martech

• MarTech, Martech

Clipping of marketing technology, modeled on fintech etc.

martech (countable and uncountable, plural martechs)

1. (uncountable) Marketing technology; technology (usually information technology) used for marketing.
   • 2020, Christine Bailey, Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing, Kogan Page Publishers, →ISBN, page 185:

     This chapter draws on the expertise of martech heavyweights to provide a practical guide to assembling a marketing technology stack and planning a martech strategy.

2. (countable) A marketing company.

• marchet, matcher, rematch