kidfluence

Blend of kid +‎ influence.

kidfluence (uncountable)

1. (marketing) The influence that children exert, both directly and indirectly, on the consumer decisions made by their parents.
   • 2002, Stephen Kline, Greig de Peuter, “Ghosts in the Machine: Postmodern Childhood, Video Gaming, and Advertising”, in Daniel Thomas Cook, editor, Symbolic Childhood, Peter Lang, →ISBN, page 266:

     Game makers found they didn't have to appeal to parents as buyers as they could activate the pressure of "kidfluence."

   • For more quotations using this term, see Citations:kidfluence.

• pester power