Due to its strategic location on the isthmus between the lakes Siljan and Orsan, with the Dalälv river as a major communication route, the area has been populated as early as the 7th century AD. Several archaeological discoveries from around 1000 AD tells of a rich Viking-era culture built around fur hunting, fishing and iron processing.

The name "Mora" is first used in written sources in 1325. The word itself is the plural user of the dialectical word 'mor', meaning "dense forest on damp land". Mora became an important place in Swedish history during the 16th century, when it supported Gustav Vasa in the Swedish war of independence from the Kalmar Union, 1521-1523.

Mora became industrialized during the latter part of the 18th century with the production of Mora clocks. During the 19th century Mora instead became a producer of knives, faucets and ice drills.

61°0′25″N 14°32′45″E

Map of Mora (Sweden)

Mora is small enough to be explored on foot, however there is a local bus network handled by Dalatrafik. The price for a bus ticket is 35 kr. If you drive a car, parking is free on many streets.

Taxis are pricey, as always in Sweden. Mora Taxi is reached on +46 250 15000.

The Dalarna province is by many considered to be the very essence of Sweden, and Mora is a strong contributor to that fact. This is the home of the Dala Horse, the most famous Swedish souvenir there is.

• Nusnäs (10 km south-east of Mora. To get to Nusnäs from Mora, take bus 108 from the railway station in Mora) The village of Nusnäs is the place where the Dala Horse is made. These small wooden horses have been around since the 17th century. They are normally painted orange or blue with symmetrical decorations known as kurbits painting. The horses are carved and painted in workshops open for tourists, and you can buy a carving kit of your own or even try to paint one yourself. Dala Horse workshops in Nusnäs:
  • 60.96233114.6512131 Nils Olsson Hemslöjd, Edåkersvägen 17, ☏ +46 250 37200, info@nohemslojd.se. 
  • 60.96160214.6512692 Grannas A Olsson Hemslöjd, Edåkersvägen 24, ☏ +46 250 37250, info@grannas.com. 
• 60.88983514.3737973 Siljansfors Skogsmuseum (By the route E45, some 18 km South-West of central Mora), ☏ +46 70-634 34 63. An open-air museum about forestry and Mora's industrial heritage. 
• 60.87935214.5177644 Tomteland (Santaworld), Gesundabergsvägen 80 (By "Gesunda" 17 km south of central Mora), ☏ +46 250 28770. Mora is, along with for instance the North Pole and Rovaniemi in Finland, claimed to be the home of Santa Claus. The Santaworld theme park is 17 km south of Mora by the Gesunda Mountain. It is a village of wooden houses with actors dressed as Santa, his helpers, trolls and the like. No Disney-style park based on a lot of rides. During high season, which means summer and the weeks before Christmas, the entrance fee is 395 kr for adults (13+) and 325 kr for children. During low season there are fewer actors present (sometimes none at all) and tickets are cheaper. (updated Nov 2024)
• 61.00768214.5450345 Vasaloppsmuséet (The Vasaloppet Museum), Vasagatan 30 (Vasaloppets hus) (next to the goal portal), ☏ +46 250 39225. A museum dedicated to the race. It has exhibitions about great skiers and interesting events during the 80-something years the race has taken place. Entry for adults is 30 kr, and that includes blueberry soup, the energy drink of choice for Vasaloppet racers. 
• 61.00711614.5379486 Zorngården, Vasagatan 36, ☏ +46 250-59 23 10. It's the former home of one of Sweden's most famous painters, Anders Zorn (1860-1920). Together with Carl Larsson (whose home can be visited in Falun) he is the artist who has had the strongest influence on the image of Dalarna and Sweden. The main part of Zorngården consists of Zorn's home and a museum with his art, but there are two other museums that also are part of the Zorn Collection. Gammelgården is in the southern part of Mora and consists of 40-something timber houses that Zorn bought to make sure that the old art of building such houses wasn't forgotten. Gopsmor, Zorn's refuge when the pressure got too high, is in the municipality of Älvdalen and is only open for visitors in July. 

