Home decor retailer

A home decor retailer, homeware retailer or homeware store is a retail businesses selling home-related products. Homeware stores may sell products like furniture, ornaments, bedding, linen and kitchenware.^[1]

The home decor sector was estimated to be worth US$714.2 billion globally in 2022. The success of the sector is affected by macroeconomic and microeconomic factors, human emotions, and the varying cost of raw materials.^{[citation needed]} The US home decor market size was valued at US$125.8 billion in 2019, and was estimated to reach UD$158.9 billion by 2027.^{[citation needed]}

There is growing demand for home decor products in developing countries with a growing middle class.^{[citation needed]} Consumers are increasingly demanding trendy, unique and eco-friendly products, but bricks and mortar retailers are facing growing demand for online and low-cost retailers.^{[citation needed]} The COVID-19 pandemic led to people in western countries spending more of their disposable income on home decor products.^{[citation needed]}

In the United States, celebrities like Gwyneth Paltrow, Ellen DeGeneres, Reese Witherspoon, Kelly Clarkson and Chrissy Teigen have their own range of home decor brands.^[2] In Bangladesh, several social media influencers generate content popularising home decor products.^[3]

• Furniture retailer