viralness

From viral +‎ -ness.

viralness (uncountable)

1. (advertising, marketing) Synonym of virality
   • 2015 October 22, Neil Genzlinger, “10 Unconventional Halloween Diversions”, in New York Times‎^[1]:

     Well, more than 16 million people didn’t miss it, and the family parlayed the viralness into a G-rated franchise that continues at 9 p.m.

• inslavers