 college basketball games on Fox Sports for the first time.[128]

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