• Ice hockey is popular in Mora. The local team Mora IK remains the arch rival of Leksand, the traditional hockey superpower in the lwague. The two teams have rollercoasted in and out of the top league, SHL. After failing the 2019 SHL qualifiers, Mora was relegated for play in the second-tier league, HockeyAllsvenskan. During the hockey season (September-March) you can join the crowds in FM Mattsson Arena. Tickets can be purchased at the tourist agency. If you want to stand with the hardcore fans a ticket is 125 kr, if you prefer sitting down prices range from 180 kr to 295 kr.
• Vasaloppet. The world's third longest cross-country skiing race, takes place every year on the first Sunday of March. It is a memory of how Swedish king-to-be Gustav Vasa went on skis between Mora and Sälen, where he was talked into staying in Sweden and lead the fight against the Danes. The memorial race goes in the opposite direction and around 16,000 skiers try to make it from Sälen to the goal in Mora, a distance of 90 km. The goal now stands in the middle of Mora (Vasagatan, near the corner with Björnramsgatan) all year round, a portal consisting of two red pillars and a banner with the classical inscription "I fäders spår - för framtids segrar" ("In fathers' tracks - for future victories"). The event has grown into Vasaloppet's Week (Vasaloppsveckan), an entire week in late February filled with ski races and other activities. 

• Might as well get that Dala Horse immediately. You can run but you can't hide.
• A more useful memory of Mora would be a Mora knife, the weapon of choice for Swedes whatever task needs to be fulfilled. You will for instance never see a Swedish soldier or construction worker without a Mora knife in his belt. Old style Mora knives have handles made of wood, but cheaper versions with plastic handles are available as well. The knives are made by two Mora companies: Frosts and Mora of Sweden. Mora of Sweden^{[dead link]} has an outlet store.

• 61.00576214.5416231 China House, Moragatan 1, ☏ +46 250-152-40. A restaurant with Chinese food. 
• 61.00663314.5449222 Lilla Krogen Pub och Restaurang, Strandgatan 6, ☏ +46 250-150-20. General Swedish cuisine, along with pizza and a variety of different meals. 
• 61.00873414.590373 MC Donald's, Skålmyrsvägen 35 (by the Siljan shore line), ☏ +46 250-145-50. 
• 61.00423414.5426194 Strand Kök och Bar i Mora, Strandgatan 19 (by the Siljan shore line), ☏ +46 250-177-07. 
• 61.00546514.5388985 Käk och Plock, Kyrkogatan 10, ☏ +46 250-619-399. Affordable fine dining. 

• 61.02222914.5910981 Mora Brewery (Mora Bryggeri), Tallvägen 10, 792 52 Mora, ☏ +46 250 350 19, ellinor@morabryggeri.se. One of the few small family owned breweries in Sweden. It makes beer, cider, soft drinks and svagdricka. Some of their beers can be purchased at Systembolaget stores, the other products are sold in Dalarna and the adjacent regions, but are quite hard to find in other parts of the country. It is possible for groups to book a visit at the brewery. 

• Hotel Fridhemsgatan (Hotell St. Mikael), Fridhemsgatan 15, ☏ +46 250-383 34, info@hotellimora.se. (updated Mar 2018)
• 61.01049314.5615391 Hotel Kung Gösta, Kristinebergsgatan 1 (In Vinäs, 6 km from central Mora), ☏ +46 250-150 70. 
• 61.00506714.5403212 Hotell Siljan, Moragatan 6, ☏ +46 250-130 00. 
• Mora Hotell & Spa, Strandgatan 12, ☏ +46 250 59 26 50, info@morahotell.se. An old hotel in central Mora, dating back to 1830. (updated Mar 2018)
• Mora Parken, Parkvägen, ☏ +46 250-276 00, info@moraparken.se. Offer hotel rooms, cottages and apartments. (updated Mar 2018)
• 60.96727914.5366683 Mora Vandrarhem & Gästhem, Bärsgardsvägen 5 (In Vinäs, 6 km from central Mora), ☏ +46 70-898 61 07. A hostel in an old teacher's home from the 1920s. 
• 61.0086414.5460744 STF Vandrarhem Målkullan, Björnramsgatan 2, ☏ +46 250-381 96. A hostel run by the Swedish Tourist Association STF. 

The area around Lake Siljan is truly beautiful and well worth exploring. Don't just hang out in Mora; visit Rättvik, Orsa and Tällberg as well.

Östersund ← Orsa ←

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→ Malung → Karlstad