surge pricing

Popularized by the ride-hailing service Uber.

surge pricing (uncountable)

1. Synonym of dynamic pricing
   • 2024 April 16, Christopher Beam, “Welcome to Pricing Hell”, in The Atlantic‎^[1]:

     One survey showed that half of customers think of dynamic pricing as price gouging; surge pricing in rideshare apps leads to more customer complaints; and polls show that shoppers are worried about companies collecting their data to shape prices.