growth hacker
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English
[edit]Noun
[edit]growth hacker (plural growth hackers)
- (Internet, marketing) Someone who is skilled in both marketing and programming, and utilises these skills to grow the userbase of a startup.
- 2013 July 8, Ryan Holiday, “The Secret That Defines Marketing Now”, in Fast Company[1]:
- Josh Elman, a growth hacker at Twitter, recognized early on that it was possible to "focus on understanding your users and how they discover and adopt your products [and to] build features that help you acquire and retain more users, rather than just spending marketing dollars."