promotion

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promotion

Wikipedia

Late Middle English, from Old French promocion, from Late Latin promotio, from Latin promoveo (“I move forward”).

• (General American) IPA^(key): /pɹəˈmoʊʃən/
• (Received Pronunciation) IPA^(key): /pɹəˈməʊʃən/

• Audio (US):

  (file)

• Rhymes: -əʊʃən
• Hyphenation: pro‧mo‧tion

promotion (countable and uncountable, plural promotions)

1. An advancement in rank or position.

   I'll have to give myself a promotion!

   Antonym: demotion

2. Dissemination of information in order to increase its popularity.

   the promotion of the idea of global warming in schools

3. (marketing) An event intended to increase the reach or image of a product or brand.

   The price cut is serving as a promotion of the manufacturer's new beverage varieties.

4. (chess) Transformation of a pawn into a piece (by reaching the opponent's back rank).

   Hyponym: underpromotion

5. (zoology, chiefly entomology) Forward motion. (Contrast remotion.)
   • 1995, Cladocera as Model Organisms in Biology, →ISBN, page 63:

     By simple promotion and remotion, assisted by some flexure and extension, the distal spines of each would reach and scratch the substratum and, on remotion, sweep coarse particles posteriorly and dorsally.

   • 2008, John L. Capinera, Encyclopedia of Entomology, volume 4, →ISBN, page 3326:

     In other arthropods, promotion-remotion of the leg is accomplished at other joints. For example, in spiders promotion-remotion occurs at the coxa-trochanter joint, insects utilize the body-coxa joint, and […]

• promo (advertising; discount; year group)

Borrowed from Latin prōmōtiōnem, from prōmoveō (whence French promouvoir).

• IPA^(key): /pʁɔ.mɔ.sjɔ̃/

• Audio:

  (file)

promotion f (plural promotions)

1. promotion (career advancement)
2. promotion, advertising

   Ils seront là demain pour faire la promotion de leur dernier album.

   They will be here tomorrow to promote their latest album.

3. special offer, discount, special, sale

   Synonym: promo

   Les pantalons sont en promotion, profitez-en !

   The trousers (UK) or pants (US) are on special offer; make the most of it!

4. school year, school or university yeargroup

   Synonym: promo

   Je fais partie de la promotion 2010–2011, et toi ?

   (please add an English translation of this usage example)

• promotion canapé
• promotionnel

• → Dutch: promotie
  • → Indonesian: promosi
• → Turkish: promosyon

• “promotion”, in Trésor de la langue française informatisé [Digitized Treasury of the French Language], 2012